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@MIND_MAVERICKSTORIES &BRANDSFOR INTENTIONALENTREPRENEURSNICK JANKEL, WECREATEAMHERSTAUGUST 2011
“In the beginning wasthe word.”JOHN 1.1.
70%OF WHAT WE LEARN IS THROUGH STORIES
STORIESDEFINE OUR SOCIETY AND OUR WORLD
"The universe ismade of stories,not atoms."MURIEL RUKEYSER
CHANGETHE WORLD?FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFULWITH YOUR ENTERPRISE...
STORYWHAT IS ONE?
“A fact is interesting,an idea is important,but only a story, agood argument, awell-crafted narrativeis amazing, never tob...
(RE)CREATION
“Legendary totemic beings wanderedover the continent in the Dreamtime,singing out the name of everything thatcrossed their...
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLDTO THE ALUMINUM FACADES OF THE BANKSTHAT ARE TOO BIG TO FAIL, WE HAVE BEENEXT...
‘FREEDOM’
PROFIT
STRUGGLE
“And God said: Let manhave dominion of the fishof the sea, and over thefowl of the air. and overthe cattle, and over all th...
LACK, FEAR, PROPERTY, GREED, LOVE,BROTHERHOOD, TITHING, CHARITY,INVENTION, REVOLUTIONS,PHILANTHROPY, ABOLITIONISM, CO-OPS,...
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS(DIS)CONTENTS BUT MAKE THE WORLDMORE JUST, EQUAL AND PEACEFUL FOR THEMAJORITY?
BEYONDPROFIT
INTENTIONALENTERPRISE
RECLAIMTHE STORY
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
DANCEBETWEEN AFFIRMING OUR CORE BELIEFSABOUT THE PAST AND SHINING LIGHT ON ANEW FUTURE
"If you’re going tohave a story, have abig story, or none atall."JOSEPH CAMPBELL
ENTERPRISESTORYTELLING
WHY?DO ENTREPRENEURS TELL STORIES?
INTERESTENGAGE WITH YOU, YOUR COMPANY ORBRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS,MATRICES & COLLABORATIONS
7 ELEMENTS
CONTEXT   CONFLICT      CONVENTIONS              CHALLENGE                    CONSCIOUSNESS                          CONCE...
CONTEXTTHE STATE OF THE WORLDTHE PROBLEM AS MOST SEE IT(WITHOUT CONTEXT THERE IS NO MEANING)
THIS IS THE WAY THE WORLD IS....A STORY OF 1 PERSON CAN BE MOREPOWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE, THE CONTRADICTIONS, THERESISTANCE, THE REACTION
MANY HAVE TRIED AND FAILED BY...
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVEDTHAT...
The ProblemConventionalExplanationConventional  MindsetConventions & Assumptions
Brand: AppleNon-techies are not buying     The Problem  or using computers as   much as they should.                      ...
CHALLENGETHE TRUE PROBLEM, THE REAL QUESTION,THE STATEMENT OF INTENT, THE OPENINGTO CHANGE(BEST WHEN UNEXPECTED, DELIGHTED...
SO ACTUALLY THE REALLY CHALLENGE ISHOW TO...
CONSCIOUSNESSTHE INSIGHTFUL REALIZATION, THETRANSFORMATION, THE CREATIVE LEAP,THE NEW WAY OF THINKINGTHE BOON!
THEREFORE IT DOESN’T HAVE TO BE THISWAY BECAUSE...
CONCEPTTHE IDEA, THE SOLUTION, THE VISION, THEOPPORTUNITY, THE POSSIBILITY(IDEALLY AN EYE-OPENING CALL TOACTION)
WHAT IF...
Brand: AppleNon-techies are not buying     The Problem  or using computers as                                       Think ...
CONCRETETANGIBLE IMPACT IN THE REAL-WORLDWHAT IS IN IT FOR THEM?
HERE IS HOW THAT (MIGHT) LOOK & FEEL...
“IDEAS”             CHALLENGE    CONVENTIONS    CONSCIOUSNESS  CONFLICT                   CONCEPTCONTEXT                  ...
What is the state of play? Are there any1      CONTEXT       shocking facts and figures? Can you tell me                   ...
FOODFOR THOUGHT...
