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WSI Online Marketing Solutions summary

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  • 1. WSI Presentation
    How a WSI Digital Marketing Strategy Can Help Your Business
  • 2. Agenda
    How People Use Search
    The Shift in Marketing Today
    WSI Digital Marketing Strategy Overview
    How to Generate More Leads
    How to Build Your Online Brand Credibility
    How to Influence Repeat Business & Referrals
    Conversion Architecture
    Web Analytics
    Webscan & Competitive Analysis
  • 3. How People Use Search
    Time it Takes for Searchers to Transact or Engage
    90% use search engines to look for information that will help them make an informed decision
  • 4. Top Factors Influencing Decision
    It’s all about
  • 5. Click Patterns Based on Eye Tracking
    Pay Per Click – 12.2%
    Pay Per Click
  • 6. The Shift In Marketing Today
    Internet advertising grows as traditional advertising shrinks
  • 7. The New Marketing Funnel
    The old model ends here
    The new model continues here
  • 8. Internet Advertising Growth
    • Companies are increasing their online adspend
    • 9. Meanwhile, traditional adspend growth remains in the negatives
    Your competitors are probably advertising online.
    How does your online status compare to theirs?
  • 10. WSI Digital Marketing Strategy
    A Brief Overview – A solution to solve 3 main business challenges
  • 11. A Solution for Every Need
  • 12. Lead Generation Strategies
    Driving more and better qualified customer’s to your site with:
    Keyword Research
    Determining the phrases your customer’s use to find you online
    Paid Search Advertising
    Creating Google Ad’s for immediate lead generation
    Appear on Google Page 1 immediately
    Including enticing call-to-actions
    Basic SEO for Your Website
    Ensuring all pages on your site are optimised for Search Engines to improve your Google ranking
    Landing Pages Built with Conversion Architecture
    Designing your site to ensure visitors navigate to the conversion you desire (e.g. buy, register, obtaining the correct information)
  • 13. Online Brand Credibility
    Ensuring that your online presence is consistent and improving your branding:
    State of the art Website design and build
    with consistent content plan and framework
    Social Media
    use of Facebook, Twitter, Linked-In, You-Tube etc to develop your presence and brand and improve SEO
    develop loyalty and trust with your customers
    manage the online conversation about your business
  • 14. Client & Prospect Communication
    • WSI’s Prospect & Customer Communication (Lead Nurturing) Strategy Includes:
    • 15. Database Segmentation
    • 16. Email Marketing Campaigns
    • 17. Newsletter creation
    • 18. Copywriting
    • 19. Educational information and enticing call-to-actions
    • 20. Driving traffic to your website or landing page
    • 21. Drip Marketing Campaigns
  • Conversion Architecture
    • Ensuring all online solutions are designed to help customers take the action you want them to take
  • Analytics
    Ensuring all online solutions are measurable:
    Number of visitors to your site
    Where they originated
    Which pages they visit and for how long
    What actions they take
    For emails measure
    For email campaigns measure delivery rate, open rate, click through rate and conversion rate.
    Produce regular management reports to measure the Return on Investment for each campaign and recommend improvements to the online marketing.
  • 22. Webscan & Competitive Analysis
    WSI Webscan can perform a detailed audit of your existing web presence and online marketing and make recommendations.
    We can also analyse your site versus one or more of your competitor’s to reveal their strategies and relative strengths and weaknesses.
  • 23. For further information contactWSI Online Marketing Solutionswww.wsi-oms.co.uknickpitcher@wsi-oms.co.uk01925755544