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Transcript

  • 1.
  • 2. Company Overview
  • 3. Company Overview
  • 4.
  • 5.
  • 6. Direct Competitors
  • 7. Direct Competitors
  • 8. Indirect Competitors:Redbox
    • Products: DVDs & videogames
    • 9. Advertising: Attached with McDonalds, Internet ads, email
    • 10. Distribution: 27,000 kiosks nationwide
    • 11. Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website
    • 12. On call customer service 24/7
  • Indirect Competitors:Bestbuy
    • Products: TV, video, phones, camcorders, computers, etc.
    • 13. Advertising: TV commercials, subscriptions, emails, billboards, weekly ads
    • 14. Distribution: retail stores and BestBuy.com
    • 15. Promotional strategy: Reward Zone program. Customers earn 1 point for every $1 spent
    • 16. Offers online and on the phone customer service
  • 17.
  • 18. Environmental Analysis
  • 19. Environmental Analysis

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