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#W*$><.(!&!LW&18.(!0>6$.<.7-1.-!hQ!                                                                                 +,)@62...
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Más de 5 millones demillones Únicos WebRadio en nuestra Red,                   9 Usuarios de usuarios únicos¡3,3 millones ...
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Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

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Presentación de oportunidades publicitarias para radios online, Elisa Escobedo CEO Audioemotion
Jornada Radio 2.0 organizada por Actuonda en Barcelona el 2 de Marzo de 2011

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Oportunidades publicitarias para radios online by Elisa Escobedo Audioemotion @ Jornada Radio 2.0 BCN organized by Actuonda

  1. 1. !"#$%&$%#()*!
  2. 2. Oportunidades publicitarias para anunciantes y agencias. ¡Descubrir la radio online como medio!"! #$!%&()&*!+&!,-+.*!/$.&!"! 0&12$!3!456.7*8!+&$!&9*3&7&!"! :5$.8.8!+&!;&1<-+*!"! /=*17>.+-+!0>6$.<.7-1.-!"! ;*&?@-<.(!0$-7-A*1)-8!"! ;*+&$*8!+&!B&8?(!C*)&1<.-$!"! C-8&!D7*1.&8!"! #E&)=$*!+&!0-7-$$-8!"! ,-+.*8!&!,&+!"! ;-1<-8!F>&!G-!=1*6-+*!$-!,-+.*!/$.&!
  3. 3. Fenómeno de la Radio Online"! HF>&!G-<&!3!<*)*!8&!<*)=*17-!&$!&9*3&7&I!"! :5$.8.8!+&!->+.&<.-8!"! 456.7*8!+&!->+.&<.-8!
  4. 4. #$!A&()&*!+&!,-+.*!/$.&!+,)-(+$./0#12+ "! D&!&).7&!&!)J$?=$&8!=$-7-A*1)-8K!<*)*!*1+&-+*1&8K!!.0G*&8K!D)-17!0G*&8K!:=$.<-<.*&8! /(345$+0()+ ->+.*!+&!L7&1&7!<*)*!.M>&8K!N.+*O8!;&+.-!0$-3&1K!N.-)=K!DG*O7<-87K!!C-E-8!=-1-! 2%5%1#()+25#(+%(+ <*&P.(!L0!&!<-8-8K!<*<G&8K!&7<Q! 1(6/#-$%+1(%+ %22+++7+-268#9%+45$+$)+ $0+:%#1(+;(362-(+ 5%#&$3)20+$+02+ 32#(<++=()+&#)520$)+)(%+ #)-3#85>80$)+)?0(+ 2+-32&9)+$+)#@()+ A$8<B+0(+45$+ "! D&!&8<><G-!&!=15<?<-)&7&!<>-$F>.&1!$>R-1!3!-!<>-$F>.&1!G*1-! #6/0#12+5%2+ 3$511#?%+$+ "! S-!,-+.*!&8!&$!)&+.*!&)*<.*-$!&!T?)*!=*1!&P<&$&<.-Q!! 1(8$3-532+ )#C%#D12@&2<+ "! D.&)=1&!8&!&8<><G-K!3!-G*1-!&!*<-8.*&8!7-)6.U!8&!VW&X! "! B&&1-!R1-!8&?+*!+&!=&17&&<.-!R1>=-$!3!-2.+-+!&71&!&9*3&7&8!
