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Going mobile the next digital gold rush
me:helped prepare the framework for Technology inEducation for an Apple partner in Asia-Pacific.Implemented projects on bot...
my companyParent companyUniversity of CambridgeStatusActiveFounded1534                                   The oldest publis...
my job:develop a wide range of innovative digital productsand work with editors to develop product conceptsoversee every a...
Talk Outline:1           Why mobile&a/v in 1 Web print           2          A different    three          skill set
Why mobile?
Why mobile?        mobile device shipments        have reached the billionth        mark, almost ready to        surpass d...
Why mobile?                                       by 2014, mobile internet should                                       ta...
Workstations                  Laptop                      Tablet               Smartphone   Robust Programs         Same a...
Android was       announced                               Google       during the                          announced the  ...
NYP2002110704 - NEW YORK, Nov. 7 (UPI) -- Microsoft Chairman and Chief Software Architect          Bill Gates unveils on N...
Web printaudio andvideo in 1
W       Web Content                                                            Mobile web Content                         ...
tablet apps                                                                         mobile websites                       ...
...it‘s simply              about enhancing the  experience by   merging textwith audio,visual and interactive        elem...
interactive infographics                                                            print-like visuals audio              ...
Defining interactions for the developer                                             Beautiful                             ...
Production transforms book into highlyinteractive,highly informative learning tool.                                       ...
# 1 Paid App in US                # 1 Paid App in Estonia             # 1 Paid App in UK                # 1 Paid App in Ni...
PC          Originally developed for                                    these platforms                    http://www.ea.c...
SAMARITAN Video game Teaser  Created using the UDK kit
A different skill set
General Workflow:PRE-PRODUCTION                           PRODUCTION                            POST PRODUCTION           ...
Mobile Folks:                                                  Mobile Developer                                           ...
Minimum Requirements: • Creative (designers) • Organized (developers) • Experience in multiple platforms is preferred • In...
http://pushpoppress.comhttp://www.ustwo.co.uk/http://touchpress.com/http://www.rovio.com/http://www.ea.com/               ...
Resources:Unreal Development Kit http://www.udk.com/downloadApple Developer Portal http://developer.apple.comGL Basic http...
http://www.cambridgemobileapps.com/        http://www.cambridge.org
CreditsGoing Mobile by Nicolas V. Servino Jr. is licensed under a Creative Commons Attribution-                  NonCommer...
Going Mobile
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Going Mobile

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mobile device shipments have reached the billionth mark, almost ready to surpass desktops and portables.

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Transcript of "Going Mobile"

