Ver. 4.5 Radio’s Fourth “Golden Age”  is Almost Here + Kurt Hanson, Founder/CEO kurt@accuradio.com / 312-284-2440 Programm...
www. kurthanson .com
 
 
9 brands repeat
Radio’s Fourth “Golden Age”  is Almost Here + Programmed by music lovers, personalizable by YOU
TIME TO MAKE YOUR MOVE!
TIME TO POUR IT ON!
Radio is entering a fourth “Golden Age” TOPIC #1
Golden Age #1: 1935-1955
TELEVISION
Golden Age #2: 1960-1975
FM
Golden Age #3: 1980-1999
INTERNET
Golden Age #4: Now!
VARIETY A
CHART: The Long Tail “ Hit” formats COUNTRY CHR URBAN CLASSIC ROCK A/C SPANISH-LANG SMOOTH JAZZ OLDIES ALTERNATIVE CLASSIC...
COUNTRY CHR URBAN CLASSIC ROCK A/C SPANISH-LANG SMOOTH JAZZ OLDIES ALTERNATIVE CLASSICAL STANDARDS INDIE ROCK  CLASSIC JAZ...
 
 
 
 
 
 
 
 
 
LOW SPOT LOAD B
:00 :15 :45 :30
UBIQUITY C
Home Office Street Car
PERSONAL-IZATION D
DESIGNED FOR P35+ <ul><li>Over 550 programmed channels  </li></ul><ul><li>One-click launch of great-sounding music </li></...
 
It’s what consumers want
 
 
 
 
Consumers are embracing this TOPIC #2
MARKETING & SALES Avg. TSL AAS (AQH)
 
Primarily
WHAT’S BEHIND PANDORA’S SUCCESS?
NON-LINE-EXTENDED BRAND NAME A
$95 MILLION INVESTED B
HEAVY P.R. AND MARKETING C
EASY-TO-USE INTERFACE D
GOOD “STORY” E
HUGE SALES FORCE F
MOBILE FOCUS G
 
FOCUS H
However...
PANDORA’S STRENGTH:  18-34
PANDORA’S STRENGTH:  18-34
Opportunity!
TOPIC #3 Advertisers are embracing this
<ul><li>Quality audience </li></ul><ul><li>Precise measurement </li></ul><ul><li>Targeting </li></ul><ul><li>Low commercia...
<ul><li>Quality audience </li></ul><ul><li>Precise measurement </li></ul><ul><li>Targeting </li></ul><ul><li>Low commercia...
AM/FM per listener-hour 6.6¢
AM/FM per listener-hour 6.6¢ Sirius XM per listener-hour 28¢
 
AM/FM per listener-hour 6.6¢
<ul><ul><li>PANDORA </li></ul></ul>AM/FM per listener-hour 6.6¢ Web per listener-hour 5.4¢
<ul><ul><li>PANDORA </li></ul></ul>AM/FM per listener-hour 6.6¢ Web per listener-hour 5.4¢ Mobile per listener-hour 2.3¢ P...
TOPIC #5 Technology  is speeding up the pace
 
 
 
 
TOPIC #5A The rise of the mobile device
 
TELEPHONE CAMERA E-MAIL MP3 PLAYER BROWSER IM / TEXT INTERNET RADIO ALARM CLOCK FLASHLIGHT PHOTO ALBUM WATCH TELEVISION GA...
TOPIC #5A The rise of the “nomadic device”
 
 
 
 
 
 
 
TOPIC #5B The rise of the tablet
 
 
 
Android solutions currently under development
 
TOPIC #5 In-dash is on the way
 
 
 
 
 
 
 
 
TOPIC #6 Talk is moving to FM
 
 
 
 
TOPIC #7 “ It’s not the technology...”
SOLUTION Avg.  TSL AAS  (AQH) Broadcasters are largely stuck at ~2% of their terrestrial AQH
 
 
SUSTAINING vs. DISRUPTIVE innovation
“ It’s not the technology, it’s the BUSINESS MODEL”
 
 
HOWARD JOHNSON’S FAST FOOD <ul><li>Complex menu </li></ul><ul><li>High-quality ingredients </li></ul><ul><li>Flash-frozen ...
 
