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Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.
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Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.

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Research firm IDC predicts that 1.2 billion workers will be using mobile enterprise tools by 2011, representing roughly a third of the total global workforce. This workforce includes knowledge …

Research firm IDC predicts that 1.2 billion workers will be using mobile enterprise tools by 2011, representing roughly a third of the total global workforce. This workforce includes knowledge workers, office professionals and field mobile workers, with varying degree of mobility needs. Mobility has the potential to raise productivity, accessibility and visibility.

However, selecting and deploying a mobile solution is complex and challenging. In this webinar, Nick Parmar, Mobility Expert at Infostretch, will specifically address the top challenges faced by companies as they go mobile and discuss some success stories. This webinar will cover the following mobility challenges:

-Selecting the right platform – iPhone, iPad, Android, Blackberry or Windows mobile?
- Integration with other enterprise applications – CMS, ERP, Email
- Choosing a vendor- What to look for?
- Native Mobile App Vs Mobile Web
- Security and privacy – How does the app address different roles?
- Mobile app development best practices
- Testing, certification, porting and localization
- Mobile Analytics - Understanding your customers better
- Examples of mobile Apps for different industry verticals

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  • Here is the agenda for today’s presentation

    To start with I will give an overview of the mobile web – more from enterprise perspective. I will be talking about how enterprises are looking at the mobile channel, what are the possible strategic solutions available and briefly talk about WHY mobile web is the RIGHT way for enterprise companies

    Following to that I will focus my discussion on mobile web testing – Here I will be talking about what should be the testing strategy and discuss on the benefits / limitation of those options. I will also share some the tools and technologies that would allow you to implement the automation strategy to achieve the maximum benefits.

    After that I will show a demo video of the sample implementation – where you can see the results and give you an idea of how this can be effectively implemented in your work environment

    I will conclude the presentation with giving my thoughts on the enterprise mobile – where we are today, what are some of the hurdles and in future what kind of role the mobile will play in the enterprise sector

  • Infostretch is HQed in Silicon Valley, Santa Clara.

    We have been in the business from 2004 and have been expanding from that time.

    Now we have offices in New York, Seattle and an offshore center in India.

    We have worked with 90 clients and worked on various projects with more than 140 projects. Our clients are from all across the globe and range from startup to enterprise level customers.

    We have quite a few enterprise customers working on mobile strategy.

    Currently our size of the company is 220 engineers with expertise on Finance, Retail, Healthcare, Telecom.

    We actively participate in community blogs, share our experience on test automation area. You can also visit our blog blog.infostretch.com to learn from infostretch team experts


    On the infrastructure side, we have an extensive platform lab that would allow us to perform the necessary compatibility tests of various browser / OS configurations. We use the in-house lab extensively for the performance testing need of our clients

    We also have an exhaustive collection of the mobile devices that would allow us to meet the demand from our customers. We have currently 2000+ devices in our lab – different network carriers across the globe, various devices from OEMs and devices with various software / firmware combination.

    The devices we make it available for customers via remote testing capabilities as well as physical devices to perform some the usability or look and feel testing and we also ISO 9000-2001 certified.

    Here are some of our partners who are the leaders in the testing field. As you can see we have partnership with HP, IBM and Microfocus on the test automation area, Mob4hire, perfecto and mobile complete allows us to extend our service to our clients on the remote testing of the mobile device.

  • 92 Countries - Based on the recent Admob Metrics report, there were 92 countries with more than 10 million – that increment is from 27 countries in 2008.

    1.9 Billion – According to the global internet usage report, the total number of internet users today worldwide

    3.4 Billion – The number of the mobile phone subscribers today across the globe – that number to increase to 4.5 by the year 2012

    31% - Out of 308 million US population, 31% of the users are using smartphones. As per the CTIA 2009 Annual report (http://www.ctia.org/media/industry_info/index.cfm/AID/10323), wireless penetration is at 91% in US alone

    5 Years – In the next 5 years, the mobile internet users will surpass the desktop internet users based on a report from Morgan stanely. (http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet)

    Though these numbers are very interesting …

    http://internetworldstats.com/stats.htm

  • Selecting and deploying a mobile solution is complex and brings many challenges and considerations. These include scalability, integration, device selection, wireless communications, mobile security, working environments, 'buy-in' from the users and so the list goes on.
  • With knowing that mobile internet and mobile web is going to accelerate the coming times,

    I want to share what and how enterprises are looking at mobile today:

    [click]

    And it is just another channel / door to reach and continue providing the valuable services.

