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Sustainable  Minds
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Sustainable Minds

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The assumptions at the heart of the unsustainable economic system and how to encourage profound and permanent shifts in mindsets towards sustainability. Given at CUBO Annual Conference, Dec 2009

The assumptions at the heart of the unsustainable economic system and how to encourage profound and permanent shifts in mindsets towards sustainability. Given at CUBO Annual Conference, Dec 2009

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  • 1. Sustainable Minds Nick Jankel nick@wecreate.cc www.wecreate.cc Friday, March 12, 2010
  • 2. www.wecreate.cc 2 Friday, March 12, 2010
  • 3. What is ‘sustainability’? www.wecreate.cc Friday, March 12, 2010
  • 4. www.wecreate.cc 4 Friday, March 12, 2010 thick word
  • 5. www.wecreate.cc 5 Friday, March 12, 2010 Sustainability? What is it to you? How would you describe it to a granma? To a 5 year old?
  • 6. Ecological www.wecreate.cc 6 Friday, March 12, 2010 3 types of sustainability
  • 7. Ecological Social www.wecreate.cc 6 Friday, March 12, 2010 3 types of sustainability
  • 8. Ecological Social Emotional www.wecreate.cc 6 Friday, March 12, 2010 3 types of sustainability
  • 9. www.wecreate.cc 7 Friday, March 12, 2010
  • 10. “Africa is poised to experience a surge in civil wars, causing nearly 400,000 additional battle deaths by 2030 – all as a direct result of rising temperatures” • 23 November 2009 www.wecreate.cc 8 Friday, March 12, 2010 54 per cent rise in the incidence of civil conflict yet each Between 1 and 3 million people, mostly children, die each year from malaria day the Pentagon spends enough money to provide mosquito nets to cover every bed in Africa 5 years in a row
  • 11. Friday, March 12, 2010
  • 12. Friday, March 12, 2010
  • 13. Depression will be the No.2 burden on health Friday, March 12, 2010
  • 14. Depression will be the No.2 burden on health Antidepressants tripled to 118 million a year Friday, March 12, 2010
  • 15. Depression will be the No.2 burden on health Antidepressants tripled to 118 million a year 1 in 10 UK teenagers ‘afflicted’ Friday, March 12, 2010
  • 16. Depression will be the No.2 burden on health Antidepressants tripled to 118 million a year 1 in 10 UK teenagers ‘afflicted’ Suicide kills more than murder and war combined Friday, March 12, 2010
  • 17. Depression will be the No.2 burden on health Antidepressants tripled to 118 million a year 1 in 10 UK teenagers ‘afflicted’ Suicide kills more than murder and war combined 10 million kids in US on Ritalin Friday, March 12, 2010
  • 18. Why are these all of our problems? www.wecreate.cc Friday, March 12, 2010
  • 19. www.wecreate.cc 11 Friday, March 12, 2010 less Dme, much more complexity and ambiguity 3 billion more coming
  • 20. www.wecreate.cc 12 Friday, March 12, 2010 pessure on depleted resources
  • 21. www.wecreate.cc 13 Friday, March 12, 2010 lower budgets, high debt
  • 22. www.wecreate.cc 14 Friday, March 12, 2010 greater and greater org and social challenges. if you could do it alone you would have done already!
  • 23. www.wecreate.cc 15 Friday, March 12, 2010 global problems, too big for one person or org to solve
  • 24. Why is this happening? www.wecreate.cc 16 Friday, March 12, 2010
  • 25. Finish these sentences with the first thing that comes to mind. www.wecreate.cc 17 Friday, March 12, 2010 Finish these sentences Work is... Nature is... When it comes to buying less if find myself... Recyling is really... Sustainability is... Men are...
