0
Optimizing Your Affiliate Marketing Strategy A Philosophical View of Your Affiliate Program
Affiliate Marketing in Perspective <ul><li>Affiliate Marketing is just one marketing strategy. </li></ul>
Affiliate Marketing in Perspective <ul><li>Affiliate Marketing is just one marketing strategy. </li></ul><ul><li>Different...
Affiliate Marketing in Perspective <ul><li>Affiliate Marketing is just one marketing strategy. </li></ul><ul><li>Different...
Your Business Model   <ul><li>What way do you want to approach the industry? </li></ul>
Your Business Model   <ul><li>What way do you want to approach the industry? </li></ul><ul><li>What’s your philosophy on o...
Identifying Your Philosophy   <ul><li>What are your priorities? </li></ul>
Identifying Your Philosophy   <ul><li>What are your priorities? </li></ul><ul><li>Why did you choose affiliate marketing? ...
Identifying Your Philosophy   <ul><li>What are your priorities? </li></ul><ul><li>Why did you choose affiliate marketing? ...
Three Philosophical Types   <ul><li>Hey Big Spender </li></ul>
Three Philosophical Types   <ul><li>Hey Big Spender </li></ul><ul><li>Partnership Focused </li></ul>
Three Philosophical Types   <ul><li>Hey Big Spender </li></ul><ul><li>Partnership Focused </li></ul><ul><li>A Necessary Ev...
Big Spender   <ul><li>Focus on big industry players for fast results. </li></ul>
Big Spender   <ul><li>Focus on big industry players for fast results. </li></ul><ul><li>High conference profile. </li></ul>
Big Spender   <ul><li>Focus on big industry players for fast results. </li></ul><ul><li>High conference profile. </li></ul...
Big Spender   - Cons <ul><li>Maintaining relationships are costly. </li></ul>
Big Spender   - Cons <ul><li>Maintaining relationships are costly. </li></ul><ul><li>Dependent on a few big affiliates. </...
Big Spender   - Cons <ul><li>Maintaining relationships are costly. </li></ul><ul><li>Dependent on a few big affiliates. </...
Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul>
Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul><ul><li>Your team is responsive. </li></ul>
Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul><ul><li>Your team is responsive. </li></ul><ul><li>E...
Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul><ul><li>Your team is responsive. </li></ul><ul><li>E...
Partnership Focus - Cons <ul><li>Results are gradual. </li></ul>
Partnership Focus - Cons <ul><li>Results are gradual. </li></ul><ul><li>It’s a time/attention intensive approach to affili...
A Necessary Evil   <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul>
A Necessary Evil   <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It i...
A Necessary Evil   <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It i...
A Necessary Evil   <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It i...
A Necessary Evil   <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It i...
A Necessary Evil   - Cons <ul><li>Standard commission structures make it difficult to attract super-affiliates. </li></ul>
A Necessary Evil   - Cons <ul><li>Standard commission structures make it difficult to attract super-affiliates. </li></ul>...
A Necessary Evil   - Cons <ul><li>Standard commission structures make it difficult to attract super-affiliates. </li></ul>...
Your Affiliate Philosophy <ul><li>Like anything else, work to your strengths. </li></ul><ul><li>Don’t make value judgments...
Upcoming SlideShare
Loading in...5
×

Optimizing Your Affiliate Strategy

555

Published on

Affiliate marketing is just one of many acquisition strategies. In this presentation, Nicky Senyard takes you through how to set-up and manage your affiliate program so that it complements your other acquisition channels and overall business model.

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
555
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Optimizing Your Affiliate Strategy"