  5. 5. 0&12$Y!HZ>.&!&8!>&871*!&9*3&7&I! +,0+/$3D0+$0+(7$%-$+$+E2#(+F%0#%$+$)+$0+$+5%2+/$3)(%2+$5122B++ $6/3$)23#(B+/3(;$)#(%20+(+$)-5#2%-$B+627(3#-23#26$%-$+5382%(B+7+$+%#&$0+ )(1#($1(%?6#1(+6$#(G20-(B+1(%+$2$)+627(3#-23#26$%-$+)#-522)+$%-3$+ 02)+$+627(3+12/21#2+$+1(%)56( + H5$0$+)$3+#%45#$-(+7+153#()(B+0$+C5)-2+02+#&$3)#2+150-5320+7+0$+2/2)#(%2+02+ 6:)#12+7+02+-$1%(0(C>2< +
  6. 6. :5$.8.8!+&$!456.7*8!+&!/3&7&8!+&!,-+.*!/$.&! "! S-8!1-@*&8!+&!=&8*!=-1-!F>&!+.8).>3-!$-! &8<><G-!+&!1-+.*!&!-.1&!&!8>!&7*1*! *$.*&!8*!=1.<.=-$)&7&!F>&!*!8&!=>&+&! =&18*-$.@-1!&$!<*7&.+*K!3!&!>![]! *=.-!F>&!G-3!+&)-8.-+*8!-><.*8! =>6$.<.7-1.*8! +=2+32#(+(%0#%$+$8$+)$3+22/-22+$%+152%-(+ 2+02+#)6#%51#?%+$+)5+/3$)#?%+/580#1#-23#2+7+ )5)+1(%-$%#()+$&(051#(%23+1(%++$0+6$#(+ I21#2+5%2+627(3+#%-$321@&#2<+
  7. 7. :5$.8.8!+&!456.7*8!+&!/3&7&8!+&!,-+.*!/$.&!aK]!`^K]! "! :5$.8.8!+&!->+.&<.-!=*1!+T-8!+&!$-!8&)--!3!`K]! =*1!G*1-1.*8!+&!&8<><G-!_^K]!_K]! +!=2+32#(+(%0#%$+$)+$0+:%#1(+6$#(+$+ ^K]! /$362%$%1#2+$%+02)+I(32)+$%+02)+45$+ -3282J26()+(+$)-5#26()*+ K]! S>&8! ;-17&8! ;.&1<*$&8! b>&W&8! c.&1&8! D56-+*! d*).R*! hK]! gK]! fK]! [K]! ^K]! g!-!`e!G18Q eK]! aK]! `K]! _K]! K]! ![Y! !fY! !gY! !hY! !_Y! !__Y! !_`Y! !_aY! !_eY! !_^Y! !_[Y! !_fY! !_gY! !_hY! !`Y! !`_Y! !``Y! !`aY! !Y! !_Y! !`Y! !aY! !eY! !^Y! 9![Y^h!9!fY^h!9!gY^h!9!hY^h!9!_Y^h!9!__Y^h!9!_`Y^h!9!_aY^h!9!_eY^h!9!_^Y^h!9!_[Y^h!9!_fY^h!9!_gY^h!9!_hY^h!9!`Y^h!9!`_Y^h!9!``Y^h!9!`aY^h!9!Y^h!9!_Y^h!9!`Y^h!9!aY^h!9!eY^h!9!^Y^h!
  8. 8. Análisis de Mercado y Previsión de Evolución"! #W*$><.(!+&!LW&18.(!0>6$.<.7-1.-!"! #W*$><.(!=*1!A*1)-7*8!!"! #W*$><.(!&!i8>-1.*8!
