0
We   Landing PagesBy
Agenda1.Overview2.Solution/Demo3.Questions
Landing pages?“A landing page is the first page   a visitor to your site sees”
A landing page (in fact, every page)can only cause one of five actions:1.Click2.Buy3.Follow up (register)4.Tell a friend5.L...
Only ONE action
Some facts (fails)“44% of clicks for B2B companies marketing campaigns are directed to the              business homepage,...
What is the excuse?1.Lack of IT or design resources2.Lack of time3.Lack of knowledge           MarketingSherpas Landing Pa...
Win Fact“87% of companies could see a directimpact on their annual revenue fromlanding page optimization efforts”     Sour...
Agenda1.Overview2.Solution/Demo3.Questions
Create (drag and drop editor)
Functional layouts
Easy tool integration
Mobile ready“According to a release of the (IDC) Worldwide New Media Market Model forecastby 2015, more U.S. Internet user...
Test and optimize
AffordableThe default plan lets you have up to 500 visitors per month and it’s                        completely free!
How to start?1) Go to www.landerapp.com2) Watch this 2 minutes video
Agenda1.Overview2.Solution/Demo3.Questions
Questions?
Thanks!      More information? http://blog.landerapp.comhttp://twitter.com/landerapp     hi@landerapp.com
Thanks!!We   Landing PagesBy
Lander   keynote - v1
Lander   keynote - v1
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Lander keynote - v1

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  • Transcript of "Lander keynote - v1"

    1. 1. We Landing PagesBy
    2. 2. Agenda1.Overview2.Solution/Demo3.Questions
    3. 3. Landing pages?“A landing page is the first page a visitor to your site sees”
    4. 4. A landing page (in fact, every page)can only cause one of five actions:1.Click2.Buy3.Follow up (register)4.Tell a friend5.Learn something http://sethgodin.typepad.com/seths_blog/2006/04/vocabulary_land.html
    5. 5. Only ONE action
    6. 6. Some facts (fails)“44% of clicks for B2B companies marketing campaigns are directed to the business homepage, not a special landing page”“The B2B companies that are using landing pages, 62% have six or fewer total landing pages” “Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions” MarketingSherpas Landing Page Handbook (2nd edition)
    7. 7. What is the excuse?1.Lack of IT or design resources2.Lack of time3.Lack of knowledge MarketingSherpas Landing Page Handbook (2nd edition)
    8. 8. Win Fact“87% of companies could see a directimpact on their annual revenue fromlanding page optimization efforts” Source: MarketingSherpa 2011 Landing Page Optimization Benchmark Report
    9. 9. Agenda1.Overview2.Solution/Demo3.Questions
    10. 10. Create (drag and drop editor)
    11. 11. Functional layouts
    12. 12. Easy tool integration
    13. 13. Mobile ready“According to a release of the (IDC) Worldwide New Media Market Model forecastby 2015, more U.S. Internet users will access the Internet through mobile devicesthan through PCs or other wired devices”
    14. 14. Test and optimize
    15. 15. AffordableThe default plan lets you have up to 500 visitors per month and it’s completely free!
    16. 16. How to start?1) Go to www.landerapp.com2) Watch this 2 minutes video
    17. 17. Agenda1.Overview2.Solution/Demo3.Questions
    18. 18. Questions?
    19. 19. Thanks! More information? http://blog.landerapp.comhttp://twitter.com/landerapp hi@landerapp.com
    20. 20. Thanks!!We Landing PagesBy
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