    [click]

    Mobile web from the enterprise perspective is more about continue building the branding and develop / extend the relationship with the existing customers. With the mobile phones are going to be always in their hand, facilitating the customers to some of the basic tasks sitting in their couch, can become a marketing tool to attract new customers.

    for example, when Chase bank introduced check deposit via the mobile device – it is talk of the town. It is a big thing from the convenience perspective.


    But remember – for now – Enterprises are not looking at the mobile channel as one of the revenue generating … They are looking at creating a stickiness with the customers.

    At the same time enterprises look at this channel, with enough caution, as a way of cross-selling some of the additional services.

    [click]

    Some of the industries, I see, will have the potential to adapt the mobile web are

    Finance – especially banking – Experts predict that 41.5 billion financial transactions will be processed via mobile phones by the end of next year

    Insurance companies
    Travel Industry (from hotel booking, travel agencies, to airlines
    ERP / CRM companies (SAP has initiated a big push in mobile technologies to have some the workflows available via mobile devices)


    Here are some of the use cases

    [click]

    Banking – Consolidated account overview, Bill Payments , Getting notifications on CD term expiration, low balance, Account transfer and Statement View are some of the use cases

    [click]

    Insurance – Managing Claims / Quotes along with policy renewals are some of the use cases that I can see to start with

    [click]

    ERP / CRM – Approval Process / Order Processing. Sales Force Automation and Field Force Automation are two other key scenarios

    Apart from these I see Healthcare has lot of potential..


  • With knowing that mobile internet and mobile web is going to accelerate the coming times,

    I want to share what and how enterprises are looking at mobile today:

    [click]

    And it is just another channel / door to reach and continue providing the valuable services.

    [click]

    Mobile web from the enterprise perspective is more about continue building the branding and develop / extend the relationship with the existing customers. With the mobile phones are going to be always in their hand, facilitating the customers to some of the basic tasks sitting in their couch, can become a marketing tool to attract new customers.

    for example, when Chase bank introduced check deposit via the mobile device – it is talk of the town. It is a big thing from the convenience perspective.


    But remember – for now – Enterprises are not looking at the mobile channel as one of the revenue generating … They are looking at creating a stickiness with the customers.

    At the same time enterprises look at this channel, with enough caution, as a way of cross-selling some of the additional services.

    [click]

    Some of the industries, I see, will have the potential to adapt the mobile web are

    Finance – especially banking – Experts predict that 41.5 billion financial transactions will be processed via mobile phones by the end of next year

    Insurance companies
    Travel Industry (from hotel booking, travel agencies, to airlines
    ERP / CRM companies (SAP has initiated a big push in mobile technologies to have some the workflows available via mobile devices)


    Here are some of the use cases

    [click]

    Banking – Consolidated account overview, Bill Payments , Getting notifications on CD term expiration, low balance, Account transfer and Statement View are some of the use cases

    [click]

    Insurance – Managing Claims / Quotes along with policy renewals are some of the use cases that I can see to start with

    [click]

    ERP / CRM – Approval Process / Order Processing. Sales Force Automation and Field Force Automation are two other key scenarios

    Apart from these I see Healthcare has lot of potential..


  • Agile life cycle;
  • Writing Native Applications ..

    Lets see what is that the enterprises have to do reach to their customers
    [click]

    Write one application for iOS – Apple devices [click]
    And one for Android .. Because these two are very popular devices [click]
    But you have to build one for blackberry – majority of the enterprise customers are with blackberry for years [click]
    That’s not enough – you have to build one for Windows Mobile [click] and one for Symbian because the goal of the enterprise management is to reach to the all type of customers not limiting to specific technologies that they use [click]

    So you have to keep writing for each platform / app store that comes up

    Challenges

    No UI Consistency
    No Interoperability
    No Control on Release Process

  • The other option is to write a mobile version of the apps

    That means all you have to do is writing a new presentation layer with the already existing business implementation ..

