Netflixpresentation
Upcoming SlideShare
Loading in...5
×
 

Netflixpresentation

on

  • 338 views

 

Statistics

Views

Total Views
338
Views on SlideShare
338
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Netflixpresentation Netflixpresentation Presentation Transcript

  • Company Overview
  • Company Overview
  • Direct Competitors
  • Direct Competitors
  • Indirect Competitors:Redbox
    • Products: DVDs & videogames
    • Advertising: Attached with McDonalds, Internet ads, email
    • Distribution: 27,000 kiosks nationwide
    • Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website
    • On call customer service 24/7
  • Indirect Competitors:Bestbuy
    • Products: TV, video, phones, camcorders, computers, etc.
    • Advertising: TV commercials, subscriptions, emails, billboards, weekly ads
    • Distribution: retail stores and BestBuy.com
    • Promotional strategy: Reward Zone program. Customers earn 1 point for every $1 spent
    • Offers online and on the phone customer service
  • Environmental Analysis
  • Environmental Analysis