What To Measure In Social Media

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    What To Measure In Social Media - Presentation Transcript

    1. What to measure in social media and why
      nicolasmoerman.com
    2. Why do you want to use social media?
      nicolasmoerman.com
    3. Define success for marketing objectives
      nicolasmoerman.com
    4. Can social media help obtain marketing KPI’s?
      nicolasmoerman.com
    5. Link metrics to the objectives
      nicolasmoerman.com
    6. Four objectives for social media
      nicolasmoerman.com
    7. A different set of questions for each objective...
      nicolasmoerman.com
    8. ... determine the right metric for that objective
      nicolasmoerman.com
    9. And start to measure and analyze, then act
      nicolasmoerman.com
    10. Tapping in to the conversation
      nicolasmoerman.com
    11. Spreading messages
      nicolasmoerman.com
    12. Reaching advocates & influencers
      nicolasmoerman.com
    13. Engagement & collaboration
      nicolasmoerman.com
    14. Always ask yourself two questions
      nicolasmoerman.com
    15. nicolasmoerman.com
      twitter.com/moerman
      claimid.com/moerman
      Feel welcome to contribute any thoughts...
      nicolasmoerman.com

    + NicolasMoermanNicolasMoerman, 3 weeks ago

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