  1. 1. Optimizing Your Affiliate Marketing Strategy A Philosophical View of Your Affiliate Program
  2. 2. Affiliate Marketing in Perspective <ul><li>Affiliate Marketing is just one marketing strategy. </li></ul>
  3. 3. Affiliate Marketing in Perspective <ul><li>Affiliate Marketing is just one marketing strategy. </li></ul><ul><li>Different strategies work better with different business models. </li></ul>
  4. 4. Affiliate Marketing in Perspective <ul><li>Affiliate Marketing is just one marketing strategy. </li></ul><ul><li>Different strategies work better with different business models. </li></ul><ul><li>Affiliates should never be responsible for more than 30-40% of your revenues. </li></ul>
  5. 5. Your Business Model <ul><li>What way do you want to approach the industry? </li></ul>
  6. 6. Your Business Model <ul><li>What way do you want to approach the industry? </li></ul><ul><li>What’s your philosophy on online gaming? </li></ul>
  7. 7. Identifying Your Philosophy <ul><li>What are your priorities? </li></ul>
  8. 8. Identifying Your Philosophy <ul><li>What are your priorities? </li></ul><ul><li>Why did you choose affiliate marketing? </li></ul>
  9. 9. Identifying Your Philosophy <ul><li>What are your priorities? </li></ul><ul><li>Why did you choose affiliate marketing? </li></ul><ul><li>What kind of partners do you seek? </li></ul>
  10. 10. Three Philosophical Types <ul><li>Hey Big Spender </li></ul>
  11. 11. Three Philosophical Types <ul><li>Hey Big Spender </li></ul><ul><li>Partnership Focused </li></ul>
  12. 12. Three Philosophical Types <ul><li>Hey Big Spender </li></ul><ul><li>Partnership Focused </li></ul><ul><li>A Necessary Evil </li></ul>
  13. 13. Big Spender <ul><li>Focus on big industry players for fast results. </li></ul>
  14. 14. Big Spender <ul><li>Focus on big industry players for fast results. </li></ul><ul><li>High conference profile. </li></ul>
  15. 15. Big Spender <ul><li>Focus on big industry players for fast results. </li></ul><ul><li>High conference profile. </li></ul><ul><li>Prepared to offer incentives: high commissions, gifts, etc. </li></ul>
  16. 16. Big Spender - Cons <ul><li>Maintaining relationships are costly. </li></ul>
  17. 17. Big Spender - Cons <ul><li>Maintaining relationships are costly. </li></ul><ul><li>Dependent on a few big affiliates. </li></ul>
  18. 18. Big Spender - Cons <ul><li>Maintaining relationships are costly. </li></ul><ul><li>Dependent on a few big affiliates. </li></ul><ul><li>Expensive/risky to compete with other affiliate programs. </li></ul>
  19. 19. Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul>
  20. 20. Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul><ul><li>Your team is responsive. </li></ul>
  21. 21. Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul><ul><li>Your team is responsive. </li></ul><ul><li>Extensive affiliate support. </li></ul>
  22. 22. Partnership Focus <ul><li>Focus on all types of affiliates. </li></ul><ul><li>Your team is responsive. </li></ul><ul><li>Extensive affiliate support. </li></ul><ul><li>Transparent and in-depth tracking. </li></ul>
  23. 23. Partnership Focus - Cons <ul><li>Results are gradual. </li></ul>
  24. 24. Partnership Focus - Cons <ul><li>Results are gradual. </li></ul><ul><li>It’s a time/attention intensive approach to affiliate marketing. </li></ul>
  25. 25. A Necessary Evil <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul>
  26. 26. A Necessary Evil <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It is necessary to remain competitive. </li></ul>
  27. 27. A Necessary Evil <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It is necessary to remain competitive. </li></ul><ul><li>Affiliate = army of salesmen – relationships aren’t close. </li></ul>
  28. 28. A Necessary Evil <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It is necessary to remain competitive. </li></ul><ul><li>Affiliate = army of salesmen – relationships aren’t close. </li></ul><ul><li>Straight forward commission structures. </li></ul>
  29. 29. A Necessary Evil <ul><li>Affiliate marketing is just one (small) extension of a greater business. </li></ul><ul><li>It is necessary to remain competitive. </li></ul><ul><li>Affiliate = army of salesmen – relationships aren’t close. </li></ul><ul><li>Straight forward commission structures. </li></ul><ul><li>Basic Tracking and reporting. </li></ul>
  30. 30. A Necessary Evil - Cons <ul><li>Standard commission structures make it difficult to attract super-affiliates. </li></ul>
  31. 31. A Necessary Evil - Cons <ul><li>Standard commission structures make it difficult to attract super-affiliates. </li></ul><ul><li>Low communication makes it difficult to build relationships with affiliates. </li></ul>
  32. 32. A Necessary Evil - Cons <ul><li>Standard commission structures make it difficult to attract super-affiliates. </li></ul><ul><li>Low communication makes it difficult to build relationships with affiliates. </li></ul><ul><li>Basic tracking provide no intelligence on program optimization. </li></ul>
  33. 33. Your Affiliate Philosophy <ul><li>Like anything else, work to your strengths. </li></ul><ul><li>Don’t make value judgments on what you should be doing based on what others are doing. </li></ul><ul><li>Run our own race: maximise profits on everything you do. </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×