2012 Video Predictions

What goviral do Your videos Our audience Guaranteed engagementBranded Video content +37,000 publishing partners Cost per view (CPV)

Video metrics won’t be standardized Because the major players don’t need to speak the same language ViewEngagement InteractionPerformance

Ad Selector will replace pre-roll in 2013 (so start testing now)

Video and Social will begin to Augment

30% of Video Ads will be in Social Games 420 Million Monthly Active Facebook Users are Social Gaming 75% Of Facebook Audience 210 play Social Games Minutes are spent Social Gaming each month $3bn Industry in 2012 Sources : Morgan Stanley, emarketer, Facebook, Flurry

Mobile video ads will still disappoint… #1 47%Mobile App Category Of all Mobile Appby downloads is Social Consumption is Social Gaming Gaming (Except in mobile gaming) Sources : Morgan Stanley, emarketer, Facebook, Flurry

Pre Roll will continue to dominate (Video budgets in 2012) 90% In Stream and Video banners 10% Other Source: AccuStream Research, Q4 2011

Video Ad Networks will be essentialBut MUST evolve model to survive Source: AccuStream Research, Q4 2011

One $250m - $500m buy out Small tech/talentacquisitionsConsolidation of space - mergers Source: AccuStream Research, Q4 2011

Thanksnick.roveta@goviral.com

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2012 Video Predictions

by Nick Roveta on Jan 12, 2012

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2012 Video Predictions — Presentation Transcript