Google+ Authorship and SEO


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  • Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service[3][4] owned and operated by Google Inc. It was launched on June 28, 2011.[5] As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis.[1] Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.[6]
  • Sometimes, search results seem like a lost cause“great content comes from great authors, and we’re looking closely at way this markup could help us highlight authors and rank search results.” –Matt C.Alogrithmic changes helped stop spammers from filling results up with crap. PENGUIN & PandaIf highlighting Authorship is good, rewarding Authority is great.
  • Lets go back to 2005… where a patent is filed for “Agent Rank” But there were obstacles until Google+
  • Google+ Authorship and SEO

    1. 1. Overview Google Plus - What it Is Why its Google+ Authorship important Examples How to Questions, Comments and Discussion
    2. 2.  Search results are messy Good content is hard to spot before clicking through on results. Creditable content is more beneficial to users Markups help search engines like Google Social Influence in search results.
    3. 3. The ideas behind Google+ authorship aren’t new. Its about Trust Unique content is valued Social Relationships influence results
    4. 4. Authorship connects people through search. Author Rank Author Authority “Author Juice” + Social Shares & Interactions“Great content comes from great authors, and we’relooking closely at ways this markup could help ushighlight authors and rank search results.” – Othar Hansson, Google
    5. 5.  What G+ Authorship Looks Like in SERPs
    6. 6. “Authorship was a huge topic throughout the whole conference. It is obvious that this will be an important ranking factor in the years to come and it’s smart to start building your online reputation now.” –Brittany Sutphen Don’t be against Google+ Mike Arnesen SMX Presentation AJ Kohn SMX Presentation
    7. 7. 1. Create a Google+ Profile  Remember to upload a high quality headshot and fill out profile information2. Go to, sign up with your email and click on the verification link3. Add link to the publication in “contributor to “ section of your Google+ profile4. Add link to Google+ profile on the articles landing page  Two options: 1. Use rel=author tag from your content that points to your Google+ profile, OR 2. Use rel=author from content to the about page then rel=me from about page to Google+5. Test: Google rich snippet tool (