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Dissertation kick-off meeting

Dissertation kick-off meeting



Presentation on the dos and don'ts of dissertation writing for MA students studying events management.

Presentation on the dos and don'ts of dissertation writing for MA students studying events management.



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    Dissertation kick-off meeting Dissertation kick-off meeting Presentation Transcript

    • Dissertation Kick-off Meeting LTPP62N & LTPP69N MA Events Marketing Management & MA International Events Management
    • Agenda• Dissertation Objectives• Dissertation Structure• Topics• Data collection• Writing up• Supervision process
    • What should you achieve with the dissertation?LTPP62N & LTPP69N students • Manage a research project should: through from conception to• Conduct independent final report stage research, into an area of • Critically review academic academic & organizational literature and research interest methodologies relevant to the• Critically appraise research research, and bring together methodologies academic literature and empirical research findings• Understand and reflect upon their own skills and abilities as • Develop thorough detailed a researcher and as an analysis and synthesis of academic theory, policy and practice in relation to the chosen topic
    • Dissertation structure• There is some variation but generally you have: – Introduction (1500-2000) – Literature review (4000-6000) – Method (1000-1500) – Findings (2000-3000) – Analysis (2000-3000) – Conclusion (1000-1500) – Recommendations (1000-15000) TOTAL NUMBER OF WORDS = 15,000
    • TopicsStudents should have selected topics which are rootedwithin the core areas of their courses: LTPP62N LTPP69n • Event experience • Events and sustainability • The „live‟ experience • Events and authenticity • Brands and events • Event and hyperfestivity/reality • Tourism, culture and events • Events and social class • Events and brand authenticity • Event and symbolic interaction • Events and consumer decision-making • Events and marketing strategies • Events and market positioning • Events and their impacts • Event marketing strategies • Event experience management • Event experience management • Event s as part of leisure • Event business practice • Events and branding • Event practice
    • Topics (cont‟d)• Topics should also be linked to literature available at the library: – Journals on Events and Events Management – Books on Events & Event Management – Databases for Events & Event Management – References & Resources for all types of Events
    • Data collection considerations• Ethical considerations• Practical considerations• Approaches PLEASE NOTE DATA COLLECTION SHOULD START AFTER YOUR LITERATURE REVIEW AND METHODOLOGY HAS BEEN APPROVED
    • Writing-up• There is no such thing as a “writing-up phase”• Students thinking they can simply “write-up” in the last three weeks are deluding themselves!!!• Writing starts from the first meeting with your supervisor• If you have called a meeting with your supervisor and haven‟t written anything you are wasting your time• Every meeting with your supervisor should move your dissertation further along – this can only be achieved through continuous writing
    • Tools for writing-up• Blogging• Online-portfolio• Wikis• E-mail• Supervisor meeting log-sheets PLEASE NO TWEETS, FB STATUS UPDATES OR HAND- WRITTEN NOTES UNDER MY DOOR, ALSO NO MID- NIGHT PANIC CALLS
    • Supervision process Both students and supervisors have specific duties in this processStudents should ...• Be familiar with the handbook• Ensure regular and appropriate communication• Prepare for meetings / communications• Students should try to develop their own ideas / thoughts on possible solutions before contacting the supervisor• Students should ensure timely input from the supervisor• Act on supervisor‟s recommendations
    • Supervision process (cont‟d) Supervisors should ... • Provide up to 7.5 hours input for each student • Have at least one face-to-face initial meeting • Agree the ground rules for supervision • Provide guidance at relevant points in the research process • Approve the research instrument • Keep a record of student progress • Coordinate dissertation marking with second-markers and write up feedback for the student • Communicate with the dissertation coordinator if any particular difficulties arise
    • Supervision process (cont‟d)• Difficulties with supervisors should be brought to the module leader‟s attention as soon as possible• Please note “not liking” your supervisor is not a difficulty• If a supervisor is to be replaced it can take up to three weeks
    • Thank You Questions???