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Releasing Prometheus: Teaching Purposeful Creativity
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Releasing Prometheus: Teaching Purposeful Creativity

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Keynote at Cheltenham Design Festival

Keynote at Cheltenham Design Festival

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Releasing Prometheus: Teaching Purposeful Creativity Presentation Transcript

  • 1. @NICKWECREATERELEASINGPROMETHEUSTEACHING ‘SWITCHED ON’ CREATIVITYNICK JANKEL, WECREATECHELTENHAM DESIGN FESTIVALAPRIL 2012
  • 2. wecreate enlightens,empowers and enableschange-makers to co-create a radically betterworld.We do this through purpose-driven innovation. service design.org design. masterclasses.intensive training. high-impactcoaching. leadership development.
  • 3. WARNINGNOTHING IN HERE IS ‘TRUE’(BUT IT MIGHT SERIOUSLY SWITCH YOU ON)
  • 4. STARTWITH A SMALL QUESTION
  • 5. CREATIVITYWHAT ON %#&@ IS IT?
  • 6. “THING”TO BE PRODUCED & CONSUMED
  • 7. Prometheus, Teacherin Every Art, Broughtthe Fire That HathProved to Mortals aMeans to Mighty Ends.
  • 8. “Creativity is not a talent.It is a way of operating.” JOHN CLEESE
  • 9. BEING(AND THEN DOING)
  • 10. JOURNEYTO BE EXPERIENCED(USUALLY TOGETHER)
  • 11. HANDBEHAVIOURS & ACTIONSTOOLS & TECHNIQUES
  • 12. HEADCOGNITIVE FRAMESCONNECTING IDEAS & CONTENTLOGICAL REASONSMENTAL MAPS & MEANING
  • 13. HEARTFEELINGSEMOTIONAL EXPERIENCEINTUITIONS
  • 14. “In order to create theremust be a dynamic force,and what force is greaterthat love?”STRAVINSKY
  • 15. BUT THERE IS A CATCH
  • 16. WIREDTO SURVIVE
  • 17. PATTERNSBRAIN SENSES THREATS BASED ON PASTEXPERIENCE AND ‘PROGRAMMING’
  • 18. FEAR RESPONSE
  • 19. HANDFIGHT, FLIGHT, FREEZE(FUCK)
  • 20. HEADI KNOW THE ANSWERIT’S A PROBLEM / BADTHIS SHOULD NOT BE HAPPENING
  • 21. HEARTFEARANXIETYLACKSUFFERING
  • 22. “Nothing will stop youbeing creative so effectivelyas the fear of making amistake.”JOHN CLEESE
  • 23. 26OFF REACT,OFF = RETREAT, REPEATOFF
  • 24. “Experts can only give you incrementalevolution. As I was reading these books onhow pattern matching in the neocortexworks, I learned that the more informationyou have and the more you’re an expert in acertain subject, the moment a new projectcomes in, the lowest level of neocortexstarts to find a match -you think, "Oh, thislooks very much like this other problem, andby the way you can just tweak here andyou’ll have a solution." Whereas if you’venever heard about a problem, [it has to]work with a higher level of neocortex.”NAVEEN JAIN, BILLIONAIRE ENTREPRENEUR
  • 25. “In the beginners mindthere are many possibilities,in the experts mind thereare few.”SHUNRYU SUZUKI
  • 26. “At the onset of every work, youmust recreate your primalinnocence.”RAINER MARIA RILKE
  • 27. REWIRETO THRIVE
  • 28. CO-CREATEWITH LIFE
  • 29. “There are only two ways to live yourlife. One is as though nothing is amiracle. The other is as thougheverything is a miracle.”ALBERT EINSTEIN
  • 30. OPENHANDHEADHEART
  • 31. 34ONON = CREATEON
  • 32. The Switch Intentions Possibility Problems Executional idea Partnership Concept Sense Making Purpose Patterns Passion Programs Peace © wecreate 2012
  • 33. The Switch Intentions ORDER ORDER Executional idea Concept Sense Making CHAOS © wecreate 2012
  • 34. “One must have chaos inorder to give birth to adancing star.”NIETZSCHE
  • 35. BE READY TO ENTER THE MATRIX
  • 36. “You take the blue pill, thestory ends, you wake up inyour bed and believewhatever you want tobelieve. You take the redpill, you stay in Wonderland,and I show you how deepthe rabbit hole goes.”MORPHEUS
  • 37. EPIPHANYEUREKA!
