Presentation which presents alternative future scenarios for Notting Hill Carnival 2020

1. Carnival Futures:
Notting Hill Carnival 2020

2. Scenario Inputs for
Carnival Futures
Key
Uncertainties
Core Values
Unique
Selling
Points

3. Key Uncertainties
a.
b.
c.
d.
e.
f.
g.
Increased house prices and gentrification in Notting Hill
Increase in security, health and safety issues
Political change which led to decreased funding
Change in London’s ethnic make-up
Differentiation of attendee groups
Legal restrictions concerning noise, pollution, etc.
Changing identity of London as a world city
h. Notting Hill Carnival’s location
i. Political developments affecting residents and businesses
j. Ageing West-Indian community and dying out of “Windrush
generation”
k. Support from politicians and cohesive community
l. Emerging new generation of ‘makers’ and producers
m. Cultural diversity

4. Ranking of Key Uncertainties
14
l
Emerging new generation of ‘makers’ &
producers
c
12
10
Political change which led to decreased
funding
8
Potential
impact
b
6
j
h
i
4
g
f
2
m
k
a
0
0
1
e
2
d
3
4
Uncertainty
5
6
7

5. Core Values
Music
History
Panorama
Legacy
Transformation
Costumes
Pan
Legitimacy
Creativity
Community
Celebration of
freedom
Level of
importance
9
4
2
3
2
6
5
0
0
5
4
Level of
uncertainty
5
7
9
5
6
2
1
3
2
0
0

6. Unique Selling Points
Level of
importance
Level of
uncertainty
Tradition
The freedom of spirits, experienced in the streets
11
8
1
7
Sense of unity
Safety
Freedom
Mas’ (masquerade)
Youth involvement
Uniqueness
Artistic aspects
Pan
Street
Community
Culture fusion
Cultural experience
Culture
Family
8
7
7
6
6
6
4
4
4
3
3
3
3
3
1
4
2
3
1
0
2
1
1
7
5
1
1
0

8. The Four
Scenarios

9. Nature of Event
Audiences
Timing
Funding
Caribbean
expression
Caribbean
Community
Bank Holiday Public Sector
Weekend
Notting Hill
Streets
Cultural
preservation
Committed
Volunteers
2-3 days in
August
Venues in &
around “the
Grove"
Education
Non- Caribbean
People
Third Sector
Caribbean
Businesses
Location &
Size

10. Nature of
Event
Audiences
Commercial
Caribbean
Culture
Visitors from
1 week
outside London
Authenticity
aspects kept
International
audiences
Attendee
focus
Londoners
Top performers
Spin-Offs:
Preservation of
traditional art
forms
Broadened appeal
Timing
Funding
Location &
Size
Ticketing
Large
enclosed
venue
Culminates at New funding
bank holiday models
Sponsorship
Safe
environment
Limited

11. Nature of
Event
Audiences
Timing
Funding
Location &
Size
International
Int’l attendees
& viewers
Week long or
more
Broadcast
rights
Venues across
London
Multi-cultural
Int’l media &
participants
Day and night
performances
Sponsorship
Global, megaevent
Artistic rather
than historical
Multi-national
corporations
Spin Offs:
Multi- ethnic
representation of
London
International media
Economic benefits
Ticket sales

12. Nature of
Event
Audiences
Timing
Funding
Location &
Size
Fusion event
Londoners
2-3 days
Public funding
Large green
space
Culminates on
bank holiday
Third sector
Family friendly
environment
New, fusion art Grass root
forms
organisations
Diverse
cultural forms

13. Recommendations

14. Key Priorities
Human resource development,
particularly the recruiting of younger
people who can assume leadership
responsibilities
Diversification of funding sources
Developing of distinctive brand
identity

15. Questions???
http://www.linkedin.com/groups/Carnival-FuturesNotting-Hill-Carnival-4972674?trk=my_groups-b-grp-v
http://facebook.com/Ms.NicoleFerdinand
@evntmgt
Carnival Futures: Notting Hill Carnival 2020 is
funded by the King’s Cultural Institute
Photo credits: Images were kindly provided by Euphoria Carnival, Panpodiium, the
London School of Samba and the Association of British Calypsonians