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Optimizing Your Affiliate Strategy
 

Optimizing Your Affiliate Strategy

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Affiliate marketing is just one of many acquisition strategies. In this presentation, Nicky Senyard takes you through how to set-up and manage your affiliate program so that it complements your other ...

Affiliate marketing is just one of many acquisition strategies. In this presentation, Nicky Senyard takes you through how to set-up and manage your affiliate program so that it complements your other acquisition channels and overall business model.

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    Optimizing Your Affiliate Strategy Optimizing Your Affiliate Strategy Presentation Transcript

    • Optimizing Your Affiliate Marketing Strategy A Philosophical View of Your Affiliate Program
    • Affiliate Marketing in Perspective
      • Affiliate Marketing is just one marketing strategy.
    • Affiliate Marketing in Perspective
      • Affiliate Marketing is just one marketing strategy.
      • Different strategies work better with different business models.
    • Affiliate Marketing in Perspective
      • Affiliate Marketing is just one marketing strategy.
      • Different strategies work better with different business models.
      • Affiliates should never be responsible for more than 30-40% of your revenues.
    • Your Business Model
      • What way do you want to approach the industry?
    • Your Business Model
      • What way do you want to approach the industry?
      • What’s your philosophy on online gaming?
    • Identifying Your Philosophy
      • What are your priorities?
    • Identifying Your Philosophy
      • What are your priorities?
      • Why did you choose affiliate marketing?
    • Identifying Your Philosophy
      • What are your priorities?
      • Why did you choose affiliate marketing?
      • What kind of partners do you seek?
    • Three Philosophical Types
      • Hey Big Spender
    • Three Philosophical Types
      • Hey Big Spender
      • Partnership Focused
    • Three Philosophical Types
      • Hey Big Spender
      • Partnership Focused
      • A Necessary Evil
    • Big Spender
      • Focus on big industry players for fast results.
    • Big Spender
      • Focus on big industry players for fast results.
      • High conference profile.
    • Big Spender
      • Focus on big industry players for fast results.
      • High conference profile.
      • Prepared to offer incentives: high commissions, gifts, etc.
    • Big Spender - Cons
      • Maintaining relationships are costly.
    • Big Spender - Cons
      • Maintaining relationships are costly.
      • Dependent on a few big affiliates.
    • Big Spender - Cons
      • Maintaining relationships are costly.
      • Dependent on a few big affiliates.
      • Expensive/risky to compete with other affiliate programs.
    • Partnership Focus
      • Focus on all types of affiliates.
    • Partnership Focus
      • Focus on all types of affiliates.
      • Your team is responsive.
    • Partnership Focus
      • Focus on all types of affiliates.
      • Your team is responsive.
      • Extensive affiliate support.
    • Partnership Focus
      • Focus on all types of affiliates.
      • Your team is responsive.
      • Extensive affiliate support.
      • Transparent and in-depth tracking.
    • Partnership Focus - Cons
      • Results are gradual.
    • Partnership Focus - Cons
      • Results are gradual.
      • It’s a time/attention intensive approach to affiliate marketing.
    • A Necessary Evil
      • Affiliate marketing is just one (small) extension of a greater business.
    • A Necessary Evil
      • Affiliate marketing is just one (small) extension of a greater business.
      • It is necessary to remain competitive.
    • A Necessary Evil
      • Affiliate marketing is just one (small) extension of a greater business.
      • It is necessary to remain competitive.
      • Affiliate = army of salesmen – relationships aren’t close.
    • A Necessary Evil
      • Affiliate marketing is just one (small) extension of a greater business.
      • It is necessary to remain competitive.
      • Affiliate = army of salesmen – relationships aren’t close.
      • Straight forward commission structures.
    • A Necessary Evil
      • Affiliate marketing is just one (small) extension of a greater business.
      • It is necessary to remain competitive.
      • Affiliate = army of salesmen – relationships aren’t close.
      • Straight forward commission structures.
      • Basic Tracking and reporting.
    • A Necessary Evil - Cons
      • Standard commission structures make it difficult to attract super-affiliates.
    • A Necessary Evil - Cons
      • Standard commission structures make it difficult to attract super-affiliates.
      • Low communication makes it difficult to build relationships with affiliates.
    • A Necessary Evil - Cons
      • Standard commission structures make it difficult to attract super-affiliates.
      • Low communication makes it difficult to build relationships with affiliates.
      • Basic tracking provide no intelligence on program optimization.
    • Your Affiliate Philosophy
      • Like anything else, work to your strengths.
      • Don’t make value judgments on what you should be doing based on what others are doing.
      • Run our own race: maximise profits on everything you do.