IM-Empowered.com Page 1"Internet Traffic Overdrive!"Snagging Tons of Qualified TrafficFrom the Get Go
IM-Empowered.com Page 2Copyright All rights reserved, SureFireWealth, Inc.Published by SureFireWealth, Inc.Please note, this report is not for resale.Unauthorized duplication or distribution of this material in any form is strictlyprohibited. Violators will be prosecuted to the fullest extent of the law.No part of this publication may be reproduced, stored in a retrieval system ortransmitted in any form or by any means, electronic, mechanical, photocopying,a recording or otherwise without prior written permission from the publisher.SureFireWealth, Inc. and its licensed publishers make no representations orwarranties with respect to the accuracy or completeness of contents of this guideand specifically disclaim any implied warranties, or merchantability, or fitness forany particular purpose and shall in no event be liable for any loss of profit or anycommercial damage including, but not limited to special, incidental,consequential or damages.While every effort has been made to ensure the reliability of the informationwithin, any use, misuse, or abuse of the operation of any methods, strategies,instructions or ideas contained in the material herein is the sole responsibility ofthe reader.The reader is encouraged to seek competent legal and accounting advice beforeengaging in any business activity. Any trademarks, service marks, product namesor named features are assumed to be the property of their respective owners,and are used only for reference. There is no implied endorsement if we use oneof these terms.
IM-Empowered.com Page 3Table of ContentsIntroduction Page 6Chapter OneMechanics - 7 Ways To Generate Traffic Page 9Chapter TwoShifting Gears – Phases Of Business & How YourTraffic Generation StrategyGrows And Changes Page 25Chapter Three:Tune-Up - Testing and Tracking Traffic Page 35Chapter Four:Website Traffic Do’s and Don’ts Page 43Traffic Generation Checklist Page 47Resources and Links Page 51
IM-Empowered.com Page 4IntroductionThe Fuel That Drives Your BusinessSome people tell you to be patient when it comes to building your businessonline. Sure, patience is a virtue and it has its place. But I think patience isoverrated.Nope. I think if you want to see your business thrive, why not jam your foot onthe accelerator and see how fast you can reach your goal?Of course, you need fuel to get wherever youre going, right?Well in internet business your fuel is your website visitors, aka your “traffic."The more people you have visiting your website, the faster youre going to real-your goals. The faster youre going to be profitable and successful.Of course, you don’t want any old traffic. You want Qualified Traffic. You wantpeople who are actually interested in your information, products, or services.Or, to continue with our metaphor, you have to make sure you have the rightfuel. You don’t want the low-grade fuel in your car- you want the premium-ultrafuel.This report is dedicated to showing you how to get the premium-ultra fuel - toget the qualified traffic to your site. And it’s devoted to helping you get thattraffic as quickly as possible so that you can be profitable quickly.
IM-Empowered.com Page 5How to Use This ReportWebsite traffic is critical to your success. If you don’t have visitors you don’thave a business. Sounds harsh, but it’s like opening a restaurant and neverhaving customers. Your business won’t last long.This report will show you how to get it done. Each chapter is a step in theprocess. At the end of the chapter you will find action steps related to theinformation provided. Take these steps and you’ll have tons of traffic flowing toyour website on a regular basis.This report plays an important role in your overall business plan. As you movethrough the steps and take action, you’ll be documenting your thoughts, ideasand goals. This information will become part of your business plan. Each activityand action step in this report becomes part of a larger whole.There are two basic approaches we recommend when reading this report andcorresponding workbook:1. Read it through cover-to-cover and then go back and work through theworkbook questions and exercises. This approach works well if you’repressed for time and you work better if you can compartmentalize yourtime in two or three large chunks.2. Read the report section by section, exploring the exercises as you read.This approach works well if you have smaller segments of time availableeach day and if you’re anxious to start growing and positioning yourbusiness right away.Finally, while the majority of the questions are posed throughout the report aftereach section, there is also a comprehensive corresponding workbook. This makesit possible for you to think about the questions and exercises as you read and
IM-Empowered.com Page 6then go back and complete them at a later date. This workbook and book are setup so you can fit them into your personal reading and learning style.Additionally, there is a corresponding Mindmap for your brainstorming andcreative thinking sessions. Use them to your advantage.What This Report Will, and Won’t, DoThis report will help you generate traffic to your website, which ultimately willgrow your business and your profits. But you have to take the action. Simplyreading the book and answering the questions aren’t enough.It won’t generate traffic for you!Only you can do that. You’re the only one who can take action and realize yourgoals.Let’s get started!
