Carnival Futures: Notting hill carnival 2020

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Presentation which presents alternative future scenarios for Notting Hill Carnival 2020

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Carnival Futures: Notting hill carnival 2020

  1. 1. Carnival Futures: Notting Hill Carnival 2020
  2. 2. Scenario Inputs for Carnival Futures Key Uncertainties Core Values Unique Selling Points
  3. 3. Key Uncertainties a. b. c. d. e. f. g. Increased house prices and gentrification in Notting Hill Increase in security, health and safety issues Political change which led to decreased funding Change in London’s ethnic make-up Differentiation of attendee groups Legal restrictions concerning noise, pollution, etc. Changing identity of London as a world city h. Notting Hill Carnival’s location i. Political developments affecting residents and businesses j. Ageing West-Indian community and dying out of “Windrush generation” k. Support from politicians and cohesive community l. Emerging new generation of ‘makers’ and producers m. Cultural diversity
  4. 4. Ranking of Key Uncertainties 14 l Emerging new generation of ‘makers’ & producers c 12 10 Political change which led to decreased funding 8 Potential impact b 6 j h i 4 g f 2 m k a 0 0 1 e 2 d 3 4 Uncertainty 5 6 7
  5. 5. Core Values Music History Panorama Legacy Transformation Costumes Pan Legitimacy Creativity Community Celebration of freedom Level of importance 9 4 2 3 2 6 5 0 0 5 4 Level of uncertainty 5 7 9 5 6 2 1 3 2 0 0
  6. 6. Unique Selling Points Level of importance Level of uncertainty Tradition The freedom of spirits, experienced in the streets 11 8 1 7 Sense of unity Safety Freedom Mas’ (masquerade) Youth involvement Uniqueness Artistic aspects Pan Street Community Culture fusion Cultural experience Culture Family 8 7 7 6 6 6 4 4 4 3 3 3 3 3 1 4 2 3 1 0 2 1 1 7 5 1 1 0
  7. 7. The Four Scenarios
  8. 8. Nature of Event Audiences Timing Funding Caribbean expression Caribbean Community Bank Holiday Public Sector Weekend Notting Hill Streets Cultural preservation Committed Volunteers 2-3 days in August Venues in & around “the Grove" Education Non- Caribbean People Third Sector Caribbean Businesses Location & Size
  9. 9. Nature of Event Audiences Commercial Caribbean Culture Visitors from 1 week outside London Authenticity aspects kept International audiences Attendee focus Londoners Top performers Spin-Offs: Preservation of traditional art forms Broadened appeal Timing Funding Location & Size Ticketing Large enclosed venue Culminates at New funding bank holiday models Sponsorship Safe environment Limited
  10. 10. Nature of Event Audiences Timing Funding Location & Size International Int’l attendees & viewers Week long or more Broadcast rights Venues across London Multi-cultural Int’l media & participants Day and night performances Sponsorship Global, megaevent Artistic rather than historical Multi-national corporations Spin Offs: Multi- ethnic representation of London International media Economic benefits Ticket sales
  11. 11. Nature of Event Audiences Timing Funding Location & Size Fusion event Londoners 2-3 days Public funding Large green space Culminates on bank holiday Third sector Family friendly environment New, fusion art Grass root forms organisations Diverse cultural forms
  12. 12. Recommendations
  13. 13. Key Priorities Human resource development, particularly the recruiting of younger people who can assume leadership responsibilities Diversification of funding sources Developing of distinctive brand identity
  14. 14. Questions??? http://www.linkedin.com/groups/Carnival-FuturesNotting-Hill-Carnival-4972674?trk=my_groups-b-grp-v http://facebook.com/Ms.NicoleFerdinand @evntmgt Carnival Futures: Notting Hill Carnival 2020 is funded by the King’s Cultural Institute Photo credits: Images were kindly provided by Euphoria Carnival, Panpodiium, the London School of Samba and the Association of British Calypsonians

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