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PRACTICAL !
SOCIAL MEDIA MARKETING!
FOR STARTUPS
Claudio Carnino & Nicoletta Donadio, Fanchimp.com
CLAUDIO !
CARNINO
CEO!
Developer
NICOLETTA !
DONADIO
Graphic Designer!
Social Media strategist
- 80% of startups start doing SMM because it’s free	

- 90% of them fail, because it’s hard
Save 10 hours a week organising your 	

Social Media Marketing campaign	

!
!
!
!
!
www.fanchimp.com
Become social media marketer in 1 hour. 	

Just for today!
WHAT IS
SOCIAL MEDIA
MARKETING?
1
CREATE A COMMUNITY!
OF FANS AROUND!
YOUR BRAND.
HOW SMM WORKS?
1.1
SHARING THE RIGHT
MESSAGES ON SOCIAL
NETWORKS
IT’S NOT PAID
ADVERTISING.
IT’S SHARING THE
RIGHT CONTENT, IN THE
RIGHT WAY.
PREPARATION
!
2
DECIDE YOUR STYLE
!
2.1
Personal and confidential!
Professional !
As a family!
Very high profile!
Funny guy
Consider who is your target customer
CREATE A CONNECTION
WITH YOUR AUDIENCE
Make your fans feel who you are.!
Show you’re similar to them.
Don’t fake a style t...
CREATE YOUR
FACEBOOK & TWITTER
PAGE
SHARE INTERESTING
CONTENT RELATED TO
WHAT YOU SELL
2.2
to grow the number of fans.
CREATE VALUE
Thinking about your target customer!
!
Is this content valuable for him?!
Is this content interesting for him?
INTERESTING CONTENT
News, images and videos about:!
•you!
•your personal life!
•your work!
•etc
INTERESTING CONTENT 2
News, images and videos about:!
•interesting articles!
•guide and tutorials!
•news!
•videos!
•events...
THIS IS WHY IS
IMPORTANT TO SHARE
INTERESTING CONTENT
Shop: BarraganPainting
News/
Content
FB page Fans Friends of Fans
News/
Content
I like it!!
Share!!
FB page Fans Friends of Fans
News/
Content
I like it!!
Share!!
FB page Fans Fans’ Friends
I like it!
Follow page!
I like it!
Follow page!
INTERESTING CONTENT!
INCREASE FANS
SHARE YOUR PRODUCTS
2.3
FANS WILL BE ABLE TO
VISIT YOUR WEBSITE
!
!
SOME WILL BUY/CONVERT
NOT JUST PRODUCTS
BUY, BUY, BUY
buy, buy, buy
Shop: BarraganPainting
Shop
IS IT ALL? NO.
SHARE 4 CONTENT !
PER DAY
2.4
On Twitter it can be much more
PERFECT RATIO
Interesting
content
Interesting
content
Product
Interesting
content
1 product, 3 interesting contents
WHY 4 PER DAY?
Every message is viewed only by 5-15% of fans (FB).!
!
Publishing in different hours of the day you’ll get ...
SHARE EVERY DAY
2.5
of the year.
SERIOUSLY EVERY DAY!
Be constant to get higher reach on Fb.
THE END
OF THE THEORY
Simple?
2.6WHY FACEBOOK
DOESN’T SHOW MY
PAGE?
Let me explain.
FACEBOOK EDGE RANK
Higher the rank of your page, higher the number of
people who see your messages.
How to increase it?!
•...
I LIKE IT! = VICTORY
When a user click on “I like it”, the rank increase. !
A lot.
SO PUBLISH GOOD
CONTENT AND EVERY
DAY
2.7PINTEREST,!
INSTAGRAM,!
GOOGLE+ ???
PINTEREST WORKS
It works.!
If you use it already, !
pins photos about the content that you share.
INSTAGRAM, NO
No link.!
No api & tools.
GOOGLE+ MMMM..
It’s recommended, for SEO.!
Maybe in the future.
2.8
WHEN IT’S THE RIGHT
MOMENT TO START?
Now. It takes time before getting ROI.
SOCIAL MEDIA MARKETING
IN REALITY
3
DEFINE YOUR MARKET
AND INTERESTS
3.1
With keywords
PHOTO APP STARTUP
Keywords:!
photos, pictures, camera, art,!
photo effects, filters, photo contents, photo fairs
IF YOU SELL JEWELRY
Keywords:!
jewelry, necklace, earrings, trends, !
fashion, DIY, beauty
GOOGLE KEYWORD
PLANNER
Related keywords. Get new ideas.
SEARCH FOR BLOGS
THAT PROVIDES GOOD
CONTENT
3.2
GOOGLE SEARCH
“Best Photo filter”!
“Top photography tips”!
“Blogs about jewelry”
WHEN YOU READ AN
INTERESTING ARTICLE
CHECK THE SOURCE
SAVE THE BLOG
On the browser’s favorites!
or in Feedly,!
or in Fanchimp.
TALK ABOUT YOUR
PRODUCT
3.3
WHAT ABOUT?
Link to buy!
Show the value of your products!
Opinion of customers!
Show screenshot!
Explain the product works...
HOW?
Creatively!
Not spammy!
Good looking photos!
Nice formatted text!
Short urls!
Different!
Original!
!
Follow your style
News’ title + Personal comment + Link
SCHEDULE THE
CONTENT
3.4
SERVICES THAT HELPS
YOU MANAGE YOUR
#SMM CAMPAIGN
CREATE A ROUTINE
(1 TIME PER WEEK)
3.5
CHECK YOUR PAGES !
DAILY
3.6
AND VOILÀ!
simple?You need some experience
quick?Not so much. 6h to do it ok. 10h+ to do it well
it’s an
investment
SOCIAL MEDIA MARKETING
SIMPLIFIED
4
THE TOOLS OUT THERE
ARE MADE FOR EXPERT
Good products, but not for everybody.
Everybody wants to do SMM because is free.!
!
90% of them fails.!
Too much time and experience required.!
!
and so they wa...
Save 10 hours a week organising your 	