    Avoid the cost overhead in building multiple version of the applications and maintenance and support of the same applications on various platforms

    Implementing the mobile web based solutions will also help in pushing the features more faster to the communities and quickly fix the production issues
  • Text visible in full screen
  • Transcript

    • 1. 1/30/2015 1 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Deploying a Mobile Solution: Top 10 key considerations and mistakes to avoid. By: Nick Parmar Tue. Nov 2nd , 2010 All trademarks are the property of their respective owners. ©2004-2010 InfoStretch Corporation. All rights reserved. InfoStretch Webinar Follow us on Twitter @infostretch
    • 2. 1/30/2015 2 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. • InfoStretch Overview • Top 10 Mistakes • Questions Today’s Exploration INFOSTRETCH CORP CONTACT INFORMATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
    • 3. 1/30/2015 3 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. About InfoStretchElevating Confidence INFOSTRETCH CORPORATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar
    • 4. 1/30/2015 4 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Organization  HQ in Silicon Valley  Offices in New York, Seattle & India  90+ Clients and 140+ Projects Infoneers  Dynamic Team of 220+ Engineers  Industry Expertise in Finance, Retail, Mobile and Healthcare  Active contributor in online mobile and Testing Communities Infrastructure  Extensive Platform Compatibility and Performance Test Labs  2000+ Mobile Handset Test Lab  ISO 9000-2001 Certified Partners
    • 5. 1/30/2015 5 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Global Mobile Statistics 3.4 Billion 4.5 Billion 31 Percent 5 Years internet users worldwide1 Smartphone US Population2 Mobile internet users will over take desktop internet users3 92 Countries With more than 10 million internet requests4 1.9 Billion 5Mobile phone subscribers 5Mobile phone subscribers grow in next 2 years
    • 6. 1/30/2015 6 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORP CONTACT INFORMATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Enterprise Mobile Deployment Top 10 Mistakes
    • 7. 1/30/2015 7 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Misalignment with Organizational goals INFOSTRETCH CORPORATION WEBINAR (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Mistake # 1 •Don’t build a mobile app because everyone else has one. •Clearly define the business goals: Whether you want to use it for customer intimacy, new channel for sales or for product improvement! Customer Intimacy Operational Efficiency New channel for sales Product Leadership
    • 8. 1/30/2015 8 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Mobility Adoption Across Different Verticals •Public safety, law enforcement, and municipal compliance activities Government Improve responsiveness •Real-time data on their clients’ portfolios during customer meetings •Banking, Brokerage, Planning, Taxation consumer and business uses Financial Services Real Time financial information •Efficient capture of inbound supply chain data •Provide a powerful tracking tool for on-hand inventories of supplies Manufacturing Optimize supply chain •"eprescribing” •Integration with EMR, EHR systems for reports (iPad app) •Remote health care Healthcare Quality control and efficiency •Real-time dispatch data to drivers •Shipping notifications and alerts •Bar code scanning Transportation and Logistics operational efficiency •Productivity tools with time and expense tracking •Case access Legal Keep in constant touch with clients, increase billable hours •Enable Project managers to update project data at the work site •Inventory control and fraud prevention Construction Optimized project management 8
    • 9. 1/30/2015 9 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Not planning for integration with Enterprise apps like CRM, ERP and Content Management INFOSTRETCH CORPORATION WEBINAR (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Mistake # 2 Security – Technology - Efficiency
    • 10. 1/30/2015 10 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Demands of Mobile Users  Advanced, feature-rich mobile devices  Quick device setup with no downtime  One device for both personal and corporate use  Unified email, calendar and messaging  Protection of personal data and applications  Easy access to internal applications and corporate resources  Device usage and location privacy  Business productivity applications  On-demand technical support  Carrier choice, flexible plans and reliable coverage Requirements of Corporate IT  Streamline procurement process  Accelerate mobile deployments  Control access to corporate resources  Protect corporate data  Ensure compliance to industry standards  Enforce security policies  Track mobile assets and usage  Maintain employee productivity  Allocate telecom costs accurately  Minimize mobility costs  Reduce total cost of ownership Mobile Enterprise 10
