Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda
Upcoming SlideShare
Loading in...5
×
 

Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

on

  • 1,319 views

Presentación de oportunidades publicitarias para radios online, Elisa Escobedo CEO Audioemotion

Presentación de oportunidades publicitarias para radios online, Elisa Escobedo CEO Audioemotion
Jornada Radio 2.0 organizada por Actuonda en Barcelona el 2 de Marzo de 2011

Statistics

Views

Total Views
1,319
Views on SlideShare
1,307
Embed Views
12

Actions

Likes
0
Downloads
37
Comments
0

1 Embed 12

http://www.innovativebroadcastsolutions.com 12

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda Presentation Transcript

  • !"#$%&$%#()*!
  • Oportunidades publicitarias para anunciantes y agencias. ¡Descubrir la radio online como medio!"! #$!%&()&*!+&!,-+.*!/$.&!"! 0&12$!3!456.7*8!+&$!&9*3&7&!"! :5$.8.8!+&!;&1<-+*!"! /=*17>.+-+!0>6$.<.7-1.-!"! ;*&?@-<.(!0$-7-A*1)-8!"! ;*+&$*8!+&!B&8?(!C*)&1<.-$!"! C-8&!D7*1.&8!"! #E&)=$*!+&!0-7-$$-8!"! ,-+.*8!&!,&+!"! ;-1<-8!F>&!G-!=1*6-+*!$-!,-+.*!/$.&!
  • Fenómeno de la Radio Online"! HF>&!G-<&!3!<*)*!8&!<*)=*17-!&$!&9*3&7&I!"! :5$.8.8!+&!->+.&<.-8!"! 456.7*8!+&!->+.&<.-8!
  •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
  • 0&12$Y!HZ>.&!&8!>&871*!&9*3&7&I! +,0+/$3D0+$0+(7$%-$+$+E2#(+F%0#%$+$)+$0+$+5%2+/$3)(%2+$5122B++ $6/3$)23#(B+/3(;$)#(%20+(+$)-5#2%-$B+627(3#-23#26$%-$+5382%(B+7+$+%#&$0+ )(1#($1(%?6#1(+6$#(G20-(B+1(%+$2$)+627(3#-23#26$%-$+)#-522)+$%-3$+ 02)+$+627(3+12/21#2+$+1(%)56( + H5$0$+)$3+#%45#$-(+7+153#()(B+0$+C5)-2+02+#&$3)#2+150-5320+7+0$+2/2)#(%2+02+ 6:)#12+7+02+-$1%(0(C>2< +
  • :5$.8.8!+&$!456.7*8!+&!/3&7&8!+&!,-+.*!/$.&! "! S-8!1-@*&8!+&!=&8*!=-1-!F>&!+.8).>3-!$-! &8<><G-!+&!1-+.*!&!-.1&!&!8>!&7*1*! *$.*&!8*!=1.<.=-$)&7&!F>&!*!8&!=>&+&! =&18*-$.@-1!&$!<*7&.+*K!3!&!>![]! *=.-!F>&!G-3!+&)-8.-+*8!-><.*8! =>6$.<.7-1.*8! +=2+32#(+(%0#%$+$8$+)$3+22/-22+$%+152%-(+ 2+02+#)6#%51#?%+$+)5+/3$)#?%+/580#1#-23#2+7+ )5)+1(%-$%#()+$&(051#(%23+1(%++$0+6$#(+ I21#2+5%2+627(3+#%-$321@&#2<+
