Man Up: The Science of Being an Amazing, Empowered Man

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The latest neuroscience of the masculine and what it means to be a man. The difference between the brains of men and women, neuropeptides and hormones like dopamine and testosterone, what brings men to life and opportunities for brands to empower men.

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Man Up: The Science of Being an Amazing, Empowered Man

  1. 1. man up www.wecreateworldwide.com
  2. 2. The basics Focus on the crucial sweetspot at the intersection between brand innovation, leadership, ethical business models & change-management Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models 1 CEO + 30+ world-class associates to guarantee expertise & fit Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
  3. 3. Selected case studies ! Leadership & empowerment training for doctors, nurses & management of various hospital groups in UK Top talent leadership assessment, personal leadership plan, leadership development curriculum Top 100 leadership programme Systemic innovation process to co-create sustainable enterprise strategy for UK built environment industry Peer-to-Peer Coaching Program for UK Ministry of Business, Innovation & Skills
  4. 4. TEAM WORK CREATIVITY THRIVING CHANGE- MAKING MINDFULNESS MAKING CHANGE BEING GREENCREATIVITYLOVE
  5. 5. CONTEXT is king! changing constantly brands thrive when they fit context & co-create future context empower people with a narrative that locates their role in the future
  6. 6. MALE ‘LOGIC’Sex (male) vs. gender (masculine) passion so conflict emerging field many un-replicated findings shhh! I am a man
  7. 7. MARS VS. VENUS
  8. 8. 99.8% shared genes 46% videos games
  9. 9. Sources: Penn State Study, Suckling & Baron-Cohen @ Cam
  10. 10. MALE BRAINSex hormones bathe the foetal brain 1 day old boys prefer mechanical mobile vs human face images Sources: Baron-Cohen @ Cam
  11. 11. SPACEParietal cortex & hippocampus enhanced connection between perception and coordinated action prefer toys that can be propelled through space… hunting? dead reckoning vs. landmarks women can be equals with practice Sources: Siegel & Fishbane, Sci Am
  12. 12. AROUSALAmygdala larger and more connected - rapid response, less control, less good with stress rough-and-tumble play (heart pumping and adrenaline flowing) Respond more to gist vs detail show stress as anger, irritability, recklessness !Sources: Goldstein & Harvard
  13. 13. FFFArea in the hypothalamus for sexual drive 2.5 x dopamine: craving vs consumption… huntING not the eating novelty & risk - coolidge effect gay > hetero > lesbian ! ! Sources: Siegel & Fishbane, Sci Am
  14. 14. MISSIONbrain better at learning and performing a single task turned on by systematic thinking inspired to break through obstacles - COMMITMENT HUGE ! Sources: Siegel & Fishbane, Baron- Cohen
  15. 15. EMOTIONShighly emotional, less good at naming them cognitively process emotion vs. empathy multiple perspective taking BUT with A distancing solve vs. listen Sources: Siegel & Fishbane, Sci Am
  16. 16. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Leadership 3H LEADERSHIP Emotions, feelings Thoughts, beliefs Actions, behaviours
  17. 17. BEHAVIOURS, DRIVEN BY beliefs, driven by emotions SYSTEM favors predictability (surviving) over creativity (thriving) ! Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt IRRATIONAL
  18. 18. TESTOSTERONEachieving dominance / mission > aggression Athletes, actors, TRADES, con artists > clerks, intellectuals prepare for competition and challenges to status Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich
  19. 19. PARENTINGbrain re-wired by oxytocin (test. agonist) TESTOSTERONE: no kids > dads > active dads > co-sleeperS BIG BALLS = less CLOSE DADS low paternal BOND increases: BehavioUr problems, delinquency, depression, substance abuse Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich
  20. 20. LOVE IS…men with “warm” childhood relationships with their mothers: earned an average of $87,000/ year more WAY LESS likely to develop dementia when old INCREASED effectiveness ! warm childhood relations with fathers: lower anxiety, greater enjoyment of vacations and increased “life satisfaction” at 75 Sources: The Grant Study
  21. 21. CRISIS? over 90% of the prison population; the majority of alcoholics, drug addicts and homeless people; lower levels of university attendance and life expectancy. goals models, role models, boxer short models DADS: example, warning or both pressure from media, children, colleagues, lovers often feel devalued, fragmented and misunderstood, criticised & disempowEred ‘Hegemonic masculinity’ oppressive for men
  22. 22. MEN’S RIGHTS men’s movement Million Man March Save Indian Family The Radical Faeries Promise Keepers ManKind Project
  23. 23. SNAG ! Neanderthal ! metrosexual LAD
  24. 24. MEN COME ALIVE… with mission, adventure, exploration, curiosity with the feminine: radiance, playfulness, softness, approval (‘good job’) with play & Children
  25. 25. MEN ARE… strong, compassionate, change-making, definitive, contemplative, chivalrous, charming, charismatic, discerning, honour, BRAVE, ADVENTUROUS, SEDuctive, craft-Y (MAKER CULTURE, COOKING) ALL of these AND MUCH MORE
  26. 26. EMPOWERING MEN TO BE THEIR BEST IN DIFFERENT CONTEXTS ON THEIR MISSION TO BETTER THEMSELVES AND FOR THE WORLD
  27. 27. PRE-ORDER ON AMAZON NICK JANKEL HOW TO IGNITE YOUR CREATIVE SPIRIT WITH THE NEW SCIENCE OF BREAKTHROUGH RECONNECT YOUR HEART. REWIRE YOUR BRAIN. REMIX YOUR WORLD.
  28. 28. Question us. Challenge us. Have breakthroughs with us. wecreateworldwide. com You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ ! R. Buckminster Fuller

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