NextMail2011 Next Generation Mail : Toward a Personal Social CRM

1. Next Generation Mail : Toward a Personal Social CRM Nicolas GUILLAUME QuestionableMail NextMail'11 First International Workshop on Next Trends in Mail August 22, 2011- Lyon, France

2. Introduction Practitioner Focus on email usages QuestionableMail (project code) Thanks & Apologies NextMail'11 The full text of thispresentationispublished : http://nicolasguillaume.typepad.fr/nicolas_guillaume/next-generation-mail-social-personal-crm/

3. Email vs Social Network Audience Functionnalities NextMail'11

4. Email vs Social Network Email is not dead Email willbe not replaced by Social Network Email & Social Network are verysimilar Audience Functionnalities NextMail'11

6. Messages flow Real Time Time – Message - Contact Time – Contact - Message August, 22th NextMail'11 6

7. Re-Processed Messages flow Time – Contact - Message Time – Message - Contact Privacy (contact group) Thread (conversation) Thread (conversation) EdgeRank : contact by Time Frequency Type August, 22th NextMail'11 7 New Flow Filtering Applications

8. Specializedviews of Messages flow (1) PriorityInbox Time – Message - Contact Thread (conversation) Xobni PriorityInbox People Widget August, 22th NextMail'11 8

9. Specializedviews of Messages flow (2) Time – Message - Contact Cloud based mail (Gmail) storage, retrieval and post processing Mobile inbox(iPhone) Quick & Short Response Time – Message - Contact Time – Message - Contact Working inbox (Thick Client – Outlook) Advanced Daily Processing (Followup, Folder, Category, Rules) August, 22th NextMail'11 9

10. Evenworse Multiples « behavioursprocessing » Clean desk policy, Folder/Tag policy, GTD & forget policy Multiple views Weekly/Montly/QuaterlyView, Thread Follow up , Activity Report, Relationship,… Multiple roles Sale representative, biz development, project manaer, CEO, marketing guy, technical support,… NextMail'11

11. Personal CRM Keep the messages flow Addspecializedviews Customize set of specializedviews by role NextMail'11

12. PersonalSocial CRM Social is not the point Enterprise Processes & Groups Delegation NextMail'11

13. Questions NextMail'11

14. Thankyou Nicolas GUILLAUME nicolas.guillaume@questionablemail.com nicolas.max.guillaume@gmail.com Blog : http://nicolasguillaume.fr/ Twitter : http://twitter.com/NicolasMax Linkedin : http://www.linkedin.com/in/nicolasmaxguillaume Paternité-Pas d'Utilisation Commerciale-Pas de Modification 2.0 France http://creativecommons.org/licenses/by-nc-nd/2.0/fr/ NextMail'11