  • 26. Our society is based on powerful set of assumptions... www.wecreate.cc 18 Friday, March 12, 2010
  • 27. 1. The world is a mechanism full of parts www.wecreate.cc 19 Friday, March 12, 2010 MechanisDc Cogs in the machine PosiDvists
  • 28. An intellect which at any given moment knew all of the forces that animate nature and the mutual positions of the beings that compose it... nothing could be uncertain and the future just like the past would be present before its eyes. Pierre-Simon Laplace www.wecreate.cc 20 Friday, March 12, 2010
  • 29. www.wecreate.cc 21 Friday, March 12, 2010 command and control works well in mechanisms
  • 30. 2. There are limitless resources and they are there to be exploited www.wecreate.cc 22 Friday, March 12, 2010 To believe in limiltess resourves
  • 31. www.wecreate.cc 23 Friday, March 12, 2010 Relying on growth might be fine if the economy existed in a void, but it does not. Herman Daly.  Uneconomic growth ‐ making us poorer not richer
  • 32. 3. If you have more resources, I have less - which would make me worse off www.wecreate.cc 24 Friday, March 12, 2010 told of sero sum game
  • 33. www.wecreate.cc 25 Friday, March 12, 2010 To own land
  • 34. 4. I need to compete to win those resources www.wecreate.cc 26 Friday, March 12, 2010 Taught to be compeDDve
  • 35. www.wecreate.cc 27 Friday, March 12, 2010 raDonal uDlity maximisers
  • 36. 5. I am an individual who must put my own needs above everyone else’s www.wecreate.cc Friday, March 12, 2010 me mine more
  • 37. www.wecreate.cc 29 Friday, March 12, 2010 authority , economics, raDonal self‐interest work / spend cycle which impacts all 3 types of sustainability
  • 38. “Mind-forged manacles” www.wecreate.cc 30 Friday, March 12, 2010 William Blake
  • 39. What can we do about this? www.wecreate.cc Friday, March 12, 2010
  • 40. I must create a system or be enslaved by another man's. William Blake www.wecreate.cc 32 Friday, March 12, 2010
  • 41. Adam Smith said that maximizing self interest and social interest where coincident, and I think with the dramatic illustrations of Enron and Lehman Brothers show they are not. Joseph Stiglitz Former Chief Economist World Bank www.wecreate.cc 33 Friday, March 12, 2010
  • 42. www.wecreate.cc 34 Friday, March 12, 2010 Relkying on growth might be fine iof the economy existed in a void, but it does not. Herman Daly.  Uneconomic growth ‐ making us poorer not richer
  • 43. www.wecreate.cc 34 Friday, March 12, 2010 Relkying on growth might be fine iof the economy existed in a void, but it does not. Herman Daly.  Uneconomic growth ‐ making us poorer not richer
  • 44. www.wecreate.cc 35 Friday, March 12, 2010
  • 45. But that is not enough. www.wecreate.cc Friday, March 12, 2010
  • 46. www.wecreate.cc 37 Friday, March 12, 2010
  • 47. We have 100 months to go. www.wecreate.cc 37 Friday, March 12, 2010
  • 48. We have 100 months to go. Fully one third of all reductions must come from less consumption. www.wecreate.cc 37 Friday, March 12, 2010
  • 49. www.wecreate.cc 38 Friday, March 12, 2010 Kaufmman Foundation Half of the companies on the 2009 Fortune 500 list were launched during a recession or bear market, along with nearly half of the firms on the 2008 Inc. list of America’s fastest-growing companies.
  • 50. www.wecreate.cc 38 Friday, March 12, 2010 Kaufmman Foundation Half of the companies on the 2009 Fortune 500 list were launched during a recession or bear market, along with nearly half of the firms on the 2008 Inc. list of America’s fastest-growing companies.
