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Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
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Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012

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La mesure de engagement Radio 2.0 par Thomas Serval de Radioline …

La mesure de engagement Radio 2.0 par Thomas Serval de Radioline

II Rencontres Radio 2.0 Paris-Latino 18 Oct @ Paris
Engagement et Valorisation

Suivez-nous aussi sur Twitter @radio_20 #radio20
sur Facebook : http://www.facebook.com/radio20paris/
et sur linkedin Groupe Radio 2.0

• Co-organisés par Actuonda, AdsRadios, INA Expert
• Partenaires institutionnels : Club des Annonceurs, Les Indés Radios, ESML, GESTE, SYROL, IAB France, Le Radio, Conseil National du Numérique, Cap Digital, RAIN Summit Europe, URTI
• Live Radio stream : Moustic, VizionR & Smartjog
• Sponsors Gold : Adswizz, Deezer, JFC Kantar, Saooti, VizionR, Yasound, Spotify, Médiamétrie, Radio France
• Partenaires média: La Lettre Pro de la Radio, OffreMedia, Radio World, Rain, RadioWorld, RadioPub, Edition Multimédia, Satellinet, Clubic, FrenchWeb, Influencia, Radioactu, Le Club Radio

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  • 1. La mesure de l’engagement Paris, 18 octobre, 2012 Thomas Serval , Président
  • 2. Background• Fondateur de Baracoda, créateur de liveradio, 4M de téléchargement d’application radios sur iphone, 3 brevets sur la radio online• Directeur de l’innovation de Microsoft en France• Managing Director, media mobile and platform pour Google SEEMEA (Youtube, Doubleclick , Admob, AdExchange, Google display network)• Président de Radioline
  • 3. L’expérience du décollage de youtube• Déconnexion temps passé / investissement publicitaire• La stimulation de l’écosystème• La mise en place de business cases• La segmentation de l’audience pertinente• La boucle vertueuse de l’innovation publicitaire• …vers l’unification de la plateforme data pour mesurer l’engagement et le ROI
  • 4. Radioline• 7 ans d’historique de la radio online• Une plateforme d’agrégation de radio avec 40000 radios adaptées pour 27 pays, opérateur de Liveradio en partenariat avec Orange, 2 millions d’auditeurs uniques par mois• De nouvelles applications juste lancées Radioline Pro en France• Une infrastructure de monétisation fondée sur la data
  • 5. U SAGE STATS Mobile An average of 6 hours/month Devices 200-250MB of data/monthSilmutaneous unique listeners Radio Desktop Radio Player Connected Devices Daily typical radio consumption on RadioLine Platform 00h 02h 04h 06h 08h 10h 12h 14h 16h 18h 20h 22h 00h Day Hours
  • 6. L’engagement
  • 7. Mesure de l’engagement• Engagement sur plusieurs objets : – la radio – le programme (renforcé avec podcast) – la publicité• Le problème de la mesure – Actif : clicks, tweets, likes, +1, téléchargement – Passif : audience, études ad hoc sur panel, ou technologies (sourire, regards) – Suivre sur le cycle de vie….
  • 8. T HE CONCEPT FOR DIGITAL RADIO AGREGATION Radio brands ConsumersTelecom operators,portals, social sites, wifi devices, TV Radioline APIs Radioline agregation Service Platform Radios Advertisers RevShare Advertising income RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012
  • 9. T HE CLIENT APPLICATIONSFor Mac, Smartphones andTabletswww.radiolineapp.com Radioline iphone version Including all local Favorites… and meta data about with 25000+ radio stations… artists and song… RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012
  • 10. T HE UPCOMING CUSTOMER EXPERIENCE WITH MUSIC STREAMING SERVICES « Find the radios that play my favorite artists and tunes » « Register the tunes I have discovered on radio into my playlist »RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012
