Shoot - Expanding your business with Crowdfunding for The Landscape Show 2015. Nicola Gammon, Shoot was joined by Emma Northcott, Crowdcube and investor Faith Ramsay to give advice on how to raise equity crowdfunding

1. June
The Landscape Show 2015
Expanding your business through crowdfunding

2. Agenda
Welcome, Agenda and Introductions
Emma Northcott, Crowdcube
Changes in the funding landscape
How to apply to Crowdcube and what to expect
Nicola Gammon, Shoot
Secret of my success and top tips
Shoot development plans
Faith Ramsay, Investor
Why I invested in Shoot
My advice from an investor point of view
Questions

3. Emma Northcott, Crowdcube
Emma is Development Manager
Crowdcube. She has worked at start-ups
in the fitness, fashion and tech industry.
She is now working at Crowdcube as a
Business Development Manager looking
to find innovative companies to raise
funding through the platform.
Email: emma.northcott@crowdcube.com

4. TRADITIONAL
Funding landscape
CROWDFUNDING

5. UK investment market

6. Crowdcube success to date

7. The Crowdcube process
- Business Plan
- Financial Forecasts
- Apply for SEIS/EIS
- Financial
Forecasts and
Business Plan
Review
- Valuation
- Video
- Pitch Marketing
Plan
- Build Pitch
- Rewards
- Due Diligence
- Final Sign-Off
- Pitch Goes Live
- Promoting Your
Pitch
- Funding Target
- Seven Day
Email & AML
Checks
- Legal
Paperwork
- Funds
- Share
Certificates
- Final Steps

8. Success stories

9. Faith Ramsay, Shoot investor
Faith is owner and founder of My Country
Garden Design Solutions based on the
Hampshire and Berkshire borders.
After spending 13 years working in finance
in London, Faith took the decision to follow
her passion for flowers and gardens and
retrain as a garden designer.
She has just
completed the
design of 3 new
gardens for Naomi
House a children’s
hospice and respite
centre in Winchester.

10. Nicola Gammon, Shoot
Nicola Gammon is the founder of Shoot.
Shoot raised £500,000 through Crowdcube
to fund an ambitious fast track expansion
programme.
Shoot exceeded its original crowdfunding
target of £350,000 by 143% to the maximum
investment for this round.
Shoot’s pioneering fundraising campaign
has set a crowdfunding record for the UK’s
gardening industry.
Email: nicola@shootgardening.co.uk

11. Nicola’s Top Crowdfunding Tips
1. Build relationships and a community
2. Ask for expressions of funding
interest early
3. Pre-sell your crowdfunding to those
interested with a business plan
4. Build wider community excitement
pre-launch build up
1. Launch with momentum!
2. Follow-up quickly and communicate
regularly
3. Ask for investor endorsements and
quotes
Christine Whatley MSGD – “Shoot is an absolutely
invaluable resource. It is the best site I know for the range
of plants and information included.”
Esra Parr – “I use Shoot in many different ways - best of
all, the monthly emails I organise for my clients so that they
can care for their own gardens - genius."
Faith Ramsay - "Shoot has been my main go-to website
for information on plants"

12. Funded in 2 weeks … and lots of press!

13. Shoot Investment in Professional Services
Your branding on
sponsored client gardens

14. Shoot Investment in Professional Services
PRO
Mr. Client
Ms. Client
Garden Maintenance
Sharing client gardens with activity and in-site messaging

15. Shoot Investment in Professional Services
Sharing client gardens with activity and in-site messaging

16. Shoot Investment in Professional Services
Professional garden gallery

17. Thank you and questions?