Mediciones y analíticas: ¿Quién accede a eso y porque? Herramientas de medición y métricas disponibles en el mercado y nuevos reportes claves para lograr campañas de éxito. Contribución de las mediciones en línea a la rentabilidad de las campañas de publicidad en FM

1. RADIO 2.0 BARCELONA
2nd of March, 2011
“Measurement and Analytics: Who accesses this and why”?

2. WHO WE ARE
STREAMING
+ 3,000 STATIONS IN +25 COUNTRIES
MEASURING
+ 8,000 RADIO STATIONS + PURE PLAYS
SERVING
+ 70,000,000 AD IMPRESSIONS/DAY
END-TO-END SOLUTION FOR LIVE MEDIA

3. WHAT WE DO
Third-Party Integration Third-Party Integration
User Experience
Engage and
Retain Users
Advertising
Leverage Content
TRUE MONETIZATION
Metrics End-to-End Integration
Measure and Optimize
Delivery
Platform
Extend Reach
Third-Party Integration Third-Party Integration

4. WHY WE DO IT: DRIVING VALUE CREATION
Increase
Value Creation Value
Increase Increase
Monetization Revenue Profitability
Increase Increase Increase
Education Sellout CPM Monetization
Increase Increase Increase Increase
The Sale Publishers Impressions Bandwidth Distribution

5. FLIGHT-PLAN
Who When
Webcast Metrics® Duration Campaign Manager Targeted Ad-Injector
Location We report We insert
We
ad ads into
measure
delivery those
streams
Demographics
in streams streams
Device
Frequency
We extrapolate
and aggregate
the data for Flight-Plan allows agencies to plan,
internal (client)
and external
buy, and monitor streaming audio
(industry) campaigns in real-time. It’s a direct
audiences connect for agencies and publishers
to transact in a hyper-efficient digital
marketplace.
WHAT WE DO

6. WHAT DO WE MEASURE?

7. AGNOSTIC REACH AND EXPERIENCE
Standard
Others Custom
Type of
Players
Appliances Mobile
Widgets

8. TARGETED AD INJECTION AND DELIVERY
• Targeted Ad Injector
– Traffic & scheduling system for the delivery of advertising to your
audience including proof of performance reports
• Key Functionality
– Ability to serve ads to all users or individual users based on a variety of
filters
– Inventory Management
– Targeting by attribute
• Geography
• Device
• Age
• Gender

9. TRAFFIC METRICS
TLH – Total Listening Hours
CUME – Number of individual IP addresses
AQH – Average persons who listened over a 15 minute period of time
ATSL – Average Time Spent listening – average listening session length from player open to
player close as a single session
SS- Started Sessions – the number of listening session that physically began in the defined
interval and daypart
AS – Active Sessions – Number of listening session that were open in the defined interval
regardless of when the session began
AAS – Average Active Sessions – Average number of session open in an hour
Peak – Peak Sessions – max number of sessions open in any hour of the defined interval and
daypart.

10. MUSIC ROYALTY COMPLIANCE
• Royalty Reporter
– Create automated Royalty Reports for delivery to SoundExchange or
Record Labels according to your transmission category requirements
• Key Functionality
– Electronic generation of reports in minutes
– Customizable, e.g. SoundExchange
– Electronic or manual submission

11. WEBCAST METRICS
Webcast Metrics
– Third party, real-time, census based measurement
Key Functionality
– Metrics available on-demand in real-time through web based console
– Comparison data

12. LISTENER LAB

13. USER ZONE: P1 LISTENERS

14. TRAFFIC METRICS

15. • Panel-Based (AIMC, Arbitron, • Census-Based
MediaMetrie, Rajar…)
• Pros • Pros
• Monitor the person, not the stream • Objective measurement
• Attributes such as age/demo are • Detailed measurement captures
naturally known instantaneous information
• Cons • No sampling errors
• Difficult to obtain large sample size • No audience bias
• Measurements have significant • Real-time measurement
variance for smaller properties
• Data may be volatile from • Cons
month to month • May over-count due to muting or
• Panels may be biased and certain unattended streams (offset by timeouts)
groups may be under-represented • Age/Gender need to either be explicitly
• Panels may report limited activity provided or inferred from surveys/panel
(more active during work hours)
• Significantly more difficult to understand
• Significant lag behind real-time
the person as opposed to the stream
AMG current customer base use both Panel based and Census based data

16. THANK YOU!
Daniel.Karlsson@andomediagroup.com
+41 788 766 301