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October 7 regional conference - social media

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  • So what does all this look like in practice. You’ve found your audience, you’ve created a FB page.
  • Transcript

    • 1. Social Media: Finding Your Audience, Finding your Voice
    • 2. Nick Schaper
      Executive Director
      Digital Strategic Communications
      nschaper@uschamber.com
      @nickschaper
    • 3.
    • 4.
      • Background
      • 5. Free and Paid Resources
      • 6. Good Examples
      • 7. Bad Examples
      • 8. Advertising / Small Business Program
      • 9. Questions
    • Social Media:
      “The use of web-based and mobile technologies to
      turn communication into an interactive dialogue”
      (Wikipedia)
    • 10. Social Media:
      “The use of web-based and mobile technologies to
      turn communication into an interactive dialogue
      …that helps achieve your organization’s goals”
      (Nickipedia)
    • 11. Social Media
      130 Million daily Tweets, nearly 200 Million accounts.
      700 Million users, estimated worth $50 Billion.
      6.5 Million users in first year, 381 Million check-ins, 3400% Growth in 2010.
      2 Billion videos watched daily, 48 hours of video uploaded every minute.
      Flickr hosts over 5 Billion photos. Facebook users upload 2.5 Billion per month.
      Over 100 Million users, 52% outside the U.S. LinkedIn adds one new user every second.
    • 12.
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27. #Whoops!
    • 28. Now What?
    • 29.
    • 30.
    • 31.
    • 32.
    • 33.
    • 34.
      • 80 percent of success is showing up
      • 35. Find your audience and what’s being said about you
      • 36. Experiment and track results
      • 37. Who’s doing it right?
      • 38. Put systems in place
    • Nick Schaper
      Executive Director
      Digital Strategic Communications
      nschaper@uschamber.com
      @NickSchaper