STRUGGLEIS RESOLVED BY A HEIGHTENEDUNDERSTANDINGEXEMPLIFIED BY THE CHARACTER ARC
INCLUDENOT JUDGE, COMPLAIN, OR ATTACK
"You can neverchange things byfighting the existingreality. To changesomething, build anew model thatmakes the existingmode...
HERO(INE)CUSTOMER, TRIBE, ENTREPRENEUR,PRODUCT, BRAND, IDEA?
YOU?
WHY?DO YOU WANTO CREATE AN INTENTIONALENTERPRISE?
ENGINESFEARFORTUNEFAMEFRUSTRATIONFREEDOM
DESIREDRESULTWHAT DO YOU WANT PEOPLE TO THINK,FEEL & DO AFTER THE STORY?
SHAREWHAT IS THE SHARED RESOLUTION THATINVOLVES THE AUDIENCE AS MUCH AS THEHERO?
WIN WIN WINWHERE CAN I, MY USERS / PARTNERS &SOCIETY WIN?
LOOPSALLOW THE LISTENER TO COMPLETE THELOOP
SPIRALAS ONE LOOP COMPLETES, ANOTHER OPENS
1 IN 5WILL BECOME DEPRESSED THIS YEAR
10 MILLIONKIDS ON RITALIN IN US ALONE
NO. 2BURDEN ON GLOBAL HEALTH ISDEPRESSION
300,000CHILDREN ON ACTIVE DUTY
3 MILLIONKIDS DIE A YEAR FROM MALARIA
5 YEARSOF MOSQUITO NETS FOR EVERY BED INAFRICA FOR THE SAME THE PENTAGONSPENDS A DAY
500PEOPLE OWN MORE THAT 5 BILLION
400,000ADDITIONAL BATTLE DEATHS IN AFRICA BY2030 DUE TO GLOBAL WARMING
IS THIS NOTCRAZY?
FAILAIDTRADEREGULATIONMEDICATION
SYSTEMDESIGNED AROUND THE IDEA THAT WHATLOOK LIKE EXTERNAL SOCIAL PROBLEMSNEED EXTERNAL SOLUTIONS
WE KNOWFROM OUR EVERYDAY LIFE THAT NOTHINGCHANGES UNTIL WE CHANGE OUR MINDS
CRISISSOCIETY’S MOST PERNICIOUS PROBLEMSSTEM FROM A CRISIS OF MINDSET NOT ACRISIS OF CREDIT OR ANYTHING ELSE
EVERYTHINGWE NEED TO SOLVE MOST - IF NOT ALL -OUR GLOBAL PROBLEMS ALREADY EXISTS
BLOCKAGEIN HOW WE THINK & ACT
TOOLSTO OPEN UP MINDS & DESIGN CREATIVESOLUTIONS ALREADY EXIST
HOWDO WE GET THE TOOLS FOR HUMANDEVELOPMENT INTO THE HANDS OF THOSEWHO CAN USE THEM TO SOLVE THEIR OWNPROBLEMS & THOSE OF ...
COSTSA FORTUNE
EXPERTSARE NEEDED
"In the long history ofhumankind (and animalkind, too) those wholearned to collaborateand improvise mosteffectively havepre...
PEERPOWER THE MOST INFLUENTIAL FORCE ONEARTH
WISDOMEVERYTHING - FROM THE ANCIENTS TO THELATEST NEUROSCIENCE - CAN BE CODIFIEDINTO TOOLS FOR ALL TO USE
EVERYHUMANCAN BE PART OF THE CO-CREATION OF ARADICALLY BETTER WORLD IF THEY AREGIVEN THE TOOLS, ENCOURAGEMENT &FRAMEWORKS
WECREATEPROVIDE AS MANY PEOPLE AS POSSIBLEWITH THE TOOLS, IDEAS & INSPIRATION TOCO-CREATE A RADICALLY BETTER LIFE /ENTERPR...
IMAGINEBRINGING TO LIFE ACROSS MULTI-MEDIAWISDOM THAT ENGAGE PEOPLE IN CO-CREATING A BETTER WORLD TOGETHER
INNOVATIONSP2P TOOLKITFESTIVAL EXPERIENCESTV & RADIO SHOWSTHE LIFE LABTHE ACCELERATORTHE ULTIMATE TRIP
“Nick’s ideas were trailed on the Australiangovernments Department for Innovation. Now thats the diffusion of innovation in...
