Enterprise Storytelling
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Enterprise Storytelling

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A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at ...

A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.

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Enterprise Storytelling Enterprise Storytelling Presentation Transcript

  • @MIND_MAVERICKSTORIES &BRANDSFOR INTENTIONALENTREPRENEURSNICK JANKEL, WECREATEAMHERSTAUGUST 2011
  • “In the beginning wasthe word.”JOHN 1.1.
  • 70%OF WHAT WE LEARN IS THROUGH STORIES
  • STORIESDEFINE OUR SOCIETY AND OUR WORLD
  • "The universe ismade of stories,not atoms."MURIEL RUKEYSER
  • CHANGETHE WORLD?FIRST YOU MUST CHANGE THE STORY
  • IMAGINEIF YOU TOLD A STORY THIS POWERFULWITH YOUR ENTERPRISE...
  • STORYWHAT IS ONE?
  • “A fact is interesting,an idea is important,but only a story, agood argument, awell-crafted narrativeis amazing, never tobe forgotten.”KEVIN KELLY
  • (RE)CREATION
  • “Legendary totemic beings wanderedover the continent in the Dreamtime,singing out the name of everything thatcrossed their path - birds, animals, plants,rocks, waterhold - and so singing theworld into existence.Even today, when an Aboriginal mothernotices the first stirring of speech in herchild, she lets it handle the things of thatparticular country: leaves, fruit, insectsand so forth. The child at its mothersbreast, will toy with the thing, talk to it,test its teeth on it, learn its name, repeatits name.”BRUCE CHATWIN
  • STORIESPROBLEMSTRUGGLE(RE)SOLUTION
  • PROBLEMFROM THE SILVER MINES OF THE NEW WORLDTO THE ALUMINUM FACADES OF THE BANKSTHAT ARE TOO BIG TO FAIL, WE HAVE BEENEXTRACTING VALUE & EXPLOITING FROMPEOPLE & PLACES ALL IN THE NAME OF
  • ‘FREEDOM’
  • PROFIT
  • STRUGGLE
  • “And God said: Let manhave dominion of the fishof the sea, and over thefowl of the air. and overthe cattle, and over all theearth, and over everycreeping thing thatcreepeth over the earth.”GENESIS 1, 26
  • LACK, FEAR, PROPERTY, GREED, LOVE,BROTHERHOOD, TITHING, CHARITY,INVENTION, REVOLUTIONS,PHILANTHROPY, ABOLITIONISM, CO-OPS,PATERNALISM, NEW DEALS, MCCARTHY,CIVIL RIGHTS, HIPPIES, AID, REAGAN, 3RDWAY, DEVELOPMENT...
  • RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS(DIS)CONTENTS BUT MAKE THE WORLDMORE JUST, EQUAL AND PEACEFUL FOR THEMAJORITY?
  • BEYONDPROFIT
  • INTENTIONALENTERPRISE
  • RECLAIMTHE STORY
  • RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
  • COLLECTIVECAPITALISM
  • DANCEBETWEEN AFFIRMING OUR CORE BELIEFSABOUT THE PAST AND SHINING LIGHT ON ANEW FUTURE
  • "If you’re going tohave a story, have abig story, or none atall."JOSEPH CAMPBELL
  • ENTERPRISESTORYTELLING
  • WHY?DO ENTREPRENEURS TELL STORIES?
  • INTERESTENGAGE WITH YOU, YOUR COMPANY ORBRAND
  • INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
  • INVITEOTHERS TO ACT IN A CERTAIN WAY
  • INFLUENCEIS KING IN THE AGE OF NETWORKS,MATRICES & COLLABORATIONS
  • 7 ELEMENTS
  • CONTEXT CONFLICT CONVENTIONS CHALLENGE CONSCIOUSNESS CONCEPT CONCRETE IMPACT
  • CONTEXTTHE STATE OF THE WORLDTHE PROBLEM AS MOST SEE IT(WITHOUT CONTEXT THERE IS NO MEANING)
  • THIS IS THE WAY THE WORLD IS....A STORY OF 1 PERSON CAN BE MOREPOWERFUL THAT FOR ALL
  • CONFLICTTHE STRUGGLE, THE CONTRADICTIONS, THERESISTANCE, THE REACTION
  • MANY HAVE TRIED AND FAILED BY...
  • CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
  • THIS IS BECAUSE IT IS GENERALLY BELIEVEDTHAT...
  • The ProblemConventionalExplanationConventional MindsetConventions & Assumptions
  • Brand: AppleNon-techies are not buying The Problem or using computers as much as they should. Disruptive Solution Conventional Explanation Computers are not designed for creativity (and creative people won’t buy them). Disruptive Vision Conventional Mindset Productivity is key reason for existence. This is the essence of modern man. Disruptive Mindset Conventions & The universe is a Assumptions mechanism. We are cogs in that Disruptive Insights machine. & Truths
  • CHALLENGETHE TRUE PROBLEM, THE REAL QUESTION,THE STATEMENT OF INTENT, THE OPENINGTO CHANGE(BEST WHEN UNEXPECTED, DELIGHTED IN &COMES FROM LOVE)
  • SO ACTUALLY THE REALLY CHALLENGE ISHOW TO...
  • CONSCIOUSNESSTHE INSIGHTFUL REALIZATION, THETRANSFORMATION, THE CREATIVE LEAP,THE NEW WAY OF THINKINGTHE BOON!
  • THEREFORE IT DOESN’T HAVE TO BE THISWAY BECAUSE...
  • CONCEPTTHE IDEA, THE SOLUTION, THE VISION, THEOPPORTUNITY, THE POSSIBILITY(IDEALLY AN EYE-OPENING CALL TOACTION)
  • WHAT IF...
  • Brand: AppleNon-techies are not buying The Problem or using computers as Think different with a Mac. much as they could. Disruptive Solution Conventional Explanation Computers are not Computers can be a force designed for creativity for creative thinking & (and creative people creative professionals. wouldn’t buy them). Disruptive Vision Conventional Mindset Productivity is key We are here to reason for existence. express ourselves This is the essence of not to produce stuff. modern man. Disruptive Mindset The universe is a Conventions & The universe is an Assumptions mechanism. We evolving, creative are cogs in that network - so we Disruptive Insights machine. are all creative. & Truths
  • CONCRETETANGIBLE IMPACT IN THE REAL-WORLDWHAT IS IN IT FOR THEM?
  • HERE IS HOW THAT (MIGHT) LOOK & FEEL...
  • “IDEAS” CHALLENGE CONVENTIONS CONSCIOUSNESS CONFLICT CONCEPTCONTEXT CONCRETE IMPACT “REALITY”
  • What is the state of play? Are there any1 CONTEXT shocking facts and figures? Can you tell me about one person who is suffering? What has already been thought of that has2 CONFLICT failed? What have you struggled with before you saw the light? What are the things everyone thinks that are the3 CONVENTIONS root causes of the problem? What part of the current story is no longer working? So what is the real task at hand? What4 CHALLENGE question are you hoping to answer? How do you think that could radically change5 CONSCIOUSNESS all this? What is the insight you have had that changes the conversation?6 CONCEPT What is the essence of your idea? CONCRETE How does it, or could it, have an impact?7 What analogies, parallels could you draw on? IMPACT (COMPANY So what is your concept or company-8 called? NAME)
  • FOODFOR THOUGHT...
  • STRUGGLEIS RESOLVED BY A HEIGHTENEDUNDERSTANDINGEXEMPLIFIED BY THE CHARACTER ARC
  • INCLUDENOT JUDGE, COMPLAIN, OR ATTACK
  • "You can neverchange things byfighting the existingreality. To changesomething, build anew model thatmakes the existingmodel obsolete."BUCKY
  • HERO(INE)CUSTOMER, TRIBE, ENTREPRENEUR,PRODUCT, BRAND, IDEA?
  • YOU?
  • WHY?DO YOU WANTO CREATE AN INTENTIONALENTERPRISE?