IM-Empowered.com Page 7Chapter OneMechanics - 7 Ways To Generate TrafficFor every vehicle there are moving parts that make it work. Website traffic is nodifferent. There are mechanics to it, or tools that make generating trafficeffective and possible.In this chapter we will:1. Define the most common and most effective traffic generation tools2. Provide examples of how each tool works3. Provide tips to maximize the traffic generation tool and offer key successingredients.Traffic Tactic #1 ContentContent will likely be the foundation for your business. It doesn’t matter whatbusiness model you use, content markets your business; it provides value andcredibility and it drives traffic to your website.For the most part, content is an important aspect of most traffic generationmethods. Whether you’re talking about blogging, linking, social networking, orarticle marketing, all of which we will address in just a second, content is thefoundation of that tactic.This is because that’s how the internet works. It’s a source of content and as awebsite owner and business owner, the best way for people to find your websiteis for you to provide content.Anytime someone gets online, they’re generally seeking content. They wantinformation. They want to learn, they want to improve, and they want to be
IM-Empowered.com Page 8entertained. It’s important to know that content doesn’t have to be just printmaterial. It can also be audio or video content.It’s also critical to know that content is directly related to the amount of trafficyou get on your website because, among other things, search engines base theirresults on the content you have on your website.Let’s take a look at the two basic ingredients of content as it relates togenerating traffic.SEO - KeywordsThe first and perhaps the most important way content drives traffic is that ithelps your website show up on the search engines. When people talk aboutSearch Engine Optimization or SEO, they usually start with content.This is because in order to show up on the search engines results, when yourprospects search for your information, the search engines need something tosearch or compare.They look at and “index” your web pages – your content.For example, if your webpage is about sports supplements, then your page andwebsite will be compared to other websites with the same type of informationand keywords.By providing a wealth of content on your website about your niche topics, you’reessentially giving the search engines more of a reason to list your website higherin the results. And when people search for your information, they’ll see yourwebsite, click through and voila – you have qualified traffic.
IM-Empowered.com Page 9LinksSearch engines also take a look at the links you have coming into your websiteand to specific web pages. The more quality and relevant incoming links youhave, the better your search engine ranking will be.This also means you can drive traffic to key web pages, like a sales page, or youcan focus on driving traffic to your website as a whole. (You can also create acombined strategy depending on your goals, which we’ll talk about in the nextchapter.)It’s important to know that content for the sake of content will only get you sofar.Quality content is really what you’re striving for. Content that is well-written,entertaining and informative not only brings website visitors back for more, itmotivates people to link to it.They’ll link to your website content from their blogs, from their newsletters andwebsites and they’ll link to your content in their social networking posts. This alldrives a tremendous amount of traffic to your website!Making Content Work For You – Key Ingredients For SuccessCreating content that appeals both to your human prospects and the searchengines is a delicate balance. You want to fit keywords into the content so thatthe search engines recognize it. You also want the content to sound and readnaturally. (I’m sure you have read content online that’s been jam packed withkeywords. It’s awful, right?)The most common practice is to create your content with the keywords in mindbut not to position them anywhere initially. Just write your content and then youcan go back and place your keywords where they naturally fit.
IM-Empowered.com Page 10It’s best to try to get the keywords in your headline and first and last paragraphbecause that is one of the first places the search engines look. They also look atyour sub-headings and in the body of your content.The remainder of your content should contain keywords and words related toyour keywords but should not sound forced or unnatural. For example, if you’rewriting an article on benefits of omega three fatty acids you might use the words“fatty acids” “Omega 3”, “omega three”, “omega fatty acids” and so on. Youvary the words so it sounds natural.The goal when writing content is to write naturally and then go back and insertyour keywords where they fit.When using audio and video content, tag your content for the search enginesand your keywords. If you’re using a host like YouTube or iTunes make sure toalso properly categorize your content.This will help with search engine optimization. On your website you can alsooptimize audio and video posts by creating a description and a title for thecontent. Search engines will recognize and index this content.And don’t forget the growing trend of user-generated content. We’ll get to that abit more in blogging but there are many ways to have your website visitors helpyou create content.
IM-Empowered.com Page 11Traffic Tactic #2 Article MarketingArticle marketing works much like content marketing, only instead of publishingcontent on your website, you’re publishing the content on other websites –namely article directories like ezinearticles.com.When you write and publish an article on an article marketing directory you’reactually accomplishing several things at once.Most importantly, you’re driving traffic to your website.This is because not only will your article be available on the article directory forsearch engines to find and people to read, other website owners with similarbusiness topics can and will publish your article on their websites, which createsincoming links to your website.When your content is published on other websites you’re also broadening yourexposure. You’re reaching a new audience who will read your article and clickthrough to your website.Note: When you publish on article directories and other websites it’s important tohave an author’s bio box. This is generally published at the end of your articleand includes a link to your website.Below are a few examples of bio boxes I used on ezines.com to drive traffic tovarious web pages:
IM-Empowered.com Page 12So, article marketing enables you to drive traffic in two very important ways. Itcreates links to your website, which in turn improves your SEO ranking and thusyou receive more traffic from basic search engine searches.It also improves your traffic because more people are coming across yourcontent and clicking through to your website – you’re reaching more people.For the most part, article marketing is free. This is definitely the case if you writeyour own articles and use free article directories. You can also outsource yourcontent and/or utilize PLR to help you manage your content creation needs.Article marketing also helps boost your credibility as an expert in your industry orniche topic.It’s important to know that article marketing isn’t just for article directories. Youcan partner with other business owners and publish articles on their websites.For example, if you own a home organization business you can publish contenton websites that sell home organization and storage supplies. You can also offeryour content for reprint.And you can write articles for print publications. Always, remember to include alink back to your website.All of this helps build awareness of your business and generates traffic.