  • 51. www.wecreate.cc 39 Friday, March 12, 2010 A new sensibility
  • 52. www.wecreate.cc 40 Friday, March 12, 2010 crowd sourcing / crowd involvement PaDent Opinion
  • 53. www.wecreate.cc 41 Friday, March 12, 2010
  • 54. www.wecreate.cc 42 Friday, March 12, 2010 AmbiDon of any size we need to collaborate
  • 55. In the world of large institutional networks we face issues for which hierarchical leadership is inherently inadequate. This is the big difference of our world. That’s why ‘becoming a real human being’ really is the primary leadership issue of our time, but on a scale never required before. Professor C. Otto Scharmer MIT Sloan School of Management www.wecreate.cc 43 Friday, March 12, 2010
  • 56. Sustainability is a leadership challenge... www.wecreate.cc 44 Friday, March 12, 2010
  • 57. Sustainability is a leadership challenge... ... a personal leadership challenge. www.wecreate.cc 44 Friday, March 12, 2010
  • 58. Most of the resources, money and ideas to solve our greatest challenges are out there. www.wecreate.cc 45 Friday, March 12, 2010
  • 59. We just need to think differently. www.wecreate.cc 46 Friday, March 12, 2010
  • 60. Nothing lies entirely within our power except our thoughts. Rene Descartes www.wecreate.cc 47 Friday, March 12, 2010
  • 61. Lupus est homo homini, non homo Man is a wolf to man, not a man Plautus, Asinaria www.wecreate.cc 48 Friday, March 12, 2010
  • 62. Lupus est homo homini, non homo, quom qualis sit non novit. Man is a wolf to man, not a man, when he has not yet found himself. Plautus, Asinaria www.wecreate.cc 49 Friday, March 12, 2010
  • 63. Altruism activates the mesolimbic reward pathway, a primitive part of the brain that usually lights up in response to food, drugs and sex. They also activate the subgenual cortex which are intimately related to social attachment and bonding in other species. Proceedings of the National Academy of Sciences www.wecreate.cc 50 Friday, March 12, 2010
  • 64. Caring is hard-wired and fun Altruism activates the mesolimbic reward pathway, a primitive part of the brain that usually lights up in response to food, drugs and sex. They also activate the subgenual cortex which are intimately related to social attachment and bonding in other species. Proceedings of the National Academy of Sciences www.wecreate.cc 50 Friday, March 12, 2010
  • 65. Chimps and infants both instinctively help adults without reward or training. Frans de Waal & Michael Tomasello www.wecreate.cc 51 Friday, March 12, 2010
  • 66. We are designed to help others Chimps and infants both instinctively help adults without reward or training. Frans de Waal & Michael Tomasello www.wecreate.cc 51 Friday, March 12, 2010
  • 67. www.wecreate.cc 52 Friday, March 12, 2010
  • 68. Your behaviours are influenced by others in your network far more strongly than you might think, even by people you’ve never met. Even obesity may be more influenced by your peers than by your parents. New Scientist, 2009 www.wecreate.cc 52 Friday, March 12, 2010
  • 69. We are not individuals, all alone Your behaviours are influenced by others in your network far more strongly than you might think, even by people you’ve never met. Even obesity may be more influenced by your peers than by your parents. New Scientist, 2009 www.wecreate.cc 52 Friday, March 12, 2010
  • 70. In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. Charles Darwin www.wecreate.cc 53 Friday, March 12, 2010
  • 71. We must be collaborative to survive In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. Charles Darwin www.wecreate.cc 53 Friday, March 12, 2010
  • 72. Planet Government Community Family YOU Team Organisation Country Planet www.wecreate.cc Friday, March 12, 2010
  • 73. Planet Government Community Family YOU Ego-centric Team Organisation Country Planet www.wecreate.cc Friday, March 12, 2010
  • 74. Planet Government Community Family YOU Ego-centric Team Ethno-centric Organisation Country Planet www.wecreate.cc Friday, March 12, 2010
  • 75. Planet Government Community Family YOU Ego-centric Team Ethno-centric World-centric Organisation Country Planet www.wecreate.cc Friday, March 12, 2010
  • 76. I live my life in widening circles that reach out across the world. Rainer Maria Rilke www.wecreate.cc 55 Friday, March 12, 2010 It is a brave and generous act to make room in your mind for another's experience and to lend them your voice; let the participants appreciate that generosity in themselves and each other." Participants sit in groups of four, facing each other. The facilitator asks them to bring to mind an aspect of the problem that concerns them, allowing a moment of silence. Invite each person, in turn, to describe the issue from each of four perspectives. (This occurs simultaneously in each group of four.) The four perspectives: 1. From their own experience and point of view, including feeling; 2. From the perspective of a person whose views on the issue are very different, even adversarial, introducing themselves and speaking as this person, using the pronoun "I" and the present tense of verbs; 3. From the viewpoint of a non-human being that may be impacted by how we deal with the issue; 4. In the voice of a future human whose life will be directly affected by the choices and actions we take now on the issue.
