Building a horticultural web community by Nicola Gammon, Founder & CEO of Shoot (www.shootgardening.co.uk) for the Institute of Horticulture October 2013.
Nicola Gammon is the founder and CEO of Shoot (www.shootgardening.co.uk), a pioneering membership website for gardeners with 70 000 members. Shoot was named the Garden Media Guild’s ‘Website of the Year 2012', and is a previous winner of Gardening Which? Best Buy for garden design software and a Smarta100 award recognizing the best small UK business start-ups.
At the IOH Conference 2013, Nicola Gammon set out to show how Shoot is using web technologies to connect gardeners in radically new and exciting ways, and how its membership has expanded through constant innovation fuelled by member engagement.