  • :5$.8.8!+&!456.7*8!+&!/3&7&8!+&!,-+.*!/$.&!aK]!`^K]! "! :5$.8.8!+&!->+.&<.-!=*1!+T-8!+&!$-!8&)--!3!`K]! =*1!G*1-1.*8!+&!&8<><G-!_^K]!_K]! +!=2+32#(+(%0#%$+$)+$0+:%#1(+6$#(+$+ ^K]! /$362%$%1#2+$%+02)+I(32)+$%+02)+45$+ -3282J26()+(+$)-5#26()*+ K]! S>&8! ;-17&8! ;.&1<*$&8! b>&W&8! c.&1&8! D56-+*! d*).R*! hK]! gK]! fK]! [K]! ^K]! g!-!`e!G18Q eK]! aK]! `K]! _K]! K]! ![Y! !fY! !gY! !hY! !_Y! !__Y! !_`Y! !_aY! !_eY! !_^Y! !_[Y! !_fY! !_gY! !_hY! !`Y! !`_Y! !``Y! !`aY! !Y! !_Y! !`Y! !aY! !eY! !^Y! 9![Y^h!9!fY^h!9!gY^h!9!hY^h!9!_Y^h!9!__Y^h!9!_`Y^h!9!_aY^h!9!_eY^h!9!_^Y^h!9!_[Y^h!9!_fY^h!9!_gY^h!9!_hY^h!9!`Y^h!9!`_Y^h!9!``Y^h!9!`aY^h!9!Y^h!9!_Y^h!9!`Y^h!9!aY^h!9!eY^h!9!^Y^h!
  • Análisis de Mercado y Previsión de Evolución"! #W*$><.(!+&!LW&18.(!0>6$.<.7-1.-!"! #W*$><.(!=*1!A*1)-7*8!!"! #W*$><.(!&!i8>-1.*8!
  • :5$.8.8!+&!;&1<-+*!9!#W*$><.(!&!LW&18.(!0>6$.<.7-1.-! "! d&!^^`!).$$*&8!+&!d($-1&8!&!`_!-!_Q_f! &!`_^!&!iD:K!5%+KBL+M+$0+-(-20+$+ #%&$3)#?%+$%+32#(K!&!>!)&1<-+*!&!F>&!&$! )&+.*!&W*$><.*-!+&8+&!&$!-j*!`aQ! "! #87&!R152<*!+&)>&871-!F>&!$-!&W*$><.(!+&!$-! 1-+.*!*$.&!&!iD:!*!G-!<-.6-$.@-+*K!8.*! F>&!=*1!&$!<*71-1.*!)$+I2%+6$J(32(+0()+ 2-()+$+#%C3$)()+$+02+32#(+$%+(%2)<++
  • #W*$><.(!&!LW&18.(!0>6$.<.7-1.-!hQ! +,)@621#?%+N5#($6(@(%+$+13$1#6#$%-(+gQ! $0+6$312(+$+32#(+(%0#%$+$%+,)/2O2P++fQ! +Q$+R+6#00(%$)+$+$53()+$%+STUU+2+RT+[Q! 6#00(%$)+$%+STUKB+1#;32+45$+)$+(8023>2B+^Q! 00$C2%(+2+0()+VT+6#00(%$)+$%+STST+)#C5#$%(+eQ! /$.&!,-+.*!;-1k&7!D.@&!! 02+-$%$%1#2<++ /$3!:>+.*lD3<G1*!W.8>-$8!aQ! !#$!=*1<&7-E&!+&!->+.*!.!871&-)!=>1*!*!<*!`Q! <*)6.-<.(!+&!A*1)-7*8!W.8>-$&8!R--15! 1&$&W-<.-!$$&R-+*!-$!g]!+&!$-!.W&18.(!&!_Q! 1-+.*!*$.&Q! ! `__! `_`! `_a! `_e! `_^! ``!
  • :5$.8.8!+&!;&1<-+*9!#W*$><.(!&!i8>-1.*8! ,0+6$#(+$+627(3+13$1#6#$%-(+$%+W%-$3%$-+ "! d&!e!-!_g!).$$*&8!+&!>8>-1.*8!&!$*8! J$?)*8![!-j*8!m+-7*8!+&!n1.+R&!,-?R8o!3!>! a]!+&!.<1&)&7*!&$!J$?)*!-j*Q! Evolución de Usuarios de Radio Online25.000 "! ;58!+&!_`!).$$*&8!+&!>8>-1.*8!J.<*8! )&8>-$&8!-<7>-$)&7&!&!#8=-j-K!3!20.000 &W*$><.(!=1&W.87-!+&!`!).$$*&8!&!^!-j*8!15.00010.000 5.000 0 2011 2012 2013 2014 2015
  • Oportunidades Publicitarias"! C-1-<7&1T8?<-8!3!c&7-E-8!"! M*=!n1-+.R!p!:>+.*&)*?*!D=&<.-$8!"! 0$-.2<-<.(!#871-7UR.<-!"! C-$.+-+!+&!C*7&.+*8!"! B1>=*8!+&!D&R)&7-<.(!:>+.*&)*?*!
