Storytelling for Changemakers

@MIND_MAVERICKSTORYTELLINGFOR CHANGE-MAKERSNICK JANKEL, WECREATEKAOS PILOTSSEP 2011

“In the beginning wasthe word.”JOHN 1.1.

HUMANCONSCIOUSNESS IS EMBEDDED & ENACTEDIN STORY

70%OF WHAT WE LEARN IS THROUGH STORIES

STORIESDEFINE OUR SOCIETY AND OUR WORLD

"The universe ismade of stories,not atoms."MURIEL RUKEYSER

CHANGETHE WORLD?FIRST YOU MUST CHANGE THE STORY

IMAGINEIF YOU TOLD A STORY THIS POWERFULWITH YOUR PROJECT...

STORYWHAT IS ONE?

“A fact is interesting,an idea is important,but only a story, agood argument, awell-crafted narrativeis amazing, never tobe forgotten.”KEVIN KELLY

(RE)CREATION

“Legendary totemic beings wanderedover the continent in the Dreamtime,singing out the name of everything thatcrossed their path - birds, animals, plants,rocks, waterhold - and so singing theworld into existence.Even today, when an Aboriginal mothernotices the ﬁrst stirring of speech in herchild, she lets it handle the things of thatparticular country: leaves, fruit, insectsand so forth. The child at its mothersbreast, will toy with the thing, talk to it,test its teeth on it, learn its name, repeatits name.”BRUCE CHATWIN

STORIESPROBLEMSTRUGGLE(RE)SOLUTION

PROBLEMFROM THE SILVER MINES OF THE NEW WORLDTO THE ALUMINUM FACADES OF THE BANKSTHAT ARE TOO BIG TO FAIL, WE HAVE BEENEXTRACTING VALUE & EXPLOITING FROMPEOPLE & PLACES ALL IN THE NAME OF

‘FREEDOM’

PROFIT

STRUGGLE

“And God said: Let manhave dominion of the ﬁshof the sea, and over thefowl of the air. and overthe cattle, and over all theearth, and over everycreeping thing thatcreepeth over the earth.”GENESIS 1, 26

LACK, FEAR, PROPERTY, GREED, LOVE,BROTHERHOOD, TITHING, CHARITY,INVENTION, REVOLUTIONS,PHILANTHROPY, ABOLITIONISM, CO-OPS,PATERNALISM, NEW DEALS, MCCARTHY,CIVIL RIGHTS, HIPPIES, AID, REAGAN, 3RDWAY, DEVELOPMENT...

RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS(DIS)CONTENTS BUT MAKE THE WORLDMORE JUST, EQUAL AND PEACEFUL FOR THEMAJORITY?

BEYONDPROFIT

INTENTIONALENTERPRISE

RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY

COLLECTIVECAPITALISM

SUSTAINABLEECONOMICS

EQUITYOF PEOPLE & SPECIES

RECLAIMTHE STORY

DANCEBETWEEN AFFIRMING OUR CORE BELIEFSABOUT THE PAST AND SHINING LIGHT ON ANEW FUTURE

"If you’re going tohave a story, have abig story, or none atall."JOSEPH CAMPBELL

CHANGE-MAKERSTORYTELLING

WHY?DO CHANGE-MAKERS TELL STORIES?

INTERESTENGAGE WITH YOU, YOUR COMPANY ORBRAND

INSPIREPEOPLE TO SEE THINGS IN A NEW WAY

INVITEOTHERS TO ACT IN A CERTAIN WAY

INFLUENCEIS KING IN THE AGE OF NETWORKS,MATRICES & COLLABORATIONS

7 ELEMENTS

“IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPTCONNECTIONS CONCRETE IMPACT “REALITY”

CONNECTIONTHE ISSUE IN REAL, HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO

EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION

CONTEXTWITHOUT CONTEXT THERE IS NO MEANING

THIS IS THE WAY THE WORLD IS....A STORY OF 1 PERSON CAN BE MOREPOWERFUL THAT FOR ALL

CONFLICTTHE STRUGGLE, THE CONTRADICTIONS, THERESISTANCE, THE REACTION

MANY HAVE TRIED AND FAILED BY...

CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT

THIS IS BECAUSE IT IS GENERALLY BELIEVEDTHAT...

CONSCIOUSNESSSHIFTTHE INSIGHTFUL REALIZATION, THETRANSFORMATION, THE CREATIVE LEAP,THE NEW WAY OF THINKING

SO ACTUALLY THE REALLY CHALLENGE ISHOW TO...I HAVE PERCEIVED THAT REALLY THIS ISWHAT IS HAPPENING...THE BOON!

1. THE ORDINARY WORLD. The hero, uneasy, uncomfortable or unaware, isintroduced sympathetically so the audience can identify with the situation ordilemma. The hero is shown against a background of environment, heredity,and personal history. Some kind of polarity in the heroʼs life is pulling in differentdirections and causing stress.2. THE CALL TO ADVENTURE. Something shakes up the situation, either fromexternal pressures or from something rising up from deep within, so the heromust face the beginnings of change.3. REFUSAL OF THE CALL. The hero feels the fear of the unknown and triesto turn away from the adventure, however brieﬂy. Alternately, another charactermay express the uncertainty and danger ahead.4. MEETING WITH THE MENTOR. The hero comes across a seasonedtraveler of the worlds who gives him or her training, equipment, or advice thatwill help on the journey. Or the hero reaches within to a source of courage andwisdom.5. CROSSING THE THRESHOLD. At the end of Act One, the hero commits toleaving the Ordinary World and entering a new region or condition withunfamiliar rules and values.6. TESTS, ALLIES AND ENEMIES. The hero is tested and sorts out allegiancesin the Special World.

7. APPROACH TO THE IN-MOST CAVE. The hero and newfound alliesprepare for the major challenge in the Special world.8. THE ORDEAL. Near the middle of the story, the hero enters a central spacein the Special World and confronts death or faces his or her greatest fear. Outof the moment of death comes a new life.9. THE REWARD. The hero takes possession of the treasure won by facingdeath. There may be celebration, but there is also danger of losing the treasureagain.10. THE ROAD BACK. About three-fourths of the way through the story, thehero is driven to complete the adventure, leaving the Special World to be surethe treasure is brought home. Often a chase scene signals the urgency anddanger of the mission.11. THE RESURRECTION. At the climax, the hero is severely tested oncemore on the threshold of home. He or she is purified by a last sacrifice, anothermoment of death and rebirth, but on a higher and more complete level. By theheroʼs action, the polarities that were in conflict at the beginning are finallyresolved.12. RETURN WITH THE BOON. The hero returns home or continues thejourney, bearing some element of the treasure that has the power to transformthe world as the hero has been transformed.

UNCONSCIOUS SOLUTIONUNCONSCIOUS PROBLEM CONSCIOUS SOLUTION CONSCIOUS PROBLEM

ARCHETYPESLIVE WITHIN ALL STORIES

LEADERSHIPARCHETYPES

CHARISMA THE ORCHESTRATOR VISIONARY, WISE CREATOR OF IDEAS AND INSPIRATION GENERATES NEW CONTEXTS LOOKS FOR NEW FUTURES BALANCES TEAMS THE TEENAGER CHILDISH, PETULANT LOOKS AFTER THEMSELVES REJECTS GROUP (BUT WANTS THEIR SUPPORT)

COMMITMENT THE CHAMPION STRONG, COMMITTED FIGHTS TEAM BATTLES SAYS WHAT NEEDS TO BE SAID ACTION-ORIENTED THE TERRORIST NEEDY, COWARDLY ATTACKS WITHOUT VALUE FEELS HARD DONE BY DRAINS ENERGY AND MOODS

CONNECTIVITY THE PEACEMAKER CALMING, EMPATHIC SOLVES DISPUTES CONNECTED TO OTHERS UNDERSTANDS MOTIVATIONS THE OPPORTUNIST FLAKY, CALCULATING FLITS BETWEEN IDEAS AND PEOPLE SWITCHES ALLEGIANCES

