Pernod ricard

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  • 1. Pernod Ricard
  • 2. Our work for Pernod Ricard, who co-lead the global wines and spirits industry, has now spanned more than 12 years. In that time we’ve worked with both their ‘Global Icons’ - Absolut and Chivas Regal – and nearly every one of their ‘Strategic Premium’ and ‘Strategic Prestige’ spirits and champagne brands. Our work has covered global brand activation strategy, digital and social campaigns, on & off trade activation, advertising, experiential, shopper, trade communications, international market workshops and training, travel retail, tasting programmes, drinks & ritual creation, product education, brand ambassador programmes and mentoring, to name just a few. From promoting trial of Chivas Regal in the UK on- trade to helping redefine the way the Perrier-Jouet brand is activated internationally, Pernod Ricard has used Cubo for both UK and global briefs with our work having now been used in over 30 markets worldwide.
  • 3. Perrier-Jouet on trade activation across key global markets to improve visibility and trial
  • 4. “7 Years, 7 Truths” - Havana Club trade and consumer mentoring programme
  • 5. Jacob’s Creek travel retail activation supporting global tennis sponsorships
  • 6. Retail promotion partnership with Paul Smith
  • 7. Global tasting programme and ambassador training for Havana Club
  • 8. Chivas Regal - drinks rituals and cocktail creation across all international markets
  • 9. “Malibu Mash-Up” global activation for latest advertising drive
  • 10. Chivas Regal UK retail trade promotions
  • 11. Global brand activation and 360 idea generation and inspiration for G.H.Mumm
  • 12. cubo.com