TOGETHEREVERYTHINGIS POSSIBLE
SAID ANOTHERWAY...
FOLKS
SPLIT
TRAUMA
LOST
SHAMEN
THERAPY
ATHEISM
PSYCHIATRY
AFRICA
LOVE OFWISDOM
DEPRESSED
MORETHERAPY
IV(OR)YTOWER
MAD MEN
COACHING
MINDPOWER
CLUETRAINMANIFESTO
“A powerful global conversation hasbegun. Through the  Internet,people are discovering andinventing new ways to sharerelev...
BURN OUT
COOKISLANDS
INNERREVOLUTION
INNERREVOLUTION
“Excess of sorrowlaughs. Excess of joyweeps.”WILLIAM BLAKE
FLIP THETOOLS
FREEDOMTO / FROM
SOCENT
SCUBADIVING
AA
MULTIPLATFORM
7 YEARS OFSTRUGGLE
THE LONGWALKHOME
7 YEARS OFSTRUGGLE
7 YEARS OFHONING
THEPRODUCTS
145
147
149
2012    JAPAN      SERENITY THROUGH CREATIVITY;        HARMONY WITHIN NATURE                          WHAT ARE ULTIMATE TR...
THEQUESTIONS
"Be patient towardeverything unresolved inyour heart and try tolove the questionsthemselves... the point isto live everyth...
HOW CAN I...CONNECTMY TALENTS WITH THE WORLD’S PRESSINGNEEDS?THE DOTS OF MY STORY INTO MEANING,PURPOSE & DIRECTION?MY INTU...
“Dont ask what the worldneeds. Ask what makesyou come alive, and go doit. Because what the worldneeds is people who haveco...
“The ability to see ourlives as stories ratherthan unrelated, randomevents increases thepossibility for significantand purp...
"Those who do not havepower over the story thatdominates their lives— the power to retell it,rethink it, deconstruct it,jo...
WHAT ISYOURBOON?
“IDEAS”            CONSCIOUSNESS                SHIFT    CONVENTIONS          CONVICTION CONFLICT                     CONC...
What is the problem or need? What is the state of1     CONTEXT       play? Are there any shocking facts and figures? Can   ...
BRANDWHAT IS ONE?
PORTFOLIO     PROPOSITION DNA  STORY    POSITIONING   PROVENANCEPROMISE             ASSETS          VALUES               V...
60%OF A COMPANY’S VALUE IS BASED ON SUCH‘INTANGIBLES’
EXISTWHETHER WE ‘DIRECT’ THEM OR NOT
CHOICEEMPOWERING OR DISEMPOWERING
BRANDSARE ORCHESTRATED STORIES OVER TIME &SPACE
EDITWE HAVE TO SNIP & CUT OUR STORY INTODIFFERENT CONTEXTS TO CO-CREATE WITHOUR STAKEHOLDERS THE BRAND
ATTENTIONECONOMYMOST PEOPLE HAVE VERY LITTLE TIME - SOTHEY NEED TO BE OFFERED A ‘SHORTCUT’FOR OUR STORY THAT PLAYS OUT OVE...
THE FULL STORY                     MANIFESTEDPOSITION  (ING)    VALUESTODAY                    5 YEARS
INTERPRETYOUR FULL STORY IN THE REALITIES OFTODAY. THE CURRENT CLIMATE, TRENDS,COMPETITION, USER BEHAVIORS IN ASIMPLE AND ...
GET    FUNDERS /                   USERS    INVESTORSINTERNAL                                EXTERNAL                 POSI...
CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCULTIMATETRIP.TV
Enterprise Storytelling
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Enterprise Storytelling
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Enterprise Storytelling

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A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.

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  1. 1. @MIND_MAVERICKSTORIES &BRANDSFOR INTENTIONALENTREPRENEURSNICK JANKEL, WECREATEAMHERSTAUGUST 2011
  2. 2. “In the beginning wasthe word.”JOHN 1.1.
