Radio 2.0 Global Radio presentation Nick Piggott organized by Actuonda

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Radio 2.0 Global Radio presentation Nick Piggott organized by Actuonda

  1. 1. Radio Futurology Nick Piggott Head of Creative Technology @nickpiggott
  2. 2. source: RAJAR Q2 2010
  3. 3. source: RAJAR Q2 2010
  4. 4. source: BBC eartime research April 09
  5. 5. source: BBC eartime research April 09
  6. 6. Why “Streaming” Radio?One of the disadvantages traditional radio has is lack of visuals Internet radio, like display and online, is instantly measurable. With broadcast, you have to wait for ratings You can initiate an action The richer the media the better You can have people join in The click through rates are higher Audio plus Display is relevant
  7. 7. MeasuringResponse
  8. 8. Accountable Media
  9. 9. Mass market reach & ubiquityPersonalisable & measureableGreater insight into behaviour
  10. 10. Mobile Apps for Radio
  11. 11. Data Consumption 2500 2000 Stream 1500 1000 500 0 MB for 80 hours listening
  12. 12. RadioDNSUse FM Radio – not StreamingDeliver additional visual / commercial content over the mobile Internet network“Sounds” better – less bufferingDramatically reduces data volumesBenefits incumbent FM broadcastersEnables “click-through” to the browserAn App-like Experience for FM Radio
  13. 13. Data Consumption 2500 2000 Stream 1500 FM+IP DAB+IP 1000 500 0 MB for 80 hours listening
  14. 14. Video Demo athttp://radiodns.orgStock issue SonyEricsson X10 phone running Android 1.6 with a RadioDNS “app”accessing the built-in FM tuner functionality
  15. 15. Hybrid Radio AppListener tunes to FM StationRadioDNS lookupVisuals automatically delivered over IP Measurable Clickable TrackableAll the metric benefits of an app / mobile website
  16. 16. What Now?The technology worksCovers FM and HDZero patent/licence costsSmall amount of code for manufacturersMany application opportunitiesManufacturers want to see “broadcaster commitment”
  17. 17. Muchas Gracias Nick Piggott Head of Creative Technology @nickpiggott
  18. 18. Más info : www.innovative-broadcast-solutions.com Organiza:Co-organiza: Medio especializado: www.actuonda.com Con el Patrocinio de:

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