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National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
National Graduate Development Programme Keynote & Workshop
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National Graduate Development Programme Keynote & Workshop

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Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create …

Keynote and workshop given at the annual NGDP conference for Local Government Association looking at how to have breakthrough ideas in the public sector. See other publications on how to create breakthrough social innovations at http://www.wecreate.cc/inspiration/publications/

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  • 1. @NICKWECREATESWITCH ONCREATE RADICALLY BETTER FUTURES THROUGHBREAKTHROUGH INNOVATION & BREAKTHROUGHLEADERSHIPNICK JANKEL, WECREATENGDPMARCH 2012
  • 2. wecreate empowers andenables change-makersto co-create a radicallybetter world.breakthrough social innovation.service design. org design.masterclasses. training.coaching.
  • 3. WHATDO YOU SEE?
  • 4. VALUABLECOMPANY IN THE WORLD
  • 5. Problem
  • 6. 6 BILLIONDOLLAR COMPANY
  • 7. 5 MILLIONROOMS BOOKED
  • 8. Problem
  • 9. BreakthroughOpportunity
  • 10. “If I had not been in prison I would nothave been able to achieve the mostdifficult task in life, and that is changingyourself... Prison itself is a tremendouseducation in the need for patience andperseverance. It is above all a test ofones commitment.”NELSON MANDELA
  • 11. ‘Switched on’entrepreneurs andleaders are eitherdelusional or visionary.Either way, they seesomething no-one elsecan see.
  • 12. SWITCH ONREWIRE OUR MINDS, TEAMS & ORGS TO FINDTHE OPPORTUNITY IN THE PROBLEMNO MATTER WHAT THE WORLD THROWS OURWAY
  • 13. If we wantbreakthroughimpact...We have to havebreakthroughthoughts.
  • 14. SWITCH ON 1 WORKING ADULT PER PENSIONERREWIRE OUR MINDS, TEAMS & ORGS TO FINDTHE OPPORTUNITY IN THE PROBLEMNO MATTER WHAT THE WORLD THROWS OURWAY
  • 15. INNOVATORSCREATE NEW MARKETSTHROUGH THOUGHT LEADERSHIP
  • 16. (GONNA PARTY LIKE IT’S)1999
  • 17. MARKETING IS THE KEY TO GROWTH
  • 18. INTERNETCHANGES EVERYTHING
  • 19. MASSIVEPROBLEM
  • 20. CUSTOMERS COMPLAIN, LOUDLYwww.wecreate.cc 25
  • 21. BREAKTHROUGH
  • 22. MASSIVEOPPORTUNITY(A VISION)
  • 23. PEOPLEWHAT KIND OF PRODUCTS, SERVICES ANDBUSINESS MODELS WOULD WE DESIGN...IF WE PUT (REAL, HUMAN, MESSY) PEOPLE ATTHE HEART OF EVERYTHING?
  • 24. POSSIBLEWHAT IS THE BIGGEST OPPORTUNITY THERE ISTO SERVE, INSPIRE & DELIGHT PEOPLE...WITH RADICALLY BETTER PRODUCTS &SERVICES?
  • 25. INNOVATIONSEEING BIG PROBLEMSSWITCHING THEM INTO MASSIVE OPPORTUNITIESAND MAKING THEM HAPPEN BRILLIANTLY
  • 26. INNOVATION IS IN OUR DNA AND MAKES US HUMAN
  • 27. TRAINEDNOT TO QUESTIONNOT TO CHALLENGENOT TO THINK DIFFERENTLYNOT TO SEARCH FOR THE POSSIBLE
  • 28. “Unfortunately we are unable toprovide you with a bin for recyclingas, due to where you live, we can onlycollect from you with a smaller vehicle;which collects your refuse weekly. However please find attached a list ofyour local Neighbourhood RecyclingPoints (NRPs).”WASTE OFFICER
  • 29. FAILSIN A NETWORKED, PARTICIPATORY WORLD
  • 30. UNLEASHNATURAL CAPACITY TO QUESTION EVERYTHING
  • 31. CREATEA RADICALLY BETTER FUTURE(NOT JUST A BIT BETTER)
  • 32. EASY...?IF IT WAS, EVERYONE WOULD BE DOING IT!