  3. 3. 70%OF WHAT WE LEARN IS THROUGH STORIES
  4. 4. STORIESDEFINE OUR SOCIETY AND OUR WORLD
  5. 5. "The universe ismade of stories,not atoms."MURIEL RUKEYSER
  6. 6. CHANGETHE WORLD?FIRST YOU MUST CHANGE THE STORY
  7. 7. IMAGINEIF YOU TOLD A STORY THIS POWERFULWITH YOUR ENTERPRISE...
  8. 8. STORYWHAT IS ONE?
  9. 9. “A fact is interesting,an idea is important,but only a story, agood argument, awell-crafted narrativeis amazing, never tobe forgotten.”KEVIN KELLY
  10. 10. (RE)CREATION
  11. 11. “Legendary totemic beings wanderedover the continent in the Dreamtime,singing out the name of everything thatcrossed their path - birds, animals, plants,rocks, waterhold - and so singing theworld into existence.Even today, when an Aboriginal mothernotices the first stirring of speech in herchild, she lets it handle the things of thatparticular country: leaves, fruit, insectsand so forth. The child at its mothersbreast, will toy with the thing, talk to it,test its teeth on it, learn its name, repeatits name.”BRUCE CHATWIN
  12. 12. STORIESPROBLEMSTRUGGLE(RE)SOLUTION
  13. 13. PROBLEMFROM THE SILVER MINES OF THE NEW WORLDTO THE ALUMINUM FACADES OF THE BANKSTHAT ARE TOO BIG TO FAIL, WE HAVE BEENEXTRACTING VALUE & EXPLOITING FROMPEOPLE & PLACES ALL IN THE NAME OF
  14. 14. ‘FREEDOM’
  15. 15. PROFIT
  16. 16. STRUGGLE
  17. 17. “And God said: Let manhave dominion of the fishof the sea, and over thefowl of the air. and overthe cattle, and over all theearth, and over everycreeping thing thatcreepeth over the earth.”GENESIS 1, 26
  18. 18. LACK, FEAR, PROPERTY, GREED, LOVE,BROTHERHOOD, TITHING, CHARITY,INVENTION, REVOLUTIONS,PHILANTHROPY, ABOLITIONISM, CO-OPS,PATERNALISM, NEW DEALS, MCCARTHY,CIVIL RIGHTS, HIPPIES, AID, REAGAN, 3RDWAY, DEVELOPMENT...
  19. 19. RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS(DIS)CONTENTS BUT MAKE THE WORLDMORE JUST, EQUAL AND PEACEFUL FOR THEMAJORITY?
  20. 20. BEYONDPROFIT
  21. 21. INTENTIONALENTERPRISE
  22. 22. RECLAIMTHE STORY
  23. 23. RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
  24. 24. COLLECTIVECAPITALISM
  25. 25. DANCEBETWEEN AFFIRMING OUR CORE BELIEFSABOUT THE PAST AND SHINING LIGHT ON ANEW FUTURE
  26. 26. "If you’re going tohave a story, have abig story, or none atall."JOSEPH CAMPBELL
  27. 27. ENTERPRISESTORYTELLING
  28. 28. WHY?DO ENTREPRENEURS TELL STORIES?
  29. 29. INTERESTENGAGE WITH YOU, YOUR COMPANY ORBRAND
  30. 30. INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
  31. 31. INVITEOTHERS TO ACT IN A CERTAIN WAY
  32. 32. INFLUENCEIS KING IN THE AGE OF NETWORKS,MATRICES & COLLABORATIONS
  33. 33. 7 ELEMENTS
  34. 34. CONTEXT CONFLICT CONVENTIONS CHALLENGE CONSCIOUSNESS CONCEPT CONCRETE IMPACT
  35. 35. CONTEXTTHE STATE OF THE WORLDTHE PROBLEM AS MOST SEE IT(WITHOUT CONTEXT THERE IS NO MEANING)
  36. 36. THIS IS THE WAY THE WORLD IS....A STORY OF 1 PERSON CAN BE MOREPOWERFUL THAT FOR ALL
  37. 37. CONFLICTTHE STRUGGLE, THE CONTRADICTIONS, THERESISTANCE, THE REACTION
  38. 38. MANY HAVE TRIED AND FAILED BY...
  39. 39. CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
  40. 40. THIS IS BECAUSE IT IS GENERALLY BELIEVEDTHAT...