IM-Empowered.com Page 13Tips and Article Marketing Keys to SuccessThe key to making the most of this traffic generation tactic is to create greatcontent. Great content is easy to read, it provides a benefit, and it motivatesyour reader to visit your web site for more information.There are a few key strategies to accomplishing this tactic well:• Make sure your article has an attention-grabbing headline. People won’tread it if the headline doesn’t capture their interest.• Use headings and sub-headings, bullets and formatting to make yourarticle easy to read.• Focus on offering quality information. Solve your prospects’ problems andanswer their most pressing questions.• Always include a link to your website.• When possible, include a call to action.• Optimize your content for the search engines by placing keywords instrategic places. And when using an article directory, be sure to choosethe appropriate category(s) and tags when publishing your article.Traffic Tactic #3 Link BuildingLink building is the practice of generating incoming links to your website. We’vealready talked about how links come to your site when you create compellingcontent. We also talked about how they’re created when you publish content onother websites and include a link back to your own site.Linking is the second way Search Engines value a website after content. Thequality, quantity, and relevance of incoming links, however, make a realdifference in the effect they have on your site.
IM-Empowered.com Page 14For example, if you have a website about sports medicine and you have a blogabout dog training linking to your website, that isn’t going to have as muchweight or value to a search engine as having a link come from a website or blogabout sports nutrition or sports injuries.Search engines value your incoming links based on the websites they come from.If they come from a website that’s completely unrelated to your topic or awebsite that has a bad reputation, then the link won’t have value to you. It canactually detract from your page ranking.How To Make Link Building Work For You – Key Strategies for SuccessThere are several ways you can create incoming links. We’ve already discussedtwo of the most powerful – write great content and publish content on externalwebsites.Writing great content is the best way to generate links and blogging is a reallyeasy way to gain attention for your content. We’ll talk about blogging in just abit. You can also publish articles, reports, ebooks, videos, case studies and whitepapers on your website to motivate linking.Note: You can also help improve the search engine ranking for specific pages onyour site by linking to them from your other website pages. These are calledinternal links and they help point search engines to key pages on your website.Write press releases. Press releases are a wonderful way to generate incominglinks from valuable and relevant websites. Publish them on your website andsubmit them to online press release websites. They create incoming links andgenerate media attention.List your business in online directories. Directories create quality and relevantlinks to your website. Check out:• http://allbusiness.com/biz-directory/index.asp
IM-Empowered.com Page 15• http://dmoz.org• http://botw.org.DMOZ, Google, and Yahoo are both great business directories to register with.They create incoming links from extremely reputable sources. Listings are free.For a huge list of directories, go to this site that breaks things down by paid,free, niche, and reciprocal links directories: visit - http://www.directorylist.org.Research your competition. Find out who is linking to your competition. Thereare tools available online that can help you determine how many incoming linksyou have, and who they’re from.You can also use some of these tools to find out who is linking to yourcompetition. Connect with the people that are linking to your competition andbuild relationships and partnerships.Finally, partner with other business owners in your industry to link to each other,article swap, or to exchange advertisements. Partnering with others is a greatway to get exposure and increase your SEO and traffic for next to nothing.Traffic Tactic #4 Social NetworkingSocial networking has become a powerful traffic generation tool. It includesinteracting on social sites like Twitter and Facebook. It also includes interactingon blogs, forums and chat rooms or membership sites. Any time you areinteracting with other people online, it’s social networking.Social networking:Creates awareness of your business (By interacting online, people are curiousabout who you are and will visit your website)
IM-Empowered.com Page 16Drives traffic (Linking to your website in posts, having the posts “retweeted”,liked or reposted also helps drive traffic)Strengthens your brand and “Liking”. People get to know who you are and whatyou’re about. This drives traffic and repeat visits to your site (not to mentionpurchases and profits).The amazing thing about social networking is the tremendous reach. One postcan reach thousands of people. Include a link in that post and you suddenly havetons of new website traffic.To motivate linking to your site and thus visits to your site, the key is to providecompelling and valuable content. (See a theme here?)Making Social Networking Work For You – Key Strategies For SuccessThe first step to making social networking work for you is to focus on one or twosocial sites. There are too many and if you try to work all of them you’ll end upreally exhausted and likely not having any real impact. So focus on one or two tobegin. Choose the sites that appeal to your target audience and that appeal toyour communication style.Create a profile that represents your brand and interact. This is key. If you’renot interacting and building connections, the tactic just isn’t going to work. Socialnetworking isn’t about posting link after link to your website. It’s about buildingrelationships. Trust me, build good relationships via networking sites and they’llbe linking to you – this is the kind of impact you want to make.Now that’s not to say that you can’t link to your site. Interact on networking sitesand occasionally link to your site and newly published content, just don’t make ityour primary focus.You can also motivate linking by using social networking badges on your webpages. For example, Twitter, Facebook, Digg, Del.ic.ious and StumbleUpon offer
IM-Empowered.com Page 17buttons or badges, which you can put on your web pages. When people like yourcontent they can “tweet this” or “Digg” that. It’s incredibly effective forgenerating traffic and links.Outside of the social networking sites, when you post in a forum or leave acomment on a blog you’re often able to create a profile or link to your URLbefore you comment. Simply by commenting you’re creating a link to yourwebsite.And when other people comment, many of them will click on other commentersand visit their websites. By commenting on blog posts and interacting on forumsyou’ll create awareness and generate traffic.Traffic Tactic #5 BloggingYou’re probably already really familiar with blogs and blogging. Perhaps youread them, have one of your own or are an active participant in the bloggingcommunity. If so, you have a head start on this traffic generation tool.While blogs have been primarily print content in the past, like other forms ofcontent, audio and video are really making an impact. So you don’t have to be a‘writer’ to have a blog and benefit from this tactic.Blogging works because it is naturally search engine friendly. Each new blog postyou publish is crawled and indexed by the search engines. So it makes sensethat the more often you post, the more effective this strategy will be. Frequentposting increases your search engine page ranking, which increases your traffic.Making Blogging Work For You - Key Strategies For SuccessBlogging is a more personal form of content than a standard article published onyour website or an article directory. This creates an opportunity to build acommunity; to invite comments and discussion, to learn about your audience andprospects and to drive traffic to your website.
