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SHAPING THE FUTURETOGETHERDISRUPTIVE INNOVATION THROUGHOPEN INNOVATION                        MARCH 2011                  ...
TOOLS, TOOLKITS & TRAININGTO CO-CREATE A RADICALLY BETTER            WORLD
BOOSTING THE INNOVATION        CAPABILITIESOF THE MOST DISADVANTAGEDSO THEY CAN SOLVE THEIR OWN    PROBLEMS TOGETHER
IN THE LONG HISTORY OF HUMANKIND(AND ANIMAL KIND, TOO) THOSE WHOLEARNED TO COLLABORATE ANDIMPROVISE MOST EFFECTIVELY HAVEP...
THE OPEN INNOVATIONSPECTRUMCLOSED            COLLABORATION     CO-OPERATION               CO-CREATIONCERTAINTY            ...
THE IMPACTFULLEVERAGE OF IDEAS    TOGETHER        WHERE BOTH RISKS         & REWARDS ARE             SHARED               ...
INCREMENTAL
DISRUPTIVE
STATUS QUOIS MAINTAINED      BY  OUTDATEDASSUMPTIONS
THE DISRUPTIVE INNOVATIONTOOLKIT THE SPACE THE SYSTEM THE SUBSTRATE
The ProblemConventionalExplanationConventional  MindsetConventions & Assumptions                18
The Proposition    Disruptive   Opportunity    Disruptive     MindsetDisruptive Insights     & Truths
Disruption 1: The Space                         The Problem                                         Disruptive            ...
Brand: AppleNon-techies are not buying     The Problem  or using computers as   much as they should.                      ...
Brand: AppleNon-techies are not buying     The Problem  or using computers as                                       Think ...
A GREATER SHARE OF THE       FUTURE...
Brand: Grameen & DanoneChildren in rural areas are     The Problem    not getting enough                                  ...
www.wecreate   29
HIERARCHIES               MAINTAIN THE               STATUS QUOwww.wecreate
FIX OURMENTALMODELS
ENSUREPEOPLE THINK  THE SAME
HIERARCHIES ARE          BEING DISSOLVED                IN A                GLOBALISED               PARTICIPATORYwww.wecr...
AND ABOVE ALL NETWORKED        SOCIETY
ONE SIZE   INNOVATION      FITS ALL,IN HIERARCHIES = DETERMINED                    BY THE                  AUTHORITY
COLLABORATIONS     THE      FORM AROUND  POTENTIAL    AFFINITIES  FOR OPENINNOVATION = AND DISRUPT            THE STATUS Q...
IF YOU DOUBT    WHAT CO-CREATION   CAN DO...
TOGETHER EVERYTHING    IS POSSIBLE
wecreate.cc
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
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Disruptive Innovation

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Workshop given at The Economist Innovation Summit 2011 on how to use open innovation to create disruptive innovation.

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Transcript of "Disruptive Innovation"