  41. 41. The ProblemConventionalExplanationConventional MindsetConventions & Assumptions
  42. 42. Brand: AppleNon-techies are not buying The Problem or using computers as much as they should. Disruptive Solution Conventional Explanation Computers are not designed for creativity (and creative people won’t buy them). Disruptive Vision Conventional Mindset Productivity is key reason for existence. This is the essence of modern man. Disruptive Mindset Conventions & The universe is a Assumptions mechanism. We are cogs in that Disruptive Insights machine. & Truths
  43. 43. CHALLENGETHE TRUE PROBLEM, THE REAL QUESTION,THE STATEMENT OF INTENT, THE OPENINGTO CHANGE(BEST WHEN UNEXPECTED, DELIGHTED IN &COMES FROM LOVE)
  44. 44. SO ACTUALLY THE REALLY CHALLENGE ISHOW TO...
  45. 45. CONSCIOUSNESSTHE INSIGHTFUL REALIZATION, THETRANSFORMATION, THE CREATIVE LEAP,THE NEW WAY OF THINKINGTHE BOON!
  46. 46. THEREFORE IT DOESN’T HAVE TO BE THISWAY BECAUSE...
  47. 47. CONCEPTTHE IDEA, THE SOLUTION, THE VISION, THEOPPORTUNITY, THE POSSIBILITY(IDEALLY AN EYE-OPENING CALL TOACTION)
  48. 48. WHAT IF...
  49. 49. Brand: AppleNon-techies are not buying The Problem or using computers as Think different with a Mac. much as they could. Disruptive Solution Conventional Explanation Computers are not Computers can be a force designed for creativity for creative thinking & (and creative people creative professionals. wouldn’t buy them). Disruptive Vision Conventional Mindset Productivity is key We are here to reason for existence. express ourselves This is the essence of not to produce stuff. modern man. Disruptive Mindset The universe is a Conventions & The universe is an Assumptions mechanism. We evolving, creative are cogs in that network - so we Disruptive Insights machine. are all creative. & Truths
  50. 50. CONCRETETANGIBLE IMPACT IN THE REAL-WORLDWHAT IS IN IT FOR THEM?
  51. 51. HERE IS HOW THAT (MIGHT) LOOK & FEEL...
  52. 52. “IDEAS” CHALLENGE CONVENTIONS CONSCIOUSNESS CONFLICT CONCEPTCONTEXT CONCRETE IMPACT “REALITY”
  53. 53. What is the state of play? Are there any1 CONTEXT shocking facts and figures? Can you tell me about one person who is suffering? What has already been thought of that has2 CONFLICT failed? What have you struggled with before you saw the light? What are the things everyone thinks that are the3 CONVENTIONS root causes of the problem? What part of the current story is no longer working? So what is the real task at hand? What4 CHALLENGE question are you hoping to answer? How do you think that could radically change5 CONSCIOUSNESS all this? What is the insight you have had that changes the conversation?6 CONCEPT What is the essence of your idea? CONCRETE How does it, or could it, have an impact?7 What analogies, parallels could you draw on? IMPACT (COMPANY So what is your concept or company-8 called? NAME)
  54. 54. FOODFOR THOUGHT...
  55. 55. STRUGGLEIS RESOLVED BY A HEIGHTENEDUNDERSTANDINGEXEMPLIFIED BY THE CHARACTER ARC
  56. 56. INCLUDENOT JUDGE, COMPLAIN, OR ATTACK
  57. 57. "You can neverchange things byfighting the existingreality. To changesomething, build anew model thatmakes the existingmodel obsolete."BUCKY
  58. 58. HERO(INE)CUSTOMER, TRIBE, ENTREPRENEUR,PRODUCT, BRAND, IDEA?
  59. 59. YOU?
  60. 60. WHY?DO YOU WANTO CREATE AN INTENTIONALENTERPRISE?
  61. 61. ENGINESFEARFORTUNEFAMEFRUSTRATIONFREEDOM
  62. 62. DESIREDRESULTWHAT DO YOU WANT PEOPLE TO THINK,FEEL & DO AFTER THE STORY?
  63. 63. SHAREWHAT IS THE SHARED RESOLUTION THATINVOLVES THE AUDIENCE AS MUCH AS THEHERO?
