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Optimizing Your Affiliate Strategy

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Affiliate marketing is just one of many acquisition strategies. In this presentation, Nicky Senyard takes you through how to set-up and manage your affiliate program so that it complements your other …

Affiliate marketing is just one of many acquisition strategies. In this presentation, Nicky Senyard takes you through how to set-up and manage your affiliate program so that it complements your other acquisition channels and overall business model.

Published in: Business, Technology, Design
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  • 1. Optimizing Your Affiliate Marketing Strategy A Philosophical View of Your Affiliate Program
  • 2. Affiliate Marketing in Perspective
    • Affiliate Marketing is just one marketing strategy.
  • 3. Affiliate Marketing in Perspective
    • Affiliate Marketing is just one marketing strategy.
    • Different strategies work better with different business models.
  • 4. Affiliate Marketing in Perspective
    • Affiliate Marketing is just one marketing strategy.
    • Different strategies work better with different business models.
    • Affiliates should never be responsible for more than 30-40% of your revenues.
  • 5. Your Business Model
    • What way do you want to approach the industry?
  • 6. Your Business Model
    • What way do you want to approach the industry?
    • What’s your philosophy on online gaming?
  • 7. Identifying Your Philosophy
    • What are your priorities?
  • 8. Identifying Your Philosophy
    • What are your priorities?
    • Why did you choose affiliate marketing?
  • 9. Identifying Your Philosophy
    • What are your priorities?
    • Why did you choose affiliate marketing?
    • What kind of partners do you seek?
  • 10. Three Philosophical Types
    • Hey Big Spender
  • 11. Three Philosophical Types
    • Hey Big Spender
    • Partnership Focused
  • 12. Three Philosophical Types
    • Hey Big Spender
    • Partnership Focused
    • A Necessary Evil
  • 13. Big Spender
    • Focus on big industry players for fast results.
  • 14. Big Spender
    • Focus on big industry players for fast results.
    • High conference profile.
  • 15. Big Spender
    • Focus on big industry players for fast results.
    • High conference profile.
    • Prepared to offer incentives: high commissions, gifts, etc.
  • 16. Big Spender - Cons
    • Maintaining relationships are costly.
  • 17. Big Spender - Cons
    • Maintaining relationships are costly.
    • Dependent on a few big affiliates.
  • 18. Big Spender - Cons
    • Maintaining relationships are costly.
    • Dependent on a few big affiliates.
    • Expensive/risky to compete with other affiliate programs.
  • 19. Partnership Focus
    • Focus on all types of affiliates.
  • 20. Partnership Focus
    • Focus on all types of affiliates.
    • Your team is responsive.
  • 21. Partnership Focus
    • Focus on all types of affiliates.
    • Your team is responsive.
    • Extensive affiliate support.
  • 22. Partnership Focus
    • Focus on all types of affiliates.
    • Your team is responsive.
    • Extensive affiliate support.
    • Transparent and in-depth tracking.
  • 23. Partnership Focus - Cons
    • Results are gradual.
  • 24. Partnership Focus - Cons
    • Results are gradual.
    • It’s a time/attention intensive approach to affiliate marketing.
  • 25. A Necessary Evil
    • Affiliate marketing is just one (small) extension of a greater business.
  • 26. A Necessary Evil
    • Affiliate marketing is just one (small) extension of a greater business.
    • It is necessary to remain competitive.
  • 27. A Necessary Evil
    • Affiliate marketing is just one (small) extension of a greater business.
    • It is necessary to remain competitive.
    • Affiliate = army of salesmen – relationships aren’t close.
  • 28. A Necessary Evil
    • Affiliate marketing is just one (small) extension of a greater business.
    • It is necessary to remain competitive.
    • Affiliate = army of salesmen – relationships aren’t close.
    • Straight forward commission structures.
  • 29. A Necessary Evil
    • Affiliate marketing is just one (small) extension of a greater business.
    • It is necessary to remain competitive.
    • Affiliate = army of salesmen – relationships aren’t close.
    • Straight forward commission structures.
    • Basic Tracking and reporting.
  • 30. A Necessary Evil - Cons
    • Standard commission structures make it difficult to attract super-affiliates.
  • 31. A Necessary Evil - Cons
    • Standard commission structures make it difficult to attract super-affiliates.
    • Low communication makes it difficult to build relationships with affiliates.
  • 32. A Necessary Evil - Cons
    • Standard commission structures make it difficult to attract super-affiliates.
    • Low communication makes it difficult to build relationships with affiliates.
    • Basic tracking provide no intelligence on program optimization.
  • 33. Your Affiliate Philosophy
    • Like anything else, work to your strengths.
    • Don’t make value judgments on what you should be doing based on what others are doing.
    • Run our own race: maximise profits on everything you do.

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