  • ENGINESFEARFORTUNEFAMEFRUSTRATIONFREEDOM
  • DESIREDRESULTWHAT DO YOU WANT PEOPLE TO THINK,FEEL & DO AFTER THE STORY?
  • SHAREWHAT IS THE SHARED RESOLUTION THATINVOLVES THE AUDIENCE AS MUCH AS THEHERO?
  • WIN WIN WINWHERE CAN I, MY USERS / PARTNERS &SOCIETY WIN?
  • LOOPSALLOW THE LISTENER TO COMPLETE THELOOP
  • SPIRALAS ONE LOOP COMPLETES, ANOTHER OPENS
  • 1 IN 5WILL BECOME DEPRESSED THIS YEAR
  • 10 MILLIONKIDS ON RITALIN IN US ALONE
  • NO. 2BURDEN ON GLOBAL HEALTH ISDEPRESSION
  • 300,000CHILDREN ON ACTIVE DUTY
  • 3 MILLIONKIDS DIE A YEAR FROM MALARIA
  • 5 YEARSOF MOSQUITO NETS FOR EVERY BED INAFRICA FOR THE SAME THE PENTAGONSPENDS A DAY
  • 500PEOPLE OWN MORE THAT 5 BILLION
  • 400,000ADDITIONAL BATTLE DEATHS IN AFRICA BY2030 DUE TO GLOBAL WARMING
  • IS THIS NOTCRAZY?
  • FAILAIDTRADEREGULATIONMEDICATION
  • SYSTEMDESIGNED AROUND THE IDEA THAT WHATLOOK LIKE EXTERNAL SOCIAL PROBLEMSNEED EXTERNAL SOLUTIONS
  • WE KNOWFROM OUR EVERYDAY LIFE THAT NOTHINGCHANGES UNTIL WE CHANGE OUR MINDS
  • CRISISSOCIETY’S MOST PERNICIOUS PROBLEMSSTEM FROM A CRISIS OF MINDSET NOT ACRISIS OF CREDIT OR ANYTHING ELSE
  • EVERYTHINGWE NEED TO SOLVE MOST - IF NOT ALL -OUR GLOBAL PROBLEMS ALREADY EXISTS
  • BLOCKAGEIN HOW WE THINK & ACT
  • TOOLSTO OPEN UP MINDS & DESIGN CREATIVESOLUTIONS ALREADY EXIST
  • HOWDO WE GET THE TOOLS FOR HUMANDEVELOPMENT INTO THE HANDS OF THOSEWHO CAN USE THEM TO SOLVE THEIR OWNPROBLEMS & THOSE OF THE COMMUNITY?
  • COSTSA FORTUNE
  • EXPERTSARE NEEDED
  • "In the long history ofhumankind (and animalkind, too) those wholearned to collaborateand improvise mosteffectively haveprevailed.”CHARLES DARWIN
  • PEERPOWER THE MOST INFLUENTIAL FORCE ONEARTH
  • WISDOMEVERYTHING - FROM THE ANCIENTS TO THELATEST NEUROSCIENCE - CAN BE CODIFIEDINTO TOOLS FOR ALL TO USE
  • EVERYHUMANCAN BE PART OF THE CO-CREATION OF ARADICALLY BETTER WORLD IF THEY AREGIVEN THE TOOLS, ENCOURAGEMENT &FRAMEWORKS
  • WECREATEPROVIDE AS MANY PEOPLE AS POSSIBLEWITH THE TOOLS, IDEAS & INSPIRATION TOCO-CREATE A RADICALLY BETTER LIFE /ENTERPRISE / WORLD
  • IMAGINEBRINGING TO LIFE ACROSS MULTI-MEDIAWISDOM THAT ENGAGE PEOPLE IN CO-CREATING A BETTER WORLD TOGETHER
  • INNOVATIONSP2P TOOLKITFESTIVAL EXPERIENCESTV & RADIO SHOWSTHE LIFE LABTHE ACCELERATORTHE ULTIMATE TRIP
  • “Nick’s ideas were trailed on the Australiangovernments Department for Innovation. Now thats the diffusion of innovation inpractice!”“My wife thinks I have had a braintransplant”“The toolkit is neat, fun and engaging. It issimply spectacular and mindblowing thatyouve integrated all those essentialpractices and insights.”“They are overflowing with inspiration andpractical commitments towards makinginnovation their new way of life.”
