Get the deals you need, and nothing more!<br />
The Pain<br />OVERLOAD: deal sites, coupons and offers<br />Irrelevant<br />Too many<br />
The Solution<br />Mido Deals<br />Giving users deals they need<br />Core Benefits<br />Relevant deals<br />Time savings<br...
3 Step Process<br />
The Demo<br />
Target Market<br />Urban females/males 18-34, degrees, single<br />Frustrated, active purchasers, deal hunters<br />Savvy,...
Initial Marketing<br />Two Contests – Viral <br />Facebook Like Page + Twitter RT with #MidoFTW<br />Tweet most ironic dea...
Monetization<br />Affiliate model with deal sites<br />Average commission approximately 10%<br />Example<br /># Emails<br ...
The Team<br />Design – Luis<br />Dev – Peter Njongwe<br />Finance – KaviTanna<br />Marketing – Nick Coe<br />
Milestones<br />6 months<br />50K email sign ups<br />2 week <br />1,500 email sign up<br />1 month<br />338 purchased dea...
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Startup Weekend Calgary - Mido Pitch

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Recently went to Startup Weekend in Calgary - here is our group's pitch for Mido, a highly targeted deal aggregator, that came in first place.

Published in: Technology, Business
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Startup Weekend Calgary - Mido Pitch

  1. 1.
  2. 2. Get the deals you need, and nothing more!<br />
  3. 3. The Pain<br />OVERLOAD: deal sites, coupons and offers<br />Irrelevant<br />Too many<br />
  4. 4. The Solution<br />Mido Deals<br />Giving users deals they need<br />Core Benefits<br />Relevant deals<br />Time savings<br />More effective <br />
  5. 5. 3 Step Process<br />
  6. 6. The Demo<br />
  7. 7. Target Market<br />Urban females/males 18-34, degrees, single<br />Frustrated, active purchasers, deal hunters<br />Savvy, prudent spenders<br />Laggards, new to “deal” sites<br />
  8. 8. Initial Marketing<br />Two Contests – Viral <br />Facebook Like Page + Twitter RT with #MidoFTW<br />Tweet most ironic deal #WTFDeal<br />Prize: Users choice, $1000.00 value<br />
  9. 9. Monetization<br />Affiliate model with deal sites<br />Average commission approximately 10%<br />Example<br /># Emails<br />(50,000)<br />Revenue<br />($30.00)<br />Conversion Rate<br />(1.5%)<br />Commission<br />(10%)<br />Profit<br />($2,250.00)<br />
  10. 10. The Team<br />Design – Luis<br />Dev – Peter Njongwe<br />Finance – KaviTanna<br />Marketing – Nick Coe<br />
  11. 11. Milestones<br />6 months<br />50K email sign ups<br />2 week <br />1,500 email sign up<br />1 month<br />338 purchased deals<br />Horizon – Scalability & Sustainability<br />Expand to goods & offline retailers<br />Mobile App, Swipe Card<br />New advertising channels<br />

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