INNOVATION CULTURE

@NICKWECREATESWITCHED ONCULTUREDESIGNING INNOVATION CULTURES FOR GOODNICK JANKEL, WECREATEIRISSAPRIL 2012

wecreate enlightens,empowers and enableschange-makers to co-create a radically betterworld.We do this through purpose-driven innovation. org design.masterclasses. intensive training.high-impact coaching. leadershipdevelopment.

WHAT ATTRACTS YOU MOST TO THISSESSION?HOW DOES THIS TOPIC CONNECT WITHYOUR GOALS & AMBITIONS?

INNOVATIONNOT REALLY ABOUT ‘GETTING’ NEW IDEASOR SOLUTIONS

PERMISSIONTO CHALLENGE CONVENTIONAL THINKING

LET GOOF THE OLD IDEAS

ALLOWNEW IDEAS ALREADY IN THE TEAM TO FLOW

The Breakthrough Switch Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? Conventional Breakthrough Proposition PropositionWhat is the current proposition [programme offer, policy idea, campaign What proposition [programme offer, policy idea, campaign message, impact message, impact model, org process] that leads to this problem? model, org process] that emerges from this insight? Assumptions Breakthrough Insights What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? © wecreate 2012

12A BILLION PEOPLE DO NOT HAVE CLEAN WATER - CHOLERA EPIDEMICS KILLHUNDREDS OF THOUSANDS

Cholera Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? A billion people do not have clean water - cholera epidemics kill The Folded Sari hundreds of thousands. Breakthrough Proposition PropositionWhat is the current proposition [product offer, business model, org process] What value proposition [product offer, business model, org process] that leads to this problem? emerges from this insight? Raise money to buy and deliver Piggy-back on existing equipment and focus equipment (drill boreholes, pumps, investment on empowering and enabling lifestraws) to provide water. More people (with media tools, comms etc) to use it investment needed to maintain in new ways to increase health - virally. technology. Assumptions Breakthrough Insight What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? Technology & infrastructure solve problems. Existing equipment can be re-purposed to Money solves problems. solve problems. The people need help. The people need empowerment. . © wecreate 2012

The Breakthrough Switch Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? ORDER ORDER Conventional Breakthrough Proposition Proposition RESEARCHWhat is the current proposition [programme offer, policy idea, campaign message, impact model, org process] that leads to this problem? REFINE What proposition [programme offer, policy idea, campaign message, impact model, org process] that emerges from this insight? RIGOUR RIGOUR Assumptions Breakthrough Insights What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? CHAOS © wecreate 2012

The Breakthrough Switch Breakthrough Problem Opportunity What is the problem, in human terms? What kind of headline ideas could seize this opportunity ? ORDER ORDER Conventional Breakthrough Proposition PropositionWhat is the current proposition [programme offer, policy idea, campaign What proposition [programme offer, policy idea, campaign message, impact THE EXTENT OF THE message, impact model, org process] that leads to this problem? model, org process] that emerges from this insight? BREAKTHROUGH DEPENDS ON HOW DEEP WE ARE WILLING TO GO Breakthrough Assumptions Insights TO MAKE THE SWITCH What do we have to believe to generate and validate this proposition? What is a more insightful, future-positive belief? CHAOS © wecreate 2012

OUTCOMESARE CORRELATED TO CULTURE ABOVE ELSE

DESIGNA CULTURE TO CREATE BREAKTHROUGHINNOVATION

WHAT DOES AN INNOVATION CULTURELOOK & FEEL LIKE?WHAT DOES AN INNOVATION BLOCKINGCULTURE LOOK & FEEL LIKE?

TENSIONRISK & RETURNCREATIVITY & CONTROLFREEDOM & FUNDING CONSTRAINTSEXPERTISE & ENTHUSIASM

10DRIVERSOF OUR NATURAL INNOVATION CAPACITY

1OPEN UPDESIGN FOR CROSS-POLLINATION, CHANCEENCOUNTERS & DIVERSITY

“That’s the real lesson:Chance favors theconnected mind.”STEVEN JOHNSON

“Ultimately, diversity contributes notjust by adding diﬀerent perspectivesto the group but also by making iteasier for individuals to say whatthey really think. [...] Independenceof opinion is both a crucial ingredientin collectively wise decisions and oneof the hardest things to keep intact.Because diversity helps preserve thatindependence, it’s hard to have acollectively wise group without it.”JAMES SUROWIECKI

2SPACEDESIGN SANCTIONED SPACES & PLACES TOCHALLENGE ASSUMPTIONS, MAKECONNECTIONS & CONVENECONVERSATIONS

3CHALLENGEINVITE, EMPOWER & EMBRACE MAVERICKS,INSIDE & OUTSIDE ORG TO QUESTIONEVERYTHING SAFELY & SMARTLY

4INTENTMAKE SURE EVERYONE KNOWS EXACTLYWHY THEY ARE INNOVATING (TACIT &EXPLICIT)

5MMMOTIVATEDESIGN, RECRUIT & EVALUATE FORMASTERY, MEANING & MEMBERSHIP

6THUMBDESIGN PRINCIPLES (OR HEURISTICS) THATGUIDE BREAKTHROUGH THINKING & ACTION

7PIGGY BACKMAKE SMALL CHANGES IN EXISTINGMEETINGS, TEMPLATES AND PROCESSES TOSTEER TOWARDS BREAKTHROUGHTHINKING

8FOCUSDESIGN CHECK LISTS THAT ‘PULL THROUGH’BREAKTHROUGH THINKING & ACTION

9LEARNDESIGN WAYS FOR BREAKTHROUGHINNOVATION TO BE CAPTURED, SHARED &AMPLIFIED

10COMMITBREAKTHROUGH INNOVATION ISBREAKTHROUGH LEADERSHIP (AND VICEVERSA)TRUST PEOPLE & OUTCOMES

The pioneering Find out morecreative leadership about this and our innovation and & collaboration leadership coaching training at programme www.wecreate.cc

CONNECTNICK@WECREATE.CCWECREATE.CC: TRAINING, COACHING, ORG DESIGNNICKJANKEL.COM: LIFE SWITCHED ON

INNOVATION CULTURE

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