Releasing Prometheus: Teaching Purposeful Creativity

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Keynote at Cheltenham Design Festival

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Releasing Prometheus: Teaching Purposeful Creativity

  1. 1. @NICKWECREATERELEASINGPROMETHEUSTEACHING ‘SWITCHED ON’ CREATIVITYNICK JANKEL, WECREATECHELTENHAM DESIGN FESTIVALAPRIL 2012
  2. 2. wecreate enlightens,empowers and enableschange-makers to co-create a radically betterworld.We do this through purpose-driven innovation. service design.org design. masterclasses.intensive training. high-impactcoaching. leadership development.
  3. 3. WARNINGNOTHING IN HERE IS ‘TRUE’(BUT IT MIGHT SERIOUSLY SWITCH YOU ON)
  4. 4. STARTWITH A SMALL QUESTION
  5. 5. CREATIVITYWHAT ON %#&@ IS IT?
  6. 6. “THING”TO BE PRODUCED & CONSUMED
  7. 7. Prometheus, Teacherin Every Art, Broughtthe Fire That HathProved to Mortals aMeans to Mighty Ends.
  8. 8. “Creativity is not a talent.It is a way of operating.” JOHN CLEESE
  9. 9. BEING(AND THEN DOING)
  10. 10. JOURNEYTO BE EXPERIENCED(USUALLY TOGETHER)
  11. 11. HANDBEHAVIOURS & ACTIONSTOOLS & TECHNIQUES
  12. 12. HEADCOGNITIVE FRAMESCONNECTING IDEAS & CONTENTLOGICAL REASONSMENTAL MAPS & MEANING
  13. 13. HEARTFEELINGSEMOTIONAL EXPERIENCEINTUITIONS
  14. 14. “In order to create theremust be a dynamic force,and what force is greaterthat love?”STRAVINSKY
  15. 15. BUT THERE IS A CATCH
  16. 16. WIREDTO SURVIVE
  17. 17. PATTERNSBRAIN SENSES THREATS BASED ON PASTEXPERIENCE AND ‘PROGRAMMING’
  18. 18. FEAR RESPONSE
  19. 19. HANDFIGHT, FLIGHT, FREEZE(FUCK)
  20. 20. HEADI KNOW THE ANSWERIT’S A PROBLEM / BADTHIS SHOULD NOT BE HAPPENING
  21. 21. HEARTFEARANXIETYLACKSUFFERING
  22. 22. “Nothing will stop youbeing creative so effectivelyas the fear of making amistake.”JOHN CLEESE
  23. 23. 26OFF REACT,OFF = RETREAT, REPEATOFF
  24. 24. “Experts can only give you incrementalevolution. As I was reading these books onhow pattern matching in the neocortexworks, I learned that the more informationyou have and the more you’re an expert in acertain subject, the moment a new projectcomes in, the lowest level of neocortexstarts to find a match -you think, "Oh, thislooks very much like this other problem, andby the way you can just tweak here andyou’ll have a solution." Whereas if you’venever heard about a problem, [it has to]work with a higher level of neocortex.”NAVEEN JAIN, BILLIONAIRE ENTREPRENEUR
  25. 25. “In the beginners mindthere are many possibilities,in the experts mind thereare few.”SHUNRYU SUZUKI
  26. 26. “At the onset of every work, youmust recreate your primalinnocence.”RAINER MARIA RILKE
  27. 27. REWIRETO THRIVE
  28. 28. CO-CREATEWITH LIFE
  29. 29. “There are only two ways to live yourlife. One is as though nothing is amiracle. The other is as thougheverything is a miracle.”ALBERT EINSTEIN
  30. 30. OPENHANDHEADHEART
  31. 31. 34ONON = CREATEON
  32. 32. The Switch Intentions Possibility Problems Executional idea Partnership Concept Sense Making Purpose Patterns Passion Programs Peace © wecreate 2012
  33. 33. The Switch Intentions ORDER ORDER Executional idea Concept Sense Making CHAOS © wecreate 2012
  34. 34. “One must have chaos inorder to give birth to adancing star.”NIETZSCHE
  35. 35. BE READY TO ENTER THE MATRIX
  36. 36. “You take the blue pill, thestory ends, you wake up inyour bed and believewhatever you want tobelieve. You take the redpill, you stay in Wonderland,and I show you how deepthe rabbit hole goes.”MORPHEUS
  37. 37. EPIPHANYEUREKA!