  • 38. “In short, it is a question ofprocesses that, even if theydo not originate in theheavens, certainly gobeyond our intention andour control, acquiring - withrespect to the individual - akind of transcendence.”ITALO CALVINO
  • 39. SOURCEOF CREATIVITY
  • 40. “Much of the source, like aniceberg, is deep underwater,unseen.”DOUGLAS HOFSTADTER
  • 41. The Switch Intentions ORDER ORDER Executional idea Concept Sense Making THE EXTENT OF THE BREAKTHROUGH DEPENDS ON HOW DEEP WE ARE WILLING TO GO TO MAKE THE SWITCH CHAOS © wecreate 2012
  • 42. EMBRACE THE CHAOS LOVE THE LIMBO
  • 43. OPENAND CLOSE(DIVERGENT & CONVERGENT)
  • 44. “We need to be in the openmode when pondering aproblem – but! – once wecome up with a solution, wemust then switch to theclosed mode to implementit.”JOHN CLEESE
  • 45. RIGOURIS AN ESSENTIAL PART OF CREATIVITY
  • 46. “Creativity needs to beexpressed through amedium... We must aquirethe neccessary knowledgethrough study and pratice. ”FRANK BARRON
  • 47. The Switch Intentions ORDER ORDER Executional idea Concept Sense Making RESEARCH REFINE RIGOUR RIGOUR CHAOS © wecreate 2012
  • 48. The Switch Intentions Possibility Problems Executional idea Partnership Concept Sense Making Purpose Patterns Passion Programs Peace © wecreate 2012
  • 49. PROBLEMSCONTAIN WITHIN THEM THE ESSENCE OF THEIRCREATIVE SOLUTION
  • 50. IN 1983, ONLY THOSE WHO COULD USE ACOMMAND LINE COULD USE A COMPUTER
  • 51. The Innovation Switch Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? Everyday people are not buying or using computers as much as Think different with a Mac... they could. Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? We design and sell computers as We design and sell ‘computers’ as creativity productivity maximers - they help maximisers - they can help people thrive. businesses win. Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Productivity is the goal of life. Technology Creativity is the goal of life. Technology helps us be more productive cogs in the can help liberate us, empower us and business machine (growing profits, GDP inspire us. etc.) © wecreate 2012
  • 52. SWITCHANYTHING INTO AN OPPORTUNITY TO CREATETHE FUTURE
  • 53. IF (AND IT’S A BIG IF)
  • 54. LET GOTECHNIQUES, BOUNDARIESIDEAS, BELIEFS, REASONS, RULESFEARS, WORRIES
  • 55. ASSUMETO BE TRUE
  • 56. BREAKTHROUGH
  • 57. BREAKTHROUGH THE BARRIERS OF HAND, HEAD &HEART
  • 58. BREAKRULES
  • 59. BROKE THE RULES OFTHE GODS
  • 60. TRAINEDNOT TO QUESTIONNOT TO CHALLENGENOT TO THINK DIFFERENTLYNOT TO SEARCH FOR THE POSSIBLE
  • 61. CREATIVITY IS IN OUR DNA AND MAKES US HUMAN
  • 62. NOTGETTING SOMETHING
  • 63. ALLIS WAITING FOR US
  • 64. I saw the angel in themarble and carveduntil I set him free.MICHELANGELO
  • 65. ‘Switched on’ peoplecarve away everything -their own patterns andassumptions most of all- to set themselves free.
  • 66. “I must create a system orbe enslav’d by anotherman’s.”WILLIAM BLAKE
  • 67. To suffer woes which Hope thinks infinite;To forgive wrongs darker than death or night;To defy Power, which seems omnipotent;To love, and bear; to hope till Hope createsFrom its own wreck the thing it contemplates;Neither to change, nor falter, nor repent;This, like thy glory, Titan, is to beGood, great and joyous, beautiful and free; Thisis alone Life, Joy, Empire, and Victory.”SHELLEY, PROMETHEUS UNBOUND
  • 68. RISKY?TO MAKE THE SWITCH
  • 69. SURE!CREATIVITY IN LIFE AND WORK IS RISKINCARNATE
  • 70. “He was a bold man that first atean oyster.”JONATHAN SWIFT
  • 71. HOLDINGONTO OLD IDEAS
  • 72. FAR MOREDANGEROUS THANRISKING NEW ONES
  • 73. THOUGH IT DOESNOT STOP PEOPLE TRYING
  • 74. SWITCH ONREWIRE OUR MINDS AND THE SYSTEM TO SEEPOSSIBILITIES FOR ALL WITHIN PROBLEMS OFSO MANY
  • 75. WORLDIS WAITING FOR US
  • 76. PICKA PROBLEMTHE BIGGER & JUICIER THE BETTER
  • 77. OPENHAND, MIND & HEART
  • 78. Who rescued me from certain death,From slavery?Didst thou not do all this thyself,My sacred glowing heart?GOETHE, PROMETHEUS
  • 79. PROBLEMSARE THE KEYS WHICH UNLOCK THE DOORS OFPEACE, PURPOSE & POSSIBILITY
  • 80. You are only ever one(deep) assumption awayfrom a (massive)breakthrough.
  • 81. The pioneeringcreative leadership & collaboration coaching programme
  • 82. CONNECTNICK@WECREATE.CCWECREATE.CC: SWITCHED ON INNOVATION &LEADERSHIPNICKJANKEL.COM: LIFE SWITCHED ON
  • 83. “The act of feeling frustrated isan essential part of the creativeprocess. Before we can find theanswer – before we can evenknow the question – we must beimmersed in disappointment,convinced that a solution isbeyond our reach. We need tohave wrestled with the problemand lost. Because its only afterwe stop searching that ananswer may arrive.”JONAH LEHRER
  • 84. “Tis true without lying, certain &most true.That which is below is like thatwhich is above & that which isabove is like that which is below.”ISAAC NEWTON
  • 85. Breakthrough Leadership Intentions Proactivity Problems Executional idea Possibility Concept Sense Making Purpose Patterns Passion Pain Peace © wecreate 2012
  • 86. PLEASUREIS NO SOLUTION TO PAIN
  • 87. “‘I could have let hatred for this actconsume me. I could have curled up ina ball and cried, asking, “Why me?” ButI didn’t. From the moment I was giventhe option of choosing life, I made apact that if I did survive I would live afull life, a good and rich life.”GILL HICKS
  • 88. “We who lived in the concentrationcamps can remember the men whowalked through the huts comfortingothers, giving away their last piece ofbread. They may have been few innumber but they offer sufficient proofthat everything can be taken from aman but one thing: the last of thehuman freedoms – to choose one’sattitude in any given set ofcircumstances, to choose one’s ownway.”VIKTOR FRANKL
  • 89. 101 Relentlessly seeking out opportunities to grow andflourish with every challenge
  • 90. “What I think is that a good life isone hero journey after another. Overand over again, you are called to therealm of adventure, you are called tonew horizons. Each time, there is thesame problem: do I dare? And thenif you do dare, the dangers arethere, and the help also, and thefulfillment or the fiasco. There’salways the possibility of fiasco.But there’s also the possibility ofbliss.”Joseph Campbell
  • 91. “Computationally… the unfolding ofbehavior can be thought of as a ballrolling down a continually shiftinglandscape of possibilities, alwaysseeking the deepest valleys. Thiscomputational understanding of thenature of perception, motivation, andaction offers some intriguing insightsinto the meaning of, and the prospectsfor, the pursuit of happiness.”PROFESSOR SHIMON EDELMAN, CORNELL