“ It’s not the technology, it’s the BUSINESS MODEL”
BROADCAST RADIO INTERNET RADIO
BROADCAST RADIO INTERNET RADIO 90-mile radius Global
BROADCAST RADIO INTERNET RADIO Mainly local  advertisers Mainly national  advertisers
BROADCAST RADIO INTERNET RADIO High fixed costs Low fixed costs
BROADCAST RADIO INTERNET RADIO Low variable costs High variable costs
BROADCAST RADIO INTERNET RADIO Tight segues great Segues largely impos-sible
BROADCAST RADIO INTERNET RADIO Great person-alities matter Person-alities don’t matter
BROADCAST RADIO INTERNET RADIO Many brands One brand
BROADCAST RADIO INTERNET RADIO Brand = Genre Brand = GUI
-- “ Many of the initial ideas that get  shaped into sustaining innovations  could just as readily be shaped into disrupti...
“ Don’t disrupt your own customers”
Keep it separate
Consider   finding a partner
Technology infrastructure TECHNOLOGY ARCHITECTURE THIRD PARTIES: Ando Media Conversion Ruler Yield Manager Google Analytic...
Radio’s Fourth “Golden Age”  is Almost Here + Programmed by music lovers, personalizable by YOU
TIME TO MAKE YOUR MOVE!
 
 
 
CHICKEN
MEXICAN
PIZZA
GOURMET BURGERS
FOOD PURVEYOR
REAL ESTATE
 
P35+
JAZZ
BROADWAY
INDIE ROCK
MOVIE SOUNDTRACKS
NEWS
TALK
COLLEGE STUDENTS
HISPANICS
ASIAN-AMERICANS
FRENCH-CANADIANS
MARKET RESEARCH
GRAPHIC DESIGN
CONFERENCES
DEVICES
FRANCE
SCANDINAVIA
BRAZIL
KOREA
CHINA
FM
AM
Embrace opportunity!
9 brands repeat
Consumers are embracing it
Devices are supporing it
Advertisers are  buying it
 
 
 
 
“ Fortune favors the  bold”
 
TIME TO MAKE YOUR MOVE!
TIME TO POUR IT ON!
Radio’s Fourth “Golden Age”  is Almost Here + Programmed by music lovers, personalizable by YOU Kurt @AccuRadio.com
www. KurtHanson .com
THANK YOU! Kurt @ AccuRadio .com
 
Xavier FILLIOL Directeur Editions de l’Octet [email_address] Nicolas MOULARD, Directeur ActuOnda [email_address] Organisat...
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Fourth Golden Age Is Almost Here From RAIN By Kurt Hanson @ Rencontres Radio 2.0 Paris

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  • AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
  • AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • Examples: CDs, books, radio formats, DVD box set sales (“F Troop”), football team interest,
  • Examples: CDs, books, radio formats, DVD box set sales (“F Troop”), football team interest,
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • Logitech Squeezebox Touch
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • Vestalife MANTIS
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • “ Live every week like a Shark Week.” “ Nuts to you, McGillicutty.” “Beep beep, ribby ribby.” Be a good listener, be a giver of gifts, and work that va-jay-jay
  • AccuRadio is a brand of ad-supported, personalizable Internet radio – in the same product category as Pandora, but aimed at an older audience (with a specialization in jazz, classical, Broadway, oldies, country, and similar music formats).
  • Fourth Golden Age Is Almost Here From RAIN By Kurt Hanson @ Rencontres Radio 2.0 Paris

