RADIO 2.0 BARCELONA2nd of March, 2011“Measurement and Analytics: Who accesses this and why”?
WHO WE ARESTREAMING+ 3,000 STATIONS IN +25 COUNTRIESMEASURING+ 8,000 RADIO STATIONS + PURE PLAYSSERVING+ 70,000,000 AD IMP...
WHAT WE DO                   Third-Party Integration                             Third-Party Integration    User Experienc...
WHY WE DO IT: DRIVING VALUE CREATION                                                           Increase     Value Creation...
FLIGHT-PLAN              Who          When           Webcast Metrics® Duration Campaign Manager                   Targeted...
WHAT DO WE MEASURE?
AGNOSTIC REACH AND EXPERIENCE                     Standard         Others                 Custom                     Type ...
TARGETED AD INJECTION AND DELIVERY• Targeted Ad Injector   – Traffic & scheduling system for the delivery of advertising t...
TRAFFIC METRICSTLH – Total Listening HoursCUME – Number of individual IP addressesAQH – Average persons who listened over ...
MUSIC ROYALTY COMPLIANCE• Royalty Reporter   – Create automated Royalty Reports for delivery to SoundExchange or     Recor...
WEBCAST METRICSWebcast Metrics   – Third party, real-time, census based measurementKey Functionality   – Metrics available...
LISTENER LAB
USER ZONE: P1 LISTENERS
TRAFFIC METRICS
• Panel-Based (AIMC, Arbitron,                   • Census-Based   MediaMetrie, Rajar…)• Pros                              ...
THANK YOU!Daniel.Karlsson@andomediagroup.com+41 788 766 301
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Online Radio metrics por Daniel Karlsson de Ando Media Group @ Jornada Radio 2.0 Barcelona organized by Actuonda

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Mediciones y analíticas: ¿Quién accede a eso y porque?
Herramientas de medición y métricas disponibles en el mercado y nuevos reportes claves para lograr campañas de éxito. Contribución de las mediciones en línea a la rentabilidad de las campañas de publicidad en FM

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Online Radio metrics por Daniel Karlsson de Ando Media Group @ Jornada Radio 2.0 Barcelona organized by Actuonda

  1. 1. RADIO 2.0 BARCELONA2nd of March, 2011“Measurement and Analytics: Who accesses this and why”?
  2. 2. WHO WE ARESTREAMING+ 3,000 STATIONS IN +25 COUNTRIESMEASURING+ 8,000 RADIO STATIONS + PURE PLAYSSERVING+ 70,000,000 AD IMPRESSIONS/DAY END-TO-END SOLUTION FOR LIVE MEDIA
  3. 3. WHAT WE DO Third-Party Integration Third-Party Integration User Experience Engage and Retain Users Advertising Leverage Content TRUE MONETIZATION Metrics End-to-End Integration Measure and Optimize Delivery Platform Extend Reach Third-Party Integration Third-Party Integration
  4. 4. WHY WE DO IT: DRIVING VALUE CREATION Increase Value Creation Value Increase Increase Monetization Revenue Profitability Increase Increase Increase Education Sellout CPM Monetization Increase Increase Increase Increase The Sale Publishers Impressions Bandwidth Distribution
  5. 5. FLIGHT-PLAN Who When Webcast Metrics® Duration Campaign Manager Targeted Ad-Injector Location We report We insert We ad ads into measure delivery those streamsDemographics in streams streams Device FrequencyWe extrapolateand aggregate the data for Flight-Plan allows agencies to plan,internal (client) and external buy, and monitor streaming audio (industry) campaigns in real-time. It’s a direct audiences connect for agencies and publishers to transact in a hyper-efficient digital marketplace.WHAT WE DO
  6. 6. WHAT DO WE MEASURE?
  7. 7. AGNOSTIC REACH AND EXPERIENCE Standard Others Custom Type of Players Appliances Mobile Widgets
  8. 8. TARGETED AD INJECTION AND DELIVERY• Targeted Ad Injector – Traffic & scheduling system for the delivery of advertising to your audience including proof of performance reports• Key Functionality – Ability to serve ads to all users or individual users based on a variety of filters – Inventory Management – Targeting by attribute • Geography • Device • Age • Gender
  9. 9. TRAFFIC METRICSTLH – Total Listening HoursCUME – Number of individual IP addressesAQH – Average persons who listened over a 15 minute period of timeATSL – Average Time Spent listening – average listening session length from player open toplayer close as a single sessionSS- Started Sessions – the number of listening session that physically began in the definedinterval and daypartAS – Active Sessions – Number of listening session that were open in the defined intervalregardless of when the session beganAAS – Average Active Sessions – Average number of session open in an hourPeak – Peak Sessions – max number of sessions open in any hour of the defined interval anddaypart.
  10. 10. MUSIC ROYALTY COMPLIANCE• Royalty Reporter – Create automated Royalty Reports for delivery to SoundExchange or Record Labels according to your transmission category requirements• Key Functionality – Electronic generation of reports in minutes – Customizable, e.g. SoundExchange – Electronic or manual submission
  11. 11. WEBCAST METRICSWebcast Metrics – Third party, real-time, census based measurementKey Functionality – Metrics available on-demand in real-time through web based console – Comparison data
  12. 12. LISTENER LAB
  13. 13. USER ZONE: P1 LISTENERS
  14. 14. TRAFFIC METRICS
  15. 15. • Panel-Based (AIMC, Arbitron, • Census-Based MediaMetrie, Rajar…)• Pros • Pros • Monitor the person, not the stream • Objective measurement • Attributes such as age/demo are • Detailed measurement captures naturally known instantaneous information• Cons • No sampling errors • Difficult to obtain large sample size • No audience bias • Measurements have significant • Real-time measurement variance for smaller properties • Data may be volatile from • Cons month to month • May over-count due to muting or • Panels may be biased and certain unattended streams (offset by timeouts) groups may be under-represented • Age/Gender need to either be explicitly • Panels may report limited activity provided or inferred from surveys/panel (more active during work hours) • Significantly more difficult to understand • Significant lag behind real-time the person as opposed to the stream AMG current customer base use both Panel based and Census based data
  16. 16. THANK YOU!Daniel.Karlsson@andomediagroup.com+41 788 766 301
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