  1. 1. SHAPING THE FUTURETOGETHERDISRUPTIVE INNOVATION THROUGHOPEN INNOVATION MARCH 2011 NICK JANKEL WWW.WECREATE.CC
  2. 2. TOOLS, TOOLKITS & TRAININGTO CO-CREATE A RADICALLY BETTER WORLD
  3. 3. BOOSTING THE INNOVATION CAPABILITIESOF THE MOST DISADVANTAGEDSO THEY CAN SOLVE THEIR OWN PROBLEMS TOGETHER
  4. 4. IN THE LONG HISTORY OF HUMANKIND(AND ANIMAL KIND, TOO) THOSE WHOLEARNED TO COLLABORATE ANDIMPROVISE MOST EFFECTIVELY HAVEPREVAILED. CHARLES DARWIN
  5. 5. THE OPEN INNOVATIONSPECTRUMCLOSED COLLABORATION CO-OPERATION CO-CREATIONCERTAINTY RISKEXPERTS PEERSCONTENT PLATFORMSPROFIT WIN WIN WINSCOMPETITION COLLABORATIONRULES / REWARDS SELF-RELIANCEIQ COLLABORATION IQCONVENTION POSSIBILITY
  6. 6. THE IMPACTFULLEVERAGE OF IDEAS TOGETHER WHERE BOTH RISKS & REWARDS ARE SHARED 9
  7. 7. INCREMENTAL
  8. 8. DISRUPTIVE
  9. 9. STATUS QUOIS MAINTAINED BY OUTDATEDASSUMPTIONS
  10. 10. THE DISRUPTIVE INNOVATIONTOOLKIT THE SPACE THE SYSTEM THE SUBSTRATE
  11. 11. The ProblemConventionalExplanationConventional MindsetConventions & Assumptions 18
  12. 12. The Proposition Disruptive Opportunity Disruptive MindsetDisruptive Insights & Truths
  13. 13. Disruption 1: The Space The Problem Disruptive Proposition Conventional Explanation Disruptive Opportunity Conventional Mindset Disruptive Mindset Conventions & Assumptions Disruptive Insights © 2011 wecreate & Truths
  14. 14. Brand: AppleNon-techies are not buying The Problem or using computers as much as they should. Disruptive Proposition Conventional Explanation Computers are not designed for creativity (and creative people won’y buy them). Disruptive Opportunity Conventional Mindset Productivity is key reason for existence. This is the essence of modern man. Disruptive Mindset Conventions & The universe is a Assumptions mechanism. We are cogs in that Disruptive Insights machine. & Truths
  15. 15. Brand: AppleNon-techies are not buying The Problem or using computers as Think different with a Mac. much as they could. Disruptive Proposition Conventional Explanation Computers are not Computers can be a force designed for creativity for creative thinking & (and creative people creative professionals. wouldn’t buy them). Disruptive Opportunity Conventional Mindset Productivity is key We are here to reason for existence. express ourselves This is the essence of not to produce stuff. modern man. Disruptive Mindset The universe is a Conventions & The universe is an Assumptions mechanism. We evolving, creative are cogs in that network - so we Disruptive Insights machine. are all creative. & Truths
  16. 16. A GREATER SHARE OF THE FUTURE...
  17. 17. Brand: Grameen & DanoneChildren in rural areas are The Problem not getting enough ShoktiDoi the power yoghurt nutrients. Industry can’t Disruptive (at 7 cents per unit). access them. Proposition Conventional Micro-breweries in There are not sufficient Explanation resources for high- local areas removing nutrient foods to be need for refrigeration, available. The cost of providing local jobs such foods are ($17 / month) and new Disruptive prohibitive for most. markets for Danone. Opportunity Conventional Leverage local Only way to solve Mindset problem is to give food produce (goats and aid. Industry must cows) and local sales maintain its vertical channels (unemployed business model to women) with the create value (which technology and raises costs). Disruptive quality standards of Mindset Danone. Poor have no value. Conventions & A fusion of local We make money Assumptions value and through hierarchy multinational and a zero sum game. Disruptive Insights intelligence can be & Truths a win win win.
  18. 18. www.wecreate 29
  19. 19. HIERARCHIES MAINTAIN THE STATUS QUOwww.wecreate
  20. 20. FIX OURMENTALMODELS
  21. 21. ENSUREPEOPLE THINK THE SAME
  22. 22. HIERARCHIES ARE BEING DISSOLVED IN A GLOBALISED PARTICIPATORYwww.wecreate 33
  23. 23. AND ABOVE ALL NETWORKED SOCIETY
  24. 24. ONE SIZE INNOVATION FITS ALL,IN HIERARCHIES = DETERMINED BY THE AUTHORITY
  25. 25. COLLABORATIONS THE FORM AROUND POTENTIAL AFFINITIES FOR OPENINNOVATION = AND DISRUPT THE STATUS QUO WITH A WIN WIN WIN
  26. 26. IF YOU DOUBT WHAT CO-CREATION CAN DO...
  27. 27. TOGETHER EVERYTHING IS POSSIBLE
  28. 28. wecreate.cc
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