Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013
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Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013

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Keynote – La révolution du second-écran ...

Keynote – La révolution du second-écran
Comment enrichir l'expérience des auditeurs, améliorer l'audience et renforcer l'expérience de marque ?
Par Colas Overkott (Visiware)

‘Radio Augmentée et Publicité’ : La 3ème édition des Rencontres Radio 2.0 a eu lieu le 15 Octobre à l’INA Paris
Toutes les infos sur : www.rr20.fr/

250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres

L’objectif de ces Rencontres est de participer au développement du secteur de la radio 2.0 à travers un événement qui regroupe des professionnels autour de présentations, débats, workshops et de partage d’expériences.

Cette journée (6ème édition entre la France et l’Espagne) est également l’occasion de communiquer autour de la radio 2.0 afin de mettre en valeur ses qualités à la fois en termes d’innovation, d’opportunités économique et créatives.

3 grands sujets au programme en 2013 :
- Social radio & Transmedia : Quelle forme de narration transmedia attendent les auditeurs connectés sur les réseaux ?
- Radio augmentée et Second Ecran : Comment enrichir l’expérience audio des auditeurs sur toutes les plateformes, sur tous les écrans ?
- Musique et Publicité : Comment la musique, territoire des marques, est-elle préemptée par les annonceurs ?

Ces rencontres professionnelles s’adressent à l’ensemble des acteurs du secteur :
- Editeurs de services de radio en ligne (FM, webradios, agrégateurs), plateformes de streaming, fournisseurs de services audio en ligne
- Agences média, studio de création, régies publicitaires, annonceurs
- Fournisseurs de technologies et des services, consultants, experts, développeurs, chercheurs
- Institutionnels, investisseurs et journalistes/influenceurs

Date : 15 octobre 2013, à l’INA, 83 rue Patay 75013 Paris. M° 14 – Biblio F Mitterrand
Co-organisées par Actuonda, AdsRadios, INA Expert
- Partenaires Platinum : Visiware, Civolution
- Partenaires Gold : Médiamétrie, Kantar Média, Radio France, Le Mouv', Deezer, Spotify, Music Story, Triton Digital
- Partenaires Média : La Lettre Pro de la Radio, Offremedia, Frenchweb, Satellinet, Media+ Edition Multimedi@, RadioPub
- Partenaire Grands Prix : Adswizz
- La Radio des Rencontres : Mediameeting, Save Diffusion, Wheatstone, Multicam Systems
- Autres Partenaires : Radioline, Radionomy, Bobler, Havas Media, la SACEM, Le Salon de la Radio

Pour rester informé, suivez-nous sur :
Twitter @Radio_20 : twitter.com/Radio_20
Facebook Radio20Paris : www.facebook.com/radio20paris/
linkedIn Groupe Radio 2.0 : www.linkedin.com/groups?about&…k=anet_ug_grppro

Pour plus d'information contactez Nicolas Moulard (Actuonda) moulard@actuonda.com

Site web : www.rr20.fr/

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    Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013 Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013 Presentation Transcript

