Diversity module 1
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Diversity module 1 Diversity module 1 Presentation Transcript

  • Diversity in the Media 10/18/11 By. Nick Mutschler Who makes up the media's audience? 
  • Audience: Who is Watching? 10/18/11 Television is still a favored way for Americans to receive daily news. In 2005, 39% of Americans regularly watch cable news networks compared to 29% of watch nightly news networks.
  • Audience: Who is Watching? 10/18/11 The median age of nightly network news viewers has remained stagnant at roughly 60.5. The median age of two of the Big Three’s broadcasts, ABC and NBC, is slightly younger.
  • Audience: Who is Reading 10/18/11 Newspaper readership has been falling drastically over the past few decades. Television and now internet has pulled away many potential readers.
  • Audience: Who is Reading 10/18/11 Older Americans are more often newspaper readers than younger Americans. All demographics are reading newspapers less often each year.
  • Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Daily Edition Readership
  • Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Sunday Edition Readership
  • Audience: Who is Reading 10/18/11 Newspaper readership both during the week and on Sundays was slightly higher among whites than other racial and ethnic groups.
  • Audience: Who is Reading 10/18/11 According to Scarborough Research, readership was particularly low for Hispanics. Only one third of Hispanic adults said they read newspapers regularly in 2005.
  • Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Daily Edition Readership
  • Audience: Who is Reading 10/18/11 According to Journalism.org – Newspaper Audience – 2006 Report Sunday Edition Readership
  • Audience: Who is Reading 10/18/11 Historically, newspaper readership increases with education. While that remained true in 2005, every education level experienced declines, even the most educated.
  • Audience: Who is Online? 10/18/11 Most online news readers, like those who read print, have a higher education and larger income.
  • Audience: Who is Online? 10/18/11 44% of college graduates read an online paper every day, compared with 11% of those with a high school education or less. Primarily white, wealthier and in the ages of 35-44.
  • Audience: Who is Online? Roughly one-in-ten Americans (9%) get news over a cell phone or smartphone. The same percentage says they got news through a social networking site such as Facebook or Twitter. 14% of Americans receive news by email on any given day. 10/18/11
  • No News? 27 percent of adults under age 30 get no news on any given day – even when the array of mobile and online news sources are accounted for – is not new. The number of young people getting no news today was comparably high in 2008 (29%) and 2006 (26%). Pew research center 10/18/11
  • Audience: Who is Online? 10/18/11
  • Audience: Who is Online? 10/18/11