  64. 64. WIN WIN WINWHERE CAN I, MY USERS / PARTNERS &SOCIETY WIN?
  65. 65. LOOPSALLOW THE LISTENER TO COMPLETE THELOOP
  66. 66. SPIRALAS ONE LOOP COMPLETES, ANOTHER OPENS
  67. 67. 1 IN 5WILL BECOME DEPRESSED THIS YEAR
  68. 68. 10 MILLIONKIDS ON RITALIN IN US ALONE
  69. 69. NO. 2BURDEN ON GLOBAL HEALTH ISDEPRESSION
  70. 70. 300,000CHILDREN ON ACTIVE DUTY
  71. 71. 3 MILLIONKIDS DIE A YEAR FROM MALARIA
  72. 72. 5 YEARSOF MOSQUITO NETS FOR EVERY BED INAFRICA FOR THE SAME THE PENTAGONSPENDS A DAY
  73. 73. 500PEOPLE OWN MORE THAT 5 BILLION
  74. 74. 400,000ADDITIONAL BATTLE DEATHS IN AFRICA BY2030 DUE TO GLOBAL WARMING
  75. 75. IS THIS NOTCRAZY?
  76. 76. FAILAIDTRADEREGULATIONMEDICATION
  77. 77. SYSTEMDESIGNED AROUND THE IDEA THAT WHATLOOK LIKE EXTERNAL SOCIAL PROBLEMSNEED EXTERNAL SOLUTIONS
  78. 78. WE KNOWFROM OUR EVERYDAY LIFE THAT NOTHINGCHANGES UNTIL WE CHANGE OUR MINDS
  79. 79. CRISISSOCIETY’S MOST PERNICIOUS PROBLEMSSTEM FROM A CRISIS OF MINDSET NOT ACRISIS OF CREDIT OR ANYTHING ELSE
  80. 80. EVERYTHINGWE NEED TO SOLVE MOST - IF NOT ALL -OUR GLOBAL PROBLEMS ALREADY EXISTS
  81. 81. BLOCKAGEIN HOW WE THINK & ACT
  82. 82. TOOLSTO OPEN UP MINDS & DESIGN CREATIVESOLUTIONS ALREADY EXIST
  83. 83. HOWDO WE GET THE TOOLS FOR HUMANDEVELOPMENT INTO THE HANDS OF THOSEWHO CAN USE THEM TO SOLVE THEIR OWNPROBLEMS & THOSE OF THE COMMUNITY?
  84. 84. COSTSA FORTUNE
  85. 85. EXPERTSARE NEEDED
  86. 86. "In the long history ofhumankind (and animalkind, too) those wholearned to collaborateand improvise mosteffectively haveprevailed.”CHARLES DARWIN
  87. 87. PEERPOWER THE MOST INFLUENTIAL FORCE ONEARTH
  88. 88. WISDOMEVERYTHING - FROM THE ANCIENTS TO THELATEST NEUROSCIENCE - CAN BE CODIFIEDINTO TOOLS FOR ALL TO USE
  89. 89. EVERYHUMANCAN BE PART OF THE CO-CREATION OF ARADICALLY BETTER WORLD IF THEY AREGIVEN THE TOOLS, ENCOURAGEMENT &FRAMEWORKS
  90. 90. WECREATEPROVIDE AS MANY PEOPLE AS POSSIBLEWITH THE TOOLS, IDEAS & INSPIRATION TOCO-CREATE A RADICALLY BETTER LIFE /ENTERPRISE / WORLD
  91. 91. IMAGINEBRINGING TO LIFE ACROSS MULTI-MEDIAWISDOM THAT ENGAGE PEOPLE IN CO-CREATING A BETTER WORLD TOGETHER
  92. 92. INNOVATIONSP2P TOOLKITFESTIVAL EXPERIENCESTV & RADIO SHOWSTHE LIFE LABTHE ACCELERATORTHE ULTIMATE TRIP
  93. 93. “Nick’s ideas were trailed on the Australiangovernments Department for Innovation. Now thats the diffusion of innovation inpractice!”“My wife thinks I have had a braintransplant”“The toolkit is neat, fun and engaging. It issimply spectacular and mindblowing thatyouve integrated all those essentialpractices and insights.”“They are overflowing with inspiration andpractical commitments towards makinginnovation their new way of life.”