  9. 9. :5$.8.8!+&!;&1<-+*!9!#W*$><.(!&!LW&18.(!0>6$.<.7-1.-! "! d&!^^`!).$$*&8!+&!d($-1&8!&!`_!-!_Q_f! &!`_^!&!iD:K!5%+KBL+M+$0+-(-20+$+ #%&$3)#?%+$%+32#(K!&!>!)&1<-+*!&!F>&!&$! )&+.*!&W*$><.*-!+&8+&!&$!-j*!`aQ! "! #87&!R152<*!+&)>&871-!F>&!$-!&W*$><.(!+&!$-! 1-+.*!*$.&!&!iD:!*!G-!<-.6-$.@-+*K!8.*! F>&!=*1!&$!<*71-1.*!)$+I2%+6$J(32(+0()+ 2-()+$+#%C3$)()+$+02+32#(+$%+(%2)<++
  10. 10. #W*$><.(!&!LW&18.(!0>6$.<.7-1.-!hQ! +,)@621#?%+N5#($6(@(%+$+13$1#6#$%-(+gQ! $0+6$312(+$+32#(+(%0#%$+$%+,)/2O2P++fQ! +Q$+R+6#00(%$)+$+$53()+$%+STUU+2+RT+[Q! 6#00(%$)+$%+STUKB+1#;32+45$+)$+(8023>2B+^Q! 00$C2%(+2+0()+VT+6#00(%$)+$%+STST+)#C5#$%(+eQ! /$.&!,-+.*!;-1k&7!D.@&!! 02+-$%$%1#2<++ /$3!:>+.*lD3<G1*!W.8>-$8!aQ! !#$!=*1<&7-E&!+&!->+.*!.!871&-)!=>1*!*!<*!`Q! <*)6.-<.(!+&!A*1)-7*8!W.8>-$&8!R--15! 1&$&W-<.-!$$&R-+*!-$!g]!+&!$-!.W&18.(!&!_Q! 1-+.*!*$.&Q! ! `__! `_`! `_a! `_e! `_^! ``!
  11. 11. :5$.8.8!+&!;&1<-+*9!#W*$><.(!&!i8>-1.*8! ,0+6$#(+$+627(3+13$1#6#$%-(+$%+W%-$3%$-+ "! d&!e!-!_g!).$$*&8!+&!>8>-1.*8!&!$*8! J$?)*8![!-j*8!m+-7*8!+&!n1.+R&!,-?R8o!3!>! a]!+&!.<1&)&7*!&$!J$?)*!-j*Q! Evolución de Usuarios de Radio Online25.000 "! ;58!+&!_`!).$$*&8!+&!>8>-1.*8!J.<*8! )&8>-$&8!-<7>-$)&7&!&!#8=-j-K!3!20.000 &W*$><.(!=1&W.87-!+&!`!).$$*&8!&!^!-j*8!15.00010.000 5.000 0 2011 2012 2013 2014 2015
  12. 12. Oportunidades Publicitarias"! C-1-<7&1T8?<-8!3!c&7-E-8!"! M*=!n1-+.R!p!:>+.*&)*?*!D=&<.-$8!"! 0$-.2<-<.(!#871-7UR.<-!"! C-$.+-+!+&!C*7&.+*8!"! B1>=*8!+&!D&R)&7-<.(!:>+.*&)*?*!
  13. 13. /=*17>.+-+!=>6$.<.7-1.-Y!C-1-<7&1T8?<-8!3!c&7-E-8!"! B-1-q-!+&!L)=-<7*8!1&-$&8K!W8Q!?&)=*8!+&!*<>=-<.(!&!-7&-!"! ;&+.<.(!+&!1&8>$7-+*8!*6E&?W*8Y! !! C$.<k8!-!6-&1!! !! 0*879$.87&.R!-<?*! !! MG.1+!=-173!71-<k.R! !! d.1&<<.*-).&7*!=*1!->+.*!-!=5R.-!+&8?*!V->+.6$&XY!#E&)=$*Y!&$8&<1&7*+&7>&P.7*Q&8!"! D&R)&7-<.(! !! B&*R152<-!m=*1!=-T8&8K!1&R.*&8!3!<.>+-+&8oK!8&R)&7-<.(!=*1!L0! !! 0*1!G*1-1.*8!+&!&).8.(! !! 0*1!+T-8!+&!$-!8&)--! !! 0*1!&8?$*!+&!)J8.<-!F>&!&8<><G-!&$!*3&7&! !! 0*1!R1>=*8!+&!-2.+-+!:>+.*&)*?*!"! D.<1*.@-<.(!+&!A*1)-7*8! !! :>+.*!l!n-&1! !! :>+.*!l!c.+&*!"! :><.*8!=*1!D&<>&<.-8! !! :><.*!:K!8&R>.+*!+&!-><.*!nK!3!2-$)&7&!-><.*!C!=*1!>8>-1.*!