  • /=*17>.+-+!=>6$.<.7-1.-Y!C-1-<7&1T8?<-8!3!c&7-E-8!"! B-1-q-!+&!L)=-<7*8!1&-$&8K!W8Q!?&)=*8!+&!*<>=-<.(!&!-7&-!"! ;&+.<.(!+&!1&8>$7-+*8!*6E&?W*8Y! !! C$.<k8!-!6-&1!! !! 0*879$.87&.R!-<?*! !! MG.1+!=-173!71-<k.R! !! d.1&<<.*-).&7*!=*1!->+.*!-!=5R.-!+&8?*!V->+.6$&XY!#E&)=$*Y!&$8&<1&7*+&7>&P.7*Q&8!"! D&R)&7-<.(! !! B&*R152<-!m=*1!=-T8&8K!1&R.*&8!3!<.>+-+&8oK!8&R)&7-<.(!=*1!L0! !! 0*1!G*1-1.*8!+&!&).8.(! !! 0*1!+T-8!+&!$-!8&)--! !! 0*1!&8?$*!+&!)J8.<-!F>&!&8<><G-!&$!*3&7&! !! 0*1!R1>=*8!+&!-2.+-+!:>+.*&)*?*!"! D.<1*.@-<.(!+&!A*1)-7*8! !! :>+.*!l!n-&1! !! :>+.*!l!c.+&*!"! :><.*8!=*1!D&<>&<.-8! !! :><.*!:K!8&R>.+*!+&!-><.*!nK!3!2-$)&7&!-><.*!C!=*1!>8>-1.*!
  • M*=!n1-+.RY!:>+.*&)*?*!D=&<.-$8!"! X(/+"32%#%CY!+XI$+N5#($6(@(%+H/$1#20)+ !! "0(45$)+$.105)#&()+&!&).8*1-8!=>1&9*$.&!3!<*!R-1-q-!+&!)T.)-!=1&8.(!3!*!<*)=&7&<.-!&71&! )-1<-8!=>6$.<.7-+-8!&!$*8!6$*F>&8!+&!$-8!&).8*1-8!8.)>$75&-8!QQQ!r%>&1-!+&!$-!D-7>1-<.(s! !! Y#%15021#?%+$+62312)++2+02+6:)#12Y!<1&-<.(!+&!&).8*1-8!<*1=*1-?W-8K!=$-39$.878!3!<>87*).@-<.(!+&! 1&=1*+><7*1&8!3!8>!=*8.<.*-).&7*!&71&!&9->+.&<.-8K!&71&!*71*8! !! Z23@1#/21#?%+21@&2+$%+3$$)+)(1#20$)++&!&).8*1-8K!<*!*6E&?W*8!+&!W.1-$.+-+Q! !! Z2-3(1#%#(+$+1(%-$%#()+-$7-)&7&!<>-$.7-?W*8!=*1!)&+.*!+&!=*+<-87!3t*!=1*R1-)-8!6-E*!+&)-+-! ).<1*98&R)&7-6$&8K!3!+.871.6><.(!.7&$.R&7&!8.R>.&+*!$-8!=->7-8!+&$!-+8&1W&1Q!#E&)=$*Y!8($*! <*7&.+*8!W.<>$-+*8!-$!)>+*!+&$!+&=*17&K!+.871.6>.6$&8!&!C-7-$>3-!3!<*!>-!A1&<>&<.-!a! +&8<-1R-8!)5P.)-8!=*1!>8>-1.*Q!! !! [26/2O2)+$.105)#&2)+=-1-!+.8=*8.?W*8!)(W.$&8Q!
  • /=*17>.+-+!0>6$.<.-1.-Y!0$-.2<-<.(!#871-7UR.<-! !RK+&$3)5)+S* + ,0+6#.+$+6$#()+(%+7+(]+I2+/3(82(+45$+$0+3$15$3(+ + $+0()+&20(3$)+$+62312+256$%-2+I2)-2+$0+RKMB+ + 152%(+$0+6#.+$+6$#()+(]+)(0()+^)#%+(%_B+0(C32%+5%+SM`+ !"#$%&%(")*++",)$-./%0&"*&%-&%"+12%-345&6"+44.7503.&8"
  • C*7&.+*8Y!HF>.&!F>.&1&!*71-!=-1&E-!+&!6-.$&I! !HW,aZE,+[FbX,bWQFH+Q,+N=XF+bWY,=* + ,)-3$1I2+&#%15021#?%+$P + 2_+a2312)+7+a:)#12+ 8_+a2312)+7+1(%-$%#(+$+0>$3$)+$+(/#%#?%+
