What To Measure In Social Media

What to measure in social media and why
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Why do you want to use social media?
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Define success for marketing objectives
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Can social media help obtain marketing KPI’s?
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Link metrics to the objectives
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Four objectives for social media
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A different set of questions for each objective...
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... determine the right metric for that objective
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And start to measure and analyze, then act
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Tapping in to the conversation
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Spreading messages
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Reaching advocates & influencers
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Engagement & collaboration
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Always ask yourself two questions
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Feel welcome to contribute any thoughts...
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