    • 11. 1/30/2015 11 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Mistake # 3 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. 11 iPhone is not the best device for everyone and all applications! Selecting the wrong Mobile device! ?
    • 12. 1/30/2015 12 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Surge of enterprise applications Global carriers with complex data plans Diverse mobile operating systems Advanced mobile platforms with shorter device lifecycles Email Proof of delivery Calendar Networking Expense Tracking Travel Mobile CRM Mobile Commerce Mobile POS Field Inspections Work Order Management EHR EMR Selecting the right device 12
    • 13. 1/30/2015 13 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Selecting Mobile Device/Form Factor Smartphone Form Factor – High mobility – Limited computing and processing power – Relatively smaller screen-size for high end graphics – Limited storage hence, not well suited for inward Enterprise systems like CRM and ERP. Tablet Form Factor – Tablet PC (iPad, HP tablet etc.) • Bigger screen size • Higher processing power • More storage – Seamless communication between computing devices. 13
    • 14. 1/30/2015 14 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Selecting Mobile Devices - Attributes 14 Enterprise Support Single or Multiple Devices Device Capabilities Device OS and Technical Capabilities
    • 15. 1/30/2015 15 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Selecting Mobile Devices – Ruggedized / Credit Card readers 15
    • 16. 1/30/2015 16 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Selecting Mobile Devices – Bluetooth Input Devices 16
    • 17. 1/30/2015 17 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Ignoring End users during the initial phases of design and development Mistake # 4 Result: •Low adoption rate •Missing essential features
    • 18. 1/30/2015 18 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Mistake # 5  Less flexible  High risk – If it goes wrong, all the effort goes waste  Lower time for adoption Big Bang Approach Developing the entire application in one phase
    • 19. 1/30/2015 19 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Selecting the wrong vendor! Selecting the right vendor: Verify end to end capabilities: Design, development, testing, porting and maintenance Mistake # 6
    • 20. 1/30/2015 20 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Non-involvement in defining use cases Depending on application developer You know your business and customers best! Mistake # 7
    • 21. 1/30/2015 21 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Selecting Enterprise Mobile Use Cases • Not every use case should be mobile. • Think 30 second activity interval • Limited input capability/Lower processing power • Offline-Online content • Choosing the right form factor - smart device, smart pad
    • 22. 1/30/2015 22 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Ignoring the obvious • Native vs. Mobile Application • Mobile Browsers • User Experience • Presenting too much on small screen • Ease of Navigation • Build vs. Buy Mistake # 8
    • 23. 1/30/2015 23 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Design Considerations • Assume all mobile browsers are equal • Downplay user experience • Always online only • Easy Navigation; forget to guide your users • Present too much on a small screen • Easy data entry; drop down menus, selections make user type less
    • 24. 1/30/2015 24 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION WEBINAR (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Native Apps Write One for iOS And one for Android And one for Blackberry And one for Win Mobile And one for Symbian Challenges No Interoperability No control on release process No consistent UI experience Continue build for each platform
    • 25. 1/30/2015 25 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION WEBINAR (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Mobile Web Develop a new mobile presentation layer Utilize the existing infrastructure Reduced overhead on App Maintenance Challenges Off line content Rich User Interface Device Capabilities
    • 26. 1/30/2015 26 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Build Vs. Buy Buy • Potentially quicker time to market • Lower operational challenges • May be cost effective Build • Differentiation or competitive advantage • Vendor independent device support • Road map control • Decide based on business objectives, technical capabilities, complexity of the application • Low complexity and higher competitive advantage apps should be built
    • 27. 1/30/2015 27 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Not Planning for Enterprise Security and Scalability • Securing data • Field rollouts and update • Device management • Data recovery Mistake # 9
