Good Web Writing: Why It Matters | Tips & Tricks

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Presentation for UX unConference, The University of Arizona, December 6, 2013. Tips and tricks for writing for the web and why good web writing matters.

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Good Web Writing: Why It Matters | Tips & Tricks

  1. 1. Good Web Writing Why it matters | Tips & tricks Nicole Capdarest-Arest, MA(LIS) @InfoCybrarian Arizona Health Sciences Library December 2013
  2. 2. What do users want?
  3. 3. How do users read on the Web? Courtesy: http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/
  4. 4. The impact of usability
  5. 5. Organized content Most important/main content Supporting details Related info
  6. 6. Useful headings & subheadings
  7. 7. Appropriate lists & tables Bulleted lists – generally short, parallel language: You can: • walk across the bridge • row a boat across the river • fly a plane over the river Numbered lists – for step-by-step instructions 1. 2. Step 1 Step 2 Tables – for comparing, if-then, answers to questions Service Fee Black & white copy $0.10 / page Color copy $0.25 / page
  8. 8. Use descriptive links Click here More Read this Pay fines online now For the latest updates, follow me on Twitter @infocybrarian
  9. 9. Active voice & appropriate tone
  10. 10. Omit needless words Image source: http://www.nngroup.com/articles/top-10-mistakes-web-design/
  11. 11. Before
  12. 12. After
  13. 13. Before
  14. 14. After
  15. 15. Tips • • • • • Scannable Organized: use subheadings, lists, tables Fresh: update! Meaningful (no click here) Understandable
  16. 16. Read more • Krug S. Don't make me think! a common sense approach to Web usability. 2nd ed. Berkeley, Calif: New Riders Pub.; 2006. • Nielsen Norman Group. Writing for the Web Research Reports. http://www.nngroup.com/reports/topic/writing-web/ • Redish J. Letting go of the words writing Web content that works. The Morgan Kaufmann series in interactive technologies. 1st ed. Boston: Elsevier/Morgan Kaufmann; 2007.
  17. 17. “Any darn fool can make something complex; it takes a genius to make something simple.” - Albert Einstein

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