IM-Empowered.com Page 18Your blog can be positioned as a community-building tool. People visit your blog,learn about you and your business, and then click through to visit your website.Many large and small companies use blogs to accomplish several businessbuilding goals, including traffic generation.And you can and should link from your blog to your website. This will motivatepeople to click through and visit your website sales pages, opt-in pages andother pages that you want to have high traffic results. This linking can beaccomplished by simply embedding links to your website where it feels naturaland appropriate to do so and by having a static website link on your blog.For example, below is the MemberSpeed.com blog with a link to the website.Of course, you can always include a call to action at the end of your post.And with video you can embed links as well.How To Make Blogging Work For You - Key Strategies For SuccessBlog posts are just like other content. It needs to offer value to your audience.Value can be in the form of information or entertainment or a combination ofboth. Utilize the same keyword optimization and formatting rules you would forother content.In addition to your standard headline, content and SEO rules to help your blogdrive traffic to your website, take advantage of the many technologies developedspecifically for blogs. These include widgets and plug-ins.
IM-Empowered.com Page 19WordPress specifically offers a number of plug-ins to optimize your blog postsautomatically. Other blogging platforms, like Blogger and TypePad, also haveSEO tools and features you can use to optimize your blog. Additionally, there aresocial networking plug-ins that make it easy for your blog visitors to “Tweet” this,“Stumble” that, “Digg” or post on Facebook. Integrating your traffic tactics willhelp you use them to their full potential.Encourage commenting and discussion. Active blogs are well read blogs. Toencourage participation and comments, ask questions. Controversial posts alsoencourage commenting, however you’ll want to tread lightly here so you don’toffend your readers.Make sure readers can subscribe to your content. One of the benefits of a blog isthe fact that readers can subscribe to your blog via RSS technology. This meanseach time you publish a new post it can be emailed or will show up on theirreaders. (A reader is a tool used to aggregate all the content/blog posts youwant to read and stay on top of.)Post regularly. If you do not have the time to post on a regular basis, considerhiring a writer or adding guest bloggers to your blog so you don’t have to do itall alone.Traffic Tool #6 AdvertisingWell placed advertisements can drive targeted traffic directly to your website orto any specific web page you want.For example, if you’re promoting a new product, you can create ads to drivetraffic directly to that sales page. OR if you’re looking to grow your email list, youcan create ads to drive traffic right to your squeeze page.
IM-Empowered.com Page 20There are many different types of advertisements. They include:PPC Type AdsPPC stands for Pay per click. There are also pay per view or PPV and other typesof pay per advertisement programs. Google, Yahoo and other services offer PPCtype programs.It’s important to know that this is not a free traffic generation tool. It canactually get quite expensive and is therefore often recommended as a tactic tosave for when your business has grown a bit and is generating a profit. You canturn some of that profit back into your marketing and traffic generation budget.We’ll take a look at several tactics that are free and are better suited to newbusiness owners.PPC campaigns can also be tricky when it comes to driving targeted traffic. Inorder to make your PPC ad campaigns generate targeted traffic, you have tostudy your prospects and design keyword specific ads that send traffic to a webpage related to the ad.Classified AdvertisementsClassified advertisements are just what they sound like. You can use sites likeCraigslist and classified ad sites to drive traffic to your business. Many of theseclassified advertisement sites are 100% free.Use the same advice and strategy as with PPC ads above.Banner AdsThis type of advertising works by purchasing space on a relevant website.For example, if you have a website that sells running shoes, you might advertiseon a personal training website or a fitness website.
IM-Empowered.com Page 21The biggest hurdle with banner ads, besides making them generate the resultsyou want them to, is that they can be quite expensive.And many free tactics can have better results. So let’s put this tactic aside andlook at some free and low cost web traffic tactics.Traffic Tactic # 7 Local SearchEarlier we discussed the advantage of registering your business with searchengine business listings and organizations like DMOZ.You can also register your business with Local search and business directories.Google has a local business directory called Google Places. Yahoo does, too. Andthere are rumors that Facebook may be adding a local directory type feature totheir website.It is estimated that more than 70% of internet users utilize local search engineslike Google, Yahoo, or MSN before they make a purchase or hire a serviceprovider. And this is growing because of the convenience and popularity ofmobile devices – we’re searching online using our phones.And while this may not apply to all business models, local search applies to manyinformation, product and service based online business models.The benefit of using local search to drive traffic is that it’s really easy to reach #1in the page rankings for your website when you embrace local search. Thismeans more website traffic. Best of all, it’s free!Optimizing your site for the local search engines and registering with the servicesis easy, and it can give you an edge over your competition because it’ssomething many businesses neglect.
