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Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda
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Como reinventar la radio en internet por Alexandre Saboudjian @ Jornada Radio 2.0 Barcelona organized by Actuonda

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¿Cómo reinventar la radio en internet? …

¿Cómo reinventar la radio en internet?
Radio a la carta, geolocalización y nuevos modelos de publicidad

How to reinvent Radio on Internet ?
Radio A la Carte, geolocalisation and new advertisement models

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  • 1. Alexandre Saboundjian, CEO Barcelona – Radio 2.0
  • 2. Barcelona – Radio 2.0• With Radionomy, everyone can create its own webradio
  • 3. Barcelona – Radio 2.0It’s easy…• Radio software , vast music, jingles and content libraries• The Radio Creator can integrate his own musical creations or his own audio content• Tools to develop audience, socialize with fans and listeners, share content.
  • 4. Barcelona – Radio 2.0It’s free…• Radionomy covers all costs, • Streaming • Rights• Radionomy shares the revenues with radio creators, based on their audience.
  • 5. Barcelona – Radio 2.0
  • 6. Barcelona – Radio 2.0
  • 7. Barcelona – Radio 2.0RNE Cadena Ser Radio Flaix
  • 8. Barcelona – Radio 2.0• Huge and various choice of radio – Long Tail• No Border• Less advertising, better targeting• Radio becomes mobile• Ubiquity (variety of devices)
  • 9. THE AUDIENCE
  • 10. Barcelona – Radio 2.0 13.000.000 Unique IP-Listeners / Month !!!14.000.00012.000.00010.000.000 8.000.000 6.000.000 4.000.000 2.000.000 -
  • 11. Barcelona – Radio 2.0
  • 12. Barcelona – Radio 2.0• 45 % Europe• 40 % US• 10 % South America• 5 % Asia
  • 13. Barcelona – Radio 2.0• 52 % - iTunes, iPhone & iFamily…..• 20 % - Windows Media Player• 17 % - Radionomy Player• 11 % - Winamp, Vlc, Real Audio,….
  • 14. Barcelona – Radio 2.0• Everyday : 40 New Radios...• 32 Min average listen time• 5000 Radios but 1000 radios for 90 % of the audience• 20.000 embedded players outside our website
  • 15. Barcelona – Radio 2.0Something is happening
  • 16. MONETIZING
  • 17. Barcelona – Radio 2.0Audience Platform $$$ NATIONAL SALES HOUSE INTERNATIONAL EXCHANGE PLATFORM
  • 18. Barcelona – Radio 2.0Audience
  • 19. Barcelona – Radio 2.0Katz Online, one of the main sales house in the US, estimates that online radio revenue will be 1,6 % of online investments
  • 20. Barcelona – Radio 2.0We don’t sell radios !!!!We sell listeners
  • 21. Barcelona – Radio 2.0100 % of our listeners are … Online
  • 22. Barcelona – Radio 2.0Audience Platform $$$ NATIONAL SALES HOUSE ADIONOMY INTERNATIONAL EXCHANGE PLATFORM
  • 23. Barcelona – Radio 2.0 $$$• Main Goal – National Ads Campaign NATIONAL• Want to change the model SALES HOUSE• Radionomy has a agreement with Audioemotion in Spain
  • 24. Barcelona – Radio 2.0 $$$• Main Goal – Local Ads Campaign• Full automatic buying process• With a real Geo Targeting & Capping
  • 25. 25/04/2011
  • 26. 25/04/2011 $$$• Don’t forget – You have listeners outside your country• Audience Exchange• Sales House Agreement INTERNATIONAL EXCHANGE PLATFORM
  • 27. THANK YOU FOR YOURATTENTION AND LET’S GO FORSOME EXCITING RADIO YEARS
  • 28. Alexandre Saboundjian, CEO Barcelona – Radio 2.0

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