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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Landing pages?“A landing page is the first page a visitor to your site sees”
A landing page (in fact, every page)can only cause one of ﬁve actions:1.Click2.Buy3.Follow up (register)4.Tell a friend5.Learn something http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html
Some facts (fails)“44% of clicks for B2B companies marketing campaigns are directed to the business homepage, not a special landing page”“The B2B companies that are using landing pages, 62% have six or fewer total landing pages” “Only 52% of companies and agencies that use landing pages also test them to ﬁnd ways to improve conversions” MarketingSherpas Landing Page Handbook (2nd edition)
What is the excuse?1.Lack of IT or design resources2.Lack of time3.Lack of knowledge MarketingSherpas Landing Page Handbook (2nd edition)
Win Fact“87% of companies could see a directimpact on their annual revenue fromlanding page optimization efforts” Source: MarketingSherpa 2011 Landing Page Optimization Benchmark Report
Mobile ready“According to a release of the (IDC) Worldwide New Media Market Model forecastby 2015, more U.S. Internet users will access the Internet through mobile devicesthan through PCs or other wired devices”