IM-Empowered.com Page 22How To Make Local Search Work For You – Key Strategies for SuccessThe first step is to get listed with the local search engines. Visit the sites belowand register your business. It’s free. Make sure you use the same informationwith each site and that the information you register your business with is alsolisted on every page of your website as copy and not part of a graphic – searchengines don’t read graphics.• google.com/places• http://www.local.yahoo.com• https://ssl.bing.com/listings/BusinessSearch.aspxAdditionally, services like Google Places offers analytic and traffic generationtools and features. Some of these cost a fee but they may be worth it dependingon your business model and target audience. You can always register yourbusiness for free now and use the traffic generation features later, once you’vereached your initial traffic goals.But What About Your Email List?The entire last report was devoted to building your opt-in list, aka your email list,right? If you completed that report and took action along the way, you have agrowing email list.Shouldn’t you be directing those subscribers to your website too?Of course you should!Each message you send to your email list should have a link to your website,even if you’re not promoting a darned thing and are only providing relevant anduseful information. Always link back to your website. Why? Because people shareemail messages. They forward them to a friend!
IM-Empowered.com Page 23And because your email message may strike a chord with your reader whosuddenly wants to learn more, get involved and maybe even make a purchasefrom you.Your email list is a valuable traffic-building tool; so don’t neglect it. Work that listto its fullest potential.ConclusionWe’ve just covered a number of basic traffic generation tactics. There are moretactics that we haven’t covered like viral marketing, contests and sweepstakesand, of course, special promotions.As your business grows, you can take a look at some of these tactics. However,in the beginning it’s important to stick with the proven tactics and the ones we’vecovered are definitely proven traffic generation tactics.In the next chapter we’ll take a look at planning to drive traffic to your websiteand how you’re going to integrate some of these traffic generation tacticstogether into a comprehensive strategy that will help you achieve your goals. OFcourse, first you have to set traffic goals.If you already have a website and have some traffic coming to it, then it may beeasier for you to create traffic goals because you have a starting point. If you arein the beginning phases of launching a website, creating traffic goals may takesome time. You may want to research your competition and create smaller goalsthat help you reach a long-term goal of beating your competition’s traffic.But we’re getting ahead of ourselves here.It’s important, in the beginning, to focus on one or two primary traffic generationtactics. Focused attention means you’ll be able to put 100% of yourself intoeach tactic and maximize it. If you try to manage too many traffic generation
IM-Empowered.com Page 24tactics, your attention may be too divided and each tactic won’t achieve its fullpotential.On that note, it’s time for your first action step.
IM-Empowered.com Page 25Action Step #1Choose at least one of theseven traffic generationtactics to start using thisweek.Spend some time reviewingthe various traffic generationtactics we’ve discussed andtentatively decide which oneor two you will focus on first.
IM-Empowered.com Page 26Chapter TwoShifting Gears – Phases Of Business & How YourTraffic Generation Strategy Grows And ChangesOkay. We’ve covered the various traffic generation tools you can use with broadstrokes; and you may have decided which tactic you’re going to start with.However, before you run out and start implementing these tactics, you want todo one very important thing - create a plan - a traffic generation strategy.This is essential.Not planning your traffic generation strategy means:• Not knowing if each tactic is working• Wasting your precious time, effort and money• Floundering and struggling instead of achievingNot fun, right?On the other hand, planning your traffic generation strategy means:• Knowing when you’ve achieved your traffic goals• Knowing what tactics are working• Eliminating users techniques that dont work or fine-tuning them for betterresults• Maximizing your time, energy & money• Reaching profitability ASAP!Of course, one critical component of knowing whether youve achieved yourtraffic generation goals is to test and track your goals and the tactics you’re
IM-Empowered.com Page 27using to achieve them. Well take a look at how to accomplish that in the nextchapter.For now, lets get started on your Traffic Generation Strategy. Remember, thisreport is one part of a full business building series.The traffic generation plan you create here will become part of your completebusiness plan. Youll come back to your business plan on a regular basis to:• Make sure you’re on track to achieve your goals• Adapt and modify your tactics as your business grows and charges.On that note, let’s take a look at what goes into creating your traffic generationstrategyCreating Your Traffic Generation StrategyOne of the biggest mistakes entrepreneurs make when trying to drive traffic totheir websites is a failure to create a plan and to stick to it.As mentioned in previous reports, as a business owner your number one taskand responsibility is to plan your business. Experts recommend spending at least25% of your time planning. Everything from your finances to your trafficgeneration strategy should be planned.Here’s what to consider when planning your traffic generation strategy:• What are your traffic goals?• What tactics are you going to use to achieve those goals? This is of coursewhat we’re talking about today.• What is your budget?• What goals do you have for each traffic tactic and how are you going toachieve them?