  • 11. D ISCOVER RADIOS FROM YOUR MUSIC STREAMING PLAYLISTStep 1 : Register yourSpotify (or Deezer,iTunes, LastFM account)login details intoRadioline Step 2 : Select which playlist to get recommendations for Step 3 : Pick one radio in the list, then enjoy it. RadioLine Confidential 2012 – The platform for Digital Radio 2.0 - March 4, 2012
  • 12. www.radiolineapp.com30 avenue de L’Amiral Lemonier 78160 Marly-Le-Roi THANK YOU FOR YOUR ATTENTION
  • 13. Rencontres RADIO 2.0 Paris – Latino Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios Rencontres RADIO‘Smart’ Radios Radio II Rencontres – Latino Hacktive2012 Paris RADIO 2.0 Paris – Latino & 2.0 Rencontres Oct. Radio 2.0 Paris Radio Hacktive2012 in 2011, Radios Oct. Spain next‘Smart’ Nicolas Moulard & Rencontres &Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Nicolas Moulard & nd stXavier Filliol present two consecutive events in FranceRencontres Following 2 Jornada Radio 2.0 in Barcelona & 1 Engagement & Valorisation & in October. will be two consecutive events in Oct. Spain technical & advertising businesses: from & in 2012 nd st Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011,2 specific themespresent developed by professionalsFrancepublishers, next October. Xavier Filliol nd st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & 2 specific themespresent developed by professionals from publishers, next October. Radio Hacktive will be two consecutive events in France & in Spain technical & advertising businesses: Xavier Filliol 18 Oct. 2012 @ Ina ParisHow connected Hacktive will be developed by professionals from publishers, technical & advertising businesses: 2 specific themes engaging audio experiences and empower e-listeners communities? Radio Radios offerActivism, collective actions, social links, freedom of speech, responsible communication, ethic… How connected Hacktive engaging audio experiences and empower e-listeners communities? Radio Radios offer Activism, collective actions, social links, freedom of speech, responsible communication, ethic… “Smart”connected Radios offer engaging audio experiences and empower e-listeners communities? How radiosWhen radio is getting “smart” on the Networks: freedom of speech, responsible communication, ethic… Activism, collective actions, social links, open API, metadata, rich media, audio visualization, timeline, “Smart” radiosopen data, crowdsourcing, holistic marketing, social intelligence… When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization, timeline, “Smart” radios open data, conferences – holistic marketing, social intelligence… crowdsourcing, Workshops – radio is gettingdemos – keynotes – networking - livemetadata, project pitches with 30+ expertstimeline, When “smart” on the Networks: open API, streams - rich media, audio visualization, Workshops – conferences – demos – marketing, networking - live streams - project pitches with 30+ experts open data, crowdsourcing, holistic keynotes – social intelligence… >> Engaging connected audio tribes << Page Radio 2.0 >> Engaging connected audio tribes << Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts @Radio_20 Radio 2.0 Paris Page Radio 2.0 >> Engaging connected audio tribes << #radio_20 @Radio_20 Radio 2.0 Page Radio 2.0 Organizers / contacts : Paris #radio_20 Actuonda / Nicolas Moulard - (Spain) Latino Page Radio 2.0 moulard@actuonda.com : @Radio_20 Radio 2.0 Page Radio 2.0 Organizers / contacts Paris #radio_20 Actuonda / Nicolas Moulard - (Spain) Latino (France) Les Editions de l’Octet / Xavier Filliol - xavier@octet.tv moulard@actuonda.com Page Radio 2.0 Organizers / contacts : (Spain) Actuonda / Nicolas Moulard - 200 professionnels / 40 intervenants / 10 keynotes / 2 tables rondes / 7 workshops Latino (France) Les Editions de l’Octet / Xavier Filliol - xavier@octet.tv moulard@actuonda.com (France) Les Editions de l’Octet / Xavier Filliol - xavier@octet.tv Présentation du Livre Blanc IAB France -Geste sur les formats publicitaires de la Radio 2.0 moulard@actuonda.com xavier@adsradios.com Pagina Radio 2.0 Paris @Radio_20 Pagina Radio 2.0 (Latino) #radio20