  14. 14. M*=!n1-+.RY!:>+.*&)*?*!D=&<.-$8!"! X(/+"32%#%CY!+XI$+N5#($6(@(%+H/$1#20)+ !! "0(45$)+$.105)#&()+&!&).8*1-8!=>1&9*$.&!3!<*!R-1-q-!+&!)T.)-!=1&8.(!3!*!<*)=&7&<.-!&71&! )-1<-8!=>6$.<.7-+-8!&!$*8!6$*F>&8!+&!$-8!&).8*1-8!8.)>$75&-8!QQQ!r%>&1-!+&!$-!D-7>1-<.(s! !! Y#%15021#?%+$+62312)++2+02+6:)#12Y!<1&-<.(!+&!&).8*1-8!<*1=*1-?W-8K!=$-39$.878!3!<>87*).@-<.(!+&! 1&=1*+><7*1&8!3!8>!=*8.<.*-).&7*!&71&!&9->+.&<.-8K!&71&!*71*8! !! Z23@1#/21#?%+21@&2+$%+3$$)+)(1#20$)++&!&).8*1-8K!<*!*6E&?W*8!+&!W.1-$.+-+Q! !! Z2-3(1#%#(+$+1(%-$%#()+-$7-)&7&!<>-$.7-?W*8!=*1!)&+.*!+&!=*+<-87!3t*!=1*R1-)-8!6-E*!+&)-+-! ).<1*98&R)&7-6$&8K!3!+.871.6><.(!.7&$.R&7&!8.R>.&+*!$-8!=->7-8!+&$!-+8&1W&1Q!#E&)=$*Y!8($*! <*7&.+*8!W.<>$-+*8!-$!)>+*!+&$!+&=*17&K!+.871.6>.6$&8!&!C-7-$>3-!3!<*!>-!A1&<>&<.-!a! +&8<-1R-8!)5P.)-8!=*1!>8>-1.*Q!! !! [26/2O2)+$.105)#&2)+=-1-!+.8=*8.?W*8!)(W.$&8Q!
  15. 15. /=*17>.+-+!0>6$.<.-1.-Y!0$-.2<-<.(!#871-7UR.<-! !RK+&$3)5)+S* + ,0+6#.+$+6$#()+(%+7+(]+I2+/3(82(+45$+$0+3$15$3(+ + $+0()+&20(3$)+$+62312+256$%-2+I2)-2+$0+RKMB+ + 152%(+$0+6#.+$+6$#()+(]+)(0()+^)#%+(%_B+0(C32%+5%+SM`+ !"#$%&%(")*++",)$-./%0&"*&%-&%"+12%-345&6"+44.7503.&8"
  16. 16. C*7&.+*8Y!HF>.&!F>.&1&!*71-!=-1&E-!+&!6-.$&I! !HW,aZE,+[FbX,bWQFH+Q,+N=XF+bWY,=* + ,)-3$1I2+&#%15021#?%+$P + 2_+a2312)+7+a:)#12+ 8_+a2312)+7+1(%-$%#(+$+0>$3$)+$+(/#%#?%+
  17. 17. D&R)&7-<.(Y!B1>=*8!+&!:2.+-+!:>+.*&)*?*! Z(3+[(%-$%#()+! !C*W&<.*-$&8K!;>8.<-$&8!*!0>1&!L7&1&7! ! !+ Z(3+,2$)+ ! !M&&89/u!m_f!-!`e!-j*8o!0$>89/u!m`e!-!e!-j*8o!3!D&$&<79/u!p!a^!-![!-j*8! Z(3+H$.(+ ! ",*8&9/u!mA&)&.*o!n$>&9/u!m)-8<>$.*o! Z(3+b#&$0+H<,<+ ! !;.+9C$-88K!;.+94.RG!C$-88!3!4.RG!C$-88! a#13()$C6$%-21#?%+ ! !01*R1-)-8!d&=*1?W*8K!0*$T?<*8K!;-R-@.&K!;J8.<-!=*1!&8?$*8K!&7<Q! N5#($6(@(%+3$20#c2+02+)$0$11#?%+$+$6#)(32)+7+1(%-$%#()+$%+82)$+2+13#-$3#()++ $+6d.#62+2D%#2+20+/:80#1(+(8J$@&(+$)@%2-23#(+$+126/2O2<+
  18. 18. Monetización de Plataformas"! 0>1&!,*$$&18!W8!D.)>$<-87!,-+.*8!"! %*1)-7*8!+&!,-+.*!/$.&!"! ;*+&$*8!+&!C*)&1<.-$.@-<.(!"! ;-1<-8!F>&!3-!$*!G-!=1*6-+*!"! ,-+.*8!&!,&+!:>+.*&)*?*!