IM-Empowered.com Page 28• How are your testing and tracking results?• How will your tactics work together for maximum results?• How often will you reassess, analyze, and plan your strategy?There isn’t a right or wrong way to plan, what is important is that you do it.Having a plan will make sure you don’t miss a step, make mistakes, or skip overa potentially effective traffic generation tactic.Changing Traffic Generation Tactics As You Grow-Switching GearsIt makes sense that your traffic generation tactics will change as your businessgrows and changes.First GearRight now, you’re likely in first gear - Youre just starting out. This means youmay:• Have limited finances-tight budget. Aspiring entrepreneurs often havelimited cash reserves. They certainly don’t often have thousands of dollarsto spend on advertising campaigns, outsourcing, and content creation.(What you do have, however, is your skills, knowledge and theentrepreneurial mindset to get the job done.)The good news is that many of the best traffic generation tactics are100% free.• Have limited time-still working 9 to 5. Many entrepreneurs haven’t quittheir day jobs. This is perfectly fine, but it does present you with a timechallenge. The tactics you will likely focus on, therefore, are the ones thatprovide maximum traffic for as little time commitment as necessary.Blogging and social networking, for example, can be accomplished beforework, at lunchtime and after work.
IM-Empowered.com Page 29• Have united resources-few partners and associates in your industry tohelp you. New to an industry, you might not have a solid support systemor network of associates. That means you may be handling most of yourbusiness yourself.This isn’t a bad thing. It’s the way most people start in business. If you have aqood chunk of money, time and resources-Great! If you don’t, no worries; manyof the traffic generation tactics we’ve discussed are free and super effective(often more effective than the paid strategies).Regardless, your traffic strategy should reflect your present circumstances andbe designed to take you to the next level.Here’s a quick Look at how your traffic Generation strategy might look at thevarious stages of your business growth:Growth – First GearDuring the initial year or two when you’re just starting out, content marketing,linking, and article marketing may be where you focus your time and energy. Asyour business grows you may transition into blogging and social networking.Adolescence – Third GearAs you shift into third gear and have reached some of your initial long-term goalsyou will likely be strengthening your traffic generation tactics. Maybe your socialnetworking tactics have really amplified and your blog is growing by leaps andbounds.You’re still focusing on content marketing and article marketing as well. You’realso dabbling in advertising now that you have revenue that you can turn aroundand put back into your business.
IM-Empowered.com Page 30Maturity – Fifth GearBusiness is zooming right along at this point. You’re now using most, if not all, ofthe major traffic generation tactics. Content, article marketing, blogging, linkingand social networking are all streamlined and your advertising campaigns arefine tuned to generate the most traffic. At this point you may be willing to stepoutside of the box and take some risks.As you transition through the gears, or stages of your business, you’ll also havetraffic goals that coincide with each of your chosen tactics.It’s important to know that your tactics will overlap. Your content and articlemarketing tactics will overlap with your goals to generate more incoming links.Your social networking tactics may overlap with your blogging and contenttactics.ConclusionPlanning your traffic generation strategy, including the goals and how you’regoing to achieve them, is essential for success. It’s important to accept andrealize your present strengths and weaknesses and to plan ahead for the futureat the same time.This chapter presents a number of action steps. Achieve them, plan yourstrategy, and you’ll be ready to implement them and surge forward.
IM-Empowered.com Page 31Action Step #2What Is Your Budget?How much money do youhave to spend on trafficgeneration tactics?Action Step #3How Much Time Do You Have?Honestly assess how muchtime you have each day, weekand month to devote todriving traffic to your website.When will you be working ontraffic generation? Schedule it.
IM-Empowered.com Page 32Action Step #4What are your traffic goals?Outline what your goals are for traffic. Howmany visitors do you want each day, week,and month to your website? Research yourcompetition if you’re not sure where tostart.Action Step #5What tactics are you going to use toachieve those goals?What goals do you have for each traffictactic and how are you going to achievethem?
IM-Empowered.com Page 33Action Step #6How will your tactics work together formaximum results?Action Step #7How often will you reassess, analyze,and plan your strategy?Document your plan to review andreevaluate your strategy and goals.
IM-Empowered.com Page 34Chapter Three:Tune-Up - Testing and Tracking TrafficIn the previous chapter we discussed creating a traffic generation strategy. Youcreated goals for each tactic in your strategy, right?So how are you going to measure those goals?How will you know what tactics are working?How will you know if your traffic plan needs a tune up?This chapter is devoted to testing and tracking your web traffic generationtactics.Here are just a few things you can test and track.• Click-throughs on social networking posts.• Headline effectiveness• Calls to actionLet’s take a look at how to test and track successfully.TestingTesting is essentially measuring various tactics or aspects of a tactic to see howit’s performing.
