What Affiliates Have to Say

STUDY METHOD 375 Affiliates surveyed across 54 countries Data collected on: Affiliate demographic & income Communication preferences Marketing practices Industry Participation

STUDY METHOD

375 Affiliates surveyed across 54 countries

Data collected on:

Affiliate demographic & income

Communication preferences

Marketing practices

Industry Participation

Sample Demographic Male – 83% 18-25 years of age – 10.7% 26-35 years of age – 41.3% 36-45 years of age – 26.9% 46-55 years of age – 14%

Male – 83%

18-25 years of age – 10.7%

26-35 years of age – 41.3%

36-45 years of age – 26.9%

46-55 years of age – 14%

Demographic cont’d… Affiliate Experience Number of Years as an Affiliate < 1 year – 17.2% 1-3 years – 41.2% 3-6 years – 23.2% > 6 years – 18.4%

Number of Years as an Affiliate

< 1 year – 17.2%

1-3 years – 41.2%

3-6 years – 23.2%

> 6 years – 18.4%

Affiliate Income 67.6% long tail affiliates earning < £3,000/month 6.6% of affiliates earn £60,000+/month

67.6% long tail affiliates earning < £3,000/month

6.6% of affiliates earn £60,000+/month

Marketing Practices 60% of sample use website advertising to promote affiliate programs 33.3% use email marketing 30.7% use blogs

60% of sample use website advertising to promote affiliate programs

33.3% use email marketing

30.7% use blogs

Regions Promoted Affiliates surveyed reported a very strong or strong promotion focus in: United Kingdom - 71.3% Spain – 38.6% Canada – 58.4% Sweden – 32.4% Australia – 45.0% South America – 24.8% Germany – 42.7% Asia – 20.6%

Gaming Products Promoted 41.8 34.6 23.6 Mobile 54.9 29.5 15.6 Skill 30.7 36.1 33.2 Bingo 22.5 32.8 44.7 Sportsbook 7.5 23.8 68.7 Poker 14.3 20.7 64.9 Casino Promotion Focus Promotion Focus Promoted Moderate Very Strong Not Some or Strong or

Communication Preferred communication methods with Affiliate Managers: Email – 80.2% MSN – 45.9% Telephone – 43.0% In person – 39.6%

Preferred communication methods with Affiliate Managers:

Email – 80.2%

MSN – 45.9%

Telephone – 43.0%

In person – 39.6%

Industry Participation Events Frequently Attended: CAP Euro Barcelona 18.2% CAP London 17.4% Amsterdam 16.5%

Events Frequently Attended:

CAP Euro Barcelona 18.2%

CAP London 17.4%

Amsterdam 16.5%

Survey Findings Strong promotional focus continues to be on casino, poker and sportsbetting Bingo affiliates growing Majority of affiliates prefer regular & instant communication with affiliate managers Affiliates with higher levels of experience & income place higher value on industry events as a means to network & collect more business

Strong promotional focus continues to be on casino, poker and sportsbetting

Bingo affiliates growing

Majority of affiliates prefer regular & instant communication with affiliate managers

Affiliates with higher levels of experience & income place higher value on industry events as a means to network & collect more business

Conclusion Survey Reinforced What We Already Know….. Long tail affiliates continue to make up the majority of affiliates – evidence of growth opportunities Till the next……THANK YOU!