  • 77. I live my life in widening circles that reach out across the world. Rainer Maria Rilke www.wecreate.cc 55 Friday, March 12, 2010 It is a brave and generous act to make room in your mind for another's experience and to lend them your voice; let the participants appreciate that generosity in themselves and each other." Participants sit in groups of four, facing each other. The facilitator asks them to bring to mind an aspect of the problem that concerns them, allowing a moment of silence. Invite each person, in turn, to describe the issue from each of four perspectives. (This occurs simultaneously in each group of four.) The four perspectives: 1. From their own experience and point of view, including feeling; 2. From the perspective of a person whose views on the issue are very different, even adversarial, introducing themselves and speaking as this person, using the pronoun "I" and the present tense of verbs; 3. From the viewpoint of a non-human being that may be impacted by how we deal with the issue; 4. In the voice of a future human whose life will be directly affected by the choices and actions we take now on the issue.
  • 78. How do we put this into practice? www.wecreate.cc Friday, March 12, 2010
  • 79. Re-amp.org www.wecreate.cc 57 Friday, March 12, 2010
  • 80. To be truly radical is to make hope possible rather than despair convincing. Raymond Williams www.wecreate.cc 58 Friday, March 12, 2010
  • 81. We must be a generation of radical Americans like the people that founded this country, like the people that abolished slavery, like the people that defeated fascism in the last century, like the civil rights movement, like the labor movement. We must do that now. Rev. Billy, Church of Stop Shopping www.wecreate.cc 59 Friday, March 12, 2010
  • 82. www.wecreate.cc 60 Friday, March 12, 2010 100 + 600 "Food feet, not food miles!"
  • 83. www.wecreate.cc 61 Friday, March 12, 2010
  • 84. The community recognises two crucial points: www.wecreate.cc 61 Friday, March 12, 2010
  • 85. The community recognises two crucial points: www.wecreate.cc 61 Friday, March 12, 2010
  • 86. The community recognises two crucial points: That we used immense amounts of creativity, ingenuity and adaptability on the way up the energy upslope, and that there's no reason for us not to do the same on the downslope www.wecreate.cc 61 Friday, March 12, 2010
  • 87. The community recognises two crucial points: That we used immense amounts of creativity, ingenuity and adaptability on the way up the energy upslope, and that there's no reason for us not to do the same on the downslope www.wecreate.cc 61 Friday, March 12, 2010
  • 88. The community recognises two crucial points: That we used immense amounts of creativity, ingenuity and adaptability on the way up the energy upslope, and that there's no reason for us not to do the same on the downslope If we collectively plan and act early enough there's every likelihood that we can create a way of living that's significantly more connected, more vibrant and more in touch with our environment than the oil-addicted treadmill that we find ourselves on today. www.wecreate.cc 61 Friday, March 12, 2010
  • 89. How do we foster sustainable mindsets? www.wecreate.cc Friday, March 12, 2010
  • 90. www.wecreate.cc 63 Friday, March 12, 2010 Singing exercise
  • 91. www.wecreate.cc 63 Friday, March 12, 2010 Singing exercise
  • 92. Friday, March 12, 2010 Stress Control Domination etc
  • 93. Friday, March 12, 2010 Stress Control Domination etc
  • 94. www.wecreate.cc 65 Friday, March 12, 2010 lehamn Brothrs ‐ Richard  Fuld ‐ emba[led, paranoid, fearful worldview
  • 95. www.wecreate.cc Friday, March 12, 2010
  • 96. Judgements www.wecreate.cc Friday, March 12, 2010
  • 97. Judgements Stress www.wecreate.cc Friday, March 12, 2010
  • 98. Judgements Stress Defence mechanisms www.wecreate.cc Friday, March 12, 2010
  • 99. Judgements Stress Defence Unhelpful mechanisms behaviours www.wecreate.cc Friday, March 12, 2010
  • 100. Judgements Stress Offence Defence Unhelpful mechanisms behaviours www.wecreate.cc Friday, March 12, 2010
  • 101. Judgements Frustration Stress Offence Defence Unhelpful mechanisms behaviours www.wecreate.cc Friday, March 12, 2010
  • 102. The entire system is driven by fear. www.wecreate.cc Friday, March 12, 2010
  • 103. We must encourage people whilst encouraging ourselves. www.wecreate.cc Friday, March 12, 2010
  • 104. RRR www.wecreate.cc 69 Friday, March 12, 2010 3 levers for behaviour change
  • 105. www.wecreate.cc 70 Friday, March 12, 2010 Pain principle.  Useful to have successful criteria, heurisDcs and checklists. Shuts down creaDvity and risk. If we think people are intrinsically selfish, then Rules and Rewads are enough. But if we know they are inspired,  co‐operaDve and altruisDc at heart then...
