View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Marketing Your RecordsService IRMS Conference Brighton 2011 Twitter: @NicolaFranklin
Why bother will Marketing? @RedjotterLauren Currie "if services don't change and continue to move they will loose their relevance" #servicedesign#edge2011 1 hour ago via TweetDeck FavoriteRetweetReply
What is Marketing? Marketing = Getting a message across Advertising, Communications BUT... That is only the Last Step!
Some Things To Think About... What are you advertising? Why? Who needs it? Do they realise they need it? Where are they? What are the watching/listening to?
Meet Your Client’s Needs Information Overload ...and you will be successful (?)
...but what about their demands? Information Overload
Summary Marketing is more than just the communications at the end You have various stakeholders – define your segments – and their needs/wants Analyse the environment – internal and external Base your marketing strategy on that analysis Discover what your value proposition is to each segment Plan your marketing tactics Craft your messages to suit each segment
Nicola Franklin Nicola.email@example.com Questions?