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  • So what does all this look like in practice. You’ve found your audience, you’ve created a FB page.

Transcript

  • 1. Social Media: Finding Your Audience, Finding your Voice
  • 2. Nick Schaper
    Executive Director
    Digital Strategic Communications
    nschaper@uschamber.com
    @nickschaper
  • 3.
  • 4.
    • Background
    • 5. Free and Paid Resources
    • 6. Good Examples
    • 7. Bad Examples
    • 8. Advertising / Small Business Program
    • 9. Questions
  • Social Media:
    “The use of web-based and mobile technologies to
    turn communication into an interactive dialogue”
    (Wikipedia)
  • 10. Social Media:
    “The use of web-based and mobile technologies to
    turn communication into an interactive dialogue
    …that helps achieve your organization’s goals”
    (Nickipedia)
  • 11. Social Media
    130 Million daily Tweets, nearly 200 Million accounts.
    700 Million users, estimated worth $50 Billion.
    6.5 Million users in first year, 381 Million check-ins, 3400% Growth in 2010.
    2 Billion videos watched daily, 48 hours of video uploaded every minute.
    Flickr hosts over 5 Billion photos. Facebook users upload 2.5 Billion per month.
    Over 100 Million users, 52% outside the U.S. LinkedIn adds one new user every second.
  • 12.
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  • 24.
  • 25.
  • 26.
  • 27. #Whoops!
  • 28. Now What?
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
    • 80 percent of success is showing up
    • 35. Find your audience and what’s being said about you
    • 36. Experiment and track results
    • 37. Who’s doing it right?
    • 38. Put systems in place
  • Nick Schaper
    Executive Director
    Digital Strategic Communications
    nschaper@uschamber.com
    @NickSchaper