THE BREAKTHROUGH CURVE

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Presentation for Professional Business Women of California Annual Conference, San Francisco 2013

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THE BREAKTHROUGH CURVE

  1. 1. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com@nickjankelDisruptive innovation for a brilliant worldMay 2013THE BREAKTHROUGHCURVE
  2. 2. BREAKTHROUGH INNOVATIONBREAKTHROUGH LEADERSHIPBREAKTHROUGH CULTURESfor a brilliant world
  3. 3. CULTURE IS no.1SOME OF OUR CLIENTS
  4. 4. for individuals, couples, parentsBIODYNAMIC BREAKTHROUGHCOACHING
  5. 5. Breakthrough...
  6. 6. Breakthrough is the ultimatecreative act within a universe ofrelentless inventiveness andkaleidoscopic brilliance.Out of failure, flies triumph.From constraint, arises freedom.Within chaos, genius is forged.
  7. 7. PATTERNHABITUAL RESPONSE+beliefs That drive it and JUSTIFy IT
  8. 8. BELIEFUnderpins all action & Attitude
  9. 9. FINISHTHESE SENTENCES...
  10. 10. William Shakespeare“For there is nothing either goodor bad, but thinking makes it so.”
  11. 11. PERCEPTIONSDEPENDENTON BELIEFSbeliefslocked in byemotions
  12. 12. “People need to own a car to feelfree / rich / safe.”
  13. 13. CRISIS(Turning point)1985 38% new cars bought by 21-34 yrolds2010 27%...
  14. 14. RESPONSEFORD introduces fiesta. jumps onsocial mediaGM works with youth brandingconsultancy
  15. 15. BREAKDOWNworking the same patterns over andover expecting different results
  16. 16. BELIEF= assumption
  17. 17. ASSUMPTIONSDRIVE every BUSINESS MODEL
  18. 18. “People will pay late fees onrentals.”“People love having their photosprinted.”
  19. 19. “We have unlimited naturalresources.”“We are all cogs in the industrialmachine.”
  20. 20. CHANGEor become redundant
  21. 21. KODAKor mubarak
  22. 22. Charles DarwinIn the long history of humankind(and animal kind, too) those wholearned to collaborate andimprovise most effectively haveprevailed.
  23. 23. CHALLENGEpeople do not change beliefs easilyleast likely are men over 45...
  24. 24. less neural plasticitycomfortable withdiscomfortreliance on old patternsRIGID
  25. 25. EVIDENCETO SUPPORT beliefs AND MAKE themAPPEAR...
  26. 26. RIGHT!DOPAMINE REWARD
  27. 27. RIGHTEOUSattempt to protect us from changeambiguity and uncertainty are athreat to many
  28. 28. John Cleese“Nothing will stopyou being creative soeffectively as the fearof making a mistake.”
  29. 29. BErightBECREATive
  30. 30. CHAOSis where new ideas emerge fromto be creative, we must be able toembrace ambiguity
  31. 31. BREAKTHROUGH CURVE: innovation processInspire:Stories,engagement,experiences thatcompel peopleto change andactInterplay: Collaboration,participation, crowds forbetter, faster, cheaperbreakthroughInsight: Deep intelligenceinto systems, users,precedents that open uppossibilitiesBreakthrough:Leveraging insights,switching assumptions andexploding myths to createradical, disruptive,transformative ideasImagine: Vision, concepts,propositions which tap into deep,systemic insight and move theworld forward towards brillianceInvent: Ecosystems, prototypes,blueprints, models that maximisepositive impacts across profit, people,planet and purposeImplement: Strategy,performance, culture thatovercome resistance anddeliver brilliantlyIgnite: Passion,purpose, intentionsthat align the teamaround a problemto breakthroughbreakthroughOrderChaos
  32. 32. THE BREAKTHROUGH ENGINE
  33. 33. We design (big)American cars totarget specificdemographics. Wemake sure theybecome obsoletequickly. We sellthe dream of carownership.Massive drop in new car sales tounder 35s.People need to owna car to feel free /rich / safe. Theywill buy their owncar to ensure this.Oil is cheap andsuburban livingfar.People wanttransport that fitstheir more local,eco-conscious life.They want to stayconnected.Ownership canactually be a limitto freedom.We help consumersto collectively ownand enjoy cars.They use it whenthey need it.Together, we are aclub that sharesthe risks andrewards ofownership.A world in whichshared ownershipcreates a win winwin.Zipcars,RelayRides etc.THE BREAKTHROUGH ENGINE
  34. 34. Chuang Tzu“Let go of your assumptions andthe world will make perfectsense.”
  35. 35. INSIGHTempowering, enlightening, liberating
  36. 36. “People must pay late fees onrentals.”“People highly value having theirphotos printed.”“People like to be empowered to share, exchangeand remix photos as a way of being inrelationship.”“People want unlimited access and to share theirviews and opinions and read those of others.”
  37. 37. “We have unlimited naturalresources.”“We are cogs in the industrialmachine.”“We can use our environmental constraints to inspirebreakthrough innovations which empower entirecommunities.”“We are all designed to express not produce. We canharness our creative natures to bring about a brilliantworld in our lifetime.”
  38. 38. INSIGHTempowering, enlightening, liberating
  39. 39. BUSINESSENGINE TO DELIVER PURPOSE with whichwe can bring about a brilliant worl
  40. 40. PURPOSEglue that connects our truth withwhat our world is imploring us to beconversation between our heart andthe heartaches of the world
  41. 41. breakthroughPOWERPROACTIVITYPURPOSEPATTERNPOTENTIALPOSSIBILITYPAINPROBLEMPLAYTHE BREAKTHROUGH CURVE: CREATIVEleadership
  42. 42. THESWITCHthe surprising truth about creativityand how to use it to breakthroughanything
  43. 43. FREE DOWNLOAD ONLINE NOW
  44. 44. Maya AngelouBe certain that you do not diewithout having done somethingwonderful for humanity.
  45. 45. © WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com@nickjankelnick@wecreateworldwide.com@nickjankelAsk me anything

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