    • MONETIZING THE -SCREEN COMPANION REVOLUTION
    • ND 2 SCREEN-TV IS A HOT TOPIC…. WHAT ABOUT THE COMPANION SCREEN FOR RADIOLISTENERS?
    • TV DUAL-SCREENING IS MASSIVE IN REACH… Ipsos 2012 - USA
    • AND IN FREQUENCY…
    • WHAT DO PEOPLE DO WHEN TV-DUALSCREENING?
    • RADIO COMPANION-SCREEN? MAJOR ATTENTION TO TV DUAL-SCREENING… WHAT ABOUT RADIO DUAL-MEDIA? …LIMITED DATA
    • OBVIOUSLY LIKELY WHEN AT HOME… WHICH REPRESENTS 50-65% OF LISTENING France FOR EXAMPLE…. • Teens + tweens listening to music + talk station • Relaxed weekend listening • Passionate sports match listening UK
    • CAN ALSO BE COUPLED WITH « SAME-SCREEN » ONLINE RADIO WHICH REPRESENTS A GROWING AUDIENCE FOR LIVE + PODCASTS
    • WHAT DOES VISIWARE BRING FOR THE COMPANION SCREEN?
    • VISIWARE PROVIDES SOLUTIONS FOR THE COMPANION-SCREEN TO CAPTURE TV-VIEWERS The world’s most deployed, robust and feature-rich companion-screen storytelling solution. TO ENGAGE RADIO-LISTENERS Dual-media contentmanagement for radio. TO MONETIZE THEM Sync2AD is a new sync mobile ad-format & an advertising gamechanger.
    • LEADER FOR TV-SOLUTIONS Initiated in 2011, our solution has already powered: 1,400 SHOWS 25 LEADING NETWORKS 20 COUNTRIES 30 M. APPS In a market that is just starting…
    • THE AUDIENCE-BOOSTER CONTENT/ INFORMATION INTERACTIVE TARGETED ADS PARTICIPATION / GAMIFICATION COMMUNITY/ SOCIAL EXCHANGES 12
    • - FOR ALL GENRES TALK SHOWS: STYLE POP GAME SHOW: ENDEMOL - MONEY DROP CHILDREN - CANAL+ SPORTS: FRANCE TV – TOUR DE FRANCE 13
    • WHAT’S IN IT FOR THE USER?
    • MAIN FEATURES FOR THE USER ENRICHMENT - Video Photos « Backstage » reports Did you know Expert & fun facts Exclusive images SOCIAL - FB and Twitter connect - Share content and scores - Highlighted tweets - Chatrooms - Curation -… PARTICIPATION - Tweets / debates Votes Polls Tap to clap Results mentioned on-air …. GAMIFICATION - Quizzes - Predictions - Leaderboards - Competition for prizes - …. ENGAGING COMPANION STORYTELLING WHICH VALUES THE LIVE BROADCAST 15
    • ENRICHMENT FOCUS: DUAL-MEDIA = VISUAL CONTENT IN-STUDIO VIDEOS GRAPHICAL TIME-LINE PHOTOS, STATS, GRAPHS
    • SOCIAL FOCUS RADIO LISTERNERS ARE HIGHLY SOCIAL WHICH CAN BE USED FOR EXCHANGES WITH THE PROGRAM, WITH FRIENDS, AND WITH OTHER FANS
    • EASY FOR RADIO STATIONS?
    • STATIONS TYPICALLY HAVE RICH COMPLEMENTARY CONTENT ON THE WEB
    • SOME HAVE ADDED LIVE SOCIAL FEEDS AND EXCHANGES
    • THE SERVICE NEEDS TO COMBINE AUTOMATIC SOURCES AND CREATED CONTENT Radio website data External sources Social feeds Timelinecreation Produced content
    • THE USER EXPERIENCE IS KEY
    • NEWS EXAMPLE
    • SPORTS EXAMPLE: FACTS, ADS, TWEETS
    • SMARTPHONE EXAMPLE
    • SYNC-AD MONETIZATION
    • COCA-COLA’S ISSUE Neil Bedwell Global Head of Digital Coca-Cola “Connecting to consumers through second and third screens takes more than just adding a Twitter feed. “That’s old thinking – the story is way bigger on the other [second] screen.”
    • - THE AD BOOSTER SYNCHRONOUS 2ND SCREEN AD SPOT RICH MEDIA AD: ANIMATION, GAME, COUPON… 2 KEY BENEFITS NEW RICH AD FORMAT • Rich animations or video in overlay • Performance impact through call-to-action • Image impact through quality brand content • Adapts to any mobile platform SYNC WITH RADIO-SPOTS • Unique patent pending technology • No need to insert a watermark • Easy deployment - no server infrastructure • Targeting & scenarios
    • THANK YOU “When setting up Live Play Along for Who Wants To Be A Millionaire, we met the best suppliers in the Industry. But Visiware stood out as the world leader in this field, their track record and knowledge made them the ideal partner. They have been a pleasure to work with, had a solution for everything, and their testing procedures are the most rigorous I’ve ever come across.” Stuart Shawcross, Head of Entertainment Victory Television / Sony Pictures Entertainment LAURANT WEILL EXEC. CHAIRMAN LW@VISIWARE.COM +336 80 40 40 00 COLAS OVERKOTT HARRIS LARNEY CEO US CDO COVERKOTT@VISIWARE.COM +336 83 62 90 77 HLARNEY@VISIWARE.COM (773) 251-7473
    • III Rencontres RADIO 2.0 Paris Radio Augmentée & Publicité www.rr20.fr 15 oct 2013 @ Ina Paris 250 professionnels / 50 intervenants 10 keynotes / 3 tables rondes / 12 workshops Grands Prix Radio 2.0 / La Radio des Rencontres Partenaires Platinum : Organisateurs : Nicolas Moulard moulard@actuonda.com Xavier Filliol xavier@octet.com