CREATIVITY THE ARCHITECT: TRANSFORMATIVE, CATALYTIC, CURIOUS SEES PROBLEMS AND SOLUTIONS USES SUITE OF TOOLS TO SHIFT THINGS MAKES CHANGE WITH MINIMAL EFFORT THE SABOTEUR PESSIMISTIC, SPIKY USES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE

ARCHETYPE TASK MOTTO SURVIVEORPHAN LIFE IS SUFFERING DIFFICULTY LIFE IS ANWANDERER FIND YOURSELF ADVENTURE PROVE YOURWARRIOR LIFE IS A BATTLE WORTH SHOW TO THE GREATERALTRUIST GENEROSITY GOOD ACHIEVEINNOCENT LIFE IS JOY HAPPINESS TRANSFORM YOUR CREATING THEMAGICIAN LIFE / WORLD WORLD I WANT

WHAT ISYOURBOON?

CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTEDYOUR PURPOSE, CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF

THEREFORE IT DOESN’T HAVE TO BE THISWAY BECAUSE I BELIEVE...I AM COMMITTED TO... BECAUSE...MY LIFE’S PURPOSE IS TO...BEST WHEN UNEXPECTED, DELIGHTED IN &COMES FROM LOVE

CHOICE3 PATHS ON THE (VERY) LONG PATH HOME

RETREAT

SURRENDER

CO-CREATE

CONCEPTTHE IDEA, THE SOLUTION, THE VISION, THEOPPORTUNITY, THE POSSIBILITYIDEALLY AN EYE-OPENING CALL TO ACTION

WHAT IF...

CONCRETEIMPACT IN THE REAL-WORLDWHAT IS IN IT FOR THEM / THE WORLD?

HERE IS HOW THAT (MIGHT) LOOK & FEEL...THIS WILL CREATE TANGIBLE CHANGE SUCHAS...

“IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPTCONNECTION CONCRETE IMPACT “REALITY”

CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPTCONNECTION CONCRETE IMPACT CALL TO ACTION PROJECT NAME

FOODFOR THOUGHT...

INCLUDENOT JUDGE, COMPLAIN, OR ATTACK

"You can neverchange things byﬁghting the existingreality. To changesomething, build anew model thatmakes the existingmodel obsolete."BUCKY

DESIREDRESULTWHAT DO YOU WANT PEOPLE TO THINK,FEEL & DO AFTER THE STORY?

SHAREWHAT IS THE SHARED RESOLUTION THATINVOLVES THE AUDIENCE AS MUCH AS THEHERO?

WIN WIN WINWHERE CAN I, MY USERS / PARTNERS &SOCIETY WIN?

LOOPSALLOW THE LISTENER TO COMPLETE THELOOP

SPIRALAS ONE LOOP COMPLETES, ANOTHER OPENS

HERO(INE)CUSTOMER, TRIBE, ENTREPRENEUR,PRODUCT, BRAND, IDEA?

STRUGGLEIS RESOLVED BY A HEIGHTENEDUNDERSTANDINGEXEMPLIFIED BY THE CHARACTER ARC

CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPTCONNECTION CONCRETE IMPACT

A GOOD LIFE?

“The ability to see ourlives as stories ratherthan unrelated, randomevents increases thepossibility for signiﬁcantand purposeful action.”DANIEL TAYLOR

"Those who do not havepower over the story thatdominates their lives— the power to retell it,rethink it, deconstruct it,joke about it, and changeit as times change -truly are powerless,because they cannot thinknew thoughts.”SALMAN RUSHDIE

"Be patient towardeverything unresolved inyour heart and try tolove the questionsthemselves... the point isto live everything... livethe questions now.”RAINER MARIA RILKE

CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCULTIMATETRIP.TV

Storytelling for Changemakers

by wecreate on Sep 20, 2011

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