  19. 19. ;*&?@-<.(!+&!0$-7-A*1)-8Y!%*1)-7*8!1-+.*!*$.&! e,0+;(362-(+$)-3$002+#%#)15@80$f+Z(3+)5/5$)-(+25#(+***B++ N5%45$+45$+%(+%$1$)23#26$%-$+g)?0(h+25#(B+i+02+25#$%1#2+$)-d+2+-2%+)?0(+5%+10#1j+$+#)-2%1#2+$+)5+/dC#%2!Z3$3(00+Z3$6#$3+k+"2%%$3+(+Y>$(+)#%13(%#c2(+! W%+H-3$26+k+"2%%$3+(+Y>$(+)#%13(%#c2(!Z3$3(00+N5#(! W%+H-3$26+N5#(! "2%%$3+(+Y>$(+$%+/dC#%2)+$+$6#)(32)! N5#(+,%-322+UKh! N5#(+H20#2+UTh! Z(12)-! l5$%-$)+$+#%C3$)()+2#1#(%20$)+$+02+32#(+(%0#%$P+ 9!+"5)12(3$)+ 9!+E$$)+H(1#20$)+ 9!+Z2-3(1#%#()+ 9!+H5)13#/1#(%$)+
  20. 20. ;*+&$*8!+&!B&8.7(!C*)&1<.-$!N5#($6(@(%+a$#2P+,1()#)-$62+ a$#1#?%+7+m$3326#$%-2)+$+N%d0#)#)a($0(+$+[(6$31#20#c21#?%+NC3$C22!N%5%1#2%-$) NC$%1#2) NH$3&#%C+++++++++++H-3$26#%C 9!!C*)&1<.-$.@-<.(! X((0) 9!!:R1&R-<.(!+&!:>+.&<.-8! 9!!D&R)&7-<.(!*6E&?W-! D&R)&7-<.(!=*1! 9!!M152<*! B1>=*8!+&! 9!!i.2<-<.(!1&=*17&8! :2.+-+! 9!!#F>.=*!#8=&<.-$.@-+*! 9!!4*)*$*R-<.(!M&<*$(R.<-! i.2<-<.(!+&! ,&=*17&8! F-3() 9!!D.)=$.2<-<.(!:+)..871-?W-!! C*6&17>1-! n+a+oo+ ,-+.*!d-7-6-8&8 RK+a+H$)#(%$)+a$)+ E2#()+$%+E$ KM+[(8$3-532 ]!+&!.W&7-1.*8!1&)-&7&8 a($0(+$+[(6$31#20#c21#?%+a#.-(+ E2#(+p a($0(+$+[(6$31#20#c21#?%+Q#3$1-2+ /71-8
  21. 21. Más de 5 millones de Usuarios Únicos WebRadio en nuestra Red, Algunas de las marcas ya lo han probado¡3,3 millones con IP de España!
  22. 22. Más de 5 millones demillones Únicos WebRadio en nuestra Red, 9 Usuarios de usuarios únicos¡3,3 millones con 45de España! de sesiones abiertas al mes Más de IP millones
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