Netflixpresentation

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Netflixpresentation

  1. 1.
  2. 2. Company Overview<br />
  3. 3. Company Overview<br />
  4. 4.
  5. 5.
  6. 6. Direct Competitors<br />
  7. 7. Direct Competitors<br />
  8. 8. Indirect Competitors:Redbox<br /><ul><li>Products: DVDs & videogames
  9. 9. Advertising: Attached with McDonalds, Internet ads, email
  10. 10. Distribution: 27,000 kiosks nationwide
  11. 11. Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website
  12. 12. On call customer service 24/7</li></li></ul><li>Indirect Competitors:Bestbuy<br /><ul><li>Products: TV, video, phones, camcorders, computers, etc.
  13. 13. Advertising: TV commercials, subscriptions, emails, billboards, weekly ads
  14. 14. Distribution: retail stores and BestBuy.com
  15. 15. Promotional strategy: Reward Zone program. Customers earn 1 point for every $1 spent
  16. 16. Offers online and on the phone customer service</li></li></ul><li>
  17. 17.
  18. 18. Environmental Analysis<br />
  19. 19. Environmental Analysis<br />

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