    1. 2. Ver. 4.5 Radio’s Fourth “Golden Age” is Almost Here + Kurt Hanson, Founder/CEO kurt@accuradio.com / 312-284-2440 Programmed by music lovers, personalizable by YOU
    2. 3. www. kurthanson .com
    3. 6. 9 brands repeat
    4. 7. Radio’s Fourth “Golden Age” is Almost Here + Programmed by music lovers, personalizable by YOU
    5. 8. TIME TO MAKE YOUR MOVE!
    6. 9. TIME TO POUR IT ON!
    7. 10. Radio is entering a fourth “Golden Age” TOPIC #1
    8. 11. Golden Age #1: 1935-1955
    9. 12. TELEVISION
    10. 13. Golden Age #2: 1960-1975
    11. 14. FM
    12. 15. Golden Age #3: 1980-1999
    13. 16. INTERNET
    14. 17. Golden Age #4: Now!
    15. 18. VARIETY A
    16. 19. CHART: The Long Tail “ Hit” formats COUNTRY CHR URBAN CLASSIC ROCK A/C SPANISH-LANG SMOOTH JAZZ OLDIES ALTERNATIVE CLASSICAL STANDARDS INDIE ROCK CLASSIC JAZZ ELECTRONICA BROADWAY CELTIC TANGO/MAMBO REGGAE METAL TRANCE FOLK COMEDY WORLD MUSIC SOUNDTRACKS BLUES J-POP BARBERSHOP ’ 50S OLDIES EASY LISTENING BLUEGRASS
    17. 20. COUNTRY CHR URBAN CLASSIC ROCK A/C SPANISH-LANG SMOOTH JAZZ OLDIES ALTERNATIVE CLASSICAL STANDARDS INDIE ROCK CLASSIC JAZZ ELECTRONICA BROADWAY CELTIC TANGO/MAMBO REGGAE METAL TRANCE FOLK COMEDY WORLD MUSIC SOUNDTRACKS BLUES J-POP BARBERSHOP ’ 50S OLDIES EASY LISTENING BLUEGRASS “ Hit” formats “ Long tail” formats
    18. 30. LOW SPOT LOAD B
    19. 31. :00 :15 :45 :30
    20. 32. UBIQUITY C
    21. 33. Home Office Street Car
    22. 34. PERSONAL-IZATION D
    23. 35. DESIGNED FOR P35+ <ul><li>Over 550 programmed channels </li></ul><ul><li>One-click launch of great-sounding music </li></ul><ul><li>Pause & skip songs </li></ul><ul><li>Ban songs and/or artists </li></ul><ul><li>Blend channels together </li></ul>
    24. 37. It’s what consumers want
    25. 42. Consumers are embracing this TOPIC #2
    26. 43. MARKETING & SALES Avg. TSL AAS (AQH)
    27. 45. Primarily
    28. 46. WHAT’S BEHIND PANDORA’S SUCCESS?
    29. 47. NON-LINE-EXTENDED BRAND NAME A
    30. 48. $95 MILLION INVESTED B
    31. 49. HEAVY P.R. AND MARKETING C
    32. 50. EASY-TO-USE INTERFACE D
    33. 51. GOOD “STORY” E
    34. 52. HUGE SALES FORCE F
    35. 53. MOBILE FOCUS G
    36. 55. FOCUS H
    37. 56. However...
    38. 57. PANDORA’S STRENGTH: 18-34
    39. 58. PANDORA’S STRENGTH: 18-34
    40. 59. Opportunity!
    41. 60. TOPIC #3 Advertisers are embracing this
    42. 61. <ul><li>Quality audience </li></ul><ul><li>Precise measurement </li></ul><ul><li>Targeting </li></ul><ul><li>Low commercial load </li></ul><ul><li>Visuals </li></ul><ul><li>Accountability </li></ul>Pureplay Stn. Rev.
    43. 62. <ul><li>Quality audience </li></ul><ul><li>Precise measurement </li></ul><ul><li>Targeting </li></ul><ul><li>Low commercial load </li></ul><ul><li>Visuals </li></ul><ul><li>Accountability </li></ul>Internet radio ad revenues on pace to exceed $1 billion by 2012 Pureplay Stn. Rev. $300
    44. 63. AM/FM per listener-hour 6.6¢
    45. 64. AM/FM per listener-hour 6.6¢ Sirius XM per listener-hour 28¢
    46. 66. AM/FM per listener-hour 6.6¢
    47. 67. <ul><ul><li>PANDORA </li></ul></ul>AM/FM per listener-hour 6.6¢ Web per listener-hour 5.4¢
    48. 68. <ul><ul><li>PANDORA </li></ul></ul>AM/FM per listener-hour 6.6¢ Web per listener-hour 5.4¢ Mobile per listener-hour 2.3¢ Potential: Extra $39 mil (on top of current $58 mil)
    49. 69. TOPIC #5 Technology is speeding up the pace
    50. 74. TOPIC #5A The rise of the mobile device
    51. 76. TELEPHONE CAMERA E-MAIL MP3 PLAYER BROWSER IM / TEXT INTERNET RADIO ALARM CLOCK FLASHLIGHT PHOTO ALBUM WATCH TELEVISION GAME PLAYER GPS DEVICE
    52. 77. TOPIC #5A The rise of the “nomadic device”
    53. 85. TOPIC #5B The rise of the tablet
    54. 89. Android solutions currently under development
    55. 91. TOPIC #5 In-dash is on the way
    56. 100. TOPIC #6 Talk is moving to FM
    57. 105. TOPIC #7 “ It’s not the technology...”
