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International Events Marketing

Quiz
Quiz
Rules
Which of the
following statements
CANNOT be made
about modern-day
events?

A. Modern-day events take
on new meanings and
e...
A. True
B. False

“Events and
experiential
marketing are
exactly the same.”
A. Increased media fragmentation
B. Decreased effectiveness of traditional
advertising
C. Increased competition amongst fi...
Which of the
following phrases
best describes an
„eventful‟ city?

A. “… a booming
industrial town”
B. “… a place
inhabite...
Why should
cultural event
development
be
approached
cautiously?

A. Cultural events
attract immigrants to a
city
B. Cultur...
Which of the
following was
identified by
Kotler (1993) as
characteristic of
contemporary
place-marketing
strategies?

A. “...
„Festivalization‟
is …

A. “...the temporary
transformation of a place into
symbolic space in which the
public domain is c...
Which of the
following is NOT a
benefit of cultural
events?

A. Disneyfying of
community
landscapes
B. Providing a
„cosmop...
What do the
Notting Hill
Carnival and the
Edinburgh
International
Festival have in
common?

A. They are
international trad...
Which of the
following is an
example of a social
benefit of place
marketing?

A. Attracting higher
spending visitors to
an...
Using the numbers 1
through 4, place the
following famous
events in the order in
which they occurred.

A. The first Intern...
“International Events
Management means
offering a standardized
high quality event in
every country regardless
of local con...
Which of the
following is NOT
part of Getz‟s
(2005) event
management
system?

A. Organizational
factors
B. The
local/commu...
A. “… explicit focus on attracting international
audiences …”
B. “… significant impact on their host communities
…”
C. “… ...
“Grand Tours
were originally
undertaken by
the Kings and
Queens of
Europe.”

A. True
B. False
Which of the
following is NOT one
of Hofstede‟s (1991)
dimensions of
cultural values?

A.
B.
C.
D.

Individualism
Masculin...
“Americans are
known for being high
context
communicators.”

A. True
B. False
Gate keepers,
coalition builders
and negotiators are
all examples of …

A. Stakeholder
positions of power
B. Stakeholder
n...
Which of the following
best describes the
concept of „space‟ in
communication?
A. The amount of information that must be
e...
“In monochronic
cultures events will
typically
start on time.”

A. True
B. False
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International Events Marketing quiz

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Twenty questions about International Events Marketing practices. This is taken from Events Management: An International Approach edited by Nicole Ferdinand and Paul Kitchin.

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Transcript of "International Events Marketing quiz"

  1. 1. International Events Marketing Quiz
  2. 2. Quiz Rules
  3. 3. Which of the following statements CANNOT be made about modern-day events? A. Modern-day events take on new meanings and evolve over time. B. Modern-day events are universally loved and without any critics. C. Modern-day events are a central part of the marketing mix. D. Modern-day events are often not associated with any community or country.
  4. 4. A. True B. False “Events and experiential marketing are exactly the same.”
  5. 5. A. Increased media fragmentation B. Decreased effectiveness of traditional advertising C. Increased competition amongst firms D. All of the above Which of the following can be linked to the growing popularity of event marketing?
  6. 6. Which of the following phrases best describes an „eventful‟ city? A. “… a booming industrial town” B. “… a place inhabited by „eventful‟ people” C. “… a vast stage on which festivals, sports activities and other events are organized” D. All of the above
  7. 7. Why should cultural event development be approached cautiously? A. Cultural events attract immigrants to a city B. Cultural events confer a „cosmopolitan‟ character to a city C. Cultural events can potentially unite citizens D. Cultural events can potentially reinforce ethnic and cultural stereotypes
  8. 8. Which of the following was identified by Kotler (1993) as characteristic of contemporary place-marketing strategies? A. “… serial „me-too‟ replication …” B. “… universal as opposed to place-specific references …” C. a “…tendency to emulate successful formulae…” D. “… more sophisticated „product development and competitive niche thinking …‟”
  9. 9. „Festivalization‟ is … A. “...the temporary transformation of a place into symbolic space in which the public domain is claimed for particular forms of consumption ...” B. “…a simplification that commercial sponsors may tend to reinforce to promote products such as exotic food and drink...” C. “…„a means of improving the image of cities, adding life to city streets and giving citizens renewed pride in their city ...‟” D. All of the above
  10. 10. Which of the following is NOT a benefit of cultural events? A. Disneyfying of community landscapes B. Providing a „cosmopolitan‟ image for cities C. Connecting immigrants with their countries of origin D. Bringing together of cultural and ethnic minorities
  11. 11. What do the Notting Hill Carnival and the Edinburgh International Festival have in common? A. They are international trade expositions. B. They bring together members of ethnic and cultural minorities. C. Critics have observed have that their local communities feel a loss of „ownership‟ and control. D. Bidding to host to these events is very expensive.
  12. 12. Which of the following is an example of a social benefit of place marketing? A. Attracting higher spending visitors to an area B. Increased expenditure on local goods and services C. Bringing together members of ethnic and cultural minorities D. New business startups
  13. 13. Using the numbers 1 through 4, place the following famous events in the order in which they occurred. A. The first International Exhibition hosted in Paris B. The Great Exhibition hosted in London‟s Hyde Park C. Chicago‟s World Columbian Exhibition D. The first modern Olympic Games held in Athens ____________________ ____________________ ____________________ ____________________
  14. 14. “International Events Management means offering a standardized high quality event in every country regardless of local conditions and constraints.” A. True B. False
  15. 15. Which of the following is NOT part of Getz‟s (2005) event management system? A. Organizational factors B. The local/community context C. Cultural differences D. All of the above
  16. 16. A. “… explicit focus on attracting international audiences …” B. “… significant impact on their host communities …” C. “… specific economic imperatives …” D. All of the above Which of the following is/are characteristic of international events?
  17. 17. “Grand Tours were originally undertaken by the Kings and Queens of Europe.” A. True B. False
  18. 18. Which of the following is NOT one of Hofstede‟s (1991) dimensions of cultural values? A. B. C. D. Individualism Masculinity/Femininity Monogamy/Polygamy Uncertainty Avoidance
  19. 19. “Americans are known for being high context communicators.” A. True B. False
  20. 20. Gate keepers, coalition builders and negotiators are all examples of … A. Stakeholder positions of power B. Stakeholder networks C. Stakeholder cooperation D. All of the above
  21. 21. Which of the following best describes the concept of „space‟ in communication? A. The amount of information that must be explicitly stated if a message or communication is to be successful. B. The amount of space that must be left between meetings. C. The structure and speed at which messages move between individuals and/ or organizations. D. The personal space that must be maintained between individuals whilst communicating.
  22. 22. “In monochronic cultures events will typically start on time.” A. True B. False
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