Making Money In A Downturn Economy


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During a recession, it's imperative that you maintain your market presence: there are fewer consumer dollars in circulation, so you need to capture everyone that you can. The performance-based model of affiliate marketing allows merchants to maintain their online presence while remaining in complete control of their marketing budget.

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Making Money In A Downturn Economy

  1. 1. Making Money in a Downturn Economy Intelligence & Control from Affiliate Marketing
  2. 2. Questions <ul><li>Who has an Affiliate Program? </li></ul><ul><li>Why is it Important? </li></ul><ul><li>Can you do more with your Affiliate Program? </li></ul>
  3. 3. The Value of Affiliate Marketing in a Recession <ul><li>Performance Based Model </li></ul><ul><li>Pay Only for Results </li></ul><ul><li>Maximize Control </li></ul><ul><li>Microcosm of Your Business </li></ul>
  4. 4. Growing in a Recession <ul><li>Results </li></ul><ul><li>Transparency </li></ul><ul><li>Measuring </li></ul><ul><li>Staying Nimble </li></ul>
  5. 5. Operators & Affiliates Reluctant Bedfellows <ul><li>Q: Who has more power? </li></ul><ul><li>A: The Operator </li></ul><ul><li>Sets Commissions </li></ul><ul><li>Chooses Promotions </li></ul><ul><li>Owns the Program </li></ul>
  6. 6. Responsibilities <ul><li>Affiliates have their own business. </li></ul><ul><li>They are in business with you. </li></ul><ul><li>Respect them as business partners. </li></ul>
  7. 7. What Affiliates Need to Succeed <ul><li>Communication </li></ul><ul><li>Support </li></ul><ul><li>Promotions </li></ul><ul><li>Creatives </li></ul><ul><li>Tracking Reports </li></ul>
  8. 8. What Affiliates Evaluate <ul><li>Conversions – What is a new customer costing me? </li></ul><ul><li>Commissions – What am I being paid for my efforts? </li></ul><ul><li>Promotions (for customers and affiliates) - How am I and my customers being rewarded? </li></ul><ul><li>Retention – What is the site doing to get my customer back? How long are they staying? How much will I make with this program in the long term? </li></ul>
  9. 9. What Affiliates Evaluate <ul><li>Payments – Am I consistently receiving my payments on time? </li></ul><ul><li>Communication (Affiliate Management) – Are my inquiries responded to? Does the program take my needs into consideration? Am I provided with the information that I need to successfully promote? </li></ul>
  10. 10. What You Can Do to Make More Money <ul><li>Know where Affiliate Program fits into greater acquisition strategy. </li></ul><ul><li>Consider Affiliates for Retention (not just acquisition). </li></ul><ul><li>Know Your KPI s </li></ul>
  11. 11. Knowing Your KPIs <ul><li>Tracking: the acquisition channel. </li></ul><ul><li>Measurement: the value of acquisitions. </li></ul><ul><li>Evaluation: which strategies/tactics work. </li></ul><ul><li>Communication: informing affiliates of changes and new promotions. </li></ul>
  12. 12. Tracking & Measurement <ul><li>Gathering Intelligence </li></ul><ul><li>Banner Reports </li></ul><ul><li>Account Reports </li></ul><ul><li>Earning Reports </li></ul><ul><li>Custom Reports </li></ul>
  13. 13. Banner Report
  14. 14. Earnings Report
  15. 15. Evaluation <ul><li>Period Comparison </li></ul><ul><li>Fluctuations Across Time </li></ul><ul><li>A/B Testing </li></ul><ul><li>Ratio of Change </li></ul>
  16. 16. Period Comparison
  17. 17. Communication <ul><li>Message Centre </li></ul><ul><li>Internal Message Bank by Affiliate Groups </li></ul><ul><li>Bulk Email </li></ul><ul><li>Email Forwarding </li></ul>
  18. 18. Message Centre
  19. 19. Bulk Email
  20. 20. Affiliate Marketing: Potential for Performance <ul><li>Potential: Affiliate Software is often under utilized to gather intelligence. </li></ul><ul><li>Position: Understand where it fits in your greater acquisition strategy. </li></ul><ul><li>Intelligence: Leverage your software tools gather intelligence you can apply to other acquisition channels. </li></ul>
  21. 21. Income Access <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>+1 514 849 8595 </li></ul>