  • 106. Rules www.wecreate.cc 70 Friday, March 12, 2010 Pain principle.  Useful to have successful criteria, heurisDcs and checklists. Shuts down creaDvity and risk. If we think people are intrinsically selfish, then Rules and Rewads are enough. But if we know they are inspired,  co‐operaDve and altruisDc at heart then...
  • 107. www.wecreate.cc 71 Friday, March 12, 2010 Useful but not enough. Tends to drive egoDsDcal and non‐collaboraDve projects and even reduce inner moDvated arts.. Veers towards  transcazDonality. Expensive. Can be useful in team compeDDon . Not great for intrinsically moDvated people who tend to be be[er innovators. 
  • 108. Reward www.wecreate.cc 71 Friday, March 12, 2010 Useful but not enough. Tends to drive egoDsDcal and non‐collaboraDve projects and even reduce inner moDvated arts.. Veers towards  transcazDonality. Expensive. Can be useful in team compeDDon . Not great for intrinsically moDvated people who tend to be be[er innovators. 
  • 109. www.wecreate.cc 72 Friday, March 12, 2010 Need an intrisnically moDvated drive to create and innovate authenDcally, ethically and maximum potenDal. 
  • 110. Responsibility www.wecreate.cc 72 Friday, March 12, 2010 Need an intrisnically moDvated drive to create and innovate authenDcally, ethically and maximum potenDal. 
  • 111. ✗ Responsibility www.wecreate.cc 72 Friday, March 12, 2010 Need an intrisnically moDvated drive to create and innovate authenDcally, ethically and maximum potenDal. 
  • 112. Judgements Frustration Stress Offence Defence Unhelpful mechanisms behaviours www.wecreate.cc Friday, March 12, 2010
  • 113. Responsibility Judgements Frustration Stress Offence Defence Unhelpful mechanisms behaviours www.wecreate.cc Friday, March 12, 2010
  • 114. www.wecreate.cc 74 Friday, March 12, 2010 Fundamentally creaDve act of leadership.
  • 115. Response www.wecreate.cc 74 Friday, March 12, 2010 Fundamentally creaDve act of leadership.
  • 116. Response www.wecreate.cc Friday, March 12, 2010 Ability 74 Fundamentally creaDve act of leadership.
  • 117. I have absolute confidence in human beings, in their capacity to reason, to learn from mistakes, to recuperate their roots, and to change in order to forge a just, diverse, inclusive, equilibrated world in harmony with nature. Evo Morales www.wecreate.cc Friday, March 12, 2010
  • 118. viral www.wecreate.cc 76 Friday, March 12, 2010
  • 119. Build a viral grassroots sustainability culture www.wecreate.cc 76 Friday, March 12, 2010
  • 120. One mind at a time www.wecreate.cc 77 Friday, March 12, 2010
  • 121. But it is a choice. 2% now and we get to design it. 20%+ in the future, but by force. www.wecreate.cc 78 Friday, March 12, 2010 Stern Report
  • 122. If we do it right and with enthusiasm, it will not seem a depressing phase of denial but instead, as in 1940, a chance to redeem ourselves. For the young, life will be full of opportunities to serve, to create, and they will have a purpose for living. James Lovelock www.wecreate.cc 79 Friday, March 12, 2010
  • 123. www.wecreate.cc 80 Friday, March 12, 2010
  • 124. “Come to the edge.” “We can't. We're afraid.” ‘Come to the edge. We can't. We will fall!” “Come to the edge.” And they came. And he pushed them. And they flew. Guillaume Apollinaire www.wecreate.cc 80 Friday, March 12, 2010
  • 125. For nuggets sign-up to our mailing list. Changing the world one mind at a time. www.wecreate.cc 81 Friday, March 12, 2010

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