REBNY Breakfast Club      Social Strategy: How to Leverage Social Media to Build Your BusinessPanelists:Stephanie Davis (@...
Goal :To begin to understand how social media does (or does not) fit into your business and marketing plan and whyGetting ...
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REBNY Breakfast Club : Social Strategy: How To Leverage Social Media to Build Your Business

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November 13,2012 breakfast club panel discussion with NYC real estate brokers on how they have integrated use of social media into their respective businesses.

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REBNY Breakfast Club : Social Strategy: How To Leverage Social Media to Build Your Business

  1. 1. REBNY Breakfast Club Social Strategy: How to Leverage Social Media to Build Your BusinessPanelists:Stephanie Davis (@stephldavis)Chief Social Media Officer, Associate BrokerHeddings Property Group646-726-4860 x 722steph@heddingsproperty.comhttp://www.heddingsproperty.com/our-team/stephanie-l-davis/http://about.me/stephanieldavisRenée Fishman, Esq., CNE (@reneefishman)VP , Associate BrokerHalstead Property, LLC212-381-2392rfishman@halstead.comwww.reneefishman.comhttp://about.me/reneefishmanPaul Zweben (@hungrydomaine)The Zweben GroupExecutive Vice President, Associate BrokerDouglas Elliman212-769-9807pzweben@elliman.comwww.hungrydomaine.comwww.zwebengroup.comwww.elliman.com/pauzModerator:Nicole Beauchamp (@nikkibeauchamp)Warburg Realty Partnership,Ltd212-300-1835nbeauchamp@warburgrealty.comwww.nicolebeauchamp.infowww.nicolebeauchamp.comwww.nikkisellsnyc.com
  2. 2. Goal :To begin to understand how social media does (or does not) fit into your business and marketing plan and whyGetting Started :• Can you think of yourself, your company/services and who you serve in one paragraph ?• Where is your audience online ? Are they on Linked In ? Facebook ?• Understanding your digital footprintSuggestion : Reach out and engage your sphere of valued customers and clients .You can ask them any number ofways, emails,phone calls or try using a survey (like Survey Monkey) - this will help you see if what YOU think andwhat THEY think line up !Some elements of successful social media marketing include :• Commitment• Listening• ActionSuggestion: Following up with connections-past, current & future. Be interested and interesting. By listening you willlearn more data that will help you to target and tailor your efforts and help you as you integrateinto your overall business plan. Don’t forget about bridging the gap between your online and offline activities !Some things you can use to engage online :• Blogging (photo/video)• Sharing curated content across social networks• Repurposing your current news gathering activities : do you send a newsletter ? Or pertinent emails to your sphere....that same content can easily be shared with your networks as appropriateSuggestion : Exhibit your passion/expertise (for example about neighborhoods,food, music ) we’re fortunate that NYChas so many wonderful things that you can tie in to real estate.Some of the prominent social networks of the moment :• Facebook• LinkedIn• Instagram• Pinterest• YouTube• Google+• TwitterSuggestion : Be selective as to the number of profiles you create: you want to be able to maintain and engage....anoutdated profile on a forgotten network could do more harm than good.Suggestion : Be sure, as with any endeavor, that you understand recommendations, rules and regulations(as per NYS Real Estate Licensing Law, your brokerage and REBNY guidelines)Recommended reading :• Less Blah Blah, More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred - and Rewarded by Ken Brand• The Seven Levels of Communication : Go From Relationships to Referrals by Michael J. Maher• Never Eat Alone by Keith Ferrazzi and Whos Got Your Back by Keith Ferrazzi• The End of Business as Usual by Brian Solis• How to Win Friends and Influence People by Dale Carnegie• 7 Habits of Highly Effective People by Steven Covey• Raving Fans : A Revolutionary Approach to Customer Service by Ken Blanchard, Sheldon Bowles and Harvey Mackay

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