Breakthrough is the ultimatecreative act within a universe ofrelentless inventiveness andkaleidoscopic brilliance.Out of failure, ﬂies triumph.From constraint, arises freedom.Within chaos, genius is forged.
PATTERNHABITUAL RESPONSE+beliefs That drive it and JUSTIFy IT
CHAOSis where new ideas emerge fromto be creative, we must be able toembrace ambiguity
BREAKTHROUGH CURVE: innovation processInspire:Stories,engagement,experiences thatcompel peopleto change andactInterplay: Collaboration,participation, crowds forbetter, faster, cheaperbreakthroughInsight: Deep intelligenceinto systems, users,precedents that open uppossibilitiesBreakthrough:Leveraging insights,switching assumptions andexploding myths to createradical, disruptive,transformative ideasImagine: Vision, concepts,propositions which tap into deep,systemic insight and move theworld forward towards brillianceInvent: Ecosystems, prototypes,blueprints, models that maximisepositive impacts across profit, people,planet and purposeImplement: Strategy,performance, culture thatovercome resistance anddeliver brilliantlyIgnite: Passion,purpose, intentionsthat align the teamaround a problemto breakthroughbreakthroughOrderChaos
We design (big)American cars totarget speciﬁcdemographics. Wemake sure theybecome obsoletequickly. We sellthe dream of carownership.Massive drop in new car sales tounder 35s.People need to owna car to feel free /rich / safe. Theywill buy their owncar to ensure this.Oil is cheap andsuburban livingfar.People wanttransport that ﬁtstheir more local,eco-conscious life.They want to stayconnected.Ownership canactually be a limitto freedom.We help consumersto collectively ownand enjoy cars.They use it whenthey need it.Together, we are aclub that sharesthe risks andrewards ofownership.A world in whichshared ownershipcreates a win winwin.Zipcars,RelayRides etc.THE BREAKTHROUGH ENGINE
Chuang Tzu“Let go of your assumptions andthe world will make perfectsense.”
“People must pay late fees onrentals.”“People highly value having theirphotos printed.”“People like to be empowered to share, exchangeand remix photos as a way of being inrelationship.”“People want unlimited access and to share theirviews and opinions and read those of others.”
“We have unlimited naturalresources.”“We are cogs in the industrialmachine.”“We can use our environmental constraints to inspirebreakthrough innovations which empower entirecommunities.”“We are all designed to express not produce. We canharness our creative natures to bring about a brilliantworld in our lifetime.”