0
Event Design in anInternational Context
Learning ObjectivesAt the end of this session you should be able to:• Understand the various aspects of developing an  eve...
Event Design    ‘the very heart and soul, the raison       d’être of any truly great event’.          Brown and James (200...
Event Design• A key operational activity in the planning,development and management of events• As noted in the Events Mana...
Event Design Objectives•Stimulating the 5   •Experience-making andsenses               experience-enhancing:              ...
Theme• A device which allows for the  communication of a broad range of  ideas and images based on widely held  cultural a...
What is the Theme Here?                 The Next Chapter
Developing Themes    Theme           Principles   Ideas &  Creativity                Cultural               Sensitivity  E...
PrinciplesBrown and James (2004: 60-61) identify fiveprinciples which can be applied to eventtheme design management:  (i)...
Principles (cont’d)•Pine and Gilmore (1999) also identify five principleswhich can be applied to event theme designmanagem...
Theme Ideas• Themes can  arise from a  variety of  sources
Theme IdeasWhere else could you look?
Why Not Google It?
Creativity•Creating unforgettable and memorableexperiences• Event design and creativity have a symbolicrelationship – they...
Cultural Sensitivity•Events are international in form and content,which brings people and populations of differentcultures...
7 Facets of Event Design         Catering         Content      Entertainment       Environment        Production         P...
Catering•As a sensory stimulator, the smell or aroma and taste orflavour of cuisine is critical in enhancing the thematic ...
ContentSport                     Music        Education                              Politics  Art                        ...
Entertainment•No event, whether themed or not, would becomplete without some form of entertainmentfor attendees.•Entertain...
Environment• Décor                              Venue                                      • Today there are many search  ...
Production (Staging)           • Temporary/permanent             structures that are put             up at event sites    ...
Programme•Communicates the schedule, agendaand timing• Should advance the theme andincorporate principles of event design•...
Design Trends
Summary• Event educators, planners and students should  promote global diversity and difference in  their teachings, manag...
Event design in an international context
Event design in an international context
Event design in an international context
Upcoming SlideShare
Loading in...5
×

Event design in an international context

935

Published on

Provides an overview of the key design issues in events, when catering for international audiences. It considers cultural differences and the need for catering for international audiences.

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
935
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
31
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Event design in an international context"

  1. 1. Event Design in anInternational Context
  2. 2. Learning ObjectivesAt the end of this session you should be able to:• Understand the various aspects of developing an event theme in view of principles, creativity and cultural sensitivity involved in theme design.• Recognize key theme elements associated with event design by focusing on venue, catering, entertainment, and décor.• Identify international design trends and current trends in event design for consideration in the events management process.
  3. 3. Event Design ‘the very heart and soul, the raison d’être of any truly great event’. Brown and James (2004: 53)(
  4. 4. Event Design• A key operational activity in the planning,development and management of events• As noted in the Events Management Body ofKnowledge (EMBOK) is a core ‘domain’ or‘function’ within events management• Performs both an aesthetic and functionalrole in the event management process• Links theory with practice
  5. 5. Event Design Objectives•Stimulating the 5 •Experience-making andsenses experience-enhancing: – Creating memorable – Sound experiences – Sight – Creating unique – Smell happenings – Touch •Transcending from the ‘ordinary’ to the – Taste ‘extraordinary’
  6. 6. Theme• A device which allows for the communication of a broad range of ideas and images based on widely held cultural assumptions• It is used to drive all the design elements of an event to create a unified experience that captivates the customer• A “psycho-syntactic” device for compressing a big idea
  7. 7. What is the Theme Here? The Next Chapter
  8. 8. Developing Themes Theme Principles Ideas & Creativity Cultural Sensitivity Effective Themes
  9. 9. PrinciplesBrown and James (2004: 60-61) identify fiveprinciples which can be applied to eventtheme design management: (i) scale — size of event utilizing venue space; (ii) shape — layout of event; (iii) focus — directing attendee gaze to physical elements such as colour or movement; (iv) timing — the event programme / schedule / agenda; and, (v) build — ebbs and peaks in an event.
  10. 10. Principles (cont’d)•Pine and Gilmore (1999) also identify five principleswhich can be applied to event theme designmanagement: – It must alter a guest’s sense of reality – It must affect the experience of space, time and matter – It must integrate space, time and matter into a cohesive realistic whole – It is strengthened by creating multiple places within a place – It must fit the character of the enterprise staging the experience
  11. 11. Theme Ideas• Themes can arise from a variety of sources
  12. 12. Theme IdeasWhere else could you look?
  13. 13. Why Not Google It?
  14. 14. Creativity•Creating unforgettable and memorableexperiences• Event design and creativity have a symbolicrelationship – they are inseparable• Event themes should show uniqueness,originality and authenticity in design• Themes as a form of escapism, which arealigned to the imaginations and / or ‘dream-worlds’ of event attendees
  15. 15. Cultural Sensitivity•Events are international in form and content,which brings people and populations of differentcultures together – events have an internationalreach.•As the global and local cultures meet it isimportant that cultural sensitivity is shownbecause what is acceptable in one culture maynot be the case in another culture.• Although event themes can be transferred fromone place to another, the way they are stagedwill differ depending upon the internationalcustomers for whom the event is hosted and thecountry which the event is taking place.
  16. 16. 7 Facets of Event Design Catering Content Entertainment Environment Production Program Theme
  17. 17. Catering•As a sensory stimulator, the smell or aroma and taste orflavour of cuisine is critical in enhancing the thematic designand experience of an event.•Food and drink provisions and functions in an event could bedirected by a given theme, which interrelates with otheraspects of design such as content, entertainment,environment, production and program.•The catering design may be unconsciously and / orconsciously driven by the sacred or profane character of anevent theme.
  18. 18. ContentSport Music Education Politics Art Culture Business
  19. 19. Entertainment•No event, whether themed or not, would becomplete without some form of entertainmentfor attendees.•Entertainment evolves around four genres: –(i) singing / music (e.g. musicals); – (ii) storytelling / theatre (e.g. drama); – (iii) dance (e.g. costuming); and, – (iv) athletes / athletic pursuits (e.g. juggling).
  20. 20. Environment• Décor Venue • Today there are many search •Décor is reflective of theming techniques available to the because it involves events planner to ensure the transforming ordinary right venue is selected mundane spaces to because location are core to innovatively ‘wowing’ event design and experience. settings. •There are many types of • Décor can be inspired by venues across the world many thematic preferences, which can be transformed or used in their original form to such as the traditional or complement an event theme. modern, classic or chic styles, The Ice Hotel (Quebec, choice of flowers and floral Canada) is a venue which is arrangements, plain or built entirely from ice and is a patterned drapes and perfect backdrop for a backdrops, special effects fairytale themed wedding.
  21. 21. Production (Staging) • Temporary/permanent structures that are put up at event sites • Only licensed professionals should be employed to erect and install these • Include: – Stages and platforms – Tenting – Flooring
  22. 22. Programme•Communicates the schedule, agendaand timing• Should advance the theme andincorporate principles of event design•Should ebb and flow to structure anengaging event experience
  23. 23. Design Trends
  24. 24. Summary• Event educators, planners and students should promote global diversity and difference in their teachings, management and study of theming in events.• Theming compels the international event management educator, planner and student to consider the two worlds of events — the business (experience economy) and non- business (emotion-making) dimensions — when reaching out to global clientele.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×