Disruptive Innovation
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Disruptive Innovation

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Workshop given at The Economist Innovation Summit 2011 on how to use open innovation to create disruptive innovation.

Workshop given at The Economist Innovation Summit 2011 on how to use open innovation to create disruptive innovation.

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Disruptive Innovation Disruptive Innovation Presentation Transcript

  • SHAPING THE FUTURETOGETHERDISRUPTIVE INNOVATION THROUGHOPEN INNOVATION MARCH 2011 NICK JANKEL WWW.WECREATE.CC
  • TOOLS, TOOLKITS & TRAININGTO CO-CREATE A RADICALLY BETTER WORLD
  • BOOSTING THE INNOVATION CAPABILITIESOF THE MOST DISADVANTAGEDSO THEY CAN SOLVE THEIR OWN PROBLEMS TOGETHER
  • IN THE LONG HISTORY OF HUMANKIND(AND ANIMAL KIND, TOO) THOSE WHOLEARNED TO COLLABORATE ANDIMPROVISE MOST EFFECTIVELY HAVEPREVAILED. CHARLES DARWIN
  • THE OPEN INNOVATIONSPECTRUMCLOSED COLLABORATION CO-OPERATION CO-CREATIONCERTAINTY RISKEXPERTS PEERSCONTENT PLATFORMSPROFIT WIN WIN WINSCOMPETITION COLLABORATIONRULES / REWARDS SELF-RELIANCEIQ COLLABORATION IQCONVENTION POSSIBILITY
  • THE IMPACTFULLEVERAGE OF IDEAS TOGETHER WHERE BOTH RISKS & REWARDS ARE SHARED 9
  • INCREMENTAL
  • DISRUPTIVE
  • STATUS QUOIS MAINTAINED BY OUTDATEDASSUMPTIONS
  • THE DISRUPTIVE INNOVATIONTOOLKIT THE SPACE THE SYSTEM THE SUBSTRATE
  • The ProblemConventionalExplanationConventional MindsetConventions & Assumptions 18
  • The Proposition Disruptive Opportunity Disruptive MindsetDisruptive Insights & Truths
  • Disruption 1: The Space The Problem Disruptive Proposition Conventional Explanation Disruptive Opportunity Conventional Mindset Disruptive Mindset Conventions & Assumptions Disruptive Insights © 2011 wecreate & Truths
  • Brand: AppleNon-techies are not buying The Problem or using computers as much as they should. Disruptive Proposition Conventional Explanation Computers are not designed for creativity (and creative people won’y buy them). Disruptive Opportunity Conventional Mindset Productivity is key reason for existence. This is the essence of modern man. Disruptive Mindset Conventions & The universe is a Assumptions mechanism. We are cogs in that Disruptive Insights machine. & Truths
  • Brand: AppleNon-techies are not buying The Problem or using computers as Think different with a Mac. much as they could. Disruptive Proposition Conventional Explanation Computers are not Computers can be a force designed for creativity for creative thinking & (and creative people creative professionals. wouldn’t buy them). Disruptive Opportunity Conventional Mindset Productivity is key We are here to reason for existence. express ourselves This is the essence of not to produce stuff. modern man. Disruptive Mindset The universe is a Conventions & The universe is an Assumptions mechanism. We evolving, creative are cogs in that network - so we Disruptive Insights machine. are all creative. & Truths
  • A GREATER SHARE OF THE FUTURE...
  • Brand: Grameen & DanoneChildren in rural areas are The Problem not getting enough ShoktiDoi the power yoghurt nutrients. Industry can’t Disruptive (at 7 cents per unit). access them. Proposition Conventional Micro-breweries in There are not sufficient Explanation resources for high- local areas removing nutrient foods to be need for refrigeration, available. The cost of providing local jobs such foods are ($17 / month) and new Disruptive prohibitive for most. markets for Danone. Opportunity Conventional Leverage local Only way to solve Mindset problem is to give food produce (goats and aid. Industry must cows) and local sales maintain its vertical channels (unemployed business model to women) with the create value (which technology and raises costs). Disruptive quality standards of Mindset Danone. Poor have no value. Conventions & A fusion of local We make money Assumptions value and through hierarchy multinational and a zero sum game. Disruptive Insights intelligence can be & Truths a win win win.
  • www.wecreate 29
  • HIERARCHIES MAINTAIN THE STATUS QUOwww.wecreate
  • FIX OURMENTALMODELS
  • ENSUREPEOPLE THINK THE SAME
  • HIERARCHIES ARE BEING DISSOLVED IN A GLOBALISED PARTICIPATORYwww.wecreate 33
  • AND ABOVE ALL NETWORKED SOCIETY
  • ONE SIZE INNOVATION FITS ALL,IN HIERARCHIES = DETERMINED BY THE AUTHORITY
  • COLLABORATIONS THE FORM AROUND POTENTIAL AFFINITIES FOR OPENINNOVATION = AND DISRUPT THE STATUS QUO WITH A WIN WIN WIN
  • IF YOU DOUBT WHAT CO-CREATION CAN DO...
  • TOGETHER EVERYTHING IS POSSIBLE
  • wecreate.cc