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  • 1. STRUCTURE OF SPORTSSOCIAL MEDIA By: Nick Wojton
  • 2. Popular Sport Networks on SocialMedia Twitter  TSN  Canada’s sports network; most of their sports social media is aimed at the NHL, along with the CFL  NBC Sports  Along with their top (@nbc_sports) sports twitter, NBC is an up and coming sports network that also provides specific pages for the NBA and NHL  ESPN  ESPN has several twitter accounts; each are made to satisfy each specific sporting need for fans, by far the leader
  • 3. ESPN and Social Media When social media first became popular, ESPN was said to be falling behind In recent years, ESPN has became the leader of sports and social media  ESPN provides twitter accounts for sports fans of all kinds from covering certain sports (@ESPN_NHL), even going as deep in certain sports covering certain divisions (@afc_east)  Along with certain sports coverage, ESPN shows have their own twitter and facebook accounts dedicated to their individual shows
  • 4. How do they do it? With so many twitter accounts running out of ESPN, how do they do it? Since expanding its reach in social media, ESPN created a whole department dedicated to conducting its social media  Shows that connect to twitter for questions to be used on the shows are run out of here  Certain ESPN accounts, such as the (@afc_east) account, are run by individuals who run blog’s dedicated to the trending topic
  • 5. Professional Individual Twitters An example of a “Professional” Twitter is used by ESPN (@espn_afceast) is run by writer James Walker  Walker reports news on the AFC East of the National Football League for ESPN  His blog on ESPN.com is directly connected to twitter which can be followed by tweeters  Other writers also follow suit connecting their twitter and facebook accounts to recent stories they have published
  • 6. Sports Teams Individual sports team also run their own “Official” twitter and facebook pages such as (@Sabresdotcom) and (@buffalobills)  These sites are also run out of the teams media department who decides what goes up on a teams site  The latest new from a team will be posts along with play by play updates at times, usually scoring plays
  • 7. Individual Players  Individual Players use social media to connect with fans more  Though the idea is meant to mean well, several players have been fined or penalized in different sports for being provocative and not representing a team or league in a positive light

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