You can not close your ears de ABSOLUTE RADIO par Clive Dickens @ Rencontres Radio 2.0 Paris

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  • The age of stimuli bombardment and visual saturation – the age of the micro attention span. We’ve developed mental filters against the hyper-communication around us.Relevancy and the ability to interact with a consumer at a time that suits then is more important than ever, and is becoming more important than repetition. Relevant messages are more valuable than ever, especially when communicated in a creative, entertaining, interactive manner.
  • Account Benefits - HQ - HD - Freebies - Access - Exclusive content - Less ads – more content: what content?

Transcript

  • 1. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
  • 2. Now some bad news
  • 3. UK Commercial Radio’s revenues falling 700 650 600£(M’s) 550 500 450 400 MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT MAT Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2005 2005 2005 2006 2006 2006 2006 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 Source :RAB/Ofcom
  • 4. Now the good news
  • 5. Source : RAJAR Q2:11 IPSOS/RSL
  • 6. Source: BBC Eartime research 2010
  • 7. Platform neutral
  • 8. Decide what business you are in€ ‘000s Source: AA/ Spend in Euro
  • 9. What aboutstreaming musicservices?
  • 10. The stuff in between the music
  • 11. Real Unique Music
  • 12. Real Unique Football
  • 13. Go where youraudience are
  • 14. Over 14m YouTube views
  • 15. 2.5m app downloads
  • 16. 300,000 MAU’s
  • 17. Mobile more than ‘listen’
  • 18. More than just ‘Pocket’
  • 19. Think product
  • 20. Absolute Radio streams 11m monthly hrs Worldwide Streamed Hours Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 14,0 Millones 12,0 11,6 10,0 8,0 6,0 5,5 4,9 4,0 2,0 0,0 AR Network BBC Radio 1 BBC Radio 2Percentage of hours mobile =12%
  • 21. UK Radio in one simple player
  • 22. In Stream
  • 23. Two-way relationship Smart relationships Streamers
  • 24. Two-way relationship Smart relationships Streamers data
  • 25. Two-way relationship £ Smart relationships Streamers data
  • 26. Media ValueRelevancy Interaction
  • 27. Absolute Radio Acct
  • 28. Insight & BenefitInteractive & SocialDemographic & Active locationForm factor, Product & Content
  • 29. What about DigitalRadio working
  • 30. 60% of Absolute Radio listening is digital Absolute Network Digital Listening70% 60%60%50%40%30%20%10%0%
  • 31. Total Absolute Radio Network Hours increased 38% to 24.3m this quarter, highest since Q3, 2001 15+ UK Network Hours35.00030.000 26.230 24.30425.00020.00015.00010.000 W1:99 W3:99 W1:00 W3:00 W1:01 W3:01 W1:02 W3:02 W1:03 W3:03 W1:04 W3:04 W1:05 W3:05 W1:06 W3:06 W1:07 W3:07 W1:08 W3:08 W1:09 W3:09 W1:10 W3:10 W1:11
  • 32. KPCB’s John DoerrSo Lo MoSocial Local Mobile
  • 33. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
  • 34. OrganisateursXavier FILLIOL Nicolas MOULARD,Directeur Editions de l’Octet Directeur ActuOndaxavier@octet.tv moulard@actuonda.com