  • D&R)&7-<.(Y!B1>=*8!+&!:2.+-+!:>+.*&)*?*! Z(3+[(%-$%#()+! !C*W&<.*-$&8K!;>8.<-$&8!*!0>1&!L7&1&7! ! !+ Z(3+,2$)+ ! !M&&89/u!m_f!-!`e!-j*8o!0$>89/u!m`e!-!e!-j*8o!3!D&$&<79/u!p!a^!-![!-j*8! Z(3+H$.(+ ! ",*8&9/u!mA&)&.*o!n$>&9/u!m)-8<>$.*o! Z(3+b#&$0+H<,<+ ! !;.+9C$-88K!;.+94.RG!C$-88!3!4.RG!C$-88! a#13()$C6$%-21#?%+ ! !01*R1-)-8!d&=*1?W*8K!0*$T?<*8K!;-R-@.&K!;J8.<-!=*1!&8?$*8K!&7<Q! N5#($6(@(%+3$20#c2+02+)$0$11#?%+$+$6#)(32)+7+1(%-$%#()+$%+82)$+2+13#-$3#()++ $+6d.#62+2D%#2+20+/:80#1(+(8J$@&(+$)@%2-23#(+$+126/2O2<+
  • Monetización de Plataformas"! 0>1&!,*$$&18!W8!D.)>$<-87!,-+.*8!"! %*1)-7*8!+&!,-+.*!/$.&!"! ;*+&$*8!+&!C*)&1<.-$.@-<.(!"! ;-1<-8!F>&!3-!$*!G-!=1*6-+*!"! ,-+.*8!&!,&+!:>+.*&)*?*!
  • ;*&?@-<.(!+&!0$-7-A*1)-8Y!%*1)-7*8!1-+.*!*$.&! e,0+;(362-(+$)-3$002+#%#)15@80$f+Z(3+)5/5$)-(+25#(+***B++ N5%45$+45$+%(+%$1$)23#26$%-$+g)?0(h+25#(B+i+02+25#$%1#2+$)-d+2+-2%+)?0(+5%+10#1j+$+#)-2%1#2+$+)5+/dC#%2!Z3$3(00+Z3$6#$3+k+"2%%$3+(+Y>$(+)#%13(%#c2(+! W%+H-3$26+k+"2%%$3+(+Y>$(+)#%13(%#c2(!Z3$3(00+N5#(! W%+H-3$26+N5#(! "2%%$3+(+Y>$(+$%+/dC#%2)+$+$6#)(32)! N5#(+,%-322+UKh! N5#(+H20#2+UTh! Z(12)-! l5$%-$)+$+#%C3$)()+2#1#(%20$)+$+02+32#(+(%0#%$P+ 9!+"5)12(3$)+ 9!+E$$)+H(1#20$)+ 9!+Z2-3(1#%#()+ 9!+H5)13#/1#(%$)+
  • ;*+&$*8!+&!B&8.7(!C*)&1<.-$!N5#($6(@(%+a$#2P+,1()#)-$62+ a$#1#?%+7+m$3326#$%-2)+$+N%d0#)#)a($0(+$+[(6$31#20#c21#?%+NC3$C22!N%5%1#2%-$) NC$%1#2) NH$3&#%C+++++++++++H-3$26#%C 9!!C*)&1<.-$.@-<.(! X((0) 9!!:R1&R-<.(!+&!:>+.&<.-8! 9!!D&R)&7-<.(!*6E&?W-! D&R)&7-<.(!=*1! 9!!M152<*! B1>=*8!+&! 9!!i.2<-<.(!1&=*17&8! :2.+-+! 9!!#F>.=*!#8=&<.-$.@-+*! 9!!4*)*$*R-<.(!M&<*$(R.<-! i.2<-<.(!+&! ,&=*17&8! F-3() 9!!D.)=$.2<-<.(!:+)..871-?W-!! C*6&17>1-! n+a+oo+ ,-+.*!d-7-6-8&8 RK+a+H$)#(%$)+a$)+ E2#()+$%+E$ KM+[(8$3-532 ]!+&!.W&7-1.*8!1&)-&7&8 a($0(+$+[(6$31#20#c21#?%+a#.-(+ E2#(+p a($0(+$+[(6$31#20#c21#?%+Q#3$1-2+ /71-8
  • Más de 5 millones de Usuarios Únicos WebRadio en nuestra Red, Algunas de las marcas ya lo han probado¡3,3 millones con IP de España!
  • Más de 5 millones demillones Únicos WebRadio en nuestra Red, 9 Usuarios de usuarios únicos¡3,3 millones con 45de España! de sesiones abiertas al mes Más de IP millones
  • r;.$!R1-<.-8!=*1!7>!-7&<.(s! MG.8!.8!3*>1!)*)&7QQQQ!S&7!3*>1!W*.<&!8*>+!/u!7G&!L7&1&7! qqq<25#($6(@(%<$)! #$.8-!#8<*6&+*! .A*v->+.*&)*?*Q&8! M&$Y!lae![_[!ha`![e`!