International Events Marketing quiz

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Twenty questions about International Events Marketing practices. This is taken from Events Management: An International Approach edited by Nicole Ferdinand and Paul Kitchin.

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International Events Marketing quiz

  1. 1. International Events Marketing Quiz
  2. 2. Quiz Rules
  3. 3. Which of the following statements CANNOT be made about modern-day events? A. Modern-day events take on new meanings and evolve over time. B. Modern-day events are universally loved and without any critics. C. Modern-day events are a central part of the marketing mix. D. Modern-day events are often not associated with any community or country.
  4. 4. A. True B. False “Events and experiential marketing are exactly the same.”
  5. 5. A. Increased media fragmentation B. Decreased effectiveness of traditional advertising C. Increased competition amongst firms D. All of the above Which of the following can be linked to the growing popularity of event marketing?
  6. 6. Which of the following phrases best describes an „eventful‟ city? A. “… a booming industrial town” B. “… a place inhabited by „eventful‟ people” C. “… a vast stage on which festivals, sports activities and other events are organized” D. All of the above
  7. 7. Why should cultural event development be approached cautiously? A. Cultural events attract immigrants to a city B. Cultural events confer a „cosmopolitan‟ character to a city C. Cultural events can potentially unite citizens D. Cultural events can potentially reinforce ethnic and cultural stereotypes
  8. 8. Which of the following was identified by Kotler (1993) as characteristic of contemporary place-marketing strategies? A. “… serial „me-too‟ replication …” B. “… universal as opposed to place-specific references …” C. a “…tendency to emulate successful formulae…” D. “… more sophisticated „product development and competitive niche thinking …‟”
  9. 9. „Festivalization‟ is … A. “...the temporary transformation of a place into symbolic space in which the public domain is claimed for particular forms of consumption ...” B. “…a simplification that commercial sponsors may tend to reinforce to promote products such as exotic food and drink...” C. “…„a means of improving the image of cities, adding life to city streets and giving citizens renewed pride in their city ...‟” D. All of the above
  10. 10. Which of the following is NOT a benefit of cultural events? A. Disneyfying of community landscapes B. Providing a „cosmopolitan‟ image for cities C. Connecting immigrants with their countries of origin D. Bringing together of cultural and ethnic minorities
  11. 11. What do the Notting Hill Carnival and the Edinburgh International Festival have in common? A. They are international trade expositions. B. They bring together members of ethnic and cultural minorities. C. Critics have observed have that their local communities feel a loss of „ownership‟ and control. D. Bidding to host to these events is very expensive.
  12. 12. Which of the following is an example of a social benefit of place marketing? A. Attracting higher spending visitors to an area B. Increased expenditure on local goods and services C. Bringing together members of ethnic and cultural minorities D. New business startups
  13. 13. Using the numbers 1 through 4, place the following famous events in the order in which they occurred. A. The first International Exhibition hosted in Paris B. The Great Exhibition hosted in London‟s Hyde Park C. Chicago‟s World Columbian Exhibition D. The first modern Olympic Games held in Athens ____________________ ____________________ ____________________ ____________________
  14. 14. “International Events Management means offering a standardized high quality event in every country regardless of local conditions and constraints.” A. True B. False
  15. 15. Which of the following is NOT part of Getz‟s (2005) event management system? A. Organizational factors B. The local/community context C. Cultural differences D. All of the above
  16. 16. A. “… explicit focus on attracting international audiences …” B. “… significant impact on their host communities …” C. “… specific economic imperatives …” D. All of the above Which of the following is/are characteristic of international events?
  17. 17. “Grand Tours were originally undertaken by the Kings and Queens of Europe.” A. True B. False
  18. 18. Which of the following is NOT one of Hofstede‟s (1991) dimensions of cultural values? A. B. C. D. Individualism Masculinity/Femininity Monogamy/Polygamy Uncertainty Avoidance
  19. 19. “Americans are known for being high context communicators.” A. True B. False
  20. 20. Gate keepers, coalition builders and negotiators are all examples of … A. Stakeholder positions of power B. Stakeholder networks C. Stakeholder cooperation D. All of the above
  21. 21. Which of the following best describes the concept of „space‟ in communication? A. The amount of information that must be explicitly stated if a message or communication is to be successful. B. The amount of space that must be left between meetings. C. The structure and speed at which messages move between individuals and/ or organizations. D. The personal space that must be maintained between individuals whilst communicating.
  22. 22. “In monochronic cultures events will typically start on time.” A. True B. False

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