  1. 1. Going mobile the next digital gold rush
  2. 2. me:helped prepare the framework for Technology inEducation for an Apple partner in Asia-Pacific.Implemented projects on both educational andenterprise sectors.Multimedia practitioner for more than 10 years.Has vast experience in print, web, video ande-learning production, workflow and distribution.A faculty of DLS-CSB for almost 10 years.
  3. 3. my companyParent companyUniversity of CambridgeStatusActiveFounded1534 The oldest publishing house and the oldest university press in the world.Country of originEnglandHeadquarters locationCambridge, EnglandDistributionWorldwideNonfiction topics Academic and educational publisher, with a regional structure operating inScience; technology; medicine;humanities; social sciences; Englishlanguage teaching; educationRevenue213.3 million GBP Europe, the Middle East and Africa (EMEA), the Americas, and Asia-Official websitewww.cambridge.org Pacific
  4. 4. my job:develop a wide range of innovative digital productsand work with editors to develop product conceptsoversee every aspect of product developmentthrough to publication.project managing mobile and tablet appdevelopmentlearn from current trends, apply them in ourproducts.
  5. 5. Talk Outline:1 Why mobile&a/v in 1 Web print 2 A different three skill set
  6. 6. Why mobile?
  7. 7. Why mobile? mobile device shipments have reached the billionth mark, almost ready to surpass desktops and portables. Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from last year.http://www.readwriteweb.com/mobile/2011/01/2011-mobile-trends-a-look-ahead.php
  8. 8. Why mobile? by 2014, mobile internet should take over the desktop internet usage. App development project revenue will reach $100 billion in 2015. Over 200 million dollars have been paid out by Apple to their developers.http://boagworld.com/business-strategy/why-mobile-matters/http://www.readwriteweb.com/mobile/2011/07/app-development-services-market-to-reach-100-billion-by-2015.phphttp://www.research2guidance.com/shop/index.php/application-developer-market-2010-2015Apple Keynote WWDC 2010
  9. 9. Workstations Laptop Tablet Smartphone Robust Programs Same as workstation Bigger screen size than Portable computing Full web experience except it is much more phones. Mobile apps. Best computing portable. Mobile apps. Hand held device. performance Early concept of mobile Can be syncedRequires constant power Battery driven. App functions are not as source. Small screen real estate. sometimes heavy. robust as full program Limited to work areaContent creation and Content consumption Portable content Portable workstation development tool tool consumption tool desktops mobile
  10. 10. Android was announced Google during the announced the Chinese announcement Android Market counterfeiters of the Open on 28 August have beaten handset 2008, and made it Google to Alliance available to users producing an on 22 October Android tablet 20082007 2008 2010 2011 A total of 101 million smart phones were shipped out quarter 1 in 2011. Of them 37.3 million were Android The App store is Apple launches phones while there iPod Touch launched. iPhone 4, iBook Store was nearly half that and iPhone and the iPad amount 18.65 million iOS is made were open for app Announces that numbered the introduced development 7,000,000,000 iPhones sold in the App downloads. same quarter.images courtesy of stock exchange http://sxc.hu
  11. 11. NYP2002110704 - NEW YORK, Nov. 7 (UPI) -- Microsoft Chairman and Chief Software Architect Bill Gates unveils on Nov. 7, 2002, in New York City, the companys new Tablet PC product line Y cant just ask customers what they want ouand then try to give that to them. By the time you get it built, theyll want something new. Steve Jobs
  12. 12. Web printaudio andvideo in 1
  13. 13. W Web Content Mobile web Content Native App Web App W NA WA Create content on a computer. Mobile web Content Native App Web App Hybrid App W NA WAA small seed thathas grown fast.images courtesy of stock exchange http://sxc.hu
  14. 14. tablet apps mobile websites ACTION PLAN IELTS for Listening Reading Writing A ? Help Speaking Practical Test Progress Notes Resources Settings smartphone appsDigital products:
  15. 15. ...it‘s simply about enhancing the experience by merging textwith audio,visual and interactive elements.http://blogs.forbes.com/jenniferhicks/2011/07/11/papercut-shows-us-the-future-of-publishing/http://pushpoppress.com/ourchoice/
  16. 16. interactive infographics print-like visuals audio videosessentials:All assets are from “Our Choice” Press Kit http://pushpoppress.com/ourchoice/ Case study 1: OUR CHOICE APP
  17. 17. Defining interactions for the developer Beautiful hand-drawn Artworkssame tools, designer using photoshop to polish artwork.new medium.http://rhymesapp.com/bonus.html NURSERY RHYMES APP Case study 2:
  18. 18. Production transforms book into highlyinteractive,highly informative learning tool. Book and iPad format is almost identical...http://touchpress.com/new medium,new heights. Case study 3: ELEMENTS APP
  19. 19. # 1 Paid App in US # 1 Paid App in Estonia # 1 Paid App in UK # 1 Paid App in Nicaragua # 1 Paid App in Canada # 1 Paid App in Kazakhstan # 1 Paid App in Italy # 1 Paid App in Argentina # 1 Paid App in Germany # 1 Paid App in Bulgaria # 1 Paid App in Russia # 1 Paid App in Slovakia # 1 Paid App in Sweden # 1 Paid App in Slovenia # 1 Paid App in Denmark # 1 Paid App in Mauritius # 1 Paid App in Finland # 1 Paid App in Chile # 1 Paid App in Singapore # 1 Paid App in Hong Kong # 1 Paid App in Poland # 1 Paid App in Pakistan # 1 Paid App in France # 1 Paid App in Taiwan # 1 Paid App in The Netherlands # 1 Paid App in Colombia # 1 Paid App in Malta # 1 Paid App in Indonesia # 1 Paid App in Greece # 1 Paid App in Thailand # 1 Paid App in Austria # 1 Paid App in India # 1 Paid App in Australia # 1 Paid App in Kenya # 1 Paid App in Turkey # 1 Paid App in Macedonia # 1 Paid App in UAE # 1 Paid App in Croatia # 1 Paid App in Saudi Arabia # 1 Paid App in Macau # 1 Paid App in Israel # 1 Paid App in Paraguay # 1 Paid App in Belgium # 1 Paid App in Peru # 1 Paid App in Norway # 1 Paid App in Armenia # 1 Paid App in Hungary # 1 Paid App in Philippines # 1 Paid App in Malaysia # 1 Paid App in Vietnam # 1 Paid App in Luxembourg # 1 Paid App in Jordan # 1 Paid App in Portugal # 1 Paid App in Sri Lanka # 1 Paid App in Czech Republic # 1 Paid App in Panama # 1 Paid App in Spain # 1 Paid App in Mexico # 1 Paid App in Ireland # 1 Paid App in Niger # 1 Paid App in Romania # 1 Paid App in Moldova # 1 Paid App in New Zealand # 1 Paid App in Hondurasby leaps # 1 Paid App in Latvia # 1 Paid App in Kuwait # 1 Paid App in Lithuaniaand bounds ANGRY BIRDS APP Case study 3:
  20. 20. PC Originally developed for these platforms http://www.ea.com/dead-space-iphone-ipad in App purchase model integrated.pushing the limits. DEADSPACE APP Case study 4:
  21. 21. SAMARITAN Video game Teaser Created using the UDK kit
  22. 22. A different skill set
  23. 23. General Workflow:PRE-PRODUCTION PRODUCTION POST PRODUCTION Introduce new assets to Effort to transform Ensure app is approved in the the content to produce existing content to digital market, and conforms to a richer,more engaging fit mobile devices. standards. user experience.Author- Content ExtensiveManager-Developer Develop content to fit the user testingrelationship new medium. Prepare and qualityestablished. content for mobile digital control is consumption. enforced.
  24. 24. Mobile Folks: Mobile Developer UI/UX Designer Project Manager Content Manager QA Specialistimages courtesy of stock exchange http://sxc.hu
  25. 25. Minimum Requirements: • Creative (designers) • Organized (developers) • Experience in multiple platforms is preferred • Information design skills • Web design and development skills • solid understanding of UI and UX • Management skills images courtesy of stock exchange http://sxc.hu
  26. 26. http://pushpoppress.comhttp://www.ustwo.co.uk/http://touchpress.com/http://www.rovio.com/http://www.ea.com/ Profiles:
  27. 27. Resources:Unreal Development Kit http://www.udk.com/downloadApple Developer Portal http://developer.apple.comGL Basic http://www.glbasic.com/main.php?lang=en&site=order#freeGame Editor http://game-editor.com/GamesSparrow Framework http://sparrow-framework.org/Cocos2d Framework http://www.cocos2d-iphone.orgFlixel http://flixel.org/
  28. 28. http://www.cambridgemobileapps.com/ http://www.cambridge.org
  29. 29. CreditsGoing Mobile by Nicolas V. Servino Jr. is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License.
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