TARGETSPOT U.S. DIGITAL
AUDIO MARKET OVERVIEW
Radio 2.0 – October 15, 2013
INTRO TO TARGETSPOT
TargetSpot is the largest digital audio ad network in
the US

60M
80+

Monthly
Uniques

3000+

Audio C...
WE REPRESENT
PREMIUM PARTNERS

3
WE HAVE
EXTENSIVE
CAPABILITIES
TargetSpot platform delivers
one-to-one messaging with…
TARGETING

MEASUREMENT

EASE

• Dem...
INTERNET RADIO ADVERTISING IMPACT
STUDY & BENCHMARK DATA
THE INTERNET RADIO LISTENING AUDIENCE

KEEPS GROWING
42% IS LISTENING
OF THE U.S. POPULATION
Internet Radio is growing, while
Broadcast Radio is going strong…

65%

spend the SAME amount of
time or more listening to...
Internet Radio is growing, while
Broadcast Radio is going strong…

65%

spend the SAME amount of
time or more listening to...
THEY ARE A VALUABLE
AND DESIRABLE AUDIENCE…

54%

46%

51%

MALE

FEMALE

MARRIED

42%

22%

64%

ARE HH WITH
CHILDREN

HA...
THEY’RE LISTENING
FOR HOURS…

80%

35%

50%

of all Internet Radio
listeners spend
1–3 hours/day

of all Internet Radio
li...
INTERNET RADIO LISTENING DAY:
10AM―10PM*
(Much longer than we
expected)

10

*

Complements Broadcast Radio,
which still o...
DEVICE OWNERSHIP
IS ON THE RISE…

+87% +22%
ownership increase ownership increase
for tablets
for smartphones

computer
ow...
MULTIPLE DEVICES
ARE INCREASING ACCESS

TABLET

COMPUTER

SMARTPHONE

48%

44%

38%

spend more time
listening
on a tablet...
LISTENERS ACTIVELY CONNECT

WITH CONTENT

75%

change Internet Radio
stations at least 1X daily
(on the same service)

64%...
AND THEY ARE LOOKING

TO BUY!
57%

56%

are actively
shopping while
listening

are researching
a product for
future purcha...
ADDING INTERNET RADIO TO AD CAMPAIGNS

INCREASES RESPONSE!

INTERNET
RADIO

INTERNET
RADIO

+
+

BROADCAST
RADIO CAMPAIGN
...
+

Those listening to Internet Radio
and Broadcast Radio are up to

8X MORE LIKELY
4%TO RESPOND
15% visited company
websit...
INTERNET RADIO LISTENERS ARE

MORE INTERACTIVE
63%

Search for new music

57%

57%

Search for artist or band info

52%

4...
LISTENERS ARE ALSO

INCREASINGLY SOCIAL…

60%

39%

37%

visit social
networking site
while listening

chat with
friends w...
AND…
LISTENERS
CHOOSE TO
RECEIVE ADS!

86%
of Internet Radio users
do not pay a fee for
access to premium
Digital Audio se...
DIGITAL AUDIO LISTENING IS NOT A TREND,

IT’S A BEHAVIOR
DIGITAL AUDIO IS FIRMLY ESTABLISHED
42% of the population is list...
III Rencontres RADIO 2.0 Paris
Radio Augmentée & Publicité

www.rr20.fr

15 oct 2013 @ Ina Paris
250 professionnels / 50 i...
US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013
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US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013

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US Digital Audio Market Overview

Presentation of Elizabeth Pardieu (Target Spot) at III Rencontres Radio 2.0 Paris (INA, 15 Oct 2013)
http://www.rr20.fr

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US Digital Audio Market Overview TargetSpot Radio 2.0 Paris 2013

