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WSI Presentation
How a WSI Digital Marketing Strategy
Can Help Your Business
Agenda
• How People Use Search
• The Shift in Marketing Today
• WSI Digital Marketing Strategy Overview
– How to Generate ...
How People Use Search
10%
90% use search
engines to look for
information that will
help them make an
informed decision
Tim...
Top Factors Influencing Decision
It’s all about
RELEVANT AND
VALUABLE CONTENT!
Click Patterns Based on Eye Tracking
Organic
Search
74.3%
Pay Per Click
13.5%
Pay Per Click – 12.2%
THE SHIFT IN MARKETING TODAY
Internet advertising grows as traditional advertising shrinks
The New Marketing Funnel
The old model
ends here
The new model
continues here
Internet Advertising Growth
• Companies are
increasing their
online adspend
• Meanwhile,
traditional adspend
growth remain...
WSI DIGITAL MARKETING STRATEGY
A Brief Overview – A solution to solve 3 main business challenges
A Solution for Every Need
WSI Digital
Marketing Strategy
Lead Generation Online Brand Credibility
Client & Prospect
Commun...
Lead Generation Strategies
• Driving more and better qualified customer’s to your site
with:
– Keyword Research
• Determin...
Online Brand Credibility
• Ensuring that your online presence is consistent
and improving your branding:
– State of the ar...
• WSI’s Prospect & Customer Communication
(Lead Nurturing) Strategy Includes:
– Database Segmentation
– Email Marketing Ca...
Conversion Architecture
• Ensuring all online solutions are designed to help
customers take the action you want them to ta...
Analytics
• Ensuring all online solutions are measurable:
– Number of visitors to your site
– Where they originated
– Whic...
Webscan & Competitive Analysis
• WSI Webscan can perform a detailed audit of
your existing web presence and online
marketi...
For further information contact
WSI Online Marketing Solutions
www.wsi-oms.co.uk
nickpitcher@wsi-oms.co.uk
01925755544
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Transcript of "WSI Online Marketing Solutions summary"

  1. 1. WSI Presentation How a WSI Digital Marketing Strategy Can Help Your Business
  2. 2. Agenda • How People Use Search • The Shift in Marketing Today • WSI Digital Marketing Strategy Overview – How to Generate More Leads – How to Build Your Online Brand Credibility – How to Influence Repeat Business & Referrals • Conversion Architecture • Web Analytics • Webscan & Competitive Analysis
  3. 3. How People Use Search 10% 90% use search engines to look for information that will help them make an informed decision Time it Takes for Searchers to Transact or Engage
  4. 4. Top Factors Influencing Decision It’s all about RELEVANT AND VALUABLE CONTENT!
  5. 5. Click Patterns Based on Eye Tracking Organic Search 74.3% Pay Per Click 13.5% Pay Per Click – 12.2%
  6. 6. THE SHIFT IN MARKETING TODAY Internet advertising grows as traditional advertising shrinks
  7. 7. The New Marketing Funnel The old model ends here The new model continues here
  8. 8. Internet Advertising Growth • Companies are increasing their online adspend • Meanwhile, traditional adspend growth remains in the negatives Your competitors are probably advertising online. How does your online status compare to theirs?
  9. 9. WSI DIGITAL MARKETING STRATEGY A Brief Overview – A solution to solve 3 main business challenges
  10. 10. A Solution for Every Need WSI Digital Marketing Strategy Lead Generation Online Brand Credibility Client & Prospect Communication CONVERSION ARCHITECTURE A N A L Y T I C S
  11. 11. Lead Generation Strategies • Driving more and better qualified customer’s to your site with: – Keyword Research • Determining the phrases your customer’s use to find you online – Paid Search Advertising • Creating Google Ad’s for immediate lead generation • Appear on Google Page 1 immediately • Including enticing call-to-actions – Basic SEO for Your Website • Ensuring all pages on your site are optimised for Search Engines to improve your Google ranking – Landing Pages Built with Conversion Architecture • Designing your site to ensure visitors navigate to the conversion you desire (e.g. buy, register, obtaining the correct information)
  12. 12. Online Brand Credibility • Ensuring that your online presence is consistent and improving your branding: – State of the art Website design and build • with consistent content plan and framework – Social Media • use of Facebook, Twitter, Linked-In, You-Tube etc to develop your presence and brand and improve SEO • develop loyalty and trust with your customers • manage the online conversation about your business
  13. 13. • WSI’s Prospect & Customer Communication (Lead Nurturing) Strategy Includes: – Database Segmentation – Email Marketing Campaigns • Newsletter creation • Copywriting • Educational information and enticing call-to-actions • Driving traffic to your website or landing page – Drip Marketing Campaigns Client & Prospect Communication
  14. 14. Conversion Architecture • Ensuring all online solutions are designed to help customers take the action you want them to take
  15. 15. Analytics • Ensuring all online solutions are measurable: – Number of visitors to your site – Where they originated – Which pages they visit and for how long – What actions they take – For emails measure • For email campaigns measure delivery rate, open rate, click through rate and conversion rate. • Produce regular management reports to measure the Return on Investment for each campaign and recommend improvements to the online marketing.
  16. 16. Webscan & Competitive Analysis • WSI Webscan can perform a detailed audit of your existing web presence and online marketing and make recommendations. • We can also analyse your site versus one or more of your competitor’s to reveal their strategies and relative strengths and weaknesses.
  17. 17. For further information contact WSI Online Marketing Solutions www.wsi-oms.co.uk nickpitcher@wsi-oms.co.uk 01925755544
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