IM-Empowered.com Page 35One example might be if you are utilizing article directories to drive traffic andyou want to find out which type of article generates more links; a review or a tipsheet. This is testing. And there are various forms of testing that you can use.The most basic is Split Testing and that’s where we’ll focus our attention. Youcan look into multivariable testing if you want to get more involved in thisprocess, however, for most needs and purposes, split testing works just fine.Split TestingSplit testing is quite simple in theory. It’s essentially testing one element of atactic.Say, for example, you want to test the effectiveness of a call to action in yourarticles you publish on article directories. You want to see which call to actiongenerates more clicks through to your website.The idea would be to essentially publish the exact same article with two differentcalls to action. The one that received more clicks through is the one that youwould then rely on for future content and published articles. And in fact, manyarticle directories support split testing with features that make it easy to isolateone element and test for it.When done correctly, the data you receive is extremely accurate and beneficial.The disadvantage to split testing is that it can take a long time to gatheraccurate data and if you’re only testing one variable at a time.In general it takes fifty actions to give you statistically relevant data, with amargin of error of about 12%.
IM-Empowered.com Page 36Testing ToolsWhere do you go to start testing? Basic testing can be handled internally. Youcan do it yourself or hire someone to track and compile the data. A simple excelspreadsheet will help you track your marketing data or you can take advantageof technology.Online, there are a number of website tracking tools you can use. For example,Google Analytics enables you to evaluate customer response to different webpages and click-through rates on items you’re testing, like your sign up form.Like most things Google, it’s free. We’ll talk more about Google Analytics at theend of this chapter.Your website host may also offer helpful analytical tools to help you trackrelevant statistics. Additionally, there are a number of consulting firms andsoftware programs available to anyone who is interested in multivariable or splittesting.TrackingIn an internet business you can test and track just about everything, however,because this report is devoted to website traffic, we’re going to stick to thattopic.Tracking is simply using the data available to find out how your customers andprospects found out about or made their way to your business website.
IM-Empowered.com Page 37Did they?• Click on an ad• See a comment you posted on a blog?• Read an article you published online?• Find you via the search engines?• Follow a social networking link?• Follow a link posted on someone else’s blog?You can also find out how many people visit your website each:• Day• Week• Month• And how that information compares to previous days, weeks andmonths.And finally, you can learn which keywords people are using most often to findyour website. Imagine how powerful that information can be!As you can see this can be some very helpful and important information. It cantell you exactly which tactics are working and which are not. And it can tell youwhere to focus your efforts and if you’ve reached your website traffic goals.As mentioned earlier, one of the most useful tools, and it’s free, is GoogleAnalytics. You simply sign up for an account, create your code, and past it intoyour website code (or have your webmaster handle it for you.)
IM-Empowered.com Page 38Here’s a rundown of what Google Analytics can tell you:1 – Date Range. Use this dropdown box to select what date range you want toget data for. For example, if you want to see how many visitors you got in thelast week select those dates in the dropdown box.2 – Visitor Graph. This is a graph of how many visitors you got over the daterange you selected.3 – Visits. The number of visitors you got over the date range you selected.4 – The number of web page views.5 – The number of pages the average visitor visited.6 – The bounce rate is the percentage of people who left your website withoutlooking at another web page. In other words, they came to your front page andleft right away.7 – The average time spent on your website before leaving.8 – What percentage of visitors are new visitors.9 – Your dashboard where you can get more data.
IM-Empowered.com Page 39Traffic Sources MenuThis is perhaps one of the most important menus in Google Analytics. This pageallows you to get detailed data on where your visitors are coming from.By learning where your visitors are coming from, you have a far greater chanceof increasing your traffic successfully.Generally, it’s easier to get more traffic from an existing traffic source than it isto try and find a new traffic source. Here are some of the important statistics youcan get from the Google Analytics Traffic Sources menu:Overview – The first page you’ll be taken to will have an overview of your mainsources of traffic. It’ll break it down by Direct Traffic, Referring Sites and SearchEngines.In addition, it will also have your top traffic sources and top keywords.Referring Sites – If you click referring sites, you can see the top websites thatare sending visitors to you. If you find a website that’s working particularly well,you may want to consider trying to get even more traffic from that website.Keywords – This is a crucial part of search engine optimization. Google Analyticswill actually tell you what keywords people are using to find you.
IM-Empowered.com Page 40By analyzing this data, you can improve your search engine rankings for thosekeywords and get even more traffic.You can also take keywords that are doing well for you on organic search andbid on them in PPC. You could also take keywords that are doing well in PPC andoptimize your site for them on search.As you can tell, there’s a wealth of information that’s available to you. Look overyour analytics carefully and extract the most valuable data.ConclusionOf course there are other analytic tools and services that you can use dependingon your budget and the amount of information you’re looking for.Knowing what works when it comes to traffic generation and where your visitorsare coming from is an essential element to planning your strategy correctly andto making it work for long-term success.In the next chapter we jump right into the main website traffic mistakes andoutline the do’s and don’ts for generating website traffic. However, before youmove on, there are two action steps to take.
IM-Empowered.com Page 41Action Step #8 Research AnalyticsSpend some time researching potential analytic toolsincluding Google analytics.Find one you like and install it onto your website.Action Step #9 Testing TacticsCreate a strategy to test the various elements of yourchosen traffic generation tactics. For example, if you’vedecided to utilize article marketing, test headlines on anarticle to see which generates more traffic or test yourcall to action.Go back to your traffic generation strategy and add aplan to test your tactics for maximum results.
