Next Generation Mail : Toward a Personal Social CRM
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NextMail2011

NextMail2011
Next Generation Mail : Toward a Personal Social CRM

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Next Generation Mail : Toward a Personal Social CRM Presentation Transcript

  • 1. Next Generation Mail : Toward a Personal Social CRM
    Nicolas GUILLAUME
    QuestionableMail
    NextMail'11
    First International Workshop on Next Trends in Mail
    August 22, 2011- Lyon, France
  • 2. Introduction
    Practitioner
    Focus on email usages
    QuestionableMail (project code)
    Thanks & Apologies
    NextMail'11
    The full text of thispresentationispublished :
    http://nicolasguillaume.typepad.fr/nicolas_guillaume/next-generation-mail-social-personal-crm/
  • 3. Email vs Social Network
    Audience
    Functionnalities
    NextMail'11
  • 4. Email vs Social Network
    Email is not dead
    Email willbe not replaced by Social Network
    Email & Social Network are verysimilar
    Audience
    Functionnalities
    NextMail'11
  • 5. Conclusions
    There is an implicit social network in your email
    Flow overload / Flow filtering: sameproblem for Email and Social Network
    Attention is not the point
    High level « Assistant » vsLowlevel « Messages Flow »
    Non prioritysubjects
    • Personal Social CRM : Priorize vs Specialize
    From Messages to Contacts
    Relationship Management
    Delegation
    NextMail'11
  • 6. Messages flow
    Real Time
    Time – Message - Contact
    Time – Contact - Message
    August, 22th
    NextMail'11
    6
  • 7. Re-Processed Messages flow
    Time – Contact - Message
    Time – Message - Contact
    Privacy (contact group)
    Thread (conversation)
    Thread (conversation)
    EdgeRank : contact by
    Time
    Frequency
    Type
    August, 22th
    NextMail'11
    7
    New Flow Filtering Applications
  • 8. Specializedviews of Messages flow (1)
    PriorityInbox
    Time – Message - Contact
    Thread (conversation)
    Xobni
    PriorityInbox
    People Widget
    August, 22th
    NextMail'11
    8
  • 9. Specializedviews of Messages flow (2)
    Time – Message - Contact
    Cloud based mail (Gmail)
    storage, retrieval and post processing
    Mobile inbox(iPhone)
    Quick & Short Response
    Time – Message - Contact
    Time – Message - Contact
    Working inbox (Thick Client – Outlook)
    Advanced Daily Processing (Followup, Folder, Category, Rules)
    August, 22th
    NextMail'11
    9
  • 10. Evenworse
    Multiples « behavioursprocessing »
    Clean desk policy, Folder/Tag policy, GTD & forget policy
    Multiple views
    Weekly/Montly/QuaterlyView, Thread Follow up , Activity Report, Relationship,…
    Multiple roles
    Sale representative, biz development, project manaer, CEO, marketing guy, technical support,…
    NextMail'11
  • 11. Personal CRM
    Keep the messages flow
    Addspecializedviews
    Customize set of specializedviews by role
    NextMail'11
  • 12. PersonalSocial CRM
    Social is not the point
    Enterprise Processes & Groups
    Delegation
    NextMail'11
  • 13. Questions
    NextMail'11
  • 14. Thankyou
    Nicolas GUILLAUME
    nicolas.guillaume@questionablemail.com
    nicolas.max.guillaume@gmail.com
    Blog : http://nicolasguillaume.fr/
    Twitter : http://twitter.com/NicolasMax
    Linkedin : http://www.linkedin.com/in/nicolasmaxguillaume
    Paternité-Pas d'Utilisation Commerciale-Pas de Modification 2.0 France
    http://creativecommons.org/licenses/by-nc-nd/2.0/fr/
    NextMail'11