STRUCTURE OF SPORTSSOCIAL MEDIA By: Nick Wojton
Popular Sport Networks on SocialMedia Twitter TSN Canada’s sports network; most of their sports social media is aimed at the NHL, along with the CFL NBC Sports Along with their top (@nbc_sports) sports twitter, NBC is an up and coming sports network that also provides specific pages for the NBA and NHL ESPN ESPN has several twitter accounts; each are made to satisfy each specific sporting need for fans, by far the leader
ESPN and Social Media When social media first became popular, ESPN was said to be falling behind In recent years, ESPN has became the leader of sports and social media ESPN provides twitter accounts for sports fans of all kinds from covering certain sports (@ESPN_NHL), even going as deep in certain sports covering certain divisions (@afc_east) Along with certain sports coverage, ESPN shows have their own twitter and facebook accounts dedicated to their individual shows
How do they do it? With so many twitter accounts running out of ESPN, how do they do it? Since expanding its reach in social media, ESPN created a whole department dedicated to conducting its social media Shows that connect to twitter for questions to be used on the shows are run out of here Certain ESPN accounts, such as the (@afc_east) account, are run by individuals who run blog’s dedicated to the trending topic
Professional Individual Twitters An example of a “Professional” Twitter is used by ESPN (@espn_afceast) is run by writer James Walker Walker reports news on the AFC East of the National Football League for ESPN His blog on ESPN.com is directly connected to twitter which can be followed by tweeters Other writers also follow suit connecting their twitter and facebook accounts to recent stories they have published
Sports Teams Individual sports team also run their own “Official” twitter and facebook pages such as (@Sabresdotcom) and (@buffalobills) These sites are also run out of the teams media department who decides what goes up on a teams site The latest new from a team will be posts along with play by play updates at times, usually scoring plays
Individual Players Individual Players use social media to connect with fans more Though the idea is meant to mean well, several players have been fined or penalized in different sports for being provocative and not representing a team or league in a positive light
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