  38. 38. “In short, it is a question ofprocesses that, even if theydo not originate in theheavens, certainly gobeyond our intention andour control, acquiring - withrespect to the individual - akind of transcendence.”ITALO CALVINO
  39. 39. SOURCEOF CREATIVITY
  40. 40. “Much of the source, like aniceberg, is deep underwater,unseen.”DOUGLAS HOFSTADTER
  41. 41. The Switch Intentions ORDER ORDER Executional idea Concept Sense Making THE EXTENT OF THE BREAKTHROUGH DEPENDS ON HOW DEEP WE ARE WILLING TO GO TO MAKE THE SWITCH CHAOS © wecreate 2012
  42. 42. EMBRACE THE CHAOS LOVE THE LIMBO
  43. 43. OPENAND CLOSE(DIVERGENT & CONVERGENT)
  44. 44. “We need to be in the openmode when pondering aproblem – but! – once wecome up with a solution, wemust then switch to theclosed mode to implementit.”JOHN CLEESE
  45. 45. RIGOURIS AN ESSENTIAL PART OF CREATIVITY
  46. 46. “Creativity needs to beexpressed through amedium... We must aquirethe neccessary knowledgethrough study and pratice. ”FRANK BARRON
  47. 47. The Switch Intentions ORDER ORDER Executional idea Concept Sense Making RESEARCH REFINE RIGOUR RIGOUR CHAOS © wecreate 2012
  48. 48. The Switch Intentions Possibility Problems Executional idea Partnership Concept Sense Making Purpose Patterns Passion Programs Peace © wecreate 2012
  49. 49. PROBLEMSCONTAIN WITHIN THEM THE ESSENCE OF THEIRCREATIVE SOLUTION
  50. 50. IN 1983, ONLY THOSE WHO COULD USE ACOMMAND LINE COULD USE A COMPUTER
  51. 51. The Innovation Switch Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? Everyday people are not buying or using computers as much as Think different with a Mac... they could. Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? We design and sell computers as We design and sell ‘computers’ as creativity productivity maximers - they help maximisers - they can help people thrive. businesses win. Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Productivity is the goal of life. Technology Creativity is the goal of life. Technology helps us be more productive cogs in the can help liberate us, empower us and business machine (growing profits, GDP inspire us. etc.) © wecreate 2012
  52. 52. SWITCHANYTHING INTO AN OPPORTUNITY TO CREATETHE FUTURE
  53. 53. IF (AND IT’S A BIG IF)
  54. 54. LET GOTECHNIQUES, BOUNDARIESIDEAS, BELIEFS, REASONS, RULESFEARS, WORRIES
  55. 55. ASSUMETO BE TRUE
  56. 56. BREAKTHROUGH
  57. 57. BREAKTHROUGH THE BARRIERS OF HAND, HEAD &HEART
  58. 58. BREAKRULES
  59. 59. BROKE THE RULES OFTHE GODS
  60. 60. TRAINEDNOT TO QUESTIONNOT TO CHALLENGENOT TO THINK DIFFERENTLYNOT TO SEARCH FOR THE POSSIBLE
  61. 61. CREATIVITY IS IN OUR DNA AND MAKES US HUMAN
  62. 62. NOTGETTING SOMETHING
  63. 63. ALLIS WAITING FOR US
  64. 64. I saw the angel in themarble and carveduntil I set him free.MICHELANGELO
  65. 65. ‘Switched on’ peoplecarve away everything -their own patterns andassumptions most of all- to set themselves free.