  • TOGETHEREVERYTHINGIS POSSIBLE
  • SAID ANOTHERWAY...
  • FOLKS
  • SPLIT
  • TRAUMA
  • LOST
  • SHAMEN
  • THERAPY
  • ATHEISM
  • PSYCHIATRY
  • AFRICA
  • LOVE OFWISDOM
  • DEPRESSED
  • MORETHERAPY
  • IV(OR)YTOWER
  • MAD MEN
  • COACHING
  • MINDPOWER
  • CLUETRAINMANIFESTO
  • “A powerful global conversation hasbegun. Through the  Internet,people are discovering andinventing new ways to sharerelevant knowledge with blindingspeed. As a direct result, marketsare getting smarter—and gettingsmarter faster than mostcompanies.” 
  • BURN OUT
  • COOKISLANDS
  • INNERREVOLUTION
  • INNERREVOLUTION
  • “Excess of sorrowlaughs. Excess of joyweeps.”WILLIAM BLAKE
  • FLIP THETOOLS
  • FREEDOMTO / FROM
  • SOCENT
  • SCUBADIVING
  • AA
  • MULTIPLATFORM
  • 7 YEARS OFSTRUGGLE
  • THE LONGWALKHOME
  • 7 YEARS OFSTRUGGLE
  • 7 YEARS OFHONING
  • THEPRODUCTS
  • 145
  • 147
  • 149
  • 2012 JAPAN SERENITY THROUGH CREATIVITY; HARMONY WITHIN NATURE WHAT ARE ULTIMATE TRIPS? March / April 2012 (Cherry Blossom Season) Ultimate Trips are designed to facilitate deep and powerful transformation through an ‘active’ retreat ABOUT THE HOST In Japan join us to.... Internalise quietude and experience, harnessing our shared, unique and precious cultural heritage to shift our inner world through Nick Jankel is an extreme traveller, philosopher, psychologica elegance through the art of the Tea Ceremony; experience. anthropologist,inspirationalspeakerandtransformationalcoach explore the perfection of imperfection with Wabi teacher. He designs experiential ways to engage us in transformat Ultimate Trip experiences are designed for the discerning,Sabi; have a peak experience whilst flower arranging; independent traveller, part-cultural adventure and part- At 18, Nick spent a year in rural Africa, and it changed his view dive into a many-handed massage in a Ryokan spiritual retreat. life forever, driving his social innovation work and prompting him traditional hotel; explore the spiritual warrior study psychology, anthropology and the world’s wisdom traditi We immerse ourselves in a curated sequence of unique for half a lifetime. Now, almost 20 years later, he has spent his ad archetype through Kyudo archery, the ancient cultural experiences in a country or region chosen because life traveling the world for answers to our emotional, spiritual ‘way of the bow’; find peace in the waterfalls and creating the right conditions for transformation through psychologicalchallenges.Hehasexploredthemystical,shamanic enjoying festivities and celebrations, wisdom traditions, art spiritual best of whatever country he has found himself in. Nick mountain pathways of the legendary Kii Peninsula, also travelled the world many times over researching culture, tre forms, spiritual rituals and more. home of the Yamabushi ‘Mountain Ninjas’; explore and psychological mindsets for many of the world’s most innova the sublime in the legendary gardens of Kyoto. Each morning we meet to set intentions for the day. companies. Each evening we come together to share insights from our experiences and engage in peer-to-peer work to integrate it He holds a triple 1st Class Degree in Philosophy and Medicine f inside us. On some evenings, we enjoy a ‘SoundWaves’ live DJ- Cambridge University. His transformative ideas have found their w BENEFITS OF THIS ULTIMATE TRIP: led music meditation to further embed the transformations to Prime Ministers and Fortune 500 Chief Executives right thro glimpsed during the trip. to billionaires and gang members in Africa. He is deeply passion about the role transformational experiences can play in buildi The cohesion, interconnection and intentionality of better world. He writes for The Guardian and The Financial Time the group is more important than the exact itinerary, which the power of ideas to change the world. Find more about our vision, tours and social mission at www.nickjankel.com www.ultimatetrip.tv 150
  • THEQUESTIONS
  • "Be patient towardeverything unresolved inyour heart and try tolove the questionsthemselves... the point isto live everything... livethe questions now.”RAINER MARIA RILKE
  • HOW CAN I...CONNECTMY TALENTS WITH THE WORLD’S PRESSINGNEEDS?THE DOTS OF MY STORY INTO MEANING,PURPOSE & DIRECTION?MY INTUITION IN THE MOMENT WITH THEUNFOLDING REALITY OF THE VISION?INDIVIDUAL CREATIVITY & LOVE?