Social Media Marketing campaign	

!
!
!
!
!
www.fanchimp.com
Without experience, 20 minutes a week.
Just add your personal style.
fanchimp.com
About me
About me
News sources
News sources
Publishing!
Queue
simple?Every page has a mini-video tutorial
quick?It takes just 20 minutes a week.
does it works?
Yes.
Average review!
5 on 5
30 DAYS FREE TRIAL
NO credit card required. NO commitment.
Pretty neat, right?
Thanks
Download the slides here!
http://bit.ly/smm-startup
Questions?
claudio@fanchimp.com or nicoletta@fanchimp.com
Practical Social Media Marketing for startups
Practical Social Media Marketing for startups
Practical Social Media Marketing for startups
Practical Social Media Marketing for startups
Practical Social Media Marketing for startups
Practical Social Media Marketing for startups
Practical Social Media Marketing for startups
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Practical Social Media Marketing for startups

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What's social media marketing and how a startup can use it to increase customers and users?
Claudio explain us how to market a startup with social media and tips to do it well.

Published in: Marketing, Technology, Business
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Transcript of "Practical Social Media Marketing for startups"

  1. 1. PRACTICAL ! SOCIAL MEDIA MARKETING! FOR STARTUPS Claudio Carnino & Nicoletta Donadio, Fanchimp.com
  2. 2. CLAUDIO ! CARNINO CEO! Developer NICOLETTA ! DONADIO Graphic Designer! Social Media strategist
  3. 3. - 80% of startups start doing SMM because it’s free - 90% of them fail, because it’s hard
  4. 4. Save 10 hours a week organising your Social Media Marketing campaign ! ! ! ! ! www.fanchimp.com
  5. 5. Become social media marketer in 1 hour. Just for today!
  6. 6. WHAT IS SOCIAL MEDIA MARKETING? 1
  7. 7. CREATE A COMMUNITY! OF FANS AROUND! YOUR BRAND.
  8. 8. HOW SMM WORKS? 1.1
  9. 9. SHARING THE RIGHT MESSAGES ON SOCIAL NETWORKS
  10. 10. IT’S NOT PAID ADVERTISING.
  11. 11. IT’S SHARING THE RIGHT CONTENT, IN THE RIGHT WAY.
  12. 12. PREPARATION ! 2
  13. 13. DECIDE YOUR STYLE ! 2.1
  14. 14. Personal and confidential! Professional ! As a family! Very high profile! Funny guy Consider who is your target customer
  15. 15. CREATE A CONNECTION WITH YOUR AUDIENCE Make your fans feel who you are.! Show you’re similar to them. Don’t fake a style that’s not yours. ! Your followers will feel it.! You’ll get bored of faking.
  16. 16. CREATE YOUR FACEBOOK & TWITTER PAGE
  17. 17. SHARE INTERESTING CONTENT RELATED TO WHAT YOU SELL 2.2 to grow the number of fans.
  18. 18. CREATE VALUE Thinking about your target customer! ! Is this content valuable for him?! Is this content interesting for him?
  19. 19. INTERESTING CONTENT News, images and videos about:! •you! •your personal life! •your work! •etc
  20. 20. INTERESTING CONTENT 2 News, images and videos about:! •interesting articles! •guide and tutorials! •news! •videos! •events! •everything related to your market! •etc.
  21. 21. THIS IS WHY IS IMPORTANT TO SHARE INTERESTING CONTENT
  22. 22. Shop: BarraganPainting
  23. 23. News/ Content FB page Fans Friends of Fans
  24. 24. News/ Content I like it!! Share!! FB page Fans Friends of Fans
  25. 25. News/ Content I like it!! Share!! FB page Fans Fans’ Friends I like it! Follow page! I like it! Follow page!
  26. 26. INTERESTING CONTENT! INCREASE FANS
  27. 27. SHARE YOUR PRODUCTS 2.3
  28. 28. FANS WILL BE ABLE TO VISIT YOUR WEBSITE ! ! SOME WILL BUY/CONVERT
  29. 29. NOT JUST PRODUCTS BUY, BUY, BUY buy, buy, buy
  30. 30. Shop: BarraganPainting Shop
  31. 31. IS IT ALL? NO.
  32. 32. SHARE 4 CONTENT ! PER DAY 2.4 On Twitter it can be much more
