Lander keynote - v1

  • 68 views
Uploaded on

 

More in: Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
68
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. We Landing PagesBy
  • 2. Agenda1.Overview2.Solution/Demo3.Questions
  • 3. Landing pages?“A landing page is the first page a visitor to your site sees”
  • 4. A landing page (in fact, every page)can only cause one of five actions:1.Click2.Buy3.Follow up (register)4.Tell a friend5.Learn something http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html
  • 5. Only ONE action
  • 6. Some facts (fails)“44% of clicks for B2B companies marketing campaigns are directed to the business homepage, not a special landing page”“The B2B companies that are using landing pages, 62% have six or fewer total landing pages” “Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions” MarketingSherpas Landing Page Handbook (2nd edition)
  • 7. What is the excuse?1.Lack of IT or design resources2.Lack of time3.Lack of knowledge MarketingSherpas Landing Page Handbook (2nd edition)
  • 8. Win Fact“87% of companies could see a directimpact on their annual revenue fromlanding page optimization efforts” Source: MarketingSherpa 2011 Landing Page Optimization Benchmark Report
  • 9. Agenda1.Overview2.Solution/Demo3.Questions
  • 10. Create (drag and drop editor)
  • 11. Functional layouts
  • 12. Easy tool integration
  • 13. Mobile ready“According to a release of the (IDC) Worldwide New Media Market Model forecastby 2015, more U.S. Internet users will access the Internet through mobile devicesthan through PCs or other wired devices”
  • 14. Test and optimize
  • 15. AffordableThe default plan lets you have up to 500 visitors per month and it’s completely free!
  • 16. How to start?1) Go to www.landerapp.com2) Watch this 2 minutes video
  • 17. Agenda1.Overview2.Solution/Demo3.Questions
  • 18. Questions?
  • 19. Thanks! More information? http://blog.landerapp.comhttp://twitter.com/landerapp hi@landerapp.com
  • 20. Thanks!!We Landing PagesBy