  94. 94. TOGETHEREVERYTHINGIS POSSIBLE
  95. 95. SAID ANOTHERWAY...
  96. 96. FOLKS
  97. 97. SPLIT
  98. 98. TRAUMA
  99. 99. LOST
  100. 100. SHAMEN
  101. 101. THERAPY
  102. 102. ATHEISM
  103. 103. PSYCHIATRY
  104. 104. AFRICA
  105. 105. LOVE OFWISDOM
  106. 106. DEPRESSED
  107. 107. MORETHERAPY
  108. 108. IV(OR)YTOWER
  109. 109. MAD MEN
  110. 110. COACHING
  111. 111. MINDPOWER
  112. 112. CLUETRAINMANIFESTO
  113. 113. “A powerful global conversation hasbegun. Through the  Internet,people are discovering andinventing new ways to sharerelevant knowledge with blindingspeed. As a direct result, marketsare getting smarter—and gettingsmarter faster than mostcompanies.” 
  114. 114. BURN OUT
  115. 115. COOKISLANDS
  116. 116. INNERREVOLUTION
  117. 117. INNERREVOLUTION
  118. 118. “Excess of sorrowlaughs. Excess of joyweeps.”WILLIAM BLAKE
  119. 119. FLIP THETOOLS
  120. 120. FREEDOMTO / FROM
  121. 121. SOCENT
  122. 122. SCUBADIVING
  123. 123. AA
  124. 124. MULTIPLATFORM
  125. 125. 7 YEARS OFSTRUGGLE
  126. 126. THE LONGWALKHOME
  127. 127. 7 YEARS OFSTRUGGLE
  128. 128. 7 YEARS OFHONING
  129. 129. THEPRODUCTS
  130. 130. 145
  131. 131. 147
  132. 132. 149
  133. 133. 2012 JAPAN SERENITY THROUGH CREATIVITY; HARMONY WITHIN NATURE WHAT ARE ULTIMATE TRIPS? March / April 2012 (Cherry Blossom Season) Ultimate Trips are designed to facilitate deep and powerful transformation through an ‘active’ retreat ABOUT THE HOST In Japan join us to.... Internalise quietude and experience, harnessing our shared, unique and precious cultural heritage to shift our inner world through Nick Jankel is an extreme traveller, philosopher, psychologica elegance through the art of the Tea Ceremony; experience. anthropologist,inspirationalspeakerandtransformationalcoach explore the perfection of imperfection with Wabi teacher. He designs experiential ways to engage us in transformat Ultimate Trip experiences are designed for the discerning,Sabi; have a peak experience whilst flower arranging; independent traveller, part-cultural adventure and part- At 18, Nick spent a year in rural Africa, and it changed his view dive into a many-handed massage in a Ryokan spiritual retreat. life forever, driving his social innovation work and prompting him traditional hotel; explore the spiritual warrior study psychology, anthropology and the world’s wisdom traditi We immerse ourselves in a curated sequence of unique for half a lifetime. Now, almost 20 years later, he has spent his ad archetype through Kyudo archery, the ancient cultural experiences in a country or region chosen because life traveling the world for answers to our emotional, spiritual ‘way of the bow’; find peace in the waterfalls and creating the right conditions for transformation through psychologicalchallenges.Hehasexploredthemystical,shamanic enjoying festivities and celebrations, wisdom traditions, art spiritual best of whatever country he has found himself in. Nick mountain pathways of the legendary Kii Peninsula, also travelled the world many times over researching culture, tre forms, spiritual rituals and more. home of the Yamabushi ‘Mountain Ninjas’; explore and psychological mindsets for many of the world’s most innova the sublime in the legendary gardens of Kyoto. Each morning we meet to set intentions for the day. companies. Each evening we come together to share insights from our experiences and engage in peer-to-peer work to integrate it He holds a triple 1st Class Degree in Philosophy and Medicine f inside us. On some evenings, we enjoy a ‘SoundWaves’ live DJ- Cambridge University. His transformative ideas have found their w BENEFITS OF THIS ULTIMATE TRIP: led music meditation to further embed the transformations to Prime Ministers and Fortune 500 Chief Executives right thro glimpsed during the trip. to billionaires and gang members in Africa. He is deeply passion about the role transformational experiences can play in buildi The cohesion, interconnection and intentionality of better world. He writes for The Guardian and The Financial Time the group is more important than the exact itinerary, which the power of ideas to change the world. Find more about our vision, tours and social mission at www.nickjankel.com www.ultimatetrip.tv 150
  134. 134. THEQUESTIONS
  135. 135. "Be patient towardeverything unresolved inyour heart and try tolove the questionsthemselves... the point isto live everything... livethe questions now.”RAINER MARIA RILKE
  136. 136. HOW CAN I...CONNECTMY TALENTS WITH THE WORLD’S PRESSINGNEEDS?THE DOTS OF MY STORY INTO MEANING,PURPOSE & DIRECTION?MY INTUITION IN THE MOMENT WITH THEUNFOLDING REALITY OF THE VISION?INDIVIDUAL CREATIVITY & LOVE?