  33. 33. PERFECT RATIO Interesting content Interesting content Product Interesting content 1 product, 3 interesting contents
  34. 34. WHY 4 PER DAY? Every message is viewed only by 5-15% of fans (FB).! ! Publishing in different hours of the day you’ll get to different people To maximize the number of people who will see the message
  35. 35. SHARE EVERY DAY 2.5 of the year.
  36. 36. SERIOUSLY EVERY DAY! Be constant to get higher reach on Fb.
  37. 37. THE END OF THE THEORY Simple?
  38. 38. 2.6WHY FACEBOOK DOESN’T SHOW MY PAGE? Let me explain.
  39. 39. FACEBOOK EDGE RANK Higher the rank of your page, higher the number of people who see your messages. How to increase it?! • Publish content every day! • Publish with constancy! • Create interaction
  40. 40. I LIKE IT! = VICTORY When a user click on “I like it”, the rank increase. ! A lot.
  41. 41. SO PUBLISH GOOD CONTENT AND EVERY DAY
  42. 42. 2.7PINTEREST,! INSTAGRAM,! GOOGLE+ ???
  43. 43. PINTEREST WORKS It works.! If you use it already, ! pins photos about the content that you share.
  44. 44. INSTAGRAM, NO No link.! No api & tools.
  45. 45. GOOGLE+ MMMM.. It’s recommended, for SEO.! Maybe in the future.
  46. 46. 2.8 WHEN IT’S THE RIGHT MOMENT TO START? Now. It takes time before getting ROI.
  47. 47. SOCIAL MEDIA MARKETING IN REALITY 3
  48. 48. DEFINE YOUR MARKET AND INTERESTS 3.1 With keywords
  49. 49. PHOTO APP STARTUP Keywords:! photos, pictures, camera, art,! photo effects, filters, photo contents, photo fairs
  50. 50. IF YOU SELL JEWELRY Keywords:! jewelry, necklace, earrings, trends, ! fashion, DIY, beauty
  51. 51. GOOGLE KEYWORD PLANNER Related keywords. Get new ideas.
  52. 52. SEARCH FOR BLOGS THAT PROVIDES GOOD CONTENT 3.2
  53. 53. GOOGLE SEARCH “Best Photo filter”! “Top photography tips”! “Blogs about jewelry”
  54. 54. WHEN YOU READ AN INTERESTING ARTICLE CHECK THE SOURCE
  55. 55. SAVE THE BLOG On the browser’s favorites! or in Feedly,! or in Fanchimp.
  56. 56. TALK ABOUT YOUR PRODUCT 3.3
  57. 57. WHAT ABOUT? Link to buy! Show the value of your products! Opinion of customers! Show screenshot! Explain the product works! Promotions! Interviews
  58. 58. HOW? Creatively! Not spammy! Good looking photos! Nice formatted text! Short urls! Different! Original! ! Follow your style
  59. 59. News’ title + Personal comment + Link
  60. 60. SCHEDULE THE CONTENT 3.4
  61. 61. SERVICES THAT HELPS YOU MANAGE YOUR #SMM CAMPAIGN
  62. 62. CREATE A ROUTINE (1 TIME PER WEEK) 3.5
  63. 63. CHECK YOUR PAGES ! DAILY 3.6
  64. 64. AND VOILÀ!
  65. 65. simple?You need some experience
  66. 66. quick?Not so much. 6h to do it ok. 10h+ to do it well
  67. 67. it’s an investment
  68. 68. SOCIAL MEDIA MARKETING SIMPLIFIED 4
  69. 69. THE TOOLS OUT THERE ARE MADE FOR EXPERT Good products, but not for everybody.
  70. 70. Everybody wants to do SMM because is free.! ! 90% of them fails.! Too much time and experience required.! ! and so they waste time.
  71. 71. Save 10 hours a week organising your Social Media Marketing campaign ! ! ! ! ! www.fanchimp.com
  72. 72. Without experience, 20 minutes a week.
  73. 73. Just add your personal style.
  74. 74. fanchimp.com
  75. 75. About me
  76. 76. About me
  77. 77. News sources
  78. 78. News sources
  79. 79. Publishing! Queue
  80. 80. simple?Every page has a mini-video tutorial
  81. 81. quick?It takes just 20 minutes a week.
  82. 82. does it works? Yes.
  83. 83. Average review! 5 on 5
  84. 84. 30 DAYS FREE TRIAL NO credit card required. NO commitment.
  85. 85. Pretty neat, right?
  86. 86. Thanks
  87. 87. Download the slides here! http://bit.ly/smm-startup Questions? claudio@fanchimp.com or nicoletta@fanchimp.com
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