  66. 66. “I must create a system orbe enslav’d by anotherman’s.”WILLIAM BLAKE
  67. 67. To suffer woes which Hope thinks infinite;To forgive wrongs darker than death or night;To defy Power, which seems omnipotent;To love, and bear; to hope till Hope createsFrom its own wreck the thing it contemplates;Neither to change, nor falter, nor repent;This, like thy glory, Titan, is to beGood, great and joyous, beautiful and free; Thisis alone Life, Joy, Empire, and Victory.”SHELLEY, PROMETHEUS UNBOUND
  68. 68. RISKY?TO MAKE THE SWITCH
  69. 69. SURE!CREATIVITY IN LIFE AND WORK IS RISKINCARNATE
  70. 70. “He was a bold man that first atean oyster.”JONATHAN SWIFT
  71. 71. HOLDINGONTO OLD IDEAS
  72. 72. FAR MOREDANGEROUS THANRISKING NEW ONES
  73. 73. THOUGH IT DOESNOT STOP PEOPLE TRYING
  74. 74. SWITCH ONREWIRE OUR MINDS AND THE SYSTEM TO SEEPOSSIBILITIES FOR ALL WITHIN PROBLEMS OFSO MANY
  75. 75. WORLDIS WAITING FOR US
  76. 76. PICKA PROBLEMTHE BIGGER & JUICIER THE BETTER
  77. 77. OPENHAND, MIND & HEART
  78. 78. Who rescued me from certain death,From slavery?Didst thou not do all this thyself,My sacred glowing heart?GOETHE, PROMETHEUS
  79. 79. PROBLEMSARE THE KEYS WHICH UNLOCK THE DOORS OFPEACE, PURPOSE & POSSIBILITY
  80. 80. You are only ever one(deep) assumption awayfrom a (massive)breakthrough.
  81. 81. The pioneeringcreative leadership & collaboration coaching programme
  82. 82. CONNECTNICK@WECREATE.CCWECREATE.CC: SWITCHED ON INNOVATION &LEADERSHIPNICKJANKEL.COM: LIFE SWITCHED ON
  83. 83. “The act of feeling frustrated isan essential part of the creativeprocess. Before we can find theanswer – before we can evenknow the question – we must beimmersed in disappointment,convinced that a solution isbeyond our reach. We need tohave wrestled with the problemand lost. Because its only afterwe stop searching that ananswer may arrive.”JONAH LEHRER
  84. 84. “Tis true without lying, certain &most true.That which is below is like thatwhich is above & that which isabove is like that which is below.”ISAAC NEWTON
  85. 85. Breakthrough Leadership Intentions Proactivity Problems Executional idea Possibility Concept Sense Making Purpose Patterns Passion Pain Peace © wecreate 2012
  86. 86. PLEASUREIS NO SOLUTION TO PAIN
  87. 87. “‘I could have let hatred for this actconsume me. I could have curled up ina ball and cried, asking, “Why me?” ButI didn’t. From the moment I was giventhe option of choosing life, I made apact that if I did survive I would live afull life, a good and rich life.”GILL HICKS
  88. 88. “We who lived in the concentrationcamps can remember the men whowalked through the huts comfortingothers, giving away their last piece ofbread. They may have been few innumber but they offer sufficient proofthat everything can be taken from aman but one thing: the last of thehuman freedoms – to choose one’sattitude in any given set ofcircumstances, to choose one’s ownway.”VIKTOR FRANKL
  89. 89. 101 Relentlessly seeking out opportunities to grow andflourish with every challenge
  90. 90. “What I think is that a good life isone hero journey after another. Overand over again, you are called to therealm of adventure, you are called tonew horizons. Each time, there is thesame problem: do I dare? And thenif you do dare, the dangers arethere, and the help also, and thefulfillment or the fiasco. There’salways the possibility of fiasco.But there’s also the possibility ofbliss.”Joseph Campbell
  91. 91. “Computationally… the unfolding ofbehavior can be thought of as a ballrolling down a continually shiftinglandscape of possibilities, alwaysseeking the deepest valleys. Thiscomputational understanding of thenature of perception, motivation, andaction offers some intriguing insightsinto the meaning of, and the prospectsfor, the pursuit of happiness.”PROFESSOR SHIMON EDELMAN, CORNELL

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