IM-Empowered.com Page 42Chapter Four:Website Traffic Do’s and Don’tsWe’ve covered a lot of information in this report. This chapter is devoted tocutting it down to the very basics – the do’s and don’ts of website traffic;followed by a checklist to help you create and implement your traffic generationstrategy.Don’t – Assume you know how people are searching for your information.Don’t – Try to take on too many traffic tactics at once.Don’t – Wing it!Don’t – Keyword stuff.Don’t – Create duplicate content.Don’t – Force yourself to work with a content style if you’re uncomfortable withit. If you’re not a writer hire one or create audio and video content instead.Don’t - Buy more advertising than you can afford.Don’t – Participate in Link FarmsDon’t – Waste energy trying to fool search engine spiders.Don’t - Place keywords in your graphics – search engines don’t recognize them.Don’t – Obsess about your competition.Don’t – Post ONLY links to your website when engaging in social networking.
IM-Empowered.com Page 43Do – Your keyword research!Do – Choose traffic generation tactics that fit your skills, goals, and budget.Do – Plan your strategy and tactics before implementing or doing anything.Do – Create traffic goals. Know what you want to achieve and then plan howyou’re going to achieve it.Do – Implement testing and tracking measures to evaluate your goals andmethods.Do – Use keywords in your content naturally.Do – Create original content that provides value to your audience and boostsyour credibilityDo – Repurpose your content wisely and make the most from your contentcreation efforts.Do – Use print, audio and video content; whatever suits your personality, skillsand target audienceDo – Use a call to action whenever possible in your content so you can test andtrack its effectivenessDo – Publish a biography with a link back to your site whenever publishingsomewhere other than your website.Do – Pay attention to the details. They matter!Do – Venture into paid traffic generation tactics carefully and with a testing andtracking system in place.Do – Work to earn quality links to your website from reputable and relevantwebsites.
IM-Empowered.com Page 44Do - Make sure your keywords are included in the first paragraph, in yourheadings and in your title and meta tags.Do – Use analytics to help you stay on top of your traffic resultsDo – Make your content easy to read onlineDo – Categorize and tag your content appropriately when using articledirectories, YouTube and iTunesDo – Tag your audio and video on your website and include descriptions withkeywords so the search engines can index your contentDo – Write press releasesDo – Register your business with online business directoriesDo – Register your business with local search and optimize your site for localsearch keywordsDo – Research your competition. Find out what keywords they’re using, whothey’re interacting with on social networking sites, what they’re blogging about,where they’re publishing content and who is linking to them.Do – Create a social networking profile that represents your brandDo – Consistently interact and provide value when networkingDo – Feel proud about linking to strategic posts and pages on your website whennetworkingDo – Comment on relevant industry blogs and create a user profile so other blogreaders can visit your websiteDo – Plan your traffic generation strategy with growth in mind. Your business isgoing to grow, and as it does, you can add new traffic tactics to your currentstrategy.
IM-Empowered.com Page 45Do – Use the action steps in this report to get a firm grasp on where you wantyour business to go and how you’re going to get there!
IM-Empowered.com Page 46Traffic Generation ChecklistI’ve chosen my traffic generation tactics. They include: (Check all thatapply)ContentArticle marketingBloggingLink BuildingSocial NetworkingLocal SearchOnline Business directoriesAdvertisingPPCBannerClassifiedOther______________________I’ve created my traffic generation strategy. I’ve included: (Check all thatapply)My traffic goalsHow I’m going to integrate my chosen traffic generation tactics
IM-Empowered.com Page 47My budgetMy time availableMy resourcesOther________________________________I’ve installed an analytic software or serviceI’ve created systems to test and track my traffic generation resultsI’ve begun implementing my traffic generation tactics!
IM-Empowered.com Page 48What’s Next? Where Do You Go From Here?Congratulations!You’ve just created and have begun implementing your traffic generationstrategy. Once you have traffic flowing to your website, the profits will follow.Don’t stop now!You’re on a roll. Take this momentum and spin it into action. (If you just readthis report and then tuck it away, you’re just spinning your wheels, not goinganywhere).Your destination is freedom!You have resources to help you. Use this report and the resources found at theend of it. Use the workbook - it’s designed for you to print out and write in (you’lluse this information as you build and grow your business.)Use the mind map for creative brainstorming and planning sessions.
IM-Empowered.com Page 49Necessary Action StepsSet aside an hour today, tomorrow, and/or a few hours this weekend and workthrough the questions, activities and exercises in this book.Write down your steps and your answers – they’ll be an integral part of yourbusiness plan.Take action and move forward.The action you take today affects your success tomorrow.You’re on your way to achieving all you envision for yourself and your business.You are on the road to riches.To Your Success!--Phil SpringerIM-EmpoweredIM-Empowered.comResources and Links
IM-Empowered.com Page 50Search Engine Tools And ResourcesFree SEO Tools:http://www.bestwebsitetraffictips.com/free-seo-tools/Tracking and Testing Software:• http://www.vipprofitzone.com/marketing-software/trackingscripts.html• Google AnalyticsArticle Directories & Traffic Generation ToolsEzinearticles.comBusiness Directories:• http://allbusiness.com/biz-directory/index.asp• http://dmoz.org• http://botw.org.• http://www.directorylist.orgLocal Search• google.com/places• http://www.local.yahoo.com• https://ssl.bing.com/listings/BusinessSearch.aspx