    58. 106. SOLUTION Avg. TSL AAS (AQH) Broadcasters are largely stuck at ~2% of their terrestrial AQH
    59. 109. SUSTAINING vs. DISRUPTIVE innovation
    60. 110. “ It’s not the technology, it’s the BUSINESS MODEL”
    61. 113. HOWARD JOHNSON’S FAST FOOD <ul><li>Complex menu </li></ul><ul><li>High-quality ingredients </li></ul><ul><li>Flash-frozen </li></ul><ul><li>Full service </li></ul><ul><li>Salaried staff </li></ul><ul><li>Along highways </li></ul><ul><li>$3 avg. meal </li></ul><ul><li>Simple menu </li></ul><ul><li>Okay-quality ingredients </li></ul><ul><li>Cooked fresh </li></ul><ul><li>Limited service </li></ul><ul><li>Min.-wage staff </li></ul><ul><li>In suburbs </li></ul><ul><li>$.60 avg. meal </li></ul>
    62. 115. “ It’s not the technology, it’s the BUSINESS MODEL”
    63. 116. BROADCAST RADIO INTERNET RADIO
    64. 117. BROADCAST RADIO INTERNET RADIO 90-mile radius Global
    65. 118. BROADCAST RADIO INTERNET RADIO Mainly local advertisers Mainly national advertisers
    66. 119. BROADCAST RADIO INTERNET RADIO High fixed costs Low fixed costs
    67. 120. BROADCAST RADIO INTERNET RADIO Low variable costs High variable costs
    68. 121. BROADCAST RADIO INTERNET RADIO Tight segues great Segues largely impos-sible
    69. 122. BROADCAST RADIO INTERNET RADIO Great person-alities matter Person-alities don’t matter
    70. 123. BROADCAST RADIO INTERNET RADIO Many brands One brand
    71. 124. BROADCAST RADIO INTERNET RADIO Brand = Genre Brand = GUI
    72. 125. -- “ Many of the initial ideas that get shaped into sustaining innovations could just as readily be shaped into disruptive business plans with far greater growth potential .” -- Pg. 49
    73. 126. “ Don’t disrupt your own customers”
    74. 127. Keep it separate
    75. 128. Consider finding a partner
    76. 129. Technology infrastructure TECHNOLOGY ARCHITECTURE THIRD PARTIES: Ando Media Conversion Ruler Yield Manager Google Analytics BRAND MGMT.: A/R I/R USJ etc. Origin VoxCDN CDN: CLIENTS: Web iOS Android webOS GUI Audio Tracker AVAudio-Streamer Streamer (Flash / AS 3.0) GUI (HTML/CSS/ JS-jQuery) GUI GUI Audio Tracker Audio Tracker IN DEVELOPMENT PM LG BP MS PF JG Encoder (server) Masters ENCODING & MUSIC PROGRAMMING: Encodes AccuAdmin Databases by genre WEB SERVING: PostgreSQL MongoDB ngnix Voxel VIP (load balancing) Web Services Playlist Generator
    77. 130. Radio’s Fourth “Golden Age” is Almost Here + Programmed by music lovers, personalizable by YOU
    78. 131. TIME TO MAKE YOUR MOVE!
    79. 135. CHICKEN
    80. 136. MEXICAN
    81. 137. PIZZA
    82. 138. GOURMET BURGERS
    83. 139. FOOD PURVEYOR
    84. 140. REAL ESTATE
    85. 142. P35+
    86. 143. JAZZ
    87. 144. BROADWAY
    88. 145. INDIE ROCK
    89. 146. MOVIE SOUNDTRACKS
    90. 147. NEWS
    91. 148. TALK
    92. 149. COLLEGE STUDENTS
    93. 150. HISPANICS
    94. 151. ASIAN-AMERICANS
    95. 152. FRENCH-CANADIANS
    96. 153. MARKET RESEARCH
    97. 154. GRAPHIC DESIGN
    98. 155. CONFERENCES
    99. 156. DEVICES
    100. 157. FRANCE
    101. 158. SCANDINAVIA
    102. 159. BRAZIL
    103. 160. KOREA
    104. 161. CHINA
    105. 162. FM
    106. 163. AM
    107. 164. Embrace opportunity!
    108. 165. 9 brands repeat
    109. 166. Consumers are embracing it
    110. 167. Devices are supporing it
    111. 168. Advertisers are buying it
    112. 173. “ Fortune favors the bold”
    113. 175. TIME TO MAKE YOUR MOVE!
    114. 176. TIME TO POUR IT ON!
    115. 177. Radio’s Fourth “Golden Age” is Almost Here + Programmed by music lovers, personalizable by YOU Kurt @AccuRadio.com
    116. 178. www. KurtHanson .com
    117. 179. THANK YOU! Kurt @ AccuRadio .com
    118. 181. Xavier FILLIOL Directeur Editions de l’Octet [email_address] Nicolas MOULARD, Directeur ActuOnda [email_address] Organisateurs

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