  1. 1. TARGETSPOT U.S. DIGITAL AUDIO MARKET OVERVIEW Radio 2.0 – October 15, 2013
  2. 2. INTRO TO TARGETSPOT TargetSpot is the largest digital audio ad network in the US 60M 80+ Monthly Uniques 3000+ Audio Content Destinations Premium Content Partners: Terrestrial Radio Groups and Pureplays Reach and scale are most important to our agencies 2
  3. 3. WE REPRESENT PREMIUM PARTNERS 3
  4. 4. WE HAVE EXTENSIVE CAPABILITIES TargetSpot platform delivers one-to-one messaging with… TARGETING MEASUREMENT EASE • Demographic • Geographic • Day part • Music genre • Content category • Top-level domain • Behavioral • 3rd party tracking (DART, Atlas, etc.) • Dedicated team with a single point of contact • TargetSpot Analytics – post-impression analysis • Professional audio production as needed CONFIDENTIAL • 3rd party campaign effectiveness studies 4
  5. 5. INTERNET RADIO ADVERTISING IMPACT STUDY & BENCHMARK DATA
  6. 6. THE INTERNET RADIO LISTENING AUDIENCE KEEPS GROWING
  7. 7. 42% IS LISTENING OF THE U.S. POPULATION
  8. 8. Internet Radio is growing, while Broadcast Radio is going strong… 65% spend the SAME amount of time or more listening to traditional AM/FM radio Daily Broadcast Radio use is 1.7X higher among those who also listen to Internet Radio Daily Internet use is 1.2X higher among those who also listen to Internet Radio
  9. 9. Internet Radio is growing, while Broadcast Radio is going strong… 65% spend the SAME amount of time or more listening to traditional AM/FM radio EXCEPTION: Adults 18-24 demographic 47% are spending LESS time with AM/FM radio
  10. 10. THEY ARE A VALUABLE AND DESIRABLE AUDIENCE… 54% 46% 51% MALE FEMALE MARRIED 42% 22% 64% ARE HH WITH CHILDREN HAVE A HHI OF $100K+ OWN THEIR OWN HOME
  11. 11. THEY’RE LISTENING FOR HOURS… 80% 35% 50% of all Internet Radio listeners spend 1–3 hours/day of all Internet Radio listeners spend 1–3 hours/session of listeners on a computer spend 1+ hours/session
  12. 12. INTERNET RADIO LISTENING DAY: 10AM―10PM* (Much longer than we expected) 10 * Complements Broadcast Radio, which still owns morning drive time.
  13. 13. DEVICE OWNERSHIP IS ON THE RISE… +87% +22% ownership increase ownership increase for tablets for smartphones computer ownership FLAT basic phone ownership DECLINED
  14. 14. MULTIPLE DEVICES ARE INCREASING ACCESS TABLET COMPUTER SMARTPHONE 48% 44% 38% spend more time listening on a tablet spend more time listening on a computer spend more time listening on a smartphone
  15. 15. LISTENERS ACTIVELY CONNECT WITH CONTENT 75% change Internet Radio stations at least 1X daily (on the same service) 64% change Internet Radio websites at least 1x daily (to a different service)
  16. 16. AND THEY ARE LOOKING TO BUY! 57% 56% are actively shopping while listening are researching a product for future purchase Listeners are also… 72% Emailing 70% Searching 57% Reading 51% Gaming
  17. 17. ADDING INTERNET RADIO TO AD CAMPAIGNS INCREASES RESPONSE! INTERNET RADIO INTERNET RADIO + + BROADCAST RADIO CAMPAIGN INTERNET CAMPAIGN = 3.5X INCREASE IN AD RESPONSE = 2X INCREASE IN AD RESPONSE
  18. 18. + Those listening to Internet Radio and Broadcast Radio are up to 8X MORE LIKELY 4%TO RESPOND 15% visited company website (online & offline) to ads they searched online hear on Broadcast Radio. for 4% 14% product information 4% 11% 0% 8% became a “fan” or clicked “like" on a social network 5% called the company for info 5% purchased product or service online 4% sent e-mail or text to company 0% 2% 1% purchased product or service retail
  19. 19. INTERNET RADIO LISTENERS ARE MORE INTERACTIVE 63% Search for new music 57% 57% Search for artist or band info 52% 49% Play video clips 42% Review station recommendations 41% 35% Access local concert info 39% 34% Enter contests 36% 32% 2012 2011
  20. 20. LISTENERS ARE ALSO INCREASINGLY SOCIAL… 60% 39% 37% visit social networking site while listening chat with friends while listening recommend or share stations or websites 36% 35% 32% look at what others are listening to link Internet Radio profile to a social network Like to see songs / websites that others are listening to
  21. 21. AND… LISTENERS CHOOSE TO RECEIVE ADS! 86% of Internet Radio users do not pay a fee for access to premium Digital Audio services
  22. 22. DIGITAL AUDIO LISTENING IS NOT A TREND, IT’S A BEHAVIOR DIGITAL AUDIO IS FIRMLY ESTABLISHED 42% of the population is listening 10AM-10PM listening day 1-3 hours daily listening LISTENERS REMAIN HIGHLY ENGAGED 75% change stations at least 1X a day 64% change websites at least 1X a day 67% often look at the player DEVICES DRIVE INCREASED LISTENING 48% spend more time listening on a tablet 44% spend more time listening on a computer 38% spend more time listening on a smartphone LISTENING IS INCREASINGLY SOCIAL 60% visit social networking site while listening 37% recommend or share Internet Radio stations or websites 35% link Internet Radio profile to a social network
  23. 23. III Rencontres RADIO 2.0 Paris Radio Augmentée & Publicité www.rr20.fr 15 oct 2013 @ Ina Paris 250 professionnels / 50 intervenants 10 keynotes / 3 tables rondes / 12 workshops Grands Prix Radio 2.0 / La Radio des Rencontres Partenaires Platinum : Organisateurs : Nicolas Moulard moulard@actuonda.com Xavier Filliol xavier@octet.com

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