    • 28. 1/30/2015 28 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Deployment Security and Compliance Monitoring Management Support t Device and user authentication Device policy enforcement Corporate network and data access control Application policy enforcement Remote lock and wipe Remote device and network troubleshooting User self-service support Device and application inventory OTA device and application provisioning Device configuration OTA Device and application provisioning and updates Application version control Device settings, profiles and policies Device and network performance Device and application compliance Data usage and roaming Management by exception with intelligent alerting Automated Reporting Mobile Deployment Lifecycle 28
    • 29. 1/30/2015 29 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Not testing Mobile App on real handsets Depending on simulators and emulators Too much of Fragmentation What works on simulators not necessarily works on real handsets Mistake # 10
    • 30. 1/30/2015 30 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Testing and Launch 30 Challenges •Fragmented Mobile devices landscape •Lack of Standards and ever changing Form Factors, Device OEMS, Geographies, Carriers •Inconsistency with the Launch processes Recommendation •Identify target devices •Plan, Develop, Test-test-test. •Strong understanding of certification needs with carriers/ Appstores •Strong post launch support/monitoring
    • 31. 1/30/2015 31 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Top 10 Mistakes 1. Non-Alignment with Business Goals 2. No Enterprise Integration 3. Selecting the Wrong Device 4. Ignoring the End User 5. Developing all at once 6. Selecting the wrong vendor 7. Someone else define use cases 8. Ignoring the Obvious (Designs) 9. Not Secure – Not Scalable 10. Not testing for the real world
    • 32. 1/30/2015 32 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. • Experience of developing More than 100 mobile applications for clients around the world • Strong experience working at an “enterprise level” with enterprise applications • Dedicated team of highly experienced application developers • Testing, Certification and Deployment expertise • Global Customers – Global Delivery - Offices in California, NY and India Why Infostretch? phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. 32
    • 33. 1/30/2015 33 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. 33 InfoStretch Mobile Application Development Process Agile methodology based involved & iterative development Testing methodology includes combination of devices, browsers, Joint Analysis & Development – Collaboration with key Application stores Use Cases Identify different players Interviews and surveys Technology and Strategy GUI and Wire framing POC and prototyping Performance & Usability Security & Network Response App Stores Certifications Platforms, devices, browsers Device Lifecycle management Support and enhancements
    • 34. 1/30/2015 34 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. InfoStretch Mobile App Development Framework and Components 34 Profile/Personalization Messaging/Alerts – Push/Pull Content Streaming and aggregation Video/Audio/Ebook Reading M - Commerce Integration: Payment, Authentication, Ticketing, Store Front, Catalogue Shopping Ad Server Integrations Peripheral Integrations – Barcode scanners, Bluetooth etc. Social Media Integration – FB, Twitter, Linkedin, More Graphics, animation and augmented reality LBS, GPRS, Triangulation, Voice recognition, Text to speech Real time chat – Video and Audio Speech and Image recognition
    • 35. 1/30/2015 35 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Questions? For more information: Nick Parmar Business Development and Sales Phone : (206) 402 2426 Email : nick.parmar@infostretch.com
    • 36. 1/30/2015 36 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. Next InfoStretch Webinar INFOSTRETCH CORPORATION WEBINAR (p) (408) 727-1100 | (w) www.infostretch.com (e) info@infostretch.com | presenter: Nick Parmar Upcoming Webinar Mobile Marketing By: Durgesh Kaushik 7 Dec, 2010
    • 37. 1/30/2015 37 phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com ©2004-2010 InfoStretch Corporation. All rights reserved. INFOSTRETCH CORPORATION (p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar Headquarters 2880 Lakeside Drive, #200 Santa Clara, CA 95054 (408) 727 1100 Partners New York 17 Tanglewood Rd, Scarsdale, NY 10583 (703) 395-9791 Seattle 513B Prospect St., Seattle, WA 98109 (206) 402-2426 Ahmedabad 5th Floor , Regency Plaza, Anand Nagar, Ahmedabad-15, Gujarat, India 91-79-40266266 Mumbai Vashi InfoTech Park ,B103,Tower # 1, Vashi Rail Station, New Mumbai, Maharashtra, India 91-22-6947900 Website: www.infostretch.com

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