This document provides an overview of a company that rents DVDs and videogames through 27,000 kiosks nationwide. It directly competes with Redbox, which uses a similar kiosk model, and indirectly with Best Buy, which sells consumer electronics through retail stores and online. The company attracts new customers with free rentals and helps them find nearby kiosks on its website. It offers 24/7 customer service support.

2. Company Overview

3. Company Overview

6. Direct Competitors

7. Direct Competitors

9. Advertising: Attached with McDonalds, Internet ads, email

10. Distribution: 27,000 kiosks nationwide

11. Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website

13. Advertising: TV commercials, subscriptions, emails, billboards, weekly ads

14. Distribution: retail stores and BestBuy.com

15. Promotional strategy: Reward Zone program. Customers earn 1 point for every $1 spent

18. Environmental Analysis

19. Environmental Analysis