Man Up: The Science of Being an Amazing, Empowered Man

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The latest neuroscience of the masculine and what it means to be a man. The difference between the brains of men and women, neuropeptides and hormones like dopamine and testosterone, what brings men …

The latest neuroscience of the masculine and what it means to be a man. The difference between the brains of men and women, neuropeptides and hormones like dopamine and testosterone, what brings men to life and opportunities for brands to empower men.

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  • 1. man up www.wecreateworldwide.com
  • 2. The basics Focus on the crucial sweetspot at the intersection between brand innovation, leadership, ethical business models & change-management Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models 1 CEO + 30+ world-class associates to guarantee expertise & fit Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
  • 3. Selected case studies ! Leadership & empowerment training for doctors, nurses & management of various hospital groups in UK Top talent leadership assessment, personal leadership plan, leadership development curriculum Top 100 leadership programme Systemic innovation process to co-create sustainable enterprise strategy for UK built environment industry Peer-to-Peer Coaching Program for UK Ministry of Business, Innovation & Skills
  • 4. TEAM WORK CREATIVITY THRIVING CHANGE- MAKING MINDFULNESS MAKING CHANGE BEING GREENCREATIVITYLOVE
  • 5. CONTEXT is king! changing constantly brands thrive when they fit context & co-create future context empower people with a narrative that locates their role in the future
  • 6. MALE ‘LOGIC’Sex (male) vs. gender (masculine) passion so conflict emerging field many un-replicated findings shhh! I am a man
  • 7. MARS VS. VENUS
  • 8. 99.8% shared genes 46% videos games
  • 9. Sources: Penn State Study, Suckling & Baron-Cohen @ Cam
  • 10. MALE BRAINSex hormones bathe the foetal brain 1 day old boys prefer mechanical mobile vs human face images Sources: Baron-Cohen @ Cam
  • 11. SPACEParietal cortex & hippocampus enhanced connection between perception and coordinated action prefer toys that can be propelled through space… hunting? dead reckoning vs. landmarks women can be equals with practice Sources: Siegel & Fishbane, Sci Am
  • 12. AROUSALAmygdala larger and more connected - rapid response, less control, less good with stress rough-and-tumble play (heart pumping and adrenaline flowing) Respond more to gist vs detail show stress as anger, irritability, recklessness !Sources: Goldstein & Harvard
  • 13. FFFArea in the hypothalamus for sexual drive 2.5 x dopamine: craving vs consumption… huntING not the eating novelty & risk - coolidge effect gay > hetero > lesbian ! ! Sources: Siegel & Fishbane, Sci Am
  • 14. MISSIONbrain better at learning and performing a single task turned on by systematic thinking inspired to break through obstacles - COMMITMENT HUGE ! Sources: Siegel & Fishbane, Baron- Cohen
  • 15. EMOTIONShighly emotional, less good at naming them cognitively process emotion vs. empathy multiple perspective taking BUT with A distancing solve vs. listen Sources: Siegel & Fishbane, Sci Am
  • 16. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD Leadership 3H LEADERSHIP Emotions, feelings Thoughts, beliefs Actions, behaviours
  • 17. BEHAVIOURS, DRIVEN BY beliefs, driven by emotions SYSTEM favors predictability (surviving) over creativity (thriving) ! Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt IRRATIONAL
  • 18. TESTOSTERONEachieving dominance / mission > aggression Athletes, actors, TRADES, con artists > clerks, intellectuals prepare for competition and challenges to status Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich
  • 19. PARENTINGbrain re-wired by oxytocin (test. agonist) TESTOSTERONE: no kids > dads > active dads > co-sleeperS BIG BALLS = less CLOSE DADS low paternal BOND increases: BehavioUr problems, delinquency, depression, substance abuse Sources: Mogil & McGill, Godale PRSB, Eisenegger & Zurich
  • 20. LOVE IS…men with “warm” childhood relationships with their mothers: earned an average of $87,000/ year more WAY LESS likely to develop dementia when old INCREASED effectiveness ! warm childhood relations with fathers: lower anxiety, greater enjoyment of vacations and increased “life satisfaction” at 75 Sources: The Grant Study
  • 21. CRISIS? over 90% of the prison population; the majority of alcoholics, drug addicts and homeless people; lower levels of university attendance and life expectancy. goals models, role models, boxer short models DADS: example, warning or both pressure from media, children, colleagues, lovers often feel devalued, fragmented and misunderstood, criticised & disempowEred ‘Hegemonic masculinity’ oppressive for men
  • 22. MEN’S RIGHTS men’s movement Million Man March Save Indian Family The Radical Faeries Promise Keepers ManKind Project
  • 23. SNAG ! Neanderthal ! metrosexual LAD
  • 24. MEN COME ALIVE… with mission, adventure, exploration, curiosity with the feminine: radiance, playfulness, softness, approval (‘good job’) with play & Children
  • 25. MEN ARE… strong, compassionate, change-making, definitive, contemplative, chivalrous, charming, charismatic, discerning, honour, BRAVE, ADVENTUROUS, SEDuctive, craft-Y (MAKER CULTURE, COOKING) ALL of these AND MUCH MORE
  • 26. EMPOWERING MEN TO BE THEIR BEST IN DIFFERENT CONTEXTS ON THEIR MISSION TO BETTER THEMSELVES AND FOR THE WORLD
  • 27. PRE-ORDER ON AMAZON NICK JANKEL HOW TO IGNITE YOUR CREATIVE SPIRIT WITH THE NEW SCIENCE OF BREAKTHROUGH RECONNECT YOUR HEART. REWIRE YOUR BRAIN. REMIX YOUR WORLD.
  • 28. Question us. Challenge us. Have breakthroughs with us. wecreateworldwide. com You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ ! R. Buckminster Fuller