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What To Measure In Social Media
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What To Measure In Social Media

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A work in progress to determine the right set of metrics for every (social media) marketing objective.

A work in progress to determine the right set of metrics for every (social media) marketing objective.

Published in: Business, Technology

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  • 1. What to measure in social media and why
    nicolasmoerman.com
  • 2. Why do you want to use social media?
    nicolasmoerman.com
  • 3. Define success for marketing objectives
    nicolasmoerman.com
  • 4. Can social media help obtain marketing KPI’s?
    nicolasmoerman.com
  • 5. Link metrics to the objectives
    nicolasmoerman.com
  • 6. Four objectives for social media
    nicolasmoerman.com
  • 7. A different set of questions for each objective...
    nicolasmoerman.com
  • 8. ... determine the right metric for that objective
    nicolasmoerman.com
  • 9. And start to measure and analyze, then act
    nicolasmoerman.com
  • 10. Tapping in to the conversation
    nicolasmoerman.com
  • 11. Spreading messages
    nicolasmoerman.com
  • 12. Reaching advocates & influencers
    nicolasmoerman.com
  • 13. Engagement & collaboration
    nicolasmoerman.com
  • 14. Always ask yourself two questions
    nicolasmoerman.com
  • 15. nicolasmoerman.com
    twitter.com/moerman
    claimid.com/moerman
    Feel welcome to contribute any thoughts...
    nicolasmoerman.com

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