  • “Dont ask what the worldneeds. Ask what makesyou come alive, and go doit. Because what the worldneeds is people who havecome alive.”HOWARD THURMAN
  • “The ability to see ourlives as stories ratherthan unrelated, randomevents increases thepossibility for significantand purposeful action.”DANIEL TAYLOR
  • "Those who do not havepower over the story thatdominates their lives— the power to retell it,rethink it, deconstruct it,joke about it, and changeit as times change -truly are powerless,because they cannot thinknew thoughts.”SALMAN RUSHDIE
  • WHAT ISYOURBOON?
  • “IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPTCONTEXT CONCRETE IMPACT “REALITY”
  • What is the problem or need? What is the state of1 CONTEXT play? Are there any shocking facts and figures? Can you tell us about one person who is suffering? What has already been thought of that has2 CONFLICT failed? What models of change have you struggled with before you saw the light? What are the underlying assumptions that generate the3 CONVENTIONS problem? What are the things everyone thinks that are actually the root causes of the problem? What part of the current story is no longer working? CONSCIOUSNESS How do you see things differently? What is4 your insight into human nature or the world SHIFT that opens up a new possibility? So what is the scope of the challenge or opportunity? What5 CONVICTION question are you hoping to answer with your project? What do you see as the opportunity? What is your intent? What is the essence of your project? What,6 CONCEPT for who, when, where? Longer term, what is the biggest vision you want to realise? CONCRETE tworld? How does it, or could it, have an impact? How7 can you bring it to life in words or images? What IMPACT analogies, parallels could you draw on? So what is your concept or company8 COMPANY called?
  • BRANDWHAT IS ONE?
  • PORTFOLIO PROPOSITION DNA STORY POSITIONING PROVENANCEPROMISE ASSETS VALUES VISION
  • 60%OF A COMPANY’S VALUE IS BASED ON SUCH‘INTANGIBLES’
  • EXISTWHETHER WE ‘DIRECT’ THEM OR NOT
  • CHOICEEMPOWERING OR DISEMPOWERING
  • BRANDSARE ORCHESTRATED STORIES OVER TIME &SPACE
  • EDITWE HAVE TO SNIP & CUT OUR STORY INTODIFFERENT CONTEXTS TO CO-CREATE WITHOUR STAKEHOLDERS THE BRAND
  • ATTENTIONECONOMYMOST PEOPLE HAVE VERY LITTLE TIME - SOTHEY NEED TO BE OFFERED A ‘SHORTCUT’FOR OUR STORY THAT PLAYS OUT OVERVARIOUS INTERACTIONS
  • THE FULL STORY MANIFESTEDPOSITION (ING) VALUESTODAY 5 YEARS
  • INTERPRETYOUR FULL STORY IN THE REALITIES OFTODAY. THE CURRENT CLIMATE, TRENDS,COMPETITION, USER BEHAVIORS IN ASIMPLE AND COMPELLING WAY
  • GET FUNDERS / USERS INVESTORSINTERNAL EXTERNAL POSITIONING SUPPLIERS / EMPLOYEES COLLABORATORS GIVE
  • CONNECTNICK@WECREATE.CC@MIND_MAVERICKWECREATE.CCULTIMATETRIP.TV