  137. 137. “Dont ask what the worldneeds. Ask what makesyou come alive, and go doit. Because what the worldneeds is people who havecome alive.”HOWARD THURMAN
  138. 138. “The ability to see ourlives as stories ratherthan unrelated, randomevents increases thepossibility for significantand purposeful action.”DANIEL TAYLOR
  139. 139. "Those who do not havepower over the story thatdominates their lives— the power to retell it,rethink it, deconstruct it,joke about it, and changeit as times change -truly are powerless,because they cannot thinknew thoughts.”SALMAN RUSHDIE
  140. 140. WHAT ISYOURBOON?
  141. 141. “IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPTCONTEXT CONCRETE IMPACT “REALITY”
  142. 142. What is the problem or need? What is the state of1 CONTEXT play? Are there any shocking facts and figures? Can you tell us about one person who is suffering? What has already been thought of that has2 CONFLICT failed? What models of change have you struggled with before you saw the light? What are the underlying assumptions that generate the3 CONVENTIONS problem? What are the things everyone thinks that are actually the root causes of the problem? What part of the current story is no longer working? CONSCIOUSNESS How do you see things differently? What is4 your insight into human nature or the world SHIFT that opens up a new possibility? So what is the scope of the challenge or opportunity? What5 CONVICTION question are you hoping to answer with your project? What do you see as the opportunity? What is your intent? What is the essence of your project? What,6 CONCEPT for who, when, where? Longer term, what is the biggest vision you want to realise? CONCRETE tworld? How does it, or could it, have an impact? How7 can you bring it to life in words or images? What IMPACT analogies, parallels could you draw on? So what is your concept or company8 COMPANY called?
  143. 143. BRANDWHAT IS ONE?
  144. 144. PORTFOLIO PROPOSITION DNA STORY POSITIONING PROVENANCEPROMISE ASSETS VALUES VISION
  145. 145. 60%OF A COMPANY’S VALUE IS BASED ON SUCH‘INTANGIBLES’
  146. 146. EXISTWHETHER WE ‘DIRECT’ THEM OR NOT
  147. 147. CHOICEEMPOWERING OR DISEMPOWERING
  148. 148. BRANDSARE ORCHESTRATED STORIES OVER TIME &SPACE
  149. 149. EDITWE HAVE TO SNIP & CUT OUR STORY INTODIFFERENT CONTEXTS TO CO-CREATE WITHOUR STAKEHOLDERS THE BRAND
  150. 150. ATTENTIONECONOMYMOST PEOPLE HAVE VERY LITTLE TIME - SOTHEY NEED TO BE OFFERED A ‘SHORTCUT’FOR OUR STORY THAT PLAYS OUT OVERVARIOUS INTERACTIONS
  151. 151. THE FULL STORY MANIFESTEDPOSITION (ING) VALUESTODAY 5 YEARS
  152. 152. INTERPRETYOUR FULL STORY IN THE REALITIES OFTODAY. THE CURRENT CLIMATE, TRENDS,COMPETITION, USER BEHAVIORS IN ASIMPLE AND COMPELLING WAY
  153. 153. GET FUNDERS / USERS INVESTORSINTERNAL EXTERNAL POSITIONING SUPPLIERS / EMPLOYEES COLLABORATORS GIVE
  154. 154. CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCULTIMATETRIP.TV
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