  • 33. The Switch Breakthrough Problem Opportunity Conventional Breakthrough Proposition Proposition Assumptions Breakthrough Insights © wecreate 2012
  • 34. RISKY?TO MAKE THE SWITCH
  • 35. SURE!ENTREPRENEURSHIP IS RISK INCARNATE
  • 36. HOLDINGONTO OLD WAYS
  • 37. FAR MOREDANGEROUS THANRISKING NEW ONES
  • 38. THOUGH IT DOESNOT STOP PEOPLE TRYING
  • 39. EVERYTHINGWE NEED TO CO-CREATE A RADICALLY BETTERFUTURE IS INSIDE US AND OUR NETWORK
  • 40. WHAT?ARE YOU WAITING FOR
  • 41. YOUARE THE ONE YOU HAVE BEEN WAITING FOR
  • 42. “If I am not for myself, thenwho is for me?And if I am for myself only,then what am I?And if not now, thenwhen?"HILLEL
  • 43. @NICKWECREATESWITCH ONCREATE (RADICALLY BETTER) FUTURES THROUGHBREAKTHROUGH INNOVATION & BREAKTHROUGHLEADERSHIPWORKSHOP
  • 44. IMPACTFULLEVERAGE OF IDEAS
  • 45. INCREMENTALEVOLUTIONARY
  • 46. BREAKTHROUGHDISRUPTIVE
  • 47. WHAT IS A BREAKTHROUGH INNOVATION INYOUR WORLD?
  • 48. BREAKTHROUGHINNOVATIONS
  • 49. DESTABILISESTATUS QUO
  • 50. CREATEA RADICALLY BETTER FUTURE
  • 51. CURRENTBUSINESS DRIVEN BY OLD RULES
  • 52. CURRENTLEADERS SUCCEEDED WITH THE OLD RULES
  • 53. VESTEDINTERESTS MAINTAIN STATUS QUO
  • 54. POWEROFTEN CAN’T OR WON’T SEE THE FUTURE
  • 55. UNTILIT’S TOO LATE
  • 56. $85 BILLIONTO $0
  • 57. WHY?
  • 58. PROBLEMPEOPLE TAKING OUT TOO FEW MOVIES,TOO INFREQUENTLY
  • 59. SOLUTIONS?
  • 60. DOOMEDTO FAILURE
  • 61. WHY?
  • 62. MODELSALL ARE PREMISED ON ASSUMPTIONS
  • 63. STATUS QUOMAINTAINED BY OUTDATED ASSUMPTIONS
  • 64. ASSUMPTIONSHELP WITH SURVIVING
  • 65. PREVENTUS THRIVING
  • 66. ASSUMPTIONSSHAPE OUR SUCCESS AND DELINEATE OURFAILURE
  • 67. ASSUMPTIONVIDEOS ARE SCARCEWE CONTROL ACCESS (TIME & RANGE)YOU MUST COME INTO A STORELATE FEES ARE PART OF LIFE (AND OURBUSINESS MODEL)
  • 68. SWITCH!
  • 69. ASSUMPTIONVIDEOS ARE ABUNDANTWE ENABLE ACCESSYOU CAN INTERACT & TRANSACT ONLINENO LATE FEES ARE A RIGHTTHE COMMUNITY IS BETTER TOGETHER
  • 70. SOLUTIONA FLEXIBLE, ACCESSIBLE, ENJOYABLE PEER-POWERED ONLINE COMMUNITY WHERE WECAN ALL SEE, RATE AND EXPLORE MOVIESTOGETHER
  • 71. BREAKTHROUGHINNOVATIONS CHANGE THE RULES FOREVERBY SWITCHING THE ASSUMPTIONS THATDRIVE THE SPACE
  • 72. SURFACEASSUMPTIONS, BIASES, BELIEFS
  • 73. SWITCHTHEM INTO NEW INSIGHTS
  • 74. “Problems cannot besolved by the samelevel of consciousnessthat created them.”ALBERT EINSTEIN
  • 75. SHARE AN ASSUMPTION THAT NO LONGERSERVES YOU
  • 76. The Breakthrough Switch Breakthrough Problem Opportunity What is the What kind of headline ideas problem, in human could seize this opportunity ? terms? Conventional Breakthrough Proposition Proposition What is the current proposition What proposition [programme offer, [programme offer, policy idea, policy idea, campaign message,campaign message, impact model, impact model, org process] that org process] that leads to this emerges from this insight? problem? Assumptions Breakthrough Insights What do we have to believe to What is a more insightful, generate and validate this future-positive belief? proposition? © wecreate 2012
  • 77. Video Rental Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? People take out too few movies, too infrequently from our stores. LoveFilm, Netflix, Amazon Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? Video rental is a special event. Come to our stores and choose what you want A flexible, simple, enjoyable peer- (of the blockbusters that we think you powered online community where should have) for that special night in. we can all see, rate and explore If / when you forget to bring it back, movies together. you will be punished. Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Movies are abundant so we should Videos are scarce and special and be able to choose what to watch we control access. Consumers must instantly, learn from each other’s suck up the deal if they want in. tastes and not be punished for our mistakes. © wecreate 2012
  • 78. 1 CHILD DIESEVERY 5 SECONDS FROM HUNGER-RELATED CAUSES
  • 79. Poverty Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? Children in Bangladeshs rural areas are not getting enough ShoktiDoi: The power nutrients to survive. yoghurt. Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? Locals contribute raw materials (goat’s milk) and resources (workers, sales force). Industry Dry food aid (live food needs redesigns brewing technology to make local, refrigeration). small scale micro-breweries work (removing need for refrigeration). Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Poor people can be empowered to contributeCommercial solutions are not feasible, scaleable or to a successful win win win with industry.profitable in rural areas. Poor people cannot take Commercial solutions can be redesigned to fit part in a globalised, sustainable economy. BOP realities. © wecreate 2012
  • 80. WORK DOWN THE LEFT HAND SIDE WITHYOUR PROBLEM
  • 81. The Breakthrough Switch Breakthrough Problem Opportunity What is the What kind of headline ideas problem, in human could seize this opportunity ? terms? Conventional Breakthrough Proposition Proposition What is the current proposition What proposition [programme offer, [programme offer, policy idea, policy idea, campaign message,campaign message, impact model, impact model, org process] that org process] that leads to this emerges from this insight? problem? Assumptions Breakthrough Insights What do we have to believe to What is a more insightful, generate and validate this future-positive belief? proposition? © wecreate 2012
  • 82. INNOVATIONNOT REALLY ABOUT ‘GETTING’ NEW IDEASOR SOLUTIONS
  • 83. PERMISSIONTO CHALLENGE CONVENTIONAL THINKING
  • 84. LET GOOF THE OLD IDEAS
  • 85. ALLOWNEW IDEAS ALREADY IN YOUR MIND & INYOUR NETWORK TO FLOW
  • 86. WORK UP THE RIGHT HAND SIDE
  • 87. The Breakthrough Switch Breakthrough Problem Opportunity Breakthrough Proposition Proposition THE SIZE OF THE OPPORTUNITY DEPENDS ON Assumptions HOW DEEP YOU ARE Breakthrough Insight WILLING TO GO TO MAKE THE SWITCH © wecreate 2012
  • 88. You are only ever one(major) assumption awayfrom a (massive)breakthrough.
  • 89. “Tis true without lying, certain &most true.That which is below is like thatwhich is above & that which isabove is like that which is below.”ISAAC NEWTON
  • 90. Breakthrough Leadership Intentions Proactivity Problems Executional idea Possibility Concept Sense Making Purpose Patterns Passion Pain Peace © wecreate 2012
  • 91. “All managers must exerciseleadership of the head andhands – otherwise they aremere administrators. Goodmanagers go further andinspire people with the heart –rendering their leadershiptransforming.”JOHN NICHOLLS, INT. JOURNAL OFLEADERSHIP
  • 92. The pioneeringcreative leadership & collaboration coaching programme
  • 93. CONNECTNICK@WECREATE.CCWECREATE.CC: TRAINING, COACHING, ORG DESIGN100OPEN.COM: OPEN INNOVATION CONSULTINGNICKJANKEL.COM: LIFE SWITCHED ON

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