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WSI Presentation How a WSI Digital Marketing Strategy Can Help Your Business
Agenda How People Use Search The Shift in Marketing Today WSI Digital Marketing Strategy Overview How to Generate More Leads How to Build Your Online Brand Credibility How to Influence Repeat Business & Referrals Conversion Architecture Web Analytics Webscan & Competitive Analysis
How People Use Search Time it Takes for Searchers to Transact or Engage 90% use search engines to look for information that will help them make an informed decision 10%
Top Factors Influencing Decision It’s all about RELEVANT AND VALUABLE CONTENT!
Click Patterns Based on Eye Tracking Pay Per Click – 12.2% Organic Search 74.3% Pay Per Click 13.5%
The Shift In Marketing Today Internet advertising grows as traditional advertising shrinks
The New Marketing Funnel The old model ends here The new model continues here
Meanwhile, traditional adspend growth remains in the negatives
Your competitors are probably advertising online. How does your online status compare to theirs?
WSI Digital Marketing Strategy A Brief Overview – A solution to solve 3 main business challenges
A Solution for Every Need ANALYTICS CONVERSION ARCHITECTURE
Lead Generation Strategies Driving more and better qualified customer’s to your site with: Keyword Research Determining the phrases your customer’s use to find you online Paid Search Advertising Creating Google Ad’s for immediate lead generation Appear on Google Page 1 immediately Including enticing call-to-actions Basic SEO for Your Website Ensuring all pages on your site are optimised for Search Engines to improve your Google ranking Landing Pages Built with Conversion Architecture Designing your site to ensure visitors navigate to the conversion you desire (e.g. buy, register, obtaining the correct information)
Online Brand Credibility Ensuring that your online presence is consistent and improving your branding: State of the art Website design and build with consistent content plan and framework Social Media use of Facebook, Twitter, Linked-In, You-Tube etc to develop your presence and brand and improve SEO develop loyalty and trust with your customers manage the online conversation about your business
Ensuring all online solutions are designed to help customers take the action you want them to take
Analytics Ensuring all online solutions are measurable: Number of visitors to your site Where they originated Which pages they visit and for how long What actions they take For emails measure For email campaigns measure delivery rate, open rate, click through rate and conversion rate. Produce regular management reports to measure the Return on Investment for each campaign and recommend improvements to the online marketing.
Webscan & Competitive Analysis WSI Webscan can perform a detailed audit of your existing web presence and online marketing and make recommendations. We can also analyse your site versus one or more of your competitor’s to reveal their strategies and relative strengths and weaknesses.
For further information contactWSI Online Marketing Solutionswww.firstname.lastname@example.org