WordPress SEO by Yoast Tutorial for Beginners


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In this tutorial for beginners, you'll learn how to configure and use WordPress SEO by Yoast, even if you don't have any technical knowledge.

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WordPress SEO by Yoast Tutorial for Beginners

  1. 1. WPBrix.com presentsWordPress SEO by YoastTutorial for BeginnersFree WhitepaperWritten By Nico Julius (WPBrix.com)
  2. 2. WordPress SEO by Yoast Tutorial for Beginners 2Introduction 2What is SEO? 2Goal of this Plugin 2Configuration of WordPress SEO by Yoast 2Choosing a title format for your posts / pages 3XML Sitemaps 4Permalink Settings: strip categories 5Optimization when writing a new page or post 5The "General" tab 6The "Page Analysis" tab 710 basic tips for better search results 7Result 7Recommended articles 7Conclusion 8WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 1
  3. 3. WordPress SEO by YoastTutorial for BeginnersWordPress SEO by Yoast is one of the best plugins to get better SEO results. This means, when you configure this pluginthe right way, your blog will rank higher in the (Google) search results. In this tutorial Ill show you the most importantoptions so you can benefit from this free plugin.IntroductionLet me first introduce Yoast. Yoast (Joost de Valk) is a Dutch WordPress / SEO expert. He also creates his own plugins, andWordPress SEO by Yoast is probably the most popular one. His plugins are powerful and user friendly at the same time. Ifyou want to learn more about SEO, you really should check his site yoast.com.Ive used other SEO plugins before, but none was so effective AND user friendly as Yoasts. Even my clients (people withoutany technical knowledge) use it, after a short training by me. In this article Im going to teach you the same things as I teachmy clients!What is SEO?SEO stands for Search Engine Optimization. Let me describe it as the art of ranking higher in search results. This is acontstant process, so SEO is not a set and forget configuration.Its not an easy job because good SEO embraces so many things. But thats where this plugin comes in: it analyses yourcontent and advises you how to optimize it.Goal of this PluginWordPress SEO by Yoast helps you to rank higher in Google. To reach this goal, this plugin has several interestingfeatures. It:• helps you optimize the content• notifies Google and other search engines when you publish new content• generates xml-sitemaps (search engines love this!)• does also a lot more!All the features will help you to rank higher in the search results.Configuration of WordPress SEO by YoastAfter you installed and activated this plugin (learn how to install a WordPress plugin), theres an extra item in the left menu:If you click on this item "SEO", a menu with more options will collapse. In this tutorial, Im going to show you only thoseoptions which are simple and have a lot of effect!WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 2
  4. 4. Choosing a title format for your posts / pagesIn the "Post Types" screen you can configure the title format of your posts and pages. This is important for Google,because Google reads this to know where a page is about.You can find this screen via "SEO" > "Titles & Metas" > "Post Types" in the left menu:In the screenshot above youll see the following filled in for the posts title template:%%title%% - WPBrix.comThis means that a title exists of the actual post title, with " - WPBrix.com" added on it. In most browsers, youll see the titleon top of your screen, and on the tabs.Lets make this clear with an example:WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 3
  5. 5. In the example above, you see that the actual title of my article is "NextGEN Gallery Tutorial For Beginners". But when youlook at the top of the browser, youll see the full title: "NextGEN Gallery Tutorial For Beginners - WPBrix.com".This is very powerful, because you could use this to add some extra information (I do this for my clients all the time). Forexample:%%title%% - Nico Julius - Webdesign New YorkWhy is this interesting? Well, in the last part I added a keyword "Webdesign New York". If someone is searching for"webdesign new york" in Google, Google knows my site / page is relevant. Im not saying youll see instant results, but youWILL rank higher when you do this.A last thing, if you take a look at the first screenshot of this part, youll notice that I wrote more information in the "Pages TitleTemplate" field then in the "Posts Title Template" field. This is because only the 70 first characters are relevant forGoogle. Page titles are most of the time short: "Contact", "About", etc. So there is a bit space left for an extra description ofyour business. The title of a post however is in most cases much longer: "10 tips to sport more", "How to build your ownhouse", "Tips for a cheaper vacation", etc. Because the actual titles are longer, there is less space left for a description.XML SitemapsIn its simplest terms, a XML sitemap is a list of the pages on your website. Creating and submitting a sitemap helps makesure that Google knows about all the pages on your site, including URLs that may not be discoverable by Googles normalcrawling process.Creation of a sitemap used to be a boring task, but thanks to WordPress SEO by Yoast this is a set and forget option!To activate XML Sitemaps, go to "SEO" > "XML Sitemaps" in the left menu. Now enable the option "Check this box toenable XML site map functionality":WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 4
  6. 6. Dont forget to enable the options "Ping Yahoo!" and "Ping Ask.com"!Now, scroll to the bottom of this page and click the "Save Settings" button. WordPress SEO by Yoast will now generate aXML sitemap and notify Google, Bing, Yahoo and Ask.com every time you publish fresh content!Permalink Settings: strip categoriesAnother small setting I always enable is the following:You can find this option via "SEO" > "Permalinks" in the left menu.This option removes "category" from the url. For example:www.wpbrix.com/category/seo/wordpress-seo-yoastbecomes:www.wpbrix.com/seo/wordpress-seo-yoastThis is just a small enhancement, but it makes your urls more beautiful and shorter (= better for search engines).Optimization when writing a new page or postNote, this process is the same as when editing existing pages / posts.Its not enough to just optimize your titles and urls. To get good results, you also have to optimize your content on everypage / post. But dont worry, this isnt as hard as it sounds!WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 5
  7. 7. When you install this plugin, a new panel "WordPress SEO by Yoast" is added below the WYSIWYG editor. This panel willguide you through the optimization process. In this tutorial, Im going to focus on the "General" tab and the "Page Analysis"tab.Now, open an existing page / post or create a new one.Before going further, you first have to select your keyword. Simply said, think about the most important word orsentence of your post or page, the word you would fill in in Google to find your own article. Once youve selected yourkeyword, check if you used it in the title and content.Now lets take a look at the "WordPress SEO by Yoast" panel.The "General" tabThe "General" tab contains some basic options:The "Snippet Preview" shows how your post will look like in the search results. This is important: its the first thing yourvisitors see from your post, and it makes them decide to read the full post or not!Fill in your most important keyword in the field "Focus Keyword"! The plugin will check if this keyword returns in the mostimportant parts of your article.By default, the Snippet Preview takes over the title of your article (in the same title format as seen in the beginning of thisarticle). When this title is too long, you could fill another title in the field "SEO Title". When you do this, youll see the title ofthe "Snippet Preview" also changes.To convince possible readers, its good to fill in a short introduction in the "Meta Description" field. When you dont do this,Google generates its own text (text under the url of the Snippet Preview). Dont trust Google on this ;-) and fill in your owntext (including your keyword)!WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 6
  8. 8. The "Page Analysis" tabThis tab is a bit magic... it analyses your page and tells whats good and whats not:• Items with a red sphere should be changed right away.• Items with a yellow sphere are ok, but you can do better!• Items with a green sphere are just fine!This is great, its like having a SEO specialist sitting right next to you, telling you what to do!10 basic tips for better search resultsA couple of months ago I wrote the following article: "10 Essential WordPress SEO Tips". In that article I wrote down somesimple SEO tips which could help you a lot getting better search results.ResultRemember, SEO is a constant process. You wont see any instant success. But when you took the steps as I described inthis article, youll see some results in the following weeks (or even months). This depends on so much factors, so it varies alot. I always tell my clients they will see results after 6 months, but most of the time they already see results after 1 or 2months.NEVER EVER buy traffic, or hire a "SEO company" that promises you "number 1 rankings" in a short time. First of all, nobodyknows the Google algorithm, so nobody can guarantee a number 1 ranking. And second, real SEO takes time. This advice isvery important, because if Google detects that you buy links, your site will be removed from the search engine results. Andyou really dont want this!Recommended articlesWith this article I aim at WordPress users without technical knowledge. If you follow the steps in this tutorial, youll get goodresults! However, if you want to fine tune this plugin even more, I recommend the following articles:• The Definitive Guide To Higher Rankings For WordPress Sites by Joost de Valk: a very complete tutorial about WordPressSEO written by the creator of WordPress SEO by Yoast.WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 7
  9. 9. • How to Install and Setup WordPress SEO Plugin by Yoast at WPBeginner: this complete tutorial focuses on the settings ofWordPress SEO by Yoast.ConclusionBack to Yoasts plugin :-).In the past years, Ive used several SEO plugins and services. None of the free plugins and services was as good andcomplete as this plugin. Because its free, I suggest you just install and use WordPress SEO by Yoast, even if youre not thatfamiliar with SEO (thats why this plugin is for ;-) ). Dont expect that success will come in a couple of hours, but have somepatience, fill in the fields as I described in this article, and let Google do the rest...Do you want to react on this tutorial? You can always leave a comment at:http://www.wpbrix.com/wordpress-seo/wordpress-seo-yoast-tutorial/WordPress SEO